Date post: | 26-Jun-2015 |
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Technology |
Upload: | rocudo |
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Music Promotion, Distribution & Sales Platform for Web, Mobile & Tablet
Rocudo: Lego Music
• Rocudo Studio visualises a 4x4 palette of music Loops which play on independent “decks”
• Simple colour-coded visuals, auto sync and real time Sound FX make it the coolest player around…
• Allows users to create interactive music for e.g. Facebook and their very own Branded iPhone App
Rocudo’s DJ-style music concept and technology connects Fan & Artist in a creative engagement
Rocudo Flash Player
• Rocudo Player overlays the 4x4 matrix of loops over creator’s artwork
• Loops start/stop with automatic sync and colour-coded graphics to indicate state
• Sound FX may be improvised on-the-fly
• Rocudo Player may be shared on Facebook, MySpace, Twitter etc, or embedded in any web site
• Users can record their own versions of a basic set of sounds and Save, Share
Rocudo Player is a never-plays-the-same-twice Music Widget for all the Social Networks & any Website
Smartphone App
• Rocudo Pro User listing auto-generated using Profile (images, links) and Music
• Pro User gets Stats to see monthly activities for Widgets & Apps
• Sell through the App: push, Tracks, Remixes, Gig tickets etc to Fans regularly - Rocudo manages “In-App” purchases (and brings an audience)
Premium Interactive Music product in the palm of your Captive Fan’s hand
Generate Buzz & Sales
• Sell your App and then sell content through it: create “Tracks & Remix Packs” in Rocudo Studio and push to your Fans
• Stats page shows at a glance what’s happening with your Widgets, Apps and Sales
• At the end of every month, you get an activities/sales summary for your account – including $$s you’re owed
Pro Users: your Fans are captive 24/7 – so push Apps & Music to them often
• 1,000 Rocudo Pro Users, each with a Fan/App base of 1,000 = 1m Rocudo chances to turn a $
Rocudo Business Model
• Subscriptions– Rocudo basic is Free; Pro brings Branding & Sales Opportunities
• Smartphone/Tablet Apps– Rocudo charges for its Fan App, which includes access to all
Rocudo content and Search/Discovery of new Artists, DJs Bands etc
– Rocudo developing an iPad DJ App, combining rocudo.com content with Pro-level DJ features to target premium App at the wannabes
• In-App Marketplace– Pro Users can sell music via In-App purchasing – an easy &
powerful way to generate large numbers of sales opportunities– RevShare pays – 10 Apps / month covers Rocudo subscription
• Licensing– Advertising/Sponsorship projects will be sought in relation to
rocudo.com, which has a much sought-after audience– Customised Studio Technology available to white-label license
Activity/Monetisation Model
• Model Basis– Set-up Fee €20, monthly €5– Each Pro User engages with Fan base (of avg. size 500-
2,000); 5% buy App; 5% of Pro Users push 1 In-App update per month
– App costs €0.79; In-App update costs minimum €0.79– Apple takes 30%, Rocudo 15%, Pro User gets 55% - a
psychologically significant majority revenue share
• Significant Scale Potential– Increased User adoption; Larger Fan bases; Premium
Pricing on Apps & Updates, Major Licensing deals… leads to:
– 1m+ active users, 100,000 new monthly; 2,000 Fans per Pro User, generating monthly 20m+ In-App Sales opportunities
Traction
• 12,000+ Free users to date, from over 100 countries
• Partnerships with Loopmasters www.loopmasters.com and SoundCloud www.soundcloud.com
• First Social integrations completed: Facebook & Twitter
• First Smartphone Apps completed: iPhone & Android
• Currently rolling our Rocudo Pro Accounts with high-profile hand-picked Artists & Labels
• Site fully self-service in Q2 2011; Tablet App released in July 2011; Android port Q3 2011
Company Overview• Culann mac Cabe, CEO
– PhD in Digital Signal Processing, Trinity College Dublin, Ireland– Windmill Lane Recording Studios, Dublin, Ireland– Various other Recording, Consulting, Start-up Projects
• Rocudo Investors, Board & Staff– Private Investors + EI support– Directors: ex Google Engineering Manager; CEO of UK-based
loudspeaker manufacturer; retired World Bank Senior Economist– 6 Staff (3 full-time, 3 part time/interns); based in National
University of Ireland, Galway City, Ireland
• Technology– Wholly-owned IP in machine listening and online interactive music– Patenting process ongoing
• Tax Status– Very low (12.5%) Corporation Tax in Ireland– Company gets substantial Tax Credits on all R&D– Investments by Irish taxpayers qualify for Tax Relief
Investment Opportunity
Funding Requirement: circa €500K
Funds will be used to:• Hire experienced Sales & Marketing
professional to drive monetization strategy and revenue
• Secure Company IP via patenting process • Hire Android Developer (Smartphone & Tablet
App)• Execute Marketing Plan: Trade Shows, Music
Festivals, Online/Print Ads etc• Build the Management Team, Expand the Board