Rochdale Town Centre
Medium Term Action Plan - Consultation Draft
July 2013
Version m1.8
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Rochdale Town Centre – Medium Term Action Plan (consultation draft)
1. Introduction
Rochdale Council and it partners are delivering an ambitious masterplan which aims to transform the physical and economic conditions of Rochdale town
centre. A long term investment programme of over £250m is planned over the coming years.
Whilst a significant investment programme for the town centre is already underway, an Action Plan is needed over the medium term. This Medium Term
Action Plan identifies priorities for future public and private sector investment, and will help maintain momentum and give confidence about the future
transformation of the town centre.
This consultation draft sets out a Medium Term Action Plan for the physical improvement of Rochdale town centre, identifying on-going and future
projects, funding sources, priority actions and opportunities for public and private sector investment over the next 3 to 5 years, including options for the
interim use of the Municipal Offices and the bus station site pending the future Town Centre East development. This paper focusses on physical
improvement and is complemented by the town centre business support programme being implemented through the High Street Foundation.
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The purpose of this Action Plan is to guide investment in the town centre over the next 3 to 5 years and to demonstrate commitment by the public sector to
maintain momentum and give confidence about the future transformation of the town centre. It is also intended that future decisions and actions affecting
the town centre (such as asset disposal, planning policy, enforcement, maintenance regimes etc) will help support the projects and initiatives identified in
the Action Plan. The Action Plan is a dynamic document and will need to be regularly updated as projects progress on site and new opportunities arise.
2. Background
Significant progress has been made with the transformation of the town centre. Construction of the Number One Riverside office building, the new
Rochdale Leisure centre, a new Sixth Form College and a major refurbishment and extension of Hopwood Hall College are complete. Work on the new
Transport Interchange and Metrolink into the town centre is well advanced. Future development proposals include the new town centre retail and leisure
development (Town Centre East), a new entrance to the Wheatsheaf Centre, re-opening the River Roch, new uses of Rochdale Town Hall and the
enhancement of Town Hall Square. Complementary projects to improve the public realm, property frontages, and pedestrian links are proposed. The
transformation of the town centre includes plans to reduce through traffic and make the town centre more pedestrian friendly, to improve the quality of
the town centre for shoppers and visitors. Many of these projects will be delivered over the next 3 to 5 years.
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The recent completion of Number One Riverside will enable the demolition of the Municipal Offices during 2013 and into 2014, and the vacation and
demolition of Telegraph House once vacant possession is secure. The Transport Interchange is due to open in Autumn 2013, allowing demolition of the
existing bus station and multi storey car park. The site of these buildings forms the core area of the proposed Town Centre East (Genr8) redevelopment and
needs to be cleared in order for that development to commence. There remains some uncertainty about the date when the Town Centre East (Genr8)
development will get underway and temporary site treatment options are therefore being considered. These include the interim use of the site for
temporary car parking, events, landscaping and to provide pedestrian linkages. The interim use of these sites creates an opportunity to support the wider
town centre.
3. Policy Background & Context
There are a number of strategies and policies guiding the transformation of the town centre. These strategies and policies underpin the investment
programme for the town centre and provide the context for this Action Plan. This Action Plan will help deliver the objectives set out in these strategies.
• The Rochdale Borough Renaissance Masterplan was adopted in March 2005 and includes the principal themes of Establishing Thriving Town
Centres and Improving Design and Image. Specifically it identifies the regeneration of Rochdale Town Centre, including a major retail and leisure
development and the creation more good quality open space in the town centre, as a key priority.
• The Rochdale Town Centre Supplementary Planning Document provides guidance to ensure a comprehensive and co-ordinated redevelopment of
the town centre, including a coherent planning & urban design context for future development.
• The Rochdale Town Centre Masterplan sets out a comprehensive programme of regeneration activity to create an attractive and vibrant town
centre, with a range of shopping, leisure and cultural facilities, along with public realm improvements.
