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Rohit Talwar - Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

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Presentation to Imex America on innovation in event design - using examples from around the world
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Ripping Up the Rulebook - Radical Innovation in the Design of Corporate and Association Events October 10 th 2012 IMEX America - Las Vegas Rohit Talwar [email protected]
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Page 1: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Ripping Up the Rulebook - Radical Innovation in the

Design of Corporate and Association Events

October 10th 2012

IMEX America - Las Vegas

Rohit Talwar

[email protected]

Page 2: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Contents

Presentation p 3

About Fast Future p 24

Image Sources p 33

Page 3: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Engaging Gen Y / Gen Z

CEED Slovenia

http://www.borev.net/imf.jpg

Page 4: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Serving Multiple Learning Styles

PCMA Learning Lounge

http://www.borev.net/imf.jpg

Page 5: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Rigorous Curation

/ Event Design

Page 6: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Innotown – Simple and Slow

http://www.borev.net/imf.jpg

Page 7: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Collaborative Design - LIFT

http://www.borev.net/imf.jpg

Page 8: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Collaborative Events – Gastro

http://www.borev.net/imf.jpg

Page 9: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Total Immersion

Food Service Network

http://www.borev.net/imf.jpg

Page 10: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Deep City Integration

Page 11: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Global Virtual Gatherings

Page 12: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Gamification

Page 13: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Co-located Breakouts

Globe Forum – Silent Conference

http://www.borev.net/imf.jpg

Page 14: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Trade Show Innovation

• Routes / Network

• Health Industry

Distributors

• United Food

Processors

Page 15: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Co-located Trade Shows American Sportfishing Association and American Fly Fishing Trade Associations

Page 16: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Reinventing Trade Shows Society of Automobile Engineers

Page 17: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Experience-Led Trade Show

Food Inspiration

http://www.borev.net/imf.jpg

Page 18: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Creating Experiences

Adelaide Convention Centre

http://www.borev.net/imf.jpg

Page 19: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Science Gets Sexy

Page 20: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Webinars / Event Video

Resale American Association of

Orthodontists (AAO)

• Tailored to lunchtime format

• Bundled with membership

• Online and DVD

• Continued Educational Units

(CEU)

• Membership and Revenue

Growth

• Next Steps - Global

Expansion via Translation and

Local Sales Partners

Page 21: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

AMC Services

Page 22: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Management of Third Party Events

Page 23: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Merger

European Interactive

Advertising Association and

the Interactive Advertising

Bureau (Europe)

Page 24: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

About Fast Future

Page 25: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Fast Future –

Core Services

• Live Events - Speeches, briefings and workshops for executive management and boards of governments, investment funds, development agencies , companies, airlines, airports, hotels, venues, CVB’s and associations

• Future Insights - Customised research on emerging trends, future scenarios, technologies and new markets

• Immersion - ‘Deep dives’ on future trends, market developments, emerging issues and technology advances

• Strategy - Development of strategies and business plans

• Innovation - Creation of business models and innovation plans

• Engagement - Consultancy and workshop facilitation

Page 26: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Fast Future • Research, consulting, speaking, leadership

• 5-20 year horizon - focus on ideas, developments, people,

trends and forces shaping the future

• Clients

– ING, ABN Amro, Laing O’Rourke

– Marks and Spencer

– Airports - Aeroports de Paris / Schiphol Group

– Vancouver Airport Services

– Industry Associations – ICCA, ASAE, PCMA, MPI

– Corporates - GE, Nokia, Pepsi, IBM, Intel, Orange,

O2, Siemens, Samsung, GSK, SAPE&Y, KPMG,

Amadeus, Sabre, Travelport, Travelex, ING,

Santander, Barclays, Citibank, DeutscheBank

– Governments - Dubai, Finland, Nigeria, Singapore,

UK, US

– Convention Bureaus – Seoul, Sydney, London, San

Francisco, Toronto, Abu Dhabi, Durban, Athens,

Slovenia, Copenhagen

– Convention Centres – Melbourne,

Adelaide, Qatar, QEIICC

– Hotels - Accor Group, Preferred,

– Intercontinental

– PCO’s - Congrex, Kenes

Page 27: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Our Services Bespoke research; Identification &

Analysis of Future Trends, Drivers &

Shocks

Accelerated Scenario

Planning, Timelining &

Future Mapping

Identification of

Opportunities for

Innovation and Strategic

Investment Strategy Creation &

Development of

Implementation

Roadmaps

Design & Facilitation of

Innovation, Incubation

& Venturing

Programmes

Expert Consultations &

Futures Think Tanks

Personal Futuring for

Leaders and Leadership

Teams

Public Speaking, In-

Company Briefings,

Seminars and

Workshops

Page 28: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Example Projects • Public and private client research e.g. :

– Reinventing the Airport Ecosystem

– Development of Market Scenarios, emerging trends and strategies for key clients

– Government and OECD Scenario Projects – e.g. Migration 2030, Future of Narcotics, Chemical Sector, Family 2030

– Scenarios for the global economy for 2030 and the implications for migration

– Designing Your Future (Published August 2008) – book written for the American Society of Association Executives & The

