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ROBERTO AVILA | PORTFOLIO
| Date post: | 24-Jun-2015 |
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ROBERTO AVILA | PORTFOLIO
PRODUCT DESIGN
JUICE BOTTLE FOR HUMANS
Prior to its sale to the Coca Cola company, Odwalla was a small west coast brand of juices. Odwalla approached Roberto Avila with a wish to have a proprietary plastic bottle for their complete line of juices.
Roberto Avila did the industrial design for the Odwalla bottle to make it hand friendly to an array of different hand sizes, across generations of consumers.The proprietary design features a colorful label, a wide cap with the Odwalla logo embossed and a debossed sun in all four sides. The plastic bottle is made out of recyclable HDPE.
With the company’s success in the market place, and especially in the natural trade, gave way to the Coca Cola acquisition in 2001.
A HIGHER FORM OF TOOLS
Zircon specializes in electronic tools with its patented technologies. Zircon intro-duced the original electronic stud finder, the StudSensor™, more than 25 years ago. Today, Zircon continually strives to improve upon that original patented technology to make tools that are highly advanced, yet easy to use. Roberto designed a series of Zircon hand tools that utilized a common design language and were accessible to both contractors and weekend warriors.
AQUA 5 BEVERAGE CONTAINER REDESIGN
Igloo has built its name as the most recognized brand in coolers since originat-ing the category in 1947. Research shows that consumers regard Igloo as the most popular cooler line in the U.S. For everyone, Igloo means quality and durability. So much so that three in every four U.S. households own at least one Igloo cooler!
Roberto took upon the redesign of Igloo’s popular 5 gallon cooler, developed in the 1940s to address the needs of workers in the oilfields. The redesign took a new spill proof spigot and a angled front to allow to dispense the last drops. A wraparound handle allowed easier pick up and transport of the cooler.
BeBox PERSONAL COMPUTER
1990 saw Jean Louis Gassée and Steve Sakoman leave their posts at Apple Computer and start working towards their dream of creating a new kind of computer; one that would inspire both users and developers.
Roberto worked on the industrial design for the BeBox personal computer, gracing it with two towers to represent the dual processors inside the box. The box was colored blue was at the request of Gassée, taking hints from his french background.
On October 1995, the BeBox made it’s first public appearance, receiving a stand-ing ovation at Agenda ‘95, and generating much excitement amongst computer users, developers, and the press. The rest is history.
DOLCH COMPUTER
Dolch has for years been the leading manufacturer of ruggedised computers and displays for the defence and industrial markets. The Dolch product range is ideally suited for integration into 21st century digital battlefield systems, with the increasing need for rapid deployment of high specification, rugged products, capable of oper-ating in demanding environments.
Roberto and a team of engineers designed the Dolch portable computer to be rugged and yet expandable via tablets, each carrying different components, that could easily expand the capacity of the original computer, and still keep it compact and portable.
PACKAGING
100% Recycled Carton60% Post-Consumer
Material
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Certified organicby CCOF
BUnbleached
Teabag
ORGANIC TEAS WITH TASTE
Good Earth wanted to make an entry into the fast growing organic segment, by introducing 12 USDA certified organic teas to the health & natural and grocery trade. They commissioned the talented illustrator Cathie Bleck to create 12 unique illustrations to complement the simple and elegant designs done in collaboration with Pentagram Design.
Under the creative direction of Roberto Avila, the Good Earth organic teas’ introduction was the most successful organic tea entry in the marketplace in 2007. On a brand average unit SPP, Good Earth is among the top 10 organic teas, according to SPINS data.
ORGANIC TEAS FOR BRITS
Good Earth Teas expanded its organic range of teas to be distributed and sold in the UK. With Roberto’s colaboration, the Good Earth organic teas package UKredesign incorporated a fresher look and detail information tailored toward the European consumer. This has allowed Good Earth to reach a broader audience for its brand and products.
SPECIALLY TASTY TEAS
Good Earth Teas initially introduce their line of specialty teas to the health & natural trade in the 1980’s. Currently in the top 10 specialty tea companies in the US, Good Earth was long due for a brand redesign.