• The Rochdale Town Centre Priority Project List provides a basis for prioritising the implementation and funding of projects through the Council’s
Capital Programme, ensuring a sequenced investment programme is delivered.
4. Town Centre Programme
The long term investment programme for the town centre has been influenced by these strategies and policies. The overall aim is to create a range of
shopping, leisure and cultural facilities, along with associated transport and public realm improvements. The main projects within the programme are:
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Town Centre East - The area to the east of the town centre is under-going major change. The construction and occupation of Number One Riverside on
Smith Street has already transformed this area. The Transport Interchange and Metrolink stop on Smith Street, along with the associated public realm
improvements, will enhance this area further. The long term retail and leisure development proposals are being progressed by the Council and its
nominated development partner for the Town Centre East development (Genr8). The plans are for mixed shopping and leisure uses, including around 30
new shop units, a cinema and cafes and restaurants. Plans are also being prepared to create a new entrance to the Wheatsheaf Centre on Baillie Street.
The retail and leisure development and the proposal to provide a new entrance to the Wheatsheaf Centre will complete the comprehensive development
of this part of the town, connecting Number One Riverside and the Transport Interchange with the rest of the town centre.
Transport - Metrolink services to Rochdale train station opened to passengers in February 2013. Construction of the Metrolink extension route into the
heart of the town centre is nearing completion and trams are due to arrive at the town centre in 2014, with a tram stop terminus on Smith Street. The new
Transport Interchange on Smith Street is due to open in Autumn 2013 and will replace the outdated bus station, which will be demolished to make way for
the retail and leisure development proposals (Genr8). The Transport Interchange and tram stop on Smith Street will create a transport hub in the heart of
the town centre, adjoining Number One Riverside and the new retail and leisure development.
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Heritage - The heritage proposals for the town centre will capitalise on the town’s outstanding heritage assets. The proposals to re-open sections of the
River Roch along The Butts and bottom of Yorkshire Street present an opportunity to reveal this hidden asset and create an attractive river environment in
the heart of the town centre. Rochdale’s magnificent Town Hall is a Grade 1 Listed Building and was previously occupied as a working town hall and offices.
These office functions have now transferred to Number One Riverside and the opportunity exists to find new uses for the building. The Town Hall Square
will be improved to provide new functions and enhance the setting of the Town Hall and the river re-opening project. Rochdale is the birthplace of the
modern co-operative movement and work to transform and update the Rochdale Pioneers Museum was recently completed.
Public Realm – Comprehensive and high quality public realm improvements will be introduced across the town centre. The public realm improvements will
create a distinctive town centre, improving the image and attractiveness of the town, in turn stimulating greater private sector investment. The
improvement will be focussed on the key areas of the town centre and pedestrian routes linking the various projects. Complementary improvements to
property frontages and street furniture will help strengthen the town further.
Movement - The above projects will have a
significant impact on traffic and pedestrian
movements into and within the town centre.
In particular the need to accommodate
Metrolink requires a number roads and
junctions to be modified. A Highways
Movement Framework for the town centre has
been developed and will be implemented over
time to create a more pedestrian friendly town
centre by significantly reducing through traffic
and enhancing pedestrian and cycling routes.
The Highway Movement Framework supports
delivery of development projects across
Rochdale Town Centre, including the proposed
river re-opening project and public realm
improvements. It will be delivered on a phased
basis and will
a. Restrict Smith Street, from Milton
Street to Drake Street, to buses only
and remain one-way westbound
b. Restrict lower Drake Street to buses
only uphill between Smith Street and
Water Street
c. Close Baillie Street east to through traffic outside Telegraph House
d. Constantine Road changed to two-way traffic
e. Creating a cul-de-sac turn around area and taxi / vehicular drop off at the northern
off at the junction of Smith Street) and improved servicing to rear of properties at the lower end of
f. Remove the Town Hall Square roundabout at Newgate/Esplanade
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outside Telegraph House
way traffic
a and taxi / vehicular drop off at the northern end of River Street (River Street will also be two
of Smith Street) and improved servicing to rear of properties at the lower end of Drake Street and Smith Street
Town Hall Square roundabout at Newgate/Esplanade
end of River Street (River Street will also be two-way and closed
Drake Street and Smith Street
5. Medium Term Action Plan
This Action Plan is needed to guide investment in the town centre
commitment by the public sector to maintain momentum and give confidence about the on
Plan will help deliver some of the Council’s key objectives for
disposal, planning policy, enforcement, and maintenance regimes.
