Meeting Innovation and the Technology

TimelineTimeline

IMEX Frankfurt May 23rd – 26th 2011

Rohit Talwar

rohit@fastfuture.com

www.convention-2020.comImage source: gastro2009.org

• Global strategic foresight study to help the meetings industry prepare for

the decade ahead - Industry-wide sponsors

• Multiple outputs Nov 2009 – December 2011

• Recent survey on issues / strategies / business models for 2011 & 2015

Convention 2020

CEED Slovenia – Engaging Gen Y and Z Entrepreneurs

Image source: ceedslovenia.org

PCMA Learning Lounge

http://www.borev.net/imf.jpgImage source: jeffhurtblog.com

Global Franchise - TED

http://www.borev.net/imf.jpgImage source: blog.sustainable.org

Event Camp Twin CitiesThe Audience are the Event

http://www.borev.net/imf.jpgImage source: ready2spark.com

Embrace Collaboration –

Design e.g LIFT

http://www.borev.net/imf.jpgImage sources: ldailymotion.com / liftconference.com

Embrace Collaboration –

Events e.g Gastro

http://www.borev.net/imf.jpgImage source: gastro2009.org

Food Service Network Total Immersion

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Personal and Immersive

e.g. Globe Forum Silent Conference

http://www.borev.net/imf.jpgImage source: sustainablecitiesnet.com

Innotown – Simple and Slow

http://www.borev.net/imf.jpgImage source: innotown.com

Trade Show Innovation

• Routes /

Network

• Health Industry • Health Industry

Distributors

• United Food

Processors

Image source: Imex

Food Inspiration - 1

Reinventing the Trade Show

http://www.borev.net/imf.jpgImage sources: lovelovemodo.comlisstree.com / thechefalliance.com

Adelaide Convention CentreCreating Experiences

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Image source: Adelaide Convention Centre

Food Inspiration - 2 Pop-up Events

http://www.borev.net/imf.jpgImage source: Foodreflection.nl / sre.nl

What’s the Technology Horizon?

Image source: Frog Design

Technology Gets PersonalBy 2020 all conferences and exhibitions I attend will offer a totally

personalised experience, tailor-made to my needs, and offering

whatever technological tools are needed to make the event fully

interactive so I can engage with and influence the content of the event.

1093 respondents17

Image source: msnbcmedia2.msn.com

Total CustomisationIn 2020, the personal comfort of attendees will be much more important to

organisers than today. Individuals will be able to obtain personalised menus at

meals, there will be many options for entertainment and relaxation, e.g.

customised seating. Organisers will make far better use of information about

individual attendees than they do today.

1093 respondents18

Image source: gadgetheat.com

Real Time / Predictive Analytics

Image source: regmedia.co.uk

Telephony• Voice

• Messaging

• SIM card

• Phonebook

• Ring Tones

• Security

Connectivity• Cellular

• Up to 14 bands

• WLAN/BT

• GPS

• NFC

• FM

TMT – Convergence and Immersion

Data/Enterprise• 100Mbps

• Email

• IMS

• Browsing

• VPN

• PIM

• Ecommerce

• Payments

Software• Protocols

• Middleware

• Applications

• User Interface

• Minimize fragmentation

Multimedia• Camera 8-16M

• Camcorder

• 24M Color Display

• Memory (160GB)

• Multiformat A/V • HD Video/TV out

• Games

(50-100M Tps)

• DRM

What I Want – When I Want

Image sources L-R: blog.core-ed.net / neonpunch.com / geek.com

New Analytics and a New Knowledge InfrastructureImage source: techrepublic.com

Augmented Reality / Heads Up

Image sources L-R: image-acquire.com/

gawker.com / gizmag.com

Haptics / Holograms / Interactive Surfaces

Image sources L-R: tuvie.com /

flickr.com / blogspot. com

Haptics Technology

Image source: whistleout.com.au

Holographic Laptops

Image source: livetradingnews.com

Wearable Displays

Image source: dailythings.info

Immersive Web

Image source: lightgalleries.net

TeliaSonera in Sweden claims a 76% reduction in carbon dioxide

emissions

• Reducing business travel bymore than 50%

• Increasing the use of tele-meeting services, by 15-20% per year

29

76% CO2

reduction

2001 2009

services, by 15-20% per year

• Reducing the office area/employee by a total of 50%

• Reducing total energy consumptionby more than 30%

• Green electricity from 2007

• Introducing mobile working

Image source: Telia Sonera

TeliaSonera TelePresence Meetings Stockholm-Helsinki

• Number of meetings: 464

• Reduced number of journeys: 1.392

– 500,000€ in travel costs

• Saved working time: 40 months

30

• Saved working time: 40 months

• Reducing carbon dioxide emissions by: 169,000 kg

Image source: Telia Sonera

Meeting Models

Source: Tandberg

Next Steps – How Can You Get Involved?