Good Earth in house design & marketing dept., under the leadership of Roberto Avila, undertook the redesign of over 60 skus + all the pertinent components.A new brand architecture was developed that emphasized the natural and soothing nature of the product, along with all the required pack copy. The whole line was divided visually by segment, each with its own unique illustration.
As featured in
Before
New packaging
NEW PRODUCT DEVELOPMENT FROM THE LAB
Roberto led the new product development team, including the in-house R&D team, that led to a range of superfruit teas, rich in antioxidants.
SPECIALTY SHIPPER
Along with Good Earth Teas brand redesign, a new display shipper was designed and produced to complement the brand and best display tea boxes and coffee packs at retail. The new display unit also provides a venue to expose consumers to Good Earth’s national promotion “Richer Flavor – Guaranteed!”
MEDICINAL TEAS FROM THE ALPS
Manufactured entirely in Germany from Swiss herbal formulas, Good Earth’s line of medicinal teas offer condition specific remedies for common ailments. With a line of 8 skus, including 3 OTC products, these teas fall under the watchful eye of the FDA.Labeling laws had to be strictly adhered to in the design and presentation of these medicinal teas to the general public.
These European Pharmaceutical quality teas are certified to meet the exacting speci-fications of European pharmacopoeias. The biologically active ingredients of these medicinal formulas were approved as safe and effective by the German Commis-sion E, thus establishing a new standard for medicinal teas in the US.
48 ct. shipper display
ETHNIC TEAS
Tetley, the #2 largest tea company in the world, with operations in 40 countries was interested in introducing a line of ethnic teas for Indian retailers in the US.
Under the strict Tetley brand guidelines, Roberto Avila designed the ethnic line to adhere to well known and established Tetley brand equities. The Tetley logo and blue pack color was kept consistent with their retail line, to give these items a cohesive brand identity.
With flavors available in two count packs, 72ct. and a 10ct. trial size, these teas have been very well received by ethnic retailers across the US.
GOOD EARTH READY TO DRINK
Ready to Drink (RTD) represents 75% of the total US tea market and growing at double digits year on year. Good Earth was poised to enter this growing segment and to capitalize on the success of its tea bag offerings.
The chosen format was a family size 64oz PETE bottle with a wrap around label, to be sold initially at the club trade. For the design of the label, Roberto Avila took upon the brand equities from Good Earth’s tea bag product and applied it to the RTD format. This emphasized the brand’s heritage and increase its recognition amongst the loyal Good Earth consumers.
Club case pack
PREMIUM GIFT TEAS
Directed toward the gift market, Good Earth wanted to introduce their line of organic teas in a premium package to be sold to premium gourmet retailers.
The tin caddy offered a premium look and feel to the tea bag offering and allow the consumer to keep the caddy, long after the product was consumed. The brand visibility and exposure would increase as it sits in the kitchen or work place.
Roberto Avila designed the wrap around label featuring the illustration by renowned illustrator Cathie Bleck. The colors were kept to a minimum to appeal to the premium shopper, whilst communicating that this was an organic product, certified by the USDA.
EXHIBIT DESIGN
GOOD EARTH TRADE SHOW BOOTH
With required annual attendance at health & natural trade shows, Good Earth was in need of a new trade booth to feature their organic line of teas.
Working with a local trade booth manufacturer, Roberto Avila designed the new booth to feature and display the new organic packs to the natural trade. The booth features branded modular panels, configured to 10x20’ with overhead focal lighting. Graphics were mounted to the back panels displaying illustrations and pack images. Three counters with storage were designed to display and serve hot tea. Shelving units display the organic packs mimicking a retail setting.
Good Earth’s organic trade show booth has been displayed and seen by thousands of health & natural show attendees and customers.
Digital study
PRESIDENTIAL DEBATE EXHIBIT IN ST. LOUIS, 2004
President George W. Bush debated Sen. John Kerry Oct. 8, 2004, during a nationally televised town-hall forum from Washington University in St. Louis.
The Flag Center was invited to present an exhibit “The Flag & America’s Presidential Campaigns” consisting of 16 “Old Glory” American Flags in the media center. Roberto coordinated the exhibit, from initial design to set up.
