Date post: | 20-Jul-2015 |
Category: |
Education |
Upload: | robertldoll |
View: | 187 times |
Download: | 3 times |
Advertising is altering people’s Advertising is altering people’s emotions.emotions.
It is making someone feel something they normally would not have.
This creates the possibility of belief, This creates the possibility of belief, the possibility of persuasion.the possibility of persuasion.
It creates the opportunity to make someone do something they normally would not have.
Feel: PeacefulFeel: Peaceful
jcpenney 6th place nationally in the 2011 National Student Advertising Competition
jcpenney email campaign: jcpenney email campaign:
Email campaign that automatically emails consumers suggestions to match recently-purchased items and accessories.
jcpenney banner ad: jcpenney banner ad:
Banner ad that runs as soon as a consumer books a trip to the beach, creating a direct, point-of-sale engagement.
Note: The Ozone is Ohio University’s Note: The Ozone is Ohio University’s student section.student section.