• Please tell us about your event innovations

• Future Reports – Give us Feedback

• Take part in Pulse Surveys

• Contribute Expert Papers

• Run / Host a Workshop / Survey• Run / Host a Workshop / Survey

• Student Essay Competition

• Suggest Research Topics - tell us what you’d like to see G

• Ask about the sponsorship benefits

rohit@fastfuture.com www.convention-2020.com

Fast Future – Meetings Industry

Services

• Briefings and workshops for executive

management and boards of venues, CVB’s and

associations

• Customised research on trends, technologies

and new marketsand new markets

• Development of strategies and business plans

• ‘Deep dives’ on key trends and technology

developments

• Consultancy and workshop facilitation on

innovation and new business models

33

Fast Future • Research, consulting, speaking, leadership

• 5-20 year horizon - focus on ideas, developments, people, trends and forces shaping the future

• Clients

– Industry Associations – ICCA, ASAE, PCMA, MPI

– Corporates - GE, Nokia, Pepsi, IBM, Intel, Samsung, GSK, SAP, Orange, O2, E&Y, KPMG, Amadeus, Sabre, Travelport, Travelex, ING, Santander, Barclays, Citibank, DeutscheBankSantander, Barclays, Citibank, DeutscheBank

– Governments - Dubai, Finland, Nigeria, Singapore, UK, US

– Convention Bureaus – Seoul, Sydney, London, San Francisco, Toronto, Abu Dhabi, Durban, Athens, Slovenia, Copenhagen

– Convention Centres – Melbourne,

Adelaide, Qatar, QEIICC

– Hotels - Accor Group, Preferred,

– Intercontinental

– Congrex, Kenes

– Aeroports de Paris / Schiphol Group

Future Convention Cities Initiative• Cities that want to be at the leading edge of delivering business events

• Focus on maximising long term economic benefit of events

• Research, sharing of expertise and best practices

• Meet four time a year

• Initiated and co-ordinated by Fast Future

Hotels 2020: Beyond Segmentation Objectives

• Identify change drivers and

key success characteristics

for the globally branded hotel

sector over the next decade

• Examine the implications for:

– Hotel strategy

– Brand portfolio

– Business models

– Customer targeting

– Innovation

Rohit Talwar• Global futurist and founder of Fast Future Research.

• Award winning speaker on future insights and strategic

innovation – addressing leadership audiences in 40 countries on

5 continents

• Author of Designing Your Future – Published 08/2008

• Profiled by UK’s Independent Newspaper as one of the Top 10

Global Future Thinkers

• Led futures research, scenario planning and strategic

consultancy projects for clients in telecommunications, consultancy projects for clients in telecommunications,

technology, pharmaceuticals, banking, travel and tourism,

environment, food and government sectors

• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De

Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,

ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,

OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,

Siemens, Symbian, Yell , numerous international associations

and governments agencies in the US, UK, Finland, Dubai,

Nigeria, Saudi Arabia and Singapore.

• To receive Fast Future’s newsletters please email

rohit@fastfuture.com

• 50 key trends

• 100 emerging trends

• 10 major patterns of change

• Key challenges and choices for

leaders

Designing Your FutureKey Trends, Challenges and Choices Facing

Association and Nonprofit Leaders

leaders

• Strategic decision making

framework

• Scenarios for 2012

• Key futures tools and techniques

• Published August 2008

• Price £49.95 / €54.95/ $69.95

• Email invoice request to

rohit@fastfuture.com

Our ServicesBespoke research; Identification & Analysis of Future Trends, Drivers & Shocks

Accelerated Scenario Planning, Timelining & Future Mapping

Personal Futuring for

Public Speaking, In-Company Briefings, Seminars and Workshops

Identification of Opportunities for Innovation and Strategic InvestmentStrategy Creation &

Development of Implementation Roadmaps

Design & Facilitation of Innovation, Incubation & Venturing Programmes

Expert Consultations & Futures Think Tanks

Personal Futuring for Leaders and Leadership Teams

Example Projects• Public and private client research e.g. :

– Convention 2020 – the Future of Business Events

– Future Convention Cities Initiative – Maximising Long Term Economic Impact of Events

– One Step Beyond – Future trends and challenges for the events industry

– Hotels 2020: Beyond Segmentation – Future Hotel Strategies

– The Future of Travel and Tourism in the Middle East – a Vision to 2020

– Future of Travel and Tourism Investment in Saudi Arabia

– Aviation and Airports e.g. Aviation 2030

– Scenario Projects – Migration 2030, Future of Narcotics, Chemical Sector, Family 2030– Scenario Projects – Migration 2030, Future of Narcotics, Chemical Sector, Family 2030

– Scenarios for the global economy for 2030 and the implications for migration

– Designing Your Future (Published August 2008) – book written for the American Society

of Association Executives & The Center for Association Leadership

– Global Economies – e.g. The Future of China – the Path to 2020

– The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers

– Winning in India and China

• Strategic advice to industry players

• Confidential advisory and coaching services to CEOs and top teams

• Public speaking at public conferences and in-company events

• Future thinking workshops and retreats

Example Clients