The tables below identify the range of projects proposed in the town centre
investment opportunities in the short to medium term
the current funding arrangements (See Plan 1 & 2)
Table 1 - On-going committed projects – see Plan 1
Table 2 - Future projects - confirmed and funded – see
Table 3 - Future projects - funding bid submitted – see
Table 4 - Future projects - funding opportunities being pursued
Table 5 - Private sector investment opportunities –
The development of this Medium Term Action Plan
changing face of the town centre over the next few years. The occupation of
Number One Riverside and the completion of Metrolink 3b and the Transport
Interchange will alter the dynamics of the town centre, particularly in terms of
pedestrian flows, by the time the demolition work
medium term physical improvements will be supported by
increase shoppers and visitors to the town centre.
6. Implementation & Resources
This Medium Term Action Plan identifies current and future projects
and difficult choices will need to be made about capital/revenue
investment programme will help prioritise public and private sector
The implementation dates and milestones for the various projects identified in the tables
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in the town centre over the next 3 to 5 years, pending the Town Centre East development
commitment by the public sector to maintain momentum and give confidence about the on-going future transformation of the town centre
will help deliver some of the Council’s key objectives for the town centre and help shape future decisions and actions
disposal, planning policy, enforcement, and maintenance regimes.
range of projects proposed in the town centre and
in the short to medium term and, where appropriate,
Plan 1
see Plan 1
see Plan 2
being pursued – see Plan 2
see Plan 2
Action Plan, takes account of the
centre over the next few years. The occupation of
Number One Riverside and the completion of Metrolink 3b and the Transport
Interchange will alter the dynamics of the town centre, particularly in terms of
pedestrian flows, by the time the demolition work is complete. These proposed
will be supported by promotional activity to
identifies current and future projects taking place across the town centre over the next 3 to 5 years.
capital/revenue funding and the allocation of staffing and needed to deliver these projects.
public and private sector investment, and guide the allocation of resources.
The implementation dates and milestones for the various projects identified in the tables will be used to measure the successful delivery of the Action Plan.
pending the Town Centre East development. It demonstrates
going future transformation of the town centre. The Action
s and actions relating to issues such as asset
over the next 3 to 5 years. Resources are limited
needed to deliver these projects. This
the successful delivery of the Action Plan.
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RMBC has already invested significantly in the town centre and has attracted complementary public sector funding to deliver a number of key schemes.
Potential resources to fund future projects include -
• RMBC Capital programme
• External funding opportunities e.g. GM LEP, TMEDL and ERDF
• Disposal of RMBC assets to support the overall strategy
A number of projects are already funded and committed, and staff resources are in place (RMBC and RDA) to deliver these projects over the time period
identified (these projects are identified in Tables 1 & 2- Plan 1). Staff resources will continue to be allocated to ensure the completion of these key projects.
The other projects (identified in Tables 3, 4 & 5 – Plan 2) are subject to future funding agreements or private section investment. RMBC Capital Programme
funding bids have been submitted for those bids identified in Table 3. The outcome of these funding bids is expected in Autumn 2013. Staff resources will
need to be allocated to deliver any successful project bids.
Opportunities to fund the projects identified in Table 4 are being pursued. Consideration will be given to how these projects could be funded, including the
Council’s Capital Programme and external funding opportunities.
The Action Plan is a dynamic document and will be regularly updated as projects progress on site and new opportunities arise.
7. Private sector opportunities
A number of private sector investment opportunities are identified in Table 5. These are primarily vacant buildings and sites in public or private ownership.