The media filing center, which included “spin alley,” was set up in the Recreational Gymnasium of the Athletic Complex. The 18 rows of tables running the width of the gym had Internet access and telephones, and were accompanied by more than 50 televisions. More than 1,500 journalists from across the globe traveled to WUSTL to cover the Oct. 8 presidential debate, and the event was viewed by 47 million people.
As seen on
SF PRESIDIO FLAG EXHIBIT, 2003
An unprecedented exhibition of more than 120 flags, quilts and flag-related memorabilia from three of the most important private collections in the world opened Memorial Day in San Francisco’s Presidio. On view in 2003, “The American Flag: Two Centuries of Concord and Conflict” presented two hundred years of U.S. history as illustrated through the evolution of the nation’s most recognizable symbol.
This exhibit marked only the third time in U.S. history that the American flag has been exhibited using original flags to tell the story of the country’s history.Attracting more than 25,000 visitors to The Presidio Officers’ Club since Memorial Day of 2003, the exhibit was extended to a full year by popular demand.
Roberto coordinated the exhibit design of the 5 gallery, along with all the printed materials, including posters, banners, labels and presentations.
A GRAPHIC HISTORY OF THE AMERICAN FLAG EXHIBIT, 2008
From Civil War-era flags and Native American moccasins to political campaign but-tons and original flag art, “Long May She Wave: A Graphic History of the American Flag” assembles thousands of American flag-related objects and artifacts from the private collection of Kit Hinrichs, one of the world’s leading graphic designers and a partner in the international design firm, Pentagram. Together, the range of objects and memorabilia presented comprise their own genre of folk art and are a unique part of American heritage.
Roberto assisted Kit in supplying the major American flag images and graphics for the exhibit at the Nevada Museum of Art in Reno, in anticipation of the 2008 Presidential Election.
N O N - P R O F I T O R G A N I Z AT I O N
U. S . P O S TAG E PA I D
P E R M I T # 1 1 5 R E N O, N V
LONG MAY SHE WAVE:
A GRAPHIC HISTORY OF THE AMERICAN FLAG
AN EXHIBITION PRESENTED IN ANTICIPATION OF
THE 2008 PRESIDENTIAL ELECTION.
DONALD W. REYNOLDS CENTER FOR THE V ISUAL ARTS / E. L . W IEGAND GALLERY
160 WEST L IBERT Y STREET / RENO, NE VADA 89501
Hinrichs’ Family Heirloom Flag / Nevada 36-Star Flag
N O N - P R O F I T O R G A N I Z AT I O N
U. S . P O S TAG E PA I D
P E R M I T # 1 1 5 R E N O, N V
LONG MAY SHE WAVE:
A GRAPHIC HISTORY OF THE AMERICAN FLAG
AN EXHIBITION PRESENTED IN ANTICIPATION OF
THE 2008 PRESIDENTIAL ELECTION.
DONALD W. REYNOLDS CENTER FOR THE V ISUAL ARTS / E. L . W IEGAND GALLERY
160 WEST L IBERT Y STREET / RENO, NE VADA 89501
Hinrichs’ Family Heirloom Flag / Nevada 36-Star Flag
THE AMERICAN FLAG BOOK
Roberto Avila designed a full color 144-page table top format book, The American Flag: Two Centuries of Concord & Conflict, depicting the history of the United States through the graphical representation of its flag. Only twice in the last century has anyone attempted to assemble the true art of “Old Glory” in a presentation that actually uses the flags themselves as artistic expressions.
Working with Kit Hinrichs from Pentagram, Roberto designed this book which shows the variety of US flag designs, since its inception to the present time. Worked with two flag history experts on the copy and all the images to insure accurate depiction of all historical artifacts. Some of the most impressive layouts include original 13-star flags, Lincoln’s funeral flag, JFK Presidential limousine flag, South Tower flag recovered from the WTC after 9-11, amongst many others.
THE AMERICAN FLAG POSTER
Poster design for the “The American Flag: Two Centuries of Concord & Conflict” exhibit at the SF Presidio in 2003.
