ROCK STARBY SLIDES THAT ROCK

how to brand like a

At SLides That Rock, music is part of our DNA.

SO WE GOT REALLY EXCITED WHEN WE FOUND THIS BOOK!

THINGS WE LEARNeD ABOUT

rock star branding!3

STAND OUT

1

KISS

IS NOT THE BEST

IS DIFFERENTKISS

MAKEUP, PYROTECHNICS AND ALTER-EGOS

THEY STAND OUT!

IN 1983 KISS REMOVED THE MAKEUP

JUST ANoTHER ROCK BAND WITH LONG HAIR

KISS Mötley Crüe

KISS WAS NO LONGER UNIQUE. FANS LEFT.

BUT KISS CAME BACK - WITH MAKEUP!

NOW ON TOUR - WITH Mötley Crüe!

BEING ‘THE BEST’ IS SUBJECTIVE

BEING UNIQUE IS NOT

STAND OUT AND ATTRACT!

MINI COOPER

BE CONSIsTENT

2

AC*DC

GREATNESS STARTS WITH A CLEAR AND

CONSISTENT IDENTITY

since 1974 AC*DC HAS BEEN ABOUT ONE THING

ROCK’N’ROLL

OF THEIR SONG TITLES CONTAIN THE WORD

ROCK20

ANGUS YOUNG HAS ALWAYS PERFORMED IN SCHOOL UNIFORM AND PLAYED THE GIBSON SG

ALL THEIR ALBUMS Have AC*DC WRITTEN IN THE SAME FONT (SQUEALER)

CLEAR CONSISTENT IDENTITY!

MCDONALDS

BUILD A TRIBE

3

JIMMY BUFFETT

IT’S MUCH MORE THAN MUSIC.

IT’S A LIFESTYLE!

THE CAREFREE LIFE ON A TROPICAL BEACH

FUELED BY MARGARITAS, MUSIC AND SUNSHINE

JIMMY BUFFETT GAVE UP CONTROL AND LET HIS FANS BUILD A TRIBE

PARROT HEADS

LOCAL CHAPTERS

CONVENTIONS

EVEN A GAME ON FACEBOOK

BUILD A TRIBE! Fans recruit fans

HARLEY DAVIDSON

THINGS WE LEARNeD ABOUT

rock star branding!3

3. BUILD A TRIBE

2. BE CONSISTENT

1. STAND OUT

YOU WILL FIND MORE AWESOME STUFF

IN THE BOOK.

THE AUTHOR, STEVE JONES, DID NOT ASK OR

PAY US TO DO THIS PRESENTATION.

WE JUST THINK THE BOOK ROCKS!

NOW GO

BY SLIDES THAT ROCK

ROCKYOUR BRAND!

PHOTO CREDITSIN THIS PRESENTation we have used a number of ROCK STAR photos

where we have not been able to determine the actual owner.

We HONOR and respect THEse UNKNOWN PHOTOGRAPHERS for theIR AWESOME WORK.

By using these images, we might very well have F*cked up and BROKen a few copyright laws. We do not want THE FBI or hells

angels to show up at our house. if we have messed up your life by using your photo, let us know. RESPECT.

www.slidesthatrock.com

SLIDESthat rock

@slidesthatrock