Robert AlexanderCloud computing overview
By 2011, the world will be 10 times more instrumented then it was in 2006. Internet connected devices will leap from 500M to 1 Trillion
2005 2006 2007 2008 2009 2010 2011
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Exabytes
RFID,
Digital TV,
MP3 players,
Digital cameras,
Camera phones, VoIP,
Medical imaging, Laptops,
smart meters, multi-player games,
Satellite images, GPS, ATMs, Scanners,
Sensors, Digital radio, DLP theaters, Telematics ,
Peer - to -peer, Email, Instant messaging, Videoconferencing,
CAD/CAM, Toys, Industrial machines, Security systems, Appliances
10xgrowth infive years
Approximately 70% of the digital universe is created by individuals,but enterprises are responsible for 85% of the security, privacy, reliability, and compliance.
Operations & capital costs drive increasing IT spendA crisis of complexity … the need for progress is clear
Steady CAPEX spendSteady CAPEX spend
Global Annual Server Spending (IDC)
Source: IBM Corporate Strategy analysis of IDC data
Uncontrolled management and energy costsUncontrolled management and energy costs
$0B
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New system spend
Management and admin costs
Power and cooling costs
Delivery organizations must address the server, storage and network operating cost problem, not just capital expense
IT Infrastructure Evolution to Cloud ComputingAbstractionand Pooling
Multi-System Virtualization
Virtual Servers, Storage, Networks
Storage
Servers
Networks
V
V
V
Scale-OutSprawl
Windows Servers
Linux Servers
Unix Servers
ManagementServers
Switches
Storage
Firewalls,Routers
PhysicalConsolidation
WindowsServer
Linux Server
Mainframe orUnix Server
Networks
Storage
V
VV
V
V
IT Simplification
Service Orientation, CloudServices, Ensembles, …
Ensemble
Ensemble
Ensemble
Key Technologies (unordered)• Service oriented architecture• End-to-end service mgmt• Comprehensive virtualization• Ensembles & scalable servers• Converged networks• Cloud computing services
• Software as a service• Information as a service• IT appliances• Real-time data streams• Mobile client services• Virtual worlds
Operational Definition for Cloud ComputingA user experience and a business model� Cloud computing is an emerging style of IT delivery in which applications, data, and IT
resources are rapidly provided as standardized offerings to users over the web in a flexible pricing model.
An infrastructure management and services delivery methodology� Cloud computing is a way of managing large numbers of highly virtualized resources
such that from a management perspective, they can be automatically aggregated to deliver services . This can then be used to deliver services with elastic scaling .
Monitor & ManageServices & Resources
CloudAdministrator
DatacenterInfrastructure
Service Catalog,ComponentLibrary
Service Consumers
Component Vendors/Software Publishers
Publish & UpdateComponents,Service Templates
IT Cloud
AccessServices
5
Enterprise
Traditional enterprise IT
Private cloud
IT activities and functions are provided “as a service,”over an intranet, within the enterprise and behind the firewall
Hybrid cloud
Internal and external service delivery methods are integrated
Public cloud
IT activities/functions are provided “as a service,” over the Internet
• Cloud computing is built on, and leverages existing technologies
� Consolidation and virtualization
� Service-oriented architectures
� Service management automation
� Usage tracking and billing
� Web 2.0
What’s new?
� Focus on self-service and self-management using these services
� Using these technologies holistically, working together, to create a cloud environment
• Today there are three primary delivery models for cloud
Cloud Computing is an emerging service delivery & consumption model in which applications, data, collaboration, business processes and IT resources are provided as
services to users over the network
• Enterprise owned
• Either enterprise operation or 3rd party
• Fixed price or time and materials services
• Internal network
• Dedicated assets
• IBM owned and operated
• Centralized, secure delivery center
• Fixed price, time and materials, or pay as you go
• Internal network
• Dedicated assets
• Mix of shared and dedicated resources
• Shared facility and staff
• Pay as you go
• VPN access or public internet
• Shared resources
• Elastic scaling
• Pay as you go
• Public internet
EnterpriseEnterpriseData Center
EnterpriseData Center
IBM operated IBM owned and operated
IBM owned and operated
User A
User B
User C
User D
User E
Enterprise A
Enterprise B
Enterprise C
Private Cloud Services
Public Cloud ServicesShared Cloud ServicesIBM Managed IBM HostedCompany-Owned
Public Cloud Services
Cloud Cloud
Private Cloud
Private Cloud
Private Cloud
IBM offers a range of Cloud Computing delivery models
Cloud Computing business models perspective
Services & Applications
Physical Infrastructure
Virtualized Infrastructure
Middleware
Un modello di business ed unaesperienza utente
� Standardizzato, offerte “self Service”� Servizi forniti rapidamente
� Flessibilità nei prezzi
Il Cloud Computing è uno stile di modo di erogazione e fruizione delle risorsee dei servizi IT
Un metodo di gestione delle infrastrutturee di erogazione dei servizi
� Pool di risorse virtualizzate� Automazione
� Servizi erogati in modo scalabile
La prospettiva del Business La prospettiva dell’IT
An effective Cloud Computing deployment is built on a Smart Business Infrastructure and is highly optimized to achieve more with less….