Many of these development opportunities are ready to bring forward immediately. The public sector is well placed to help secure these opportunities,
working closely with property owners and developers.
Consideration will be given to how best the public sector can create the right conditions to attract and facilitate private sector investment through
• infrastructure and enabling works, gap funding, loans, and pre-lets etc
• planning decision and the adoption of appropriate planning policies
• the programme of Council funded public realm improvements identified elsewhere in this programme
• adopting more robust public realm maintenance regimes
• aligning the disposal and future use of Council assets to help support the investment programme,
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8. RMBC assets
RMBC staff have moved into Number One Riverside, vacating a number of Council owned buildings located around the town centre (see Table 5 - Private
sector investment opportunities). The future use of these building presents an opportunity to support the overall transformation of the town centre. By
influencing the future use of these publicly owned assets, the Council can help deliver the medium and long term strategy. This action plan will therefore
be a factor to consider when disposing of these assets.
9. Programme Management Centre
The transformation of the town centre is coordinated by the town centre Programme Management Centre (PMC), specifically established to ensure a
sequenced investment programme is delivered. The PMB is responsible for the day to day coordination of the programme, including monitoring the Town
Centre Capital Programme.
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10. ‘A postcard from the future’
The scale of activity taking place across the town centre will result in dramatic changes during 2013 and 2014. The changing face of Rochdale town centre
will be particularly noticeable around the key milestones of November 2013 and June 2014
November 2013
• Transport Interchange complete and operational
• Metrolink construction work complete
• Public realm works on Smith Street and Drake Street complete
• Highway Movement Framework substantially implemented - Smith Street buses only; lower Drake Street buses only;
Constantine Road two-way traffic; Baillie Street east closed to through traffic
• St Andrews Church under construction
June 2014
• Metrolink into town centre operational
• Demolition of Municipal Office and bus station / car park underway
• River re-opening work started on site
• Wheatsheaf entrance work started on site
• St Andrews Church complete and occupied
• River Street / Faulkner Street cul-de-sac, taxi rank and loading facility complete
• Townhead junction improvement complete
June 2015 • Demolition of Municipal Office and bus station / car park complete
• River re-opening work complete
• Wheatsheaf entrance work complete
• Temporary uses on demolition sites in place
• Public realm improvement works complete
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Table 1 – On-going committed projects (funding confirmed) - see Plan 1
Project / Issue Details of project / proposal Project Dates Funding
source Lead
1.1
Metrolink 3b
• Completion of Metrolink network into Rochdale town centre and tram stop on
Smith Street
• Metrolink expected to compete in early 2014
On-going. Operational in
2014
TfGM TfGM
1.2.
Transport Interchange
• Development of new Transport Interchange to replace the existing bus station.
• Expected to be operational in Autumn 2013
On-going. Operational
Autumn 13
TfGM/RMBC TfGM
1.3.
Wheatsheaf Centre
entrance (feasibility and
planning)
• Feasibility and planning to deliver a new entrance on Baillie Street and Bell St
to replace the overhead walkways
• Negotiations with the Wheatsheaf Centre owners are on-going
On-going. Feasibility stage
due to complete Summer
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RMBC RDA
1.4.
Public realm
• New high quality paving along Smith Street / Drake Street. Paving work being
undertaken by the Metrolink contractor.
On-going. Due to
complete Summer 13
TfGM/RMBC RDA
1.5.
Town Hall feasibility
• Feasibility work to consider options for future use of building following
completion of Number One Riverside
On-going. Feasibility
stage due to complete
Autumn 13
RMBC RDA
1.6
St Andrews Church
construction
• Construction of new church building adjoining Rochdale Leisure Centre
• The existing church site will make way for the new Town Centre East
development
June 13 to December 13 RMBC RDA
1.7
Town Centre East
(feasibility, land
assembly and planning)
• Feasibility, land assembly and planning to deliver the Town Centre East
development - new town centre retail and leisure development
On-going RMBC
RDA
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Table 2 - Future projects - confirmed and funded – see Plan 1
Project / Issue Details of project / proposal Project Dates Funding Lead
2.1.