Center for Association Leadership

– Global Economies – e.g. The Future of China – the Path to 2020

– The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers

– Winning in India and China

– The Future of Human Resources

– Exploiting the Future Potential of Social Media in UK Small to Medium Enterprises

– Convention 2020 – the Future of Business Events

– Future Convention Cities Initiative – Maximising Long-term Economic Impact of Events

– One Step Beyond – Future trends and challenges for the events industry

– Hotels 2020: Beyond Segmentation – Future Hotel Strategies

– The Future of Travel and Tourism in the Middle East – a Vision to 2020

– Future of Travel and Tourism Investment in Saudi Arabia

Page 29: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Hotels 2020 – Objectives

• Identify key drivers of change

for the globally branded hotel

sector over the next decade

• Examine the implications for:

Hotel strategy

Brand portfolio

Business models

Customer targeting

Innovation

Page 30: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

• Global strategic foresight study to help the meetings industry prepare for

the decade ahead - Industry-wide sponsors

• Multiple outputs Nov 2009 – December 2011

• Current studies on future strategies for venues and destinations

Convention 2020

Page 31: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Rohit Talwar • Global futurist and founder of Fast Future Research.

• Award winning speaker on future insights and strategic

innovation – addressing leadership audiences in 40 countries on

5 continents

• Author of Designing Your Future

• Profiled by UK’s Independent Newspaper as one of the Top 10

Global Future Thinkers

• Led futures research, scenario planning and strategic

consultancy projects for clients in telecommunications,

technology, pharmaceuticals, banking, travel and tourism,

environment, food and government sectors

• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De

Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,

ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,

OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,

Siemens, Symbian, Yell , numerous international associations

and governments agencies in the US, UK, Finland, Dubai,

Nigeria, Saudi Arabia and Singapore.

• To receive Fast Future’s newsletters please email

[email protected]

Page 32: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

• 50 key trends

• 100 emerging trends

• 10 major patterns of change

• Key challenges and choices for

leaders

• Strategic decision making framework

• Scenarios for 2012

• Key futures tools and techniques

• Published August 2008

• Price £49.95 / €54.95/ $69.95

• Email invoice request to

[email protected]

Designing Your Future Key Trends, Challenges and Choices

Page 33: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Image Sources

Page 34: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Image Sources p.1 Page

3. http://www.ceedslovenia.org/web/SystemPhotos/Regional%20Conference%202011/Header%20web.jpg

4. http://jeffhurtblog.com/2011/02/10/why-pcma-learning-lounge-worked/

5. http://www.traveltechnology.com/wp-content/uploads/2011/03/Airport-of-Tomorrow.png

6. Top to bottom

1. http://www.ncemaritime.no/prod_images/doc_983_57.jpg

2. http://www.richardmulholland.co.za/blog/wp-content/uploads/2010/06/blake.jpg

7. http://www.liftconference.com/files/images/lift10_poster_300px.jpg

9. http://www.foodservicenetwork.nl/

10. Top to bottom:

1.http://www.profuturists.org/history

2. http://www.airport-pickups-london.com/images/Oxford.jpg

11. http://thenextwavefutures.files.wordpress.com/2011/10/apf-v-gathering1.jpg

12. http://timyuan.com/_media/images/hunt_lg_01.jpg

13. http://www.sustainablecitiesnet.com/wp-content/uploads/2009/12/CityChallenge_GlobeForum-600x263.png

15. http://www.bigrflyshop.com/app/webroot/userfiles/111/Image/akbow2.jpg

16. http://intrepidcs.com/themes/ICS/images/misc/ICSchina_2011.jpg

17. Left to Right

1. http://cdn.blisstree.com/files/2009/10/Chef-Zuma-Press-Michelle-sm.jpg

2. http://www.thechefalliance.com/userfiles/image/Chef/chef%202%20chefs%20prepping%20veggies.jpg

18. Left to right:

1.http://ourlifeinoz.files.wordpress.com/2011/02/685375_thumbnail_280_sa_s_frist_state_wine_festival_2011_cellar_door_wine_fe

stival_adelaide-v1.jpg

2. http://www.adelaidecc.com.au/files/5366-800x533.jpg

19. http://farm8.staticflickr.com/7156/6837913003_8cf3588f48_b.jpg

20. Top to bottom:

1. http://www.parentprojectmd.org/images/content/pagebuilder/webinar.gif

2. http://www.healthymouthshealthylives.org/en/about-the-partners/partner-profile-

page/AAO/~/media/Images/PartnerLogos/aao_logo.ashx

Page 35: Rohit Talwar -  Ripping up the Rule Book - Imex America - Las Vegas - October 10th 2012

Image Sources p.2 21. http://www.cjam.co.uk/wp-content/uploads/2010/02/handDrawing.jpg

22. Left to right:

1. http://4.bp.blogspot.com/-TUdHS8nGxZY/TvGyneWjbRI/AAAAAAAAAEo/br99WzhTRNY/s1600/homepage.jpg

2. http://www.asgbi.org.uk/graphics/logo.gif

23. Top to bottom:

1. http://www.planebuzz.com/merger1.gif

2. http://www.e-commercefacts.com/news/2011/05/iab-eiaa/eiaa-iab.jpg


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