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Index
Title Page No
1. Executive Summery vi
2. Introduction 1
Objective of the tudy 2
!ethodology" Sco#e" $imitation" 2" %
%. &om#any overvie' (
!iion" )iion" Princi#le *Product Portfolio +
,obi -or #lan /
0iviion 0e#artment 1
3unction of variou 0e#artment 1
$ong term viion 14
&S, 5ctivitie 16
(. 7ob Part 21
4. $iterature ,evie' 2%
0icuion about 8,! 2%
3unctional area of 8,! 2(
,ecruitment Proce 2*
Selection Proce %1
*. ,obi 8uman ,eource 0iviion %*
+. 3inding %6
6. ,ecruitment Selection Proce %6
/. 5nalyi 4%
1. ,ecommendation 4*
11. &oncluion 46
12. 9ibliogra#hy *
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Robi Axiata Ltd.
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E:E&;TI)E S;!!E,
Robi strongl) believes that subscribers are their most valuable assets *he) have a strong
/ustomer Service /enter *o al&a)s be &ith their customers the Robi G#elp LineF is
there Robi has successfull) migrated to a ne& s&itch &ith higher capacities in terms of
accommodating higher customer base and as &ell as to let them use all the basic
supplementar) services under SM technolog) Robi Axiata Ltd 2xpertise and
experience are ac'no&ledged throughout the industr) "emand is gro&ing all the time,
not simpl) for the services it alread) provides, but for greater and more diversified
services and even higher qualit) performance Its pace is fast, re&ards are high and &or'is of constant challenge *he) introduced the both9&a) national roaming all through their
net&or' coverage *he ?repaid services &ith enhanced features have been commerciall)
commenced successfull) and no& the) are ta'ing some pro+ects to accumulate more
advanced technological features in their net&or' In terms of -et&or' Hualit), the
compan) &ill ensure not onl) the equipment are of &orld class standard but more
importantl) its si$e or capacit) is catered to the right dimensioning of customer base, in
order not to face the problems of drop calls or congestion All these are done through
proper planning, control and schedule maintenance program *he) maintain the
benchmar' for providing the qualit) services *he) monitor these through generating
regular reports and on site surve) If there are an) &ea' signals or a call drops, the s'illed
engineers are providing services round the cloc' to resolve the problem instantl) *he
most important 'e) resource factor in Robi Axiata Ltd =Robi> is its efficient human
resource Moreover, its decisions are based on facts from mar'et research and coverage
surve) Moreover, the above ob+ectives can onl) be achieved through the right people
Robi has put its 'een e)es in developing its emplo)ees through proper training, as the)
believe that the most important asset for Robi Axiata Ltd =Robi> is its staff members So
the) are ensuring qualit) services b) qualit) people Axiata has the plan to give
opportunit) to ever) household in using cellular service in the countr) at the competitive
price providing unparalleled qualit) service and customer care In achieving this goal,
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the) canFt &ait for more interconnection facilities &ith the fixed net&or' Robi is
planning to enforce their strong efforts to create their o&n independent net&or' *he)
have alread) started the "ha'a9/hittagong Robi bac'bone *he future plan is to
vigorousl) expand the net&or', &hich &as called cell to cell expansion, covering almost
all the regions of Bangladesh &ithin the )ear 688
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CHAPTER-5
Robi Human Resource
Division
Robi #uman Resource s)stem is one of the best s)stems in Bangladesh *he strateg) of
#uman Resource "ivision is follo&ed from AIA*A strateg) *he strateg) that
follo&ed b) #R is described belo&
)iion
?8,@
ision cr)stalli$es their emplo)ee focus as the cornerstone of ever)thing the) do% to help
their customers get the full benefit if communications services in the customer:s
dail) lives It describes their ambition for future, sets a common direction across the
group, and shall inspire all emplo)ees to imagine ho& the) can contribute *heir
values describe &hat behaviors are necessar) to reali$e that vision
#R is a /ritical 2nable for Robi Axiata Ltd =Robi> in the pursuit of its Strategic oals
#R is a 'e) to ensuring
