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Tens of thousands of jobs lost due to shifts in manufacturing business
8% decline in the overall population of upstate New York
25% decline in the population in the age range of 18-34 years old
The NeedThe Need
Summary of SolutionSummary of Solution
Create a landmark attraction in downtown Rochester.
Inject economic and social stimulus into the downtown environment.
“Image Center of the
World”
Thriving Art Culture
Community & Municipal Support &
Commitment
Metro Area New YorkPopulation 20,124,377
Public Art Project The GatesAttendees 4,000,000Economic Uplift $254,000,000
Cincinnati1,948,264
The Pig Gig968,000
$59,400,000
Multiples:Attendee-Population Multiple 0.20 0.50$/Attendee Multiple $63.50 $61.36
Rochester1,081,883
0.35$62.43
ROMA376,288
$23,492,334
Value Proposition: Economic Impact Value Proposition: Economic Impact (quantified potential)(quantified potential)
Business ModelBusiness Model
ROMA
Photo ArtistsArt Consumers
$
Art Art
$$
Sponsors
$
$$$
ROMA Sources of Income2006 2007 2008 2009 2010
Sponsorship & Membership 68% 64% 55% 47% 28%
Commercial ActivitiesWeb gallery sales 12% 7% 12% 22% 40%Physical gallery and merch sales 18% 24% 23% 21% 20%Photo contest entry fees 3% 3% 5% 6% 7%Other 0% 2% 5% 4% 5%
Benchmarks for Sponsorship & Membership Contributions (2005)George Eastman House 82%Strong Museum 72%
Rollout & FundingRollout & Funding
2006
Pilot LaunchPilot Launch
Total Funding: $150,000Total Funding: $150,000
A small, contained A small, contained launch to demonstrate launch to demonstrate value and evaluate value and evaluate business model.business model.
2007-2009
Full LaunchFull Launch
Total Funding: Total Funding: $750,000/year$750,000/year
2010
Ongoing ExpansionOngoing Expansion
Total Funding: Total Funding: $500,000/year$500,000/year
$25,000 raised to
date
Increasing commercial revenue
Yearly investment option provides logical exit points
Major Cost BreakdownMajor Cost Breakdown
ROMA Expense (Personnel - Fully Loaded)2006 2007 2008 2009 2010
Total 48,750 349,125 429,975 560,001 588,001% total ROMA expense 38% 37% 30% 33% 31%
ROMA Expense (Art)2006 2007 2008 2009 2010
# New Works 15 103 155 155 155
Printing & Hanging 28,688 284,349 545,260 545,260 545,260Maintenance 5,738 56,870 109,052 109,052 109,052Total 34,426 341,219 654,312 654,312 654,312% total ROMA expense 27% 36% 45% 39% 34%
Organization & Management TeamOrganization & Management Team
Executive Advisory Board
Managing Board Members
MarketingBusiness
Strategy & Operations
Art Grant Writing
Volunteer Pool ( SMEs, general help)
Govt. & Community Relations
ROMA Organizational Structure
Executive Advisory Board
Managing Board Members
MarketingBusiness
Strategy & Operations
Art Grant Writing
Volunteer Pool ( SMEs , general help)
Govt. & Community Relations
ROMA Organizational Structure
Kenichiro Sato (President and Art Director):Artist and former Art Director, Nakamoto Museum of Contemporary Art in Sendai, Japan
Phil Laporta (Director, Government & Community Relations):21 years of experience in city and state government
Adam S Bates (Director, Business Strategy & Operations):Internet technology startup, digital media, and online marketing expertise
Johanna Ambrose (Director, Marketing):Accomplished marketing and PR professional
John Lam (Director, Grant Writing)Local social entrepreneur