The American Flag:Two Centuries ofConcord & Conflict
Officers’ Club, Presidio of San Francisco Open Memorial Day, May 26– July 31 Daily 10AM–5PM, Wednesday 10AM–8PM
Closed Monday & Tuesday
Sponsored by Good Earth® Teas, Pentagram, and The Presidio Trust
A Flag Exhibit from the Zaricor, Veninga, and Hinrichs Collections
The Flag Center Presents
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NEWSPAPER DESIGN
Roberto Avila has also been involved in designing covers and features for small to medium newspapers.
QUINZENÁRIO INDEPENDENTE AO SERVIÇO DAS COMUNIDADES DE LÍNGUA PORTUGUESA
2a Quinzena de Setembro de 2007Ano XXVIII - No. 1025 Modesto, California $1.50 / $40.00 Anual
CAP E
L I N H O S
50ANOS1957–2007
Organização de Página Taurina “O Quarto Tércio” em colaboração com Afi cionados amigos Apresentaem colaboração com Afi cionados amigos Apresenta
23 de Março no Salão de Gustine Pentecost Society
PROGRAMA7:30 PM Convívio Social e Taurino 8:00 PM Jantar 9:00 PM Conversa com os Convidados de Honra
Homenagens a Manuel Machado e Manuel de Sousa Entrega dos Prémios aos Melhores da Temporada de 2006 Noite de Fados com Teresa Tapadas, acompanhada por Helder Carvalheira, João Cardadeiro e Manuel Escobar Admissão : $50.00
Para reserva de bilhetes favor contactar: Jose Ávila 209-576-1951Tina Ávila 209-604-8666 Antonio Nunes 209-658-6051Jorge Martins 209-678-2204Dimas Alves 408-251-2020Jorge Ávila 209-480-6335João Pires 209-652-8065
Esta quadra festiva é uma grande oportunidade para as pessoas oferecerem livros, assi-naturas de jornais, vinhos, foto-grafias das nossas ilhas, CD’s e pintura de autores portugueses, residentes na California, enfim tudo o que seja nosso. Investir na nossa cultura e pro-dutos é o caminho certo para a
continuação das nossas mais profundas raízes.
Joel Neto, terceirense, es-critor e jornalista vai-nos contar na nossa próxima edição de 15 de Janeiro a história do milionário do petróleo em Bakersfield-John Enas, aliás, João Ignácio de Sousa, nascido em São Jorge em 1852. John Enas tem uma es-tátua no largo da Matriz na Vila das Velas.
Al Pinheiro, nasceu na Ter-ceira e tomou posse como Presidente da Câmara de Gilroy há um ano. Quisemos saber novidades duma ci-dade em constante transfor-mação. Soubemos também que Angra do Heroísmo e Gilroy são Cidades-Irmãs, só faltando a assinatura do
protocolo. Uma conversa muito interessante com um homem que trabalha para bem da sua cidade.
Larry Matos, Presidente da Century 21 M&M Associates disse ao jornal Modesto Bee que David Sousa é o Michael Jordan do Real Estate. Para um jóvem de 34 anos, natural da Serreta, Ilha Terceira, esta definição é um grande elogio. David Sousa escreve A Minha
Coluna neste jornal. (pág. 9)
Pas sado um quarto de século do sismo de 80, é natural que ol-hemos para trás com muito or-gulho em recon-hecer a grande
obra que foi feita nas ilhas afectadas, com relevo na Ilha Terceira. Houve coragem, liderança e muito trabalho. (pág.4)
Realizou-se a festa do Natal do Núcleo Sportinguista do Vale de San Joaquin no Salão de Turlock Pentecost, com a presença do Vice-Presidente do Sporting. (pág. 14 &15)
Esta vista das Fajãs dos Cubres e Santa Cristo em São Jorge é a nossa melhor oferta para todos os assinantes e patrocinadores
INDICE Editorial 2 Açores 4 Continente/Madeira 5 Concurso 6 Colaboradores 3,7,9,10,16 Desporto 18,19
Tauromaquia 24,25 Maré-Cheia 26 English Section 36,37,38,39 Entrevistas 17,20,34 Festa do Núcleo Sport. 14,15