5n OrganiAation" that provides a competitive advantage b) being simple, aligned and
efficient
5 &ulture centered on the emplo)ee and characteri$ed b) diversit), generosit) and an
international mindset
$eader" (ho have a passion for business, excel at empo&ering people and never
compromise on Robi ethical standards
Peo#le" (ho perform at the pea' of heir abilit) because the) feel a sense of mission,
accomplishment and gro&th
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&85PTE,=*
3IN0INBS,ecruitment Selection at ,obi
As &e 'no&, Recruitment refers to the process of finding possible candidates for a +ob or
function, usuall) underta'en b) recruiters It also ma) be underta'en b) an emplo)ment
agenc) or a m e mber of staff at the business or organi$ation loo'ing f or recruits And
Selection is a process b) &hi c h candidates emplo) m ent are divided in to t&o classes
those &ho &illb e o ff ered e m plo) m e nt and tho s e &ho &ill not
Recruitment and selection is one of the most important for ever) emplo)ee /ause b) this
compan) ma'es a person as the member of it *here is a general process of recruitment
and selection that a compan) should follo& In Bangladesh perspective man) compan)
does not follo& an) specific process for recruitment and selection *here are lots of
Ne' 8, 8ierarchy Old 8, 8ierarchy
http://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Employment7/26/2019 Robi Axiata Ltd Recruitment & Selectionupdated
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limitations a compan) face in case of recruitment and selection process But the
recruitment and selection process must be developed, modern and fair
In Robi recruitment and selection is done b) a specific process and &hich is ver) much
modern It starts &ith the manpo&er requisition and end &ith appointment And after that
Robi arrange various t)pes of training and development program for the emplo)ees to
develop their s'ill In true sense Robi follo& a developed recruitment process for
selecting right people in right place
,ole of 8uman ,eource in ,ecruitment Selection Proce>
In recruitment and selection process the main role is pla)ed b) #R division *he process
is start &ith manpo&er requisition and end &ith appointment
(hen there is a need of manpo&er, the required departments send the manpo&er
requisition to #R consist the approval needed *hen #R starts the process *he process
include some step or tas' that done b) a sequential order
3irt step is manpo&er requisition It comes from the division &ho has vacancies It can
be replacement or for the ne& candidates
econd step the requisition comes to #R department the particular oficer of #R ta'es
approval from the /#R.
third step starts, #R give advertisement for the +ob, it can be external or internal After
collecting /s #R starts sorting suitable /s for that post
forth step startsAfter sorting of / the *he forth step is &ritten exam (ritten exam has
t&o parts, one is the #R parts and another is the particular department:s parts *he
candidates must have passed #R part
fifth step of the process ,(hen a candidate passed the &ritten exam then he or she gets
call for intervie& enerall) the candidates have to face one intervie& but sometimes
the) have to face t&o intervie&s
Sixth step After intervie& a candidate is selected b) the intervie&ers *hen the selected
candidate has to go for medical chec'up *hen comes reference chec' step
$atly selected candidates fill up +oining forms and then he@she gets the appointment
letter
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*his is the procedure that Robi #R follo& to recruit people Actuall) in Robi the
recruitment and selection is totall) control b) #R "ivision #R "ivision ma'es the
polic) for recruitment and selection and also ta'es decision sometimes that a department
required manpo&er (hen the requisition comes #R starts the process
#R also supervise that Recruitment and Selection are not simpl) mechanisms for filling
vacancies rather the) are vie&ed as the 'e) factor for suitable placements
;or a better recruitment and selection process #R arrange done some tas' li'e
- collecting suitable and better /s
- arranging &ritten exam
- arranging intervie&s
- ensure medical tests
-appointment letter and others
9aic ,ule of ,ecruitment in ,obi
;or recruitment Robi #R follo& some rules *hese rules are set up b) #R for better
