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CDK Social Media Management Campaign
Summary: A drip campaign for CDK Global promoting their Social Media Management product, comprised of a series of four emails as well as a landing page.
Role: Creative Direction
Design: Gerard Agency, Chicago
We’ll guide you through social. Social media helps you make the most of every customer touchpoint — online and on the showroom floor. But only if you understand the ins and outs and mind the do’s and don’ts. Behold he heat Sheet. We’ve developed two easy to grasp graphics that e plain how social media can uild your rand.
CDK Global LLC 1950 Hassell Rd. Hoffman Estates, IL 60169-6308 USA
Update your email preferences to choose the types of emails you receive. Unsubscribe from all future promotional emails.
© 2016 CDK Global, LLC | CDK Global is a registered trademark of CDK Global, LLC. 16-XXXX
Social edia yths o’s and on’ts
B What oes Social edia ave o o with Buying a ar wo graphics help you understand social media asics so you can uild your rand.
ind out what percentage of shoppers turn to social for car uying advice. earn how often to post.
See how to track success.
“Interesting blog.”“I ressi e e le rs i re ie .”
“Great deal.”
“ ort ret eeting.”“I ll tell rien s.”
“ i e st r ser i e. o ”
CDK usiness Intelligence
lus a andy ist of o’s and on’ts.
our Social edia yths. Busted.
S S S
#BestDealershipEver
Get on the mailing list
he le a emo
What does social media mean to your dealership?
rescription or ocial edia
n a e on ocial ery tep o the Way
our ocial edia yths usted
ocial edia o s and on ts
We tell you here
et the remedy
ead the ourney
ind the truth
ere s the uide
elated esources
“Interesting blog.”“I ressi e e lers i re ie .”
“Great deal.”
“ ort ret eeting.”“I ll tell rien s.”
“ i e st r ser i e. o ”
“ a ta a t ”
est e lers i er
#BestDealershipEver
ee ho it o s
Social Media Management
n mo e than e ent o s e es on ents sai that the hase a ehi le om an a toma e o eale again i the o n ositi e omments on so ial me ia sites
o sma t siness management means sma t so ial me ia management
o o o ma e so ial me ia o o o eale shi
ta t he ing o t the eso es that e ll e osting he e o e the ne t se e al ee s o ll in a ti les o so ial me ia e e ts in og a hi s e oo s an mo e e ll email o hen e a something ne
See? Managing your social media is already getting easier.
eing ocia l m ean ig t ing o o ine t onl i i t done ig t
e n m e don t lie ig t e cent o ca e a e mo e li el to t n to ocial media o ca ing ad ice t an to a ale a ociate
*Source: Crowdtap poll of car buyers, February 2015 **Consulting firm CapgeminiC usiness ntelligence
Social media made simple
o ial e ia anagement hel s o ma e the most o e e stome to h oint online an on the sho oom loo
sing o in st lea ing tools te hnolog an se i es o ha e the o tion to han le o eale shi s so ial me ia o sel o ta e a antage o o ll manage se i esithe a eale s sing e tation management sol tions see a e ent
in ease in ne ehi le sales an a e ent in ease in hone alls
CDK IntelliDealer 3.0 DMS Campaign
Summary: Billed as ”The Dealership Management System that’s ready for anything” (much like a Swiss Army Knife), this campaign for CDK Global Heavy Equipment featured engaging print ads, packaging and infographics.
Role: Creative Direction
Design: Gerard Agency, Chicago
CDK ServiceConnect Anywhere Campaign
Summary: Featuring a comedic actor in several unusual situations, this campaign educated users on the new mobile version of a CDK Global product in a sweepstakes format. Email, a landing page and alert graphics were included.
Role: Creative Direction
Design: Gerard Agency, Chicago
CDK Network Solutions Video TutorialsSummary: To fill the gap left by a dedicated product-specific sales force, a series of five videos were produced to fulfill training needs on complex communication software.
Roles: Vendor Selection, Location Scouting, Script Supervisor, Brand Consultation and Assistant Direction, Post-Production Graphic Support, Maraca Shaker Production: At Large Productions, Portland, OR
WATCH VIDEO
It’s Your Business. Rule it. Summary: CDK’s “New Rules of Profitability” campaign was the first marketing push to consolidate former Dealer Services and Digital Marketing divisions. This called for a punchy video that would stand out in the minds of car dealers year-round.