Há cerca de um mês o Padre Eduino Silveira, Pároco da Igreja de Santa Isabel, em Sacramento, teve conhe-cimento que iria ser transferido para Redding, cidade no norte da California. Frank Dias, conhecido produtor de rádio e líder comu-nitário e toda a Comissão Pastoral reuniram mais de 2000 assinaturas entre portugueses e americanos para mostrar ao Bispo de Sacramento a injustiça da sua decisão. Houve reunião magna na Igreja no dia 6 des-te mês, onde falaram muitas pessoas a defenderam a permanência do Padre Eduino em Sacramento. Segundo informações fidedignas, sabemos que o Bispo de Sacramento D. Weigand reconsiderou e vai manter o Padre Eduino na mesma Paróquia. (Pág. 11)
Angra e Gilroy cidades-irmãs POLITICA
David Sousa - o Michael Jordan do Real Estate
NEGÓCIOS
25 anos do Sismo de 80 HISTORIA
A vida de John Enas VIDA
Comprar português CULTURA
Q U I N Z E N Á R I O I N D E P E N D E N T E A O S E R V I Ç O D A S C O M U N I D A D E S D E L Í N G U A P O R T U G U E S A
Ano XXV - No. 961 1.00 / $35.00 Anual
2ª Quinzena de Dezembro de 2004 [email protected]
Nucleo Sportinguista homenageou António Pinto Basto e todos os outros artistas convidados.
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ONLINE
TEA & COFFEE US WEBSITE
Roberto Avila has used his extensive creative direction in website design, from non-profit organizations to top manufacturers, ranging from informational sites to e-commerce sites with shopping carts enabled. www.goodearth.com
UK WEBSITE
Roberto Avila collaborated with the UK Good Earth team for its website design, whilst promoting the US brand of organic teas in Europe. www.goodearthteas.co.uk
US WEBSITE
Roberto Avila has used his extensive creative direction in website design, from non-profit organizations to top manufacturers, ranging from informational sites to e-commerce sites with shopping carts enabled. www.tetleyusa.com
WEBSITE
Roberto Avila has used his extensive creative direction in website design, from non-profit organizations to top manufacturers, ranging from informational sites to e-commerce sites with shopping carts enabled. www.fizzyfruit.com
WEBSITE
Roberto Avila has used his extensive creative direction in website design, from non-profit organizations to top manufacturers, ranging from informational sites to e-commerce sites with shopping carts enabled.www.flagcollection.com
ZFC Homepage REVV.3 - 4/11/13
RECENT ZFC COLLECTION ACQUISITIONS48 Star U.S. Flag recovered from the USS Arizona, 1941 (ZFC3841)
This flag, stenciled with the pre-war iden-tification “USS ARI-ZONA” was recovered from the hulk of the USS Arizona and pre-sented to the widow of the commander of Battleship Division One, Rear Admiral Isaac C. Kidd, who died on the bridge of his flagship on 7 De-cember 1941 during the sneak attack on Pearl Harbor. Read more
WHAT’S NEW
The Enola Gay in-flight log of Capt. Robert Lewis (ZFC3853)
“USS ARIZONA” Code Baker Signal Flag (ZFC3842)This red cotton swallow tailed signal flag was recovered from the USS Arizona after the 7 December 1941 sneak attack by the Imperial Japanese Navy that resulted in the destruction of the ship. The flag is stenciled “USS ARIZONA” a pre-war practice for marking such flags, especially on capital ships like the Arizona. After its recovery it was presented to Mrs. Inez Kidd, the widow of Rear Admiral Isaac C. Kidd, the commander of the Pacific Fleet’s Battle Ship Division One, who died on the bridge of the Arizona during the attack. When used as a signal flag Code Baker was used to signal the loading & unloading of dangerous cargo. Read more