recruitment and selection *he rules are
a Robi Recruitment is to hire the right 'ind of people at the right place
selecting them through an effective process from a pool of candidates in the
+ob mar'et 2ffective recruitment shall ensure the competenc) and high
qualit) performance of the &hole organi$ation
b Robi Axiata Limited =Robi> Recruitment does not allo& an) favor or
preferential treatment to an)one
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c -o one &ho is belo& 37 )ears of age can be hired as an emplo)ee for Robi
on regular, contract or temporar) status
d Jnder no circumstances a regular or contract emplo)ee of an) other
organi$ation is allo&ed to underta'e regular or long9term contractemplo)ment in Robi
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,ecruitment Selection Proce at ,obi
*he ?rocess of recruitment and selection at Robi is consisting of number of sequential
steps *he follo&ing picture can sho& the process ver) clearl)E
ManpowerRequisition Collecting CVs from Sources:
Internal Sources External Sources
9 Advertisement9 Internet
Acceptance of Offeretter and !oining
procedure
9 "niversities9 Career #air
Offer etter
Sorting CVs t$at aresuita%le for t$e &o%
Reference C$ec'
#inal Selection
(ritten Exam
Medical )est
Interviews *)$erema+ %e twointerviews,
;igureE ,ecruitment Selection Proce at ,O 9I
8uman ,eource #lanning
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Recruitment and Selection are not simpl) mechanisms for filling vacancies rather the)
are vie&ed as the 'e) factor for suitable placements (ith a vie& to&ards placing the
right person at the position, in Robi follo&ing procedures in Recruitment and Selection
&ill be practicedE
Robi:s #uman Resource planning &ill start at the beginning of the )ear in accordance
&ith the approved business ?lan and budget provisions
2ach "ivision &ill submit their month &ise recruitment plan to #R for the &hole )ear
and on the basis of such requirement #R "ivision &ill prepare the upcoming recruitment
plan of each "ivision@"epartment
!an#o'er ,eCuiition>
Based on the #R ?lanning respective "ivision@"epartment #ead &ill inform #R on
personnel requirement through Manpo&er Requisition form, after obtaining necessar)
approvals from the Managing "irector 2mplo)ment Requisition ;orm must contain a
0*.R =0ob *erms of Reference>, comprising 0ob "escription and 0ob Specifications @
Requirements of the position
Requisition form contain some information li'e
3 -ame of the position
6 Status of the emplo)ment
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3 Internal source =&ithin the organi$ation>
6 *he external +ob mar'et
Internal Source
;or encouraging the internal candidate, +ob vacancies in Robi ma) be advertised through
internal notices to all Robi Axiata Ltd =Robi> emplo)ees Recruitment from the internal
source ma) be through ?romotion or delegating individuals &ith ne& assignments
In the case of internal sourcing, #R along &ith the concerned "ivision@"epartment &ill
identif) prospective candidates on the basis of Individual /apabilit) matching &ith
/ompetenc)@Role ?rofile and &ill conduct appropriate tests to select the most suited
person
In internal source Robi consider mainl) three t)pes of emplo)eesE
3 /ontractual
6 ?art9*ime
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g !niversities
h. Career "air or Job "air
i. #ther
&) 9ox of ,obi 8,>
*here is a Box for / in Robi #R In that box an)one can drop his or her / in
an)time;rom the / Box #R sort out suitable /s for the required position *his box is
open for ever)one &ho &ants to drop their / Almost ever)da) this box get full of /s
It contains about five hundreds of /s B) this &a) Robi #R collect a lot of /s for +ob
5dvertiement>
Advertisement is a &ell 'no&n and &orld &ide accepted source of recruitment Li'e
other compan) Robi also have a career &ebsite from &here applicants can fill up an
application forms (hen the +ob requirement is matched &ith the applicant:s / then #R
select these applications for recruitment
Internet>
Internet advertisement is another ne& source of Recruitment -o& a da) ever) emplo)ee
has a &ebsite and the) collect /s b) internet 2ver there is lots of +ob &ebsite and
compan) can send advertisement over there Recentl) Robi lunch a carrier &ebsite for the
candidates
