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INTRODUCTION

Role Of Private Electronic Media

Effects Of Private Electronic Media

Conclusion

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INTRODUCTION

Privatization means shifting of the

production of a good or the provision of aservice from the government to the private

sector, often by selling government-owned

assets.

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India has more than 133 million homes withtelevision sets,

- 422 Television Channels across India.

- 338 FM Radio stations running in 91 cities.

The annual growth rate in the next five years

- Television industry is projected to be 22%.

- Radio industry is growing at 28%.

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Privatization of Television

In 1992, Sun TV (India) was the first private channel to

launch in South India and today it has more than 20

channels in 4 languages namely Malayalam, Kannada,

Tamil and Telugu.

In 1995, to provide more news and more information Zee

TV came into the platform with news channel Zee News.

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Privatization of Radio

In 1999, privatization process began but it came into existence

in the year 2001 when the license given to private radio

broadcasters.

In 2004,Emergence of the Community Radio began with the

objective of

- To enhance the capacities of local people to work together

to tackle a range of social problems, including poverty andexclusion through radio.

- To nurture the creative talents of the community and to

provide a forum for a diversity of opinions and

information.

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Introduction

ROLE OF PRIVATE ELECTRONIC MEDIA

Effects Of Privatization

Conclusion

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ROLE OF PRIVATE ELECTRONIC MEDIA

BUSINESS MODEL

Sponsored Serials

Time slot on a particular terrestrial / satellite channel is paid on a

prescribed telecast fees and in return, is allotted free commercial time.Effectively, the total cost includes the cost of production & telecast fees.

Commissioned Serials

Satellite / terrestrial channels commissions the producers for production of

serials on a fixed per episode amount and in some cases, the Television

Rating Points (TRP) linked incentives.

Satellite channels includes - Star, Sony, Zee, Sahara, Asianet, Eenadu TV,

Star Vijay, Raj TV, Jaya TV, Alpha TV work on commissioned model.

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VIEWERSHIP

TAM Peoplemeter System

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MARKET SHARE

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SEGMENTATION

All- India channel market share in Q 09 (%)

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An overview of the Indian television market

(Copyright 2009 DRAFTFCB+Ulka Advertising Pvt. Ltd. All Rights Reserved.)

India has about 133 million TV homes of which,

Cable & Satellite (C&S) services are present in 76 million (57%) of the

homes.

Public TV homes which have DD and free-to-air channels form 32%.

DTH (Direct to home) services comprise 11% of the total market with 14

million homes in all.

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Introduction

Role Of Private Electronic Media

EFFECTS OF PRIVATIZATION

Conclusion

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EFFECTS OF PRIVATIZATION

BENEFITS OFPRIVATEELECTRONICMEDIA

TELEVISION

Varity of contents - Sports, Business, Cartoons, Entertainment,

Music, Religious, and various Soaps.

Instant news update globally.

More job opportunities.

Played a vital role in overcoming the recession.

Exposes the scams in different sectors.

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RADIO

Energetic and interactive talk shows.

Providing information about the current affairs as

creatively as possible with entertainment.

Variety of shows Music, Chat show, Social issues,

women empowerment and social justice.

Offering participation though various contests while

promoting the brands.

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ECONOMY/REVENUE

(HSBC Report and others)

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Radio

Private FM radio - fastest growing segment in the media

with around 28 per cent growth in advertising revenues.

According to the PWC study, revenues are likely to grow

- At 24 per cent annually in the next 5 years.

- Moreover, it is expected to increase from $ 133.52

million to $ 218.49 million in the next two years.

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Television

According to Federation of Indian Chambers of

Commerce and Industry, the private television industry,

currently valued at about $ 4.63 billion, will expand by

14.5 % between 2009 - 2013.

Television channels such as Cartoon Network, Pogo,

Disney, MTV and Star Plus are expanding their productrange to tap India's growing $ 125.9 million licensing

and merchandise market.

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Introduction

Role Of Private Electronic Media

Effects Of Private Electronic Media

Conclusion

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CONCLUSION

Due to Globalization of economy, there is a growth in

Foreign Direct Investment (FDI)

- New York Times (5% stake in Deccan Chronicle's Solu.)

- Hubert Burda (joint printing venture with HT Media),

- NBC Universal (26% stake in NDTV),

- Walt Disney (32% stake in UTV),

- Viacom (JV with Network 18),

- UK's Daily Mail (JV with India today to launch Mail Today)

- CNN, CNBC (tie-up with Network 18), etc.

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Indias growing market in the global entertainment

and media (E&M) space will be over Rs 1 Lakh Cr

by 2011.

The global E&M industry is growing at a compound

annual rate of 6.4%.

Corporate world achieving new hikes with the

support of private channels.

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Due to highly fragmented viewership there has been

an increase in preferred niche channels.

The rollout of CAS & DTH services has enabled

consumer to view channels according to his wishes.