Building BetterBrand ConCeptsBy RoBy FitzhenRy

what’sa Brandanyway?

Good question.

what’sa Brandanyway?

Good question.

a Brand is a ColleCtion of perCeptions in the mind of the Consumer.

happy thouGhts?

ourBrandingproCess.

it’s a weiRd one.

ourBrandingproCess.

it’s a weiRd one. hey hotstuFF.

we see your Company for who it is and who it Could Be.

utah pest contRol

examplenumero uno:

spider spray plus

utah pest contRol

the old.

the deets.

- utah-Based

- family-oriented

- extensive serviCes

- future goals

- Competition

- reputation

the new.

the results.

75%+ salesinCrease in 1 yr.

major BrandreCognition

10 yeaRs. Rock on!

examplenumero dos:

northgatemusic festival

10 yeaRs. Rock on!

the old.

the deets.

- Bad Brand rep.

- horriBle Booking

- low attendanCe

- Bad marketing

- no interaCtivity

- no soCial media

the new.

the results.3x early sales

top Booking

inCreased hype

radiCal transparenCy

huge sponsor signup

But will it succeed?

community-Built Fashion laBel

examplenumero tres:

donor threads /desired hearts

community-Built Fashion laBel

the old.

the deets.

- good idea

- Bad name

- tough industry

- striCt Budget

- soCial media req.

- Brand development

the new.

@robyfitzhenry

@alwayscreative

robyfitzhenry.com

wearealways.com

thanksfor listening!

any questions?

@robyfitzhenry

@alwayscreative

robyfitzhenry.com

wearealways.com