Li'e other compan) Robi also give advertisement over net enerall) Robi gives
advertisement in &&&b d+obscom *he interested candidates &hose profiles match &ith
the requirements can appl) for +ob over the net B) this &a) Robi gets man) /s
Em#loyee ,eference
2mplo)ee Referrals ma) be collected through circulation of advertisement to all
emplo)ees Robi consider emplo)ees reference because it got some advantage, the
internal emplo)ees 'no& ho& to do the &or' so he can easil) understand &ho can do the
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&or' If an emplo)ee refer someone that means he 'no&s about him better and that
helpful for the compan) because Robi believes emplo)ees cannot be harmful for
compan)
;niveritie
Jniversities are big sources of recruitment *here are man) public as &ell as privet
universities send /s for +ob (hen students completed their courses, universities send
their /s to Robi for internship And sometimes the) send /s for +ob also
&areer or 7ob 3air
*his is another big source of recruitment B) participating in fair or sponsoring fair Robi
gets a lot of /s Robi participate in man) fair li'e
IBA ;air 688
Robi /areer ;air 6885
Robi /areer ;air at AIJB 6838
Among them Robi &as the main sponsor of Robi /areer ;air 6885 *his fair &as
arranged b) "ha'a Jniversit) ;inance "epartment and Robi &as the main sponsor of it
It &as a grand branding for Robi as &ell as Robi got a lot of suitable candidate:s /
*his is a great success for Robi Almost three thousands of /s &as in Robi box &hen
the fair over *he main theme of the fair &as to encourage student to come to Robi and
drop / in for +ob in Robi B) this &a) Robi #R collect /S for +ob
Other Source>
"epending on the circumstances professional emplo)ment agencies, notice boards of
technical universities li'e BJ2*@ 1J2*@ /J2*@ RJ2*, other universities li'e IBA,
-SJ, BRA/ etc, and +ournals ma) be chosen for attracting applicants against +ob
openings
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Screening of &andidate
;ollo&ing publication of 0ob acanc), concerned "ivisional@ "epartment #ead and #R
"ivision &ill scrutini$e the applications and short list candidates for inviting to oral
intervie&s or &ritten tests &here applicable
(hen screening the follo&ing criteria &ill be follo&edE
1. ;or the 2xecutive position, candidate must be at least graduate =from Robi
preferred universities>
2. ;or 2xecutive and above, candidate must have at least 6nd
class in all
academic level #o&ever, in case of competent candidates &ith strongexperience in the relevant field such educational qualification ma) be
relaxed
3. ;or -on92xecutive permanent emplo)ees, minimum educational
requirement is SS/=south suburban college>
4. ;or -on92xecutive contractual emplo)ees, candidate must be of class
eight pass
-ritten Exam
;or ever) +ob Robi #R arrange a &ritten exam for candidates *he &ritten exam is must
for each and ever) candidate
*he &ritten exam is called eneral Abilit) N ?s)chometric *est! It contain t&o parts,
3 General 5bility
In this section, the general abilit) of the candidate has been chec'ed
6 Pychometric Tet
*his is one 'ind of ph)siological test b) &hich the behavioral sides of candidates have
been chec'ed
*his is the &a) of &ritten exam that ta'en b) Robi for +ob It is a ver) important and
useful &a) to find our good candidate from the all 'ind of candidate
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Oral Intervie'
;or the oral intervie&, competenc) based structured intervie& &ill be conducted *he
standard Intervie& Assessment ;orm along &ith probing questions &ill be supplied b)
#R "ivision ?osition specific structured intervie& &ith necessar) ?roving Huestionsand Assessment form can also be developed@ used
*he oral intervie& ma) ta'e place in different phases according to the decision of #R
"ivision and concerned "ivision@ "epartment and on the basis of ?ositionE
3 Preliminary Intervie'>
/onducted b) the respective immediate Manager and another member from cross
functional area
6 Second Intervie' or 3inal Intervie'>
/onducted b) the particular department:s next level managers along &ith the respective
"ivisional@ "epartmental #eads
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Practical Tet
Robi ta'e some practical for the technical candidates Basicall) technicians have to face
this test *his test is called to&er *est!