=
CLOUD COMPUTING
Reduced Cost
…leveraging virtualization, standardization andautomation to free up operational budget for new investment.
VIRTUALIZATION +STANDARDIZATION AUTOMATION+ Increased Flexibility
Building a Smart Business Infrastructure.
Service Management
Virtualization
Energy Efficiency
Business Resiliency
Security
Information Infrastructure
Provide visibility, control and automation across all the business and IT assets to deliver higher value services.
Maximizing the value of critical business and IT assets over their lifecycle with industry tailored asset management solutions.
Leadership virtualization and consolidation solutions that reduce cost, improve asset utilization, and speed provisioning of new services.
Address energy, environment, and sustainability challenges and opportunities across your business and IT infrastructure.
Maintaining continuous business and IT operations while rapidly adapting and responding to risks and opportunities.
End to end industry customized governance, risk management and compliance solutions.
Helping businesses achieve information compliance, availability, retention, and security objectives.
Asset Management
Cloud computing needs:
Attributes Benefits
Advanced virtualizationMore efficient utilization of IT resources.
Reducing cost through economy of scale
Automated provisioning Reducing IT cycle time and management cost
Elastic scalingOptimizing IT resources utilization
Increasing flexibility (up & down)
Service catalog ordering Faster to deploy thru self-service
Metering and billingImproving cost transparency (“use-based”)
Flexible pricing schemes
Internet Access Access anywhere, anytime
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IBM asked respondents to the interview to evaluate "push factors" forand "barriers" against cloud adoption for workload and delivery type
Push factors
Public
� Highly standardized workloads
� Modular, independent workloads
Private
� Data privacy or regulatory and compliance issues
� High level of internal control required
Both
� Fluctuating demand
� High costs
Public
� Highly standardized workloads
� Modular, independent workloads
Private
� Data privacy or regulatory and compliance issues
� High level of internal control required
Both
� Fluctuating demand
� High costs
Higher propensity
Lower propensity
Barriers
Public
� Data privacy or regulatory and compliance issues
� High level of internal control required
Private
� Highly standardized workloads
� Modular, independent workloads
Public
� Data privacy or regulatory and compliance issues
� High level of internal control required
Private
� Highly standardized workloads
� Modular, independent workloads
Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090
File & Print
Data Warehousing
Data Mining
Systems Mgmt.
SMEERP/SCM/CRM
Workloads can be classified according to cloud affinity
Lower Gain From External Cloud
Higher Gain From External Cloud
Lower Pain To Cloud Delivery
Higher Pain To Cloud Delivery
Large EnterpriseERP/SCM/CRM& Transaction
Processing
Web Serving
Numerical
[Low Data/Compute]
Numerical
[High Data Transfer]
Collaboration
Application Dev’t. & Test
“Database Centric” Architecture
“Content Centric” Architecture
“Loosely Coupled” Architecture
“Storage - Analytics” Architecture
“Virtualized Traditional” Architecture
Virtual DesktopStart Here
Business Case Results – IBM Technology Adoption Program
New Development
Software Costs
Power Costs
Labor Costs (Operations and Maintenance)
Hardware Costs (annualized)
Liberated funding for new development, trans-formation investment or direct saving
Deployment (1-time)
Software Costs
Power Costs(88.8%)
Labor Costs ( - 80.7%)
Hardware Costs( - 88.7%)
Note: 3-Year Depreciation Period with 10% Discount Rate
Without Cloud With Cloud
100%
Current IT
Spend
StrategicChange Capacity
Hardware, labor & power savings re-ducedannual cost of operation by 83.8%
� The IBM TAP business case re-presents an ideal environment fora private cloud implementation. By implementing virtualization and automated provisioning, the team was able to:
� Reduce from 488 servers to 55� Redeploy 13 admins� Reduce Power costs (fewer servers)
Business Case Results:Annual savings: $3.3M (84%)
from $3.9M to $0.6M
Payback Period: 73 days Net Present Value (NPV): $7.5M
Internal Rate of Return (IRR): 496%Return On Investment (ROI): 1039%
Smart Business on the IBM Cloud
Smart Business Cloud
Smart Business Systems
Standardized services on the IBM Cloud
Pre-integrated, workload optimized systems
IBM offers 3 choices to deploy workloads that matter for greaterefficiency, productivity and control
Private cloud services, behind your firewall, built and/or managed by IBM
Hardware
Software
Services
Cloud
EnterpriseData
Center
Private Cloud