Roles: Brand Consultation and Assistant Direction Production: SMITH, Seattle, WAVossler Media Group, Kirkland, WA
WATCH VIDEO
Find Your Zen with ProCareSummary: Personalized white-glove digital marketing service had always been a landmark of Cobalt’s value and a social media-friendly video renewed interest in the ProCare offering after the rebranding to CDK Global.
Roles: Vendor Selection, Location Scouting, Script Supervisor, Brand Consultation and Assistant Direction, Post-Production Graphic SupportProduction: At Large Productions, Portland, OR
WATCH VIDEO
Typographic Logos
Summary: Typography-focused logomarks for various clients.Highlights: Clean, modern, elegant and relevant design.
Summary: Various product logos for novelty food company, J&D’s FoodsHighlights: Designed full product line from 2010-2014
Consumer-oriented Logos
Children’s Logos
Summary: Various logo solutions for kid-friendly clientsHighlights: Bright colors, bold and fun typography
CDK Global
Summary: After its spin from ADP Dealer Services, the new CDK Global brand needed iconography developed for products, resources and more.
I adapted my previous library of flat iconography from the Cobalt division and maintained a dynamic library for marketing usage.
RealSelf
Summary: Part of a branding refresh, RealSelf needed a more modern and consistent look for its icon library.
The client also sought some exploratory looks incorporating additional brand colors.
Additional Explorations:
Vote iQ
Summary: Vote iQ, a political social network platform, needed iconography and other supporting imagery created for their new social network.
Icons were developed for content upvoting, political party affiliations, likes, notifications and avatar placeholders.
ADP Cobalt
Summary: Longform and inset infographics supported product marketing efforts via social media, PowerPoint and sales enablement.
CDK Global
Summary: Reusable infographic templates were designed in multiple formats for quick production, enabling quick use in ebooks, web and social media.
Cobalt “More Fun Than…” Content Marketing Campaign
Summary: A campaign designed for Cobalt’s recirculation of popular Content Marketing pieces, these tongue-in-cheek meme-inspired banner ads got a great response. Impressive considering the goal was to draw users to a corporate blog.
Political Banner Advertising
Summary: Fledgling social network Vote iQ needed to prove its advertising platform would be a viable draw to investors. These ads were created to support activity on the platform as well as sell ad space to politicians and organizations.
Content Marketing Retargeting Ads
Summary: With coordinated quarterly campaigns supporting content marketing efforts, Cobalt regularly exceeded benchmarks on customer engagement, webinar registration and attendance, and ebook downloads. Banner advertising across the Cobalt Advertising Network was a key factor in these results.
E-Books
Summary: Cover design, layout and illustration of various electronic publications from Cobalt, CDK Global and Outreach.io.
Social Media Marketing
Summary: Social engagement graphics for Twitter chats, scheduled posts and content marketing across various networks.
Environmental Branding
Summary: Working with CDK Global’s corporate real estate team, I initiated brand consistency by extending our visual identity to rebranding conference room murals, huddle room privacy screens and lobby areas across all corporate locations.
Event Graphics and Executive PowerPoint
Summary: Event signage and executive presentations for CDK Global 2016 Executive Leadership Conference and National Sales Conference FY17
Consumer Packaged Goods
Summary: J&D’s Foods product packagingHighlights: Attention-grabbing design to drawcustomer attention within crowded retail environments
Consumer Packaged Goods
Summary: J&D’s Foods product packagingHighlights: Attention-grabbing design to drawcustomer attention within crowded retail environments
Vote iQ Social Media Platform
Summary: Contributed UI/UX design, working closely with developers on the launch of a social media platform for politics and civics education
Focus on the Family’s Adventures in Odyssey: WhitsEnd.org redesign
Summary: Led the redesign of WhitsEnd.org, the web presence of a popular children’s radio drama for Focus on the Family.
CDK Global Digital Marketing
Summary: Rebranded Cobalt.com to CDK Global Digital Marketing following ADP's spin-off of Fortune 500 automotive marketing provider CDK Global. Also rebranded existing social marketing properties for the company including Facebook, Twitter, Linkedin and YouTube.
Children’s Illustration
Girls With Wings: “Penelope Pilot & Her First Day as Captain” J&D’s Foods: “Bacon Baby”
MPC Films: “Change & Innovation in Brainstorming”
Character Illustration
Cinnabon: “Icescape”
J&D’s Foods: “Cheddar BaconPOP”
“Clue”
MPC Films: “The Leadership Pickles”
Don Draper, “Mad Men”
“They can’t do what we do… and they hate us for it.”
Thank you.
Additional work can be seen at:Rob Christianson Creative | behance.net/RobTheDesigner | coroflot.com/rob_c
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