*o&er *est is a practical test In this test the candidates have to claimed up a technical
to&er &hich is t&ent) fit high *he reason of this exam, is to find is the candidates is able
to claimed up a sevent) five fit to&er or ma) be more then sevent) five fit to&er
*his intervie& is generall) ta'en b) technical people *he) find out about the technician
can do that or not *he) also as' questions about and select candidates &ho is suitable for
the post
3inal Selection
;rom the intervie& some suitable candidates comes out .nce the final incumbent is
selected, #R "ivision =/ompensation N Benefit> &ill initiate the compensation ?lan and
&ill ma'e offer@ process the appointment formalities *his time #R discuss about fe&
things li'eE
3 *erms and condition of compan)
6 Salar) and benefit
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!edical Tet
(hen the approved the appointment of the candidate #R call the candidate for a medical
chec' up *he candidates have to collect a letter for medical from #R and go for the
medical test *he selected candidate must undergo a medical chec' up and sub+ect to
satisfactor) medical report formal appointment letter &ill be issued
,eference &hec
(hen a candidate is selected for the +ob, his or her given reference has been chec'ed b)
#R Reference chec' ma) be conducted b) #R "ivision upon acceptance of offer
Sub+ect to satisfactor) response +oining &ill be accepted
5##ointment or Offer $etter
At last the after the medical test and reference chec'ed, the offer letter for the candidate
has been issued After that the candidate gets the call that he or she has been appointed
and he or she has to collect the letter from #R
5cce#tance of Offer $etter 7oining Procedure
*he +oining also has some procedure In time of +oining at first the candidates have accept
the offer letter b) signing it *hen he or she has to fill up some forms li'e,
- #RIS form
- I" /ard form
- "eclaration
(hen all this formalities are over the candidate &ill become one of the member of Axiata
and start &or'ing as an emplo)ee of Robi
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,ecruitment &ycle
#uman Resources "ivision &ill ta'e maximum 8 da)s to complete a recruitment
process *he brea' do&n of the 8 da)s as follo&sE
Requisition O 6 da)s
Advertisement O 3K da)s
Short listing@Screening O 3K da)s
(ritten test O 5 da)s
/ompilation N Approval O 6 da)s
Reference /hec' O 5 da)s
Medical /hec' O < da)s
Appointment letter O 3 da)
,ecruitment of &ontractual Other
*his polic) governs the appointment of individuals on /ontract@/ausal basis and through
*hird ?art) service providers ?rior to process the emplo)ment on the above categor), the
"ivision@ "epartment concerned must obtain approval from the Managing "irector *he
manpo&er requisition must contain the +ob specification &ith +ustification of the need
along &ith the period
&ontract 5##ointment
0obs &hich are temporar) in nature and is li'el) to be for a limited period or need is for a
long term but cannot be hired on a permanent basis due to headcount restrictions *he
period of appointment &ill be of < =three> months to maximum 6 =t&o> )ears
A contract appointment should be for a fixed period and &ill become void automaticall)
on the end date unless the contract is shortened or extended in &riting prior to the
expiration date
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?erson appointed on contract ma) be terminated during the tenure at the discretion of the
emplo)ing department &ith reasons =performance@ redundanc)> or &ithout assigning an)
cause A termination clause =&ith notice period@pa) in lieu of> must be incorporated in
the contract
*he division@ department concerned &ill initiate the recruitment in concert &ith #R
Jpon finali$ing the selection% #R &ill issue the formal appointment letter 2mplo)ees
hired on contract must go for pre9emplo)ment medical test and sub+ect to satisfactor)
results =fit for &or'> the incumbent &ill be allo&ed to +oin
Standard terms and conditions similar to permanent emplo)ee especiall) adherence of
code of business ethics, confidentialit) and full time engagement clauses must be
included
If a contract emplo)ee is made permanent =based on performance@capabilit)@ headcount>
the service length of that individual &ill be counted from the first da) of the +oining
provided the contract period &as continuous@uninterrupted
Salar) and benefits &ill be fixed based on the incumbents: educational and professional
bac'ground A contract emplo)ee &ill be entitled to same level of salar) and benefits ifhe@she is hired in a position that alread) exits in the permanent pa)roll
A contract emplo)ee &ill not be eligible for end service benefits or loan facilities from
the compan)
&aual 5##ointment
0obs that are totall) causal in nature and are required for a short period =maximum of 36
&ee's> to cater the additional influx of &or' or emergenc) exigencies or filling up a
permanent position that is temporaril) vacant
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/asual appointment should be for a fixed period or until the completion of the special
+ob@pro+ect and cannot be for long periods 2mplo)ing divisions@ department must obtain
approval form the "ivision@ "epartment #ead +ustif)ing the need, specif)ing the number
of personnel and the required bac'ground Line Manager in concert &ith #R &ill process
