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100%Open 2015
Building Your Open Innovation Toolkit
Digital Health Assembly 12/02/15
18 February 2015 1
© 100%Open 2015 18 February 2015 2 The Birthday Paradox
What are the chances that two people in this room
share the same birthday?
100%Open 2015 Birthday Paradox
18 February 2015 3
The probability of 2 people sharing the same
birthday is over 50% with just 23 people in a
group, and 99% in a group of just 57 people.
© 100%Open 2009 18/02/2015 4 3 minute JV
“A new idea is nothing more or less than the combination
of old elements.” James Webb Young
100%Open 2015 3 Minute Joint Venture
1. Turn to somebody you don’t know.
2. Introduce yourselves to each other.
3. Find something you could do together.
4. Give your joint venture a name.
© 100%Open 2015 18 February 2015 7 Open: Data > Innovation > Business
Innovating with partners by sharing the risks
and the rewards.
100%Open 2015 18 February 2015 9 Two Models of Open Innovation
• Starts with ‘what’ question: an innovation
brief detailing a specific unmet need
• Is a competitive marketplace amongst
customers, suppliers or users
• The innovation process is mediated by a
Trusted Agent
• Innovations are extracted through a
linear process
• Tend to be internal routes to market (e.g.
license deals)
Discover
• Starts with a ‘who’ question: finding
partners to explore a broad opportunity
• Is a cooperative community & process ,
with customers, suppliers or users
• The innovation process is facilitated
through a Catalyst
• Innovations are built using an iterative
process
• Tend to be external routes to market (e.g.
joint ventures)
Jam
© 100%Open 2015 Case Study – The LEGO Group
We helped LEGO create their open innovation strategy and develop an ideas
platform rolled out to all employees and to an external community of 500,000 people.
18/02/2015 11
100%Open 2015 2 degrees of Separation
18 February 2015 12
"There are more smart people outside your
company, than within it. It’s the law of numbers.
Be adaptive.”
Reid Hoffman
© 100%Open 2015 Case Study – P&G
We have designed and ran various open innovation challenges with P&G, creating
new productive partnerships with their customers, suppliers and other brands.
18/02/2015 13
© 100%Open 2015 Give > Get
14 18/02/2015
“Connect on your similarities, and benefit from your differences.”
Valdis Krebs
© 100%Open 2015 Case Study – E.ON
Home of the Future was a service innovation competition with 45,000 customers,
linked to a Channel 4 TV programme, that lead to 8 x £10m propositions.
18/02/2015 15
100%Open 2015 Explore > Extract > Exploit
18 February 2015 16
“Open innovation is a
U-Shaped Process.” Paul Vanags
© 100%Open 2014 Case Study - Oxfam
We worked with Oxfam to train their senior leadership team in innovation and to
design a new innovation toolkit and internal innovation platform.
18/02/2015 17
© 100%Open 2015 Peripheral Vision
18 18/02/2015
“Innovation is a by-product
of engaged networks.” Verna Allee
100%Open 2015 19 Case Study – Interface
18 February 2015
Interface are a $1bn carpet company who have a promise – called Mission Zero - to eliminate any negative impact the company may have on the environment by 2020.
100%Open 2015 Outcomes
18 February 2015 20 O
utc
om
es
Co-created a new open innovation strategy that was
approved by CMO and currently in process of being implemented.
100’s of social media marketing insights codified and synthesised
based on 10,000’s social media comments.
New £10m ideas co-created with 5000 customers
including an E.ON electric vehicle
breakdown recovery service
New LEGO Ideas platform with
500,000 customers leading to several of
LEGO’s most profitable recent
product launches.
Flexible giving app co-created and
prototyped with Oxfam donors and customers and now in process of being
built.
Successfully launched Somersby
in Switzerland reaching 20% of the population without traditional media
activity.
100%Open 2015 3 + 1
18 February 2015 21
1. What three things could we take from these case studies?
2.What one thing does not apply from these case studies and why?
1. Setting the innovation strategy – Vectors, Co-Lab Test
2. Finding unmet needs – Personas, Unmet Needs, Blueprint
3. Discovering new ideas – Co-Creation Techniques, Ideas Jam, Insight Crowd
4. Building prototypes – Prototyping Techniques, Prototype Evaluator
5. Developing propositions – IP Strategy Tool, Airlock, Sketch Templates
6. Making business models – Open Innovation Metrics, Business Model Canvas
100%Open 2014
Thank You
18 February 2015 26
Roland Harwood Co-Founder & Managing Partner
100%Open | Somerset House | London | WC2R 1LA | UK Phone: +44 (0)20 7759 1050 | +44 (0)7811 761 435 Email: [email protected] Web: www.100Open.com Twitter: @rolandharwood @100Open