INTRODUCTION An introduction to becoming a Realtor of Excellence

Thursday 09 July 15

VIRGIN ATLANTIC

INTRODUCTION

Thank you for giving of your time to consider our business. It is with great pride that we this opportunity to you and believe there could be a great future together! But making a decision as big as this, must happen when all the right information. This presentation serves to fully introduce you to our way of doing business and what you can expect as you reach your goals with us. We will cover the following points: •  Background on our heritage •  The lay of the land in real estate •  The Realtor of Excellence •  Our company structure •  Technology – our Realtor of Excellence App •  Industry leading marketing •  Our Real Partners •  Real Rewards •  Our branding solutions •  Costs •  Next Steps

OUR RICH HERITAGE

A tradition of excellence 01

OUR RICH HERITAGE

The leaders and innovators of the Realtor of Excellence business and brand have a combined 100 plus years in real estate and business development. This depth of experience has been matched by partnering with the best in design, strategy and technology to not only deliver to you a career path that is simply better than the industry standard, but that also is centred around innovation in relationship and marketing management that does justice to you passion and commitment and promises a sustainable and profitable career in real estate.

Paul Enderli, our chairman has been instrumental in the advancement of the industry. As a founding chairman of the Real Estate Institute of South Africa, he has is a well-respected elder in the real estate community. He also developed one of the most enduring and respected real estate brands in the Western Cape. His involvement in the development of thought leadership is well documented and it is this ethos and reputation that lives on in his son, Toni Enderli who is the founding chief executive of Realtor of Excellence. The family have successfully run Plotland Pty (Ltd) since 1979, making this opportunity more an evolution than a start up.

Toni has assembled an impressive team of captains of industry to spear head the development of the Realtor of Excellence brand. With the business model and brand having been extensively tested since its launch in 2012 and we are hugely encouraged by the results. The business has grown some 400% since early 2012 and in areas where the systems have been tested we have enjoyed up to a 25% increase in market share! It is time to offer this value and success to clients nationally by encouraging passionate professionals like you to join us in creating an incredible future together.

THE LAY OF THE LAND

The traditional options available to top real estate agents 02

THE TRADITIONAL FRANCHISE MODEL

-  Expensive franchise fee

-  Expensive Implementation and slow roll out

-  Expensive operating costs

-  Little differentiation between competitors and customer experience

-  Little innovation

-  Service levels low and slow

-  Traditional marketing methodologies increasingly expensive and less effective

-  Little or no “green” credentials

THE REALTOR OF EXCELLENCE

Our new way of doing business explained! 03

WHAT THE MARKET NEEDS - AND WHAT WE OFFER

-  Reduced capital investment, higher return on investment

-  More cost effective and very quick roll out

-  Reduced operating expenses -  High levels of differentiation to

competitors in customer experience

-  High levels of innovation -  Massive investment in New

Media Marketing reduces cost & increases reach and customer experience

-  High “green” credentials

A NEW WAY OF DOING BUSINESS IS FINALLY HERE

THE NEW WAY OF DOING BUSINESS

The time has come for change and Realtor of Excellence is more than just aware of the need to change – we have embraced it and dead set on pioneering a powerful future!

Over the past 12 months we have invested greatly in new technology and service orientated products to find a new, but stable and profitable way, to revolutionise the industry and cement our future in a volatile market. But for ultimate success, we must remain true to our core principles and values of integrity, professionalism, old school family values, humility, honesty, sustainability, value for money and transparency.

Technology is advancing daily. Consumers are extremely savvy and ever increasing access to technology has exposed them to greater choices and education on process, services and costs – and agent. We must respond if we are to remain relevant. We need to change how we do things. With a customer centric brand built around old school values and principles, but using technology to increase our speed, efficiency, profitability and reach.

OUR USE OF TECHNOLOGY

The rate of global uptake in technology and new media is unprecedented. Nothing could have ever predicted the growth rates of mobile literacy, speed of the internet, growth of Apple or the uptake of Facebook and social media. All these advancements haven’t just meant a change in how we are entertained, but more over in how we communicate, transact, research, buy – it has changed the very way in which we live. But already it has become commoditised – it is no longer about the iPad, the Blackberry, Facebook, Twitter, Pinterest. It is about content, experience, and context. The use of technology for technology’s sake is a fool’s ambition. We need to start interrogating why we use technology, what is its real purpose in business, entertainment and communication? For us, it is simple: the more advanced technology becomes, the more old school its use. It is all about service and face time. In a world where technology is designed to reduce face time, we’re using it to increase it. We are using technology to create efficiency in business operation, ensuring that the consumer has more time sitting opposite our staff, building trust and long term relationships.