the hiring
-o &ritten contract is required Appointment &ill be on a dail) &or'ed basis
*he line manager &ill do the necessar) arrangements for recruitment and appointment of
/asuals 'eeping #R N Administration informed
*he principle of hiring should be the best candidate suited to the +ob@position -o
discrimination &ill be permitted on the basis of personal relationship regarding hiring of
/asuals All individuals involved in the hiring process must be sensitive to the perception
of favoritisms and bias
Salar) should be determined based on the incumbent:s bac'ground and s'ills *he
calculated mar'et median for the t)pe@nature of the +ob should be ta'en into account prior
to fix the compensation /asual emplo)ee &ill not be eligible for an) other standard
benefits of the compan) and the pa)ments can be on a dail)@&ee'l)@monthl) basis
,ecruitment for Internhi#
Internship is one of the parts of graduation for student In case of Bachelor of Business
Administration and Master of Business Administration, it is an obligator) ;or this reason
Jniversities send /s of student to Robi for internship
Recruitment of interns +ust li'e the recruitment of contractual *he candidates have to
face the intervie& and if the) get selected then the) &ill appoint as intern enerall) for
internship Robi as' for /s to the reputed Jniversities li'e "ha'a Jniversit), -orth
South Jniversit) and BRA/ Jniversit) etc
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*he requisition for interns is send b) the departmental head or the emplo)ee &ho need
intern (hen requisition comes #R sort /s and then arrange intervie&
,ecruitment for Surveyor
Surve)or is a monthl) program of Robi Robi has al&a)s done a monthl) surve) in their
/ustomer Service *his is done for 'no&ing about the customer satisfaction and
condition of customer care
;or recruitment the candidates can be undergraduate no need of graduation /andidates
have to face an intervie& and if he select b) the intervie&er then he &ill be appointed
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&85PTE,=+
5N5$
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,E&O!!EN05TIONS
,ecommendation
P Strategic #lanning> Successful emplo)ment planning is designed to identif) an
organi$ation human resources need Robi Axiata Ltd can use soft&are to 'eep emplo)ees
update% &hich t)pe of qualified emplo)ees the) have% forecast future requirement of qualified
emplo)ees li'e other M-/s =Mobile -et&or' companies>
P ;ing %rd
#arty> *he compan) can use Most of the time compan) filled the vacant position from outside But
the) can fill it b) promoting appointment or suitable person in the organi$ation.
PEm#haiAe on internal earch> Robi Axiata Ltd basicall) relied on external search for
recruiting purpose *he) must attempt to develop their o&n lo& level emplo)ees for higher
positions through more internal search *o do so the) must ensure a communication net&or'
notif)ing interested persons of opportunities, including advertising &ithin the organi$ation li'e
position open! bulletin board in ever) department
P 7ob fair> All of these organi$ations must use open up recruiting efforts to the external
communit) li'e +ob fair through external search *he) can participate in career and +ob fairs and
open houses and must develop and support educational programs and become more involved
&ith educational institution that can refer more diverse talent pool
P 9acground invetigation> #R department should underta'e a bac'ground
investigation of applicants &ho appear to offer potential as emplo)ees *he) should
verif) an individual legal status to previous &or' through chec'ing credit reference, criminal
records and so on
&85PTE,=/
&oncluionSheref.M/Nader/Radwan/ Page 31 of 33 Mid term exam
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&oncluion
Recruitment is an important issue for an) organi$ation Recruitment and selection allo&s an
organi$ation to asses the vacanc) and choose the best personnel &ho &ill lead the organi$ation in
future So the organi$ation should give more emphasi$e on selecting a person A person &ho can carr)
for&arded the organi$ation in terms of development, values and ethics Mainl) the precious resource for
an) organi$ation is their 'no&ledge based efficient &or'ers *he organi$ations should more cautious
on this issue to ensure the qualit) and ethics
&e can easil) find out the #uman resource practice, recruitment and selection process, emplo)ee
satisfaction and relations at Robi is a ver) developed and effective one As a multinational compan) for
ma'ing the process more effective Robi should anal)$e the recruitment and selection process of other
multinational compan) of home and abroad *hat can ma'e Robi perfect in recruiting people and the
compan) &ill get efficient professionals, that &ill increased the productivit) as &ell as revenue
*he most important 'e) source factor of Robi Axiata Ltd is its efficient human resource It is using the
state9of9the9art SM technolog) and continuousl) monitoring its net&or' traffic to ensure net&or'
qualit) Moreover, its decisions are based on facts from mar'et research and coverage surve) *he
compan) also monitors itFs competitorFs activities and is proactive in mar'eting decisions
Sheref.M/Nader/Radwan/ Page 32 of 33 Mid term exam
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