Role of Evaluation in the ArtsCase Study

Rachael Brown

“Every day, we use the arts to change lives.”

Social Aims

• Breaking the cycle of repeat homelessness.• Helping children and young people improve

their future life prospects.• Reducing social isolation amongst older

people.• Developing physical regeneration.• Being a financially independent business.• Being recognised as a centre for excellence.

What we do

The Impact Arts lifecycle

Craft Cafe

Social Return on Investment Evaluation

#craftcafe #socent #sroi

The need for new thinking

• Ageing population

• Reducing public funds

• £4.5 billion – social care for over 65s• (33% = reactive, emergency admissions)

• Desire to shift balance of care to independent living

Why Craft Café?Rapidly increasing elderly population

Research linking social isolation to depression and ill health

Housing partners identified need

Human response – we wanted to change this

Profile

• Older person - Focus on 65+• Isolated and alone within the community• Reduced health and well being • Limited or no social opportunities

Experience

Experience

Experience

Transformation

Commissions/Buchanan Lodge

Buchanan Lodge

I used to fly Pigeons in Partick

From there to MaryhillWhiteinch

And Drumchapel Funny wee birds

I kept them in my cellar You had to

Feed them rightTreat them right

And take responsibility

Intergenerational Activities

Friendship

Entrepreneurial spirit

“Craft Café makes my week – it’s the thing I look forward to the most”

“ “I feel more confident since coming here.I can walk down the road.”

“This is better than medicine. I’ve had two strokes and this has given me my life back”

“Coming to Craft Café saves me money on smokes and electricity”

““ I have made many friends here and become better at things I would never have thought I could do. I have become more positive and friendly since coming here.”

“”When I’m at Craft Cafe I feel relaxed and can forget about my other stresses.”

Social Return on Investment

• Fab Pad £8.38 for every £1 spent

• Craft Cafe £8.27 for every £1 spent

Why Social Return on Investment?

•Understand exactly how Craft Café changes lives

•Demonstrate impact of the arts to investors and partners

•Improvements in delivery, self –evaluation

The top 5 impacts100 % improved self-worth and fulfilment

95 % More positive outlook, reduced anxiety

90% More confident. Independent, improved quality of life

90% More regular & vigorous exercise

52% Reduction in symptoms of anxiety / depression

Participants

Family members

Housing Assocations

National Health Service

What did we learn?18 impacts / changes for:

Participants

Family members

Housing Assocations

National Health Service

The Social Return on Investment

• cash & In kind invested : £84,219

• For every £1 spent, £8.27 social value created

• Average investment per individual: £1170

• The cost of treating depression: £2085

Ingredients for success

•Creative , lateral thinking•Investment in prevention•Risk taking, not risk aversion•Like minded partners•Talented team

Thank youQ and A

Rachael BrownDevelopment Director

rachael@impactarts.co.uk

0141 575 3001