ADOPTION OF THE INTERNET

0.4% - 35.4% of the global population in 16 years

As a comparative, 5 years = 1 million personal computers / 28 days = 1 million ipads

Mill

ion

OUR WORLD

THE REALTOR OF EXCELLENCE PLATFORM EXPLAINED

Our app based sales management software and client management software has been designed to ensure we create a paperless, fast, efficient and transparent experience for the seller, buyer and agent.

This virtual office, with client interface, means that everyone involved in the deal is constantly 100% up to speed with all aspects of the deal from anywhere in the world. We have also centralised all sales administration which means that the agent rarely has to go into an office to register a mandate, organise photography, coordinate the necessary certificates, apply for bonds etc. it is done automatically by utilising the iPad app. What does this really mean? It means the agents are doing what they are good at – selling. We worry about the rest. A real win-win, we think. The agents have more time with more clients now. That coupled with a higher commission structure, means they are also earning better.

Plus, because our technology is cloud based and it is accessible from anywhere in the world, making you incredibly agile!

The biggest impact of all in this new world, is that we are not interested in selling loads of franchises. What we are after are the individual agents as we supply the support and back-end for all aspects of the transaction. This includes all marketing services, sales administration and sales support.

There is only one catch – we only go for the best agents in the areas we operate – which is why we want to bring this opportunity to you first…

Lowest Monthly Overheads

Solid Green Credentials

Cloud

Cutting Edge Technology

Realtor of Excellence App

Best CRM Best Marketing Digital Eco-System

Best Training Real Partners Real Rewards A Brand Built Around You…

Image of tech - downlo

ad

R649

OUR REAL PARTNERS

To ensure our Realtors Of Excellence not only have the best services at the best prices, but can also deliver world class service in all aspects of the transaction, we have formed alliances with key industry leaders.

This allows us to remain focused on our core – transacting in property – but enjoy the benefits of having experts to support every aspect of the transaction.

We have also been successful in brokering deals of great value where the discounts get passed onto the buyer / seller as well as the Realtor Of Excellence.

REAL SERVICES EXPLAINED

To ensure our Realtors Of Excellence not only have the best services at the best prices, but can also deliver world class service in all aspects of the transaction, we have formed alliances with key industry leaders. This allows us to remain focused on our core – transacting in property – but enjoy the benefits of having experts to support every aspect of the transaction. We have also been successful in brokering deals of great value where the discounts get passed onto the buyer / seller as well as the Realtor Of Excellence. Services currently offered: -  Real Insurance

•  Life Insurance •  Short Term •  Medical •  Business

-  Real Finance •  Bond Finance •  Bridging Finance •  Forex

-  Real Photography

OUR REAL SERVICES

So far, we have created the following Real Services to support you, our Realtor of Excellence…

•  Bond  •  Bridging  •  Forex  

•  Life  •  Short  term  •  Medical  •  Business  

•  Our  photography  solu;on  that  ensure  quality,  professional  images  do  jus;ce  to  the  property  on  sale  and  offers  professional  consistency  across  the  group  

•  Full  service  removals  for  clients  at  compe;;ve  rates  •  Community  Box  

THE REALTOR OF EXCELLENCE BRAND

Our brand built around you, the Realtor of Excellence 04

THE REALTOR OF EXCELLENCE BRAND

We believe that the relationship between the buyer/seller and any real estate agency should be first and foremost with you, the realtor. Relationships are between people. So we have taken the brand approach that you are our heroes, you must take centre stage in our brand and business. With this in mind, we have created innovative, powerful and effective branding that celebrates you as our Realtor of Excellence.

What follows is a few examples of the branding solutions we offer all on our team at very competitive rates

STATIONERY

EMAIL SIGNATURE

DOCUMENT FOLDERS

DOCUMENT TEMPLATES

REALTOR OF EXCELLENCE APP

PRESENTATION TEMPLATES

VEHICLE BRANDING

MARKETING SUPPORT

The brand we’ve built around you, a true Realtor of Excellence 06

MARKETING INTEGRATION

The Realtor of Excellence App is also your portal to a full bouquet of marketing support. From templates to post cards to newsletters to automated listings, we have the correct solutions that make accurate marketing easier and quicker than ever!