This copy and only tran-script of the of the log kept on the Enola Gay 6 August 1945 by Captain Robert A. Lewis, the co-pilot of the B-29 which delivered the atomic bomb “Little Boy” to its target, Hiroshima, Japan. This log was kept at the request of the Sci-ence Editor of the New York Times, William “Atom-ic Bill” Laurence with the permission of the mission commander Colonel Paul Tibbits. After the mission a copy was provided to them Captain William Parsons, who served as the weap-oneer that armed the bomb on the mission. Read more
48 Star U.S. #10 Ensign from the USS Enterprise - 1945 (ZFC3843)
This ensign was worn by the USS Enterprise (CV-6) in 1945, and was retained by a crewman from that aircraft carrier, the most storied and decorated U.S. combat vessel of WWII. The name Enterprise has been borne by nine differ-ent ships since the begin-ning of the Republic.Read more
Joe Rosenthal - 38th Anniversary of Iwo Jima, Photos & Album (ZFC3194 & ZFC3849)
Iwo Jima Flag Raising photo, auto-graphed Joe Rosenthal the Iwo Jima flag raising photographer, and in-scribed “Best wishes to Harry Brand from Joe Rosenthal.” Harry Brand was director of publicity for the Twentieth Century-Fox Studios, was one of Hollywood’s most able press agents and executives. Read more Joe Rosenthal’s Personal Iwo Jima Photo Album 1945 consist of 52 photographs shot by Joe Rosenthal Associated Press (AP) over three weeks during the heart of the Battle of Iwo Jima February, 1945. Read more
US Marine Corps Eagle Globe & An-chor Emblem theatre made in Guadalcanal - 1942 (ZFC3851)
Theater made artwork like this plaque was common in WWII. This was carved and decorated from a single piece of wood in the field. It is inscribed with one of the U.S. Marines most fiercely fought cam-paigns “Guadalcanal.”Read more
US Army 86th Combat Engineers (ZFC3764)
This is the 86th En-gineers Battalion Color. They landed at D-Day plus 4. It saw front line action at Normandy, the race across France, Mar-ket Garden, Battle of the Bulge and they built the first bridges across the Rhine in 1945. Read more
USS Constitution No. 1 Ensign, 1845 - 1850 (ZFC2588, ZFC0222, ZFC3763)
This 28-star ensign, made to commemo-rate the admission of Texas is from the most famous ship in the United States Navy, the USS Constitution. Read more
The Pontifical States (also known as the Papal State) was a sovereign country until 1870 when it was absorbed by a united Italy. Read more
IDENTITIES
BRANDING
Roberto Avila has designed brand identities for established national brands and small non-profits.
bella vitaC h i l d a n d F a m i l y d e v e l o p m e n t C e n t e r
Ben ZaricorPresident/CEO
849C Almar Ave.Box 155
Santa CruzCalifornia 95060
Cell: 831.901.9640Phone: 831.423.1856
Ben ZaricorPresident/CEO
849C Almar Ave.Box 155
Santa CruzCalifornia 95060
Cell: 831.901.9640Phone: 831.423.1856
Ben ZaricorPresident/CEO
849C Almar Ave.Box 155
Santa CruzCalifornia 95060
Cell: 831.901.9640Phone: 831.423.1856
Ben ZaricorPresident/CEO
849C Almar Ave.Box 155
Santa CruzCalifornia 95060
Cell: 831.901.9640Phone: 831.423.1856
Ben ZaricorPresident/CEO
849C Almar Ave.Box 155
Santa CruzCalifornia 95060
Cell: 831.901.9640Phone: 831.423.1856
Ben ZaricorPresident/CEO
849C Almar Ave.Box 155
Santa CruzCalifornia 95060
Cell: 831.901.9640Phone: 831.423.1856
Ben ZaricorPresident/CEO
849C Almar Ave.Box 155
Santa CruzCalifornia 95060
Cell: 831.901.9640Phone: 831.423.1856
Ben ZaricorPresident/CEO
849C Almar Ave.Box 155
Santa CruzCalifornia 95060
Cell: 831.901.9640Phone: 831.423.1856
Ben ZaricorPresident/CEO
849C Almar Ave.Box 155
Santa CruzCalifornia 95060
Cell: 831.901.9640Phone: 831.423.1856
Ben ZaricorPresident/CEO
849C Almar Ave.Box 155
Santa CruzCalifornia 95060
Cell: 831.901.9640Phone: 831.423.1856