Demolition programme
• Demolition of Municipal Offices, bus station, multi-story car park and associated
bridge links.
• Demolition of Telegraph House, St Andrews Church and Broadwater Centre
Autumn 13 to Summer 14 RMBC/HCA
RDA
2.3
Wheatsheaf Centre
entrance
(implementation)
• Proposed new glazed and enlarged entrance on Baillie Street and Bell Street to
replace the present overhead walkway.
• Scheme includes new escalators and lifts to upper floors, canopies and signage,
and glazed elevation to Bell Street frontage
February 14 to Autumn 14 RMBC
RDA
2.4
River re-opening
• Scheme to re-open sections of the River Roch along the Butts along with
associated public realm improvements
Spring 14 to Spring 15 RMBC/HLF/EA RMBC
2.5
Town Hall Square
• Scheme to improve and enhance the Town Hall Square to take place once the
future use of the Town Hall is determined.
2014 to 2016 RMBC RDA
2.6
River Street widening
• Scheme to create a cul-de-sac turn around area on River Street / Faulkner
Street. Scheme includes a taxi rank and loading facilities.
• Phase 1 complete. Phase 2 to start in late 2013
July 13 to December 13 RMBC RDA
2.7
Marks & Spencer rear
elevation
• Proposed rear elevation treatments following removal of bridge links on Baillie
Street, comprising cladding, signage and brick cleaning
Autumn 13 to Spring 14 RMBC RDA
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2.8
Public realm
improvements (1st
phase)
• First phase of a town centre wide programme of public realm improvements -
paving, lighting, signage & street furniture
o Smith St and Drake St paving and lighting
o Baillie St west and Lower Yorkshire St
o Town Hall Square
Autumn 13 to Summer 15 RMBC RDA
2.9
Drake Street
Improvements (RMBC)
• Public realm, signage, street furniture and property improvements on Drake St,
including the enhancement of Wet Rake Gardens
August 13 to October 13 RMBC RMBC
2.10
The Ginnels
improvements (1st
phase)
• First phase of a scheme to improve the ginnels around The Walk, The Butts Ave
and Bull Brow
• Scheme will restore the public realm, property frontages, signage and paving,
and improve linkages and connections around the town centre
August 13 to October 13 RMBC RMBC
2.11
Town centre signage
• Implementation of comprehensive signage scheme for the town centre
o temporary signs (pedestrian direction, car parking direction, and traffic
signs)
o promotional signs in and around the town centre
o signage during the demolition activity
o signage to promote and raise of awareness of individual projects
o permanent ‘finger post’ signs
April 13 onwards (phased) RMBC RDA &
RMBC
2.13
Pedestrian routes and
improvements
• Routes to be improved as part of the public realm and paving schemes in the
town centre
• Schemes will improve linkages to the wider town centre and help create a more
pedestrian friendly town centre, including routes between Number One
Riverside and the town centre
• Footpath diversion routes and signage during the project and demolition works
to maintain routes to town centre destinations
April 13 onwards RMBC
RDA
2.15
Design Competition
• International Design Competition focussed on the river re-opening project and
The Butts
August 13 onwards RMBC RMBC
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Table 3 - Future projects - Feasibility and funding bids being pursued / submitted – see Plan 2
Project / Issue Details of project / proposal Project Dates Funding Lead
3.1
Town Centre East
implementation
(Genr8)
• Proposed new town centre retail and leisure development by Genr8. Shop
units, cinema and restaurants
2015 (estimate) Genr8/RMBC
RDA
3.2
Design Competition
implementation
• Scheme to implement design works identified by the International Design
Competition focused around the river re-opening project
TBC RMBC RMBC
3.3
Cleared demolition sites
• Temporary use of cleared demolition sites – Municipal Offices & Bus Station,
Telegraph House, Broadwater Centre, St Andrews church, PCT & Pentagon sites.
