Rock Health Application

March, 2013

Stress coaching powered by biofeedback

Problem

1. Lack of awareness of early symptoms

2. Unknown sources of stress

3. Lack of feedback on lifestyle changes

Top 3 problems for those suffering from

anxiety

Our Solution

Compatible, off-the-shelf

heart rate monitors

Convert heart

rate into a stress index

Lack of awareness of early symptoms

Unknown sources of stress

Lack of feedback on lifestyle changes

Problem

Real-time detection & early warning

Solution

Note-taking &

tagging system

MVP

Early warnings triggered

Measure short term benefits of

coping mechanism

s

4 hr/ 24hr/ weeklyviews

Notice small

stressors

15 minwindow

Market - US only

40M

# of people suffering from anxiety disorder

10MSeek

professional help & pay on

average $2000 a year on meds and therapists

$20B

Spent each year by consumers to solve

anxiety related problems

$193B

Yearly cost (lost earnings) due to all mental health

conditions

$64B

One third is attributed to anxiety disorders

alone

1/3

1/4 x $2000

Traction

24

Pre-orders

Users

12

Channel Partners

Adding 5

users/month

*Only accepting

users with iOS devices with

Bluetooth Low Energy.

Adding 5 per month

each with ~200 patients

Adding 20-30 per month

6*

those signed on include:

PsychologistNaturopathic

DoctorsPsychiatristCounsellors

Stress Coaches

Unfair Advantage

Continuous stress

monitoring

Accessible biofeedbac

k

Smart recommendation

s & coaching

No one else does

this

Right now only

clinicians have

access to biofeedback equipment

and analytics

With micro-level data we can go

way beyond

just monitoring

Professionals (psychologist, psychiatrist)

CustomerAnxiety Patient

HR monitor + subscription for stress

analytics

Paying for

HR monitor + subscription for stress coaching

$250 + $50/patient/month

Cost$250 +

$15/monthDashboard for multiple

patients,additional analytics,

monitor home training sessions

Features

Recommendations,

early warnings,tagging system

Revenue Model

Team

Abhi(non-

technical)

Lost two friends to suicide

Volunteered on the Board of Canadian

Mental Health

Association

Emmanuel(technical)

Was diagnosed

anxiety disorder

Had family members struggle

with mental illnesses

Mechatronics

Engineering

2012

Electrical Engineerin

g2012Customer

discovery to UI

prototyping

Bio-sensor developme

nt toiOS app

dev

Milestones

Started customer discoveryF’ 12

W’ 13

S’13

F’ 13

W’14

S’14

Built MVP

Launch on iOS

Launch on Android

Build our own HR monitor & complete 1st manufacturing run

Launch the world’s 1st stress monitoring wristband

Acquire 1000 users

Acquire 5000 users

Acquire 10,000 users

Achieve problem/solution fit

2013

Seeking: $85,000 (equity-free)

Source: Gov grants & pitch competitions

Purpose: Hire talent & start 1st manufacturing run

Stress coaching powered by biofeedback