LISTING SITES

To ensure maximum exposure to potential buyers, we have formulated strong ties with South Africa’s leading property listing websites, plus our own digital eco-system to maximise the exposure of your home. These websites include: (both web and mobile)

MARKETING CHANNELS

Like the web listings, we use innovative techniques throughout out marketing and use a unique combination of the channels below to offer a unique and tailor-made marketing campaign for you to seamlessly manage all clients. You need the best for you’re your clients, not some industry average! We include the following:

•  Web  –  web  campaigns,  SEO  etc  •  Print  media  –  inclusion  in  various  print  media  

where  applicable  •  Direct  media  –  newsleIers,  direct  mailing  

campaigns  •  Social  media  –  Facebook,  TwiIer,  Linkdin  and  

others  where  applicable  •  Mobile  media  –  mobile  search  engines,  

property  apps    •  Network  marke;ng  –  our  extensive  databases  

and  profiled  buyers  •  Experien;al  –  Show  houses,  virtual  tours  where  

required,  launch  events  and  the  like  are  all  available  

INTERNATIONAL REACH

Our extensive international associations not only mean that we can offer great offshore investment opportunities to all our clients, but we also ensure that our overseas markets are exposed to the marketing of our properties, attracting enviable exchange rates and investment into the property market.

We have affiliate offices in United Kingdom, Spain, Germany, Austria, Australia, Africa and the United States of America.

MARKETING SUPPORT

Realtor of Excellence – a brand built around you 07

MARKETING SUPPORT

All the brand collateral we have created has you in mind. It is designed to promote your relationship and interaction with your clients as much as possible. We believe that our Realtors of Excellence are not just property transaction experts, but also experts on their chosen communities and areas. To make sure your profile in your area is as expansive as possible, your support material must work for you.

All our marketing support and design is centralised to ensure the lowest possible costs possible, but the highest quality – and all is available via our Real Rewards Program!

Here are some examples of how our brand will work for you…

REAL ACADEMY

Our incentive and rewards program 08

A dedicated QR Code takes potential clients directly to your personalised website or to more

information on the property

MARKETING COLLATERAL

MARKETING COLLATERAL

MARKETING COLLATERAL

MARKETING COLLATERAL

MARKETING COLLATERAL

MARKETING COLLATERAL

VEHICLE LIVERY - AGENT

VEHICLE LIVERY - GENERIC

REAL ACADEMY

We believe simply that our business grows through you reaching your goals. So we have created a series of programs that ensure that you are well equipped not just as a real estate agent, but also as an individual and business entrepreneur who achieves great personal growth by achieving your goals. We have modules that take you from induction, all the way through to on-going training. Course content includes all major disciplines required to be a leading modern real estate expert. Modules include: •  Induction •  Technical proficiency •  Personal growth •  Entrepreneurship •  Industry movements •  Domestic and global economies •  Marketing •  Social media •  Negotiation skills •  Networking •  Mentoring

REAL REWARDS

Our incentive and rewards program 09

REAL REWARDS

We don’t believe it is just enough that we offer our team 90% commission – the best in the industry. We also believe that there should be even more value coming your way – after all, loyalty is a two way street isn’t it. If you commit to us, we must invest back in your personal and professional growth. Real Rewards is the program we have designed to ensure that are constantly rewarded for using the solutions we offer.

The program is simple – every time you use designated partners to grow your business, we reward you with points. These points can them be redeemed for a range of services from new business cards, for sale boards, marketing merchandise like calendars, pens, flyers and print ads, can all be bought using your points! So for the savvy Realtor of Excellence you can ensure that your marketing costs are largely eliminated and that your 90% is truly your 90%!!

REAL REWARDS

Points are not only accrued through using our services, but also by attending certain Real Academy workshops throughout the year.

A new addition to Real rewards is that if enough points are accumulated throughout the year, you can buy a ticket to the National Association of Realtors Conference in the USA – the worlds premier real estate conference attending by the leading service providers, thinkers and trainers and over 27 000 delegates from around the world!

VIRGIN ATLANTIC

VIRGIN ATLANTIC

VIRGIN ATLANTIC

VIRGIN ATLANTIC

PARTNERED WITH VIRGIN ATLANTIC

THANK YOU