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Innova&veResearchGroup,Inc.

www.innova(veresearch.ca

Toronto::Vancouver

Macleans Election Survey Series

2011 Federal Election: Third Wave

Innova&veResearchGroup

56TheEsplanade,Suite310

Toronto,ON

M5E1A7

April18,2011 STRICTLYPRIVILEGEDANDCONFIDENTIAL::DraJReport::

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2

The online survey was conducted among current members of INNOVATIVEsCanada 20/20 panel from April 13

th

after the end of the debate to April 17

th

,2011.

The Canada 20/20 Panel is recruited from a wide variety of sources to berepresentative of the known distribution of Canadians by age, gender, regionand language.

Results are weighted according to Census data to ensure that the sample isrepresentative of the age, gender, region and language breakdown of theCanadian population to provide results that are intended to approximate aprobability sample.

Each panellist is provided with a unique URL in their invitation so that onlyinvited panel members are able to complete any specific survey. Each URL canonly be used to complete one survey.

The weighted total sample included 1897 responses eligible for inclusion in ouranalysis including 438 in Quebec. An unweighted probability sample of 1897would have an estimated margin of error of 2.25 percentage points, 19 timesout of 20.

The margin of error will be larger within each sub-grouping of the sample.

Methodology

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TheHorserace

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Na&onalDecidedVotebyRegion

IfaFederaleleconwereheldtoday,whichpartywouldyouvotefor?Inthatcase,whichpartydoyou

leantowardslightly?

Q

Na&onalVoteInten&on

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FederalLeaders

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LeaderFavourables

Nowwearegoingtoprovideyouwithseveralnamesofpublicfigures.Pleaseindicatewhetherornot

youhaveheardofthatpersonand,ifso,whetheryouhaveastronglyfavourable,somewhatfavourable,neutral,somewhatunfavourableorveryunfavourableimpressionofthatperson.

Q

ROC Quebec

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LeaderFavourablesStephenHarper

Nowwearegoingtoprovideyouwithseveralnamesofpublicfigures.Pleaseindicatewhetherornot

youhaveheardofthatpersonand,ifso,whetheryouhaveastronglyfavourable,somewhatfavourable,neutral,somewhatunfavourableorveryunfavourableimpressionofthatperson. Stephen

Harper

Q

ROC Quebec

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LeaderFavourablesMichaelIgna&eff

Nowwearegoingtoprovideyouwithseveralnamesofpublicfigures.Pleaseindicatewhetherornot

youhaveheardofthatpersonand,ifso,whetheryouhaveastronglyfavourable,somewhat

favourable,neutral,somewhatunfavourableorveryunfavourableimpressionofthatperson. Michael

Igna&eff

Q

ROC Quebec

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LeaderFavourablesJackLayton

Nowwearegoingtoprovideyouwithseveralnamesofpublicfigures.Pleaseindicatewhetherornot

youhaveheardofthatpersonand,ifso,whetheryouhaveastronglyfavourable,somewhat

favourable,neutral,somewhatunfavourableorveryunfavourableimpressionofthatperson. Jack

Layton

Q

ROC Quebec

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LeaderFavourablesGillesDuceppe

Nowwearegoingtoprovideyouwithseveralnamesofpublicfigures.Pleaseindicatewhetherornot

youhaveheardofthatpersonand,ifso,whetheryouhaveastronglyfavourable,somewhat

favourable,neutral,somewhatunfavourableorveryunfavourableimpressionofthatperson. Gilles

Duceppe

Q

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LeaderFavourablesElizabethMay

Nowwearegoingtoprovideyouwithseveralnamesofpublicfigures.Pleaseindicatewhetherornot

youhaveheardofthatpersonand,ifso,whetheryouhaveastronglyfavourable,somewhat

favourable,neutral,somewhatunfavourableorveryunfavourableimpressionofthatperson. Elizabeth

May

Q

ROC Quebec

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BestPrimeMinisterbyRegion(Wave3)

WhichofthefollowingpartyleaderswouldmakethebestPrimeMinisterofCanada?Q

BestPrimeMinister(Na&onal)

Wave3

Wave2

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CampaignDiscourseandEvents

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ROC Quebec

AwarenessbyCampaign

Haveyouread,seenorheardanythingaboutQ

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ROC

ToryappeallimitedwhileNDPimpressthemost

Didwhatyouread,saworheardleaveyoufeelingmoreorlesslikelytovoteQ

Quebec

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ROC

Conserva&vecampaignimpactsta&s&callyunchanged

Didwhatyouread,saworheardleaveyoufeelingmoreorlesslikelytovotefortheConservavesQ

Quebec

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ROC

Liberalcampaignimpactsta&s&callyunchanged

Didwhatyouread,saworheardleaveyoufeelingmoreorlesslikelytovotefortheLiberalsQ

Quebec

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ROC

NDPpickupsteaminROC

Didwhatyouread,saworheardleaveyoufeelingmoreorlesslikelytovotefortheNDPQ

Quebec

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Bloccampaignmorepolarizinginthirdweek

Didwhatyouread,saworheardleaveyoufeelingmoreorlesslikelytovotetheBlocQ

Quebec

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AuditorGeneralsReport

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G8andG20spendingstoryverynega&vefor

Conserva&veswith85%lesslikelytosupportthemHaveyouread,seenorheardanythingaboutapreliminaryreportbytheAuditorGeneralintoquesonable

spendingdecisionsinconneconwiththeG8andG20summits?Q

DidthatcoverageleaveyoumoreorlesslikelytovoteConservave?Q

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ROC Quebec

G8andG20spendingverynega&vefor

Conserva&ves,especiallyinQuebecHaveyouread,seenorheardanythingaboutapreliminaryreportbytheAuditorGeneralintoquesonable

spendingdecisionsinconneconwiththeG8andG20summits?Q

Didthatcoverageleaveyoumoreorlesslikely

tovoteConservave?Q

Didthatcoverageleaveyoumoreorlesslikely

tovoteConservave?Q

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DealingwiththePar&Quebecois

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Conserva&vestoppartytodealwithBlocQuebecoisin

ROC;BlocfavouredinQuebec

Q IftheParQuebecoiswinthenextQuebecprovincialeleconandQuebecsovereigntybecomesa

naonalissueagain,whichfederalpartydoyoufeelisbesttodealwiththenewParQuebecoisgovernment?

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BestpartytodealwithPQbycurrentvote

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ContactInforma&on

VancouverOffice

1055WestHasngs

3rdFloor

VancouverBC|V6E2E9

TorontoOffice

56TheEsplanade,

Suite310

TorontoON|M5E1A7

Innova&veResearchGroup,Inc.|www.innova(veresearch.ca

ManagingDirector

Direct:416-642-6429Email:glyle@innovaveresearch.ca GregLyle