• Options for a range of temporary uses - car parking, open space, public realm,
events, improved linkages etc, along with associated improvements and
maintenance
Autumn 13 onwards RMBC/HCA TBC
3.4
Baillie Street north
• External improvements to create more attractive and active frontages on Baillie
St north (rear of M&S)
Spring 14 onwards RMBC RDA
3.5
Baillie Street south
• External improvements to create more attractive and active frontages on Baillie
St and Constantine Rd (side and rear of Regal Moon and car park)
Spring 14 onwards RMBC RDA
3.6
Public realm
improvements (2nd
phase)
• Second phase of a town centre wide programme of public realm improvements
- paving, lighting, signage, street furniture and improvements to linkages
o The Butts / South Parade
o Pioneers Route (Smith St to Town Hall Square)
o Town Centre East connections (Bell St & Penn St)
Spring 14 onwards RMBC RDA
3.7
The Ginnels (2nd
phase)
• Second phase of scheme to improve the ginnels around The Walk, The Butts
Ave and Bull Brow
• Scheme will restore the public realm, property frontages, signage and paving,
and improve linkages and connections around the town centre
TBC RMBC RMBC
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3.8
Drake Street Rear
Improvements
• Improvements to rear elevations of lower Drake Street – boundary treatments,
rear elevations and car parks, to complement public realm and property
improvements to the front of Drake Street
Spring 14 onwards RMBC RDA
3.9
Town Hall
implementation
• Implementation of agreed scheme to secure new uses for Town Hall.
Adaptation and restoration works
Autumn 13 onwards RMBC RDA
Table 4 - Future projects – funding being pursued - see Plan 2
Project / Issue Details of project / proposal Date Funding Lead
4.1
Pentagon & Penn Street
car parks
• Enhancements of sites, including boundary and environmental treatments,
landscaping and improve signage
TBC Being pursued RDA
4.2.
St Marys Gate
• Improvements to pedestrian crossings to improve connectivity to town centre TBC Being pursued RMBC
4.3
John Street
• Improvements to pedestrian crossings to improve connectivity to town centre TBC Being pursued RMBC
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Table 5 - Private sector investment opportunities - see Plan 2
Project / Issue Details of project / proposal Date Funding Lead
5.1
Nile Club
• Private sector investment / development opportunity. Potential change of use to of
mixed use (retail & residential)
TBC Private
sector
TBC
5.2
Fashion Corner
• Private sector investment / development opportunity. Potential for re-use of building
to contribute to regeneration of the town centre
TBC Private
sector
TBC
5.3
Post Office
• Private sector investment / development opportunity. Potential for re-use of building
to contribute to regeneration of the town centre
TBC Private
sector
TBC
5.4
Renaissance
House
• Private sector investment / development opportunity. Potential for re-use of building
to contribute to regeneration of the town centre
TBC Private
sector
TBC
5.5
Townhead offices
• Private sector investment / development opportunity. Potential for re-use of building
to contribute to regeneration of the town centre
TBC Private
sector
TBC
5.6
Water Street area
• Private sector investment / development opportunities along Water Street to
contribute to regeneration of the town centre
TBC Private
sector
TBC
5.7
Former Iversons
site
• Private sector investment / development opportunity. Potential for redevelopment to
contribute to regeneration of the town centre
TBC Private
sector
funding
TBC
5.8
Magistrates Court
• Private sector investment / development opportunity. Potential for re-use of building
to contribute to regeneration of the town centre
TBC Private
sector
funding
TBC
5.9
Wheatsheaf
Shopping Centre
• Opportunity to improve and maximise occupation of the centre to contribute to
regeneration of the town centre
TBC Private
sector
funding
TBC
5.10
Exchange
Shopping Centre
• Opportunity to improve and maximise occupation of the centre to contribute to
regeneration of the town centre, working with new owners
TBC Private
sector
funding
TBC
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