Role of the Media

Electronic Media• Media produced

through electronic technology.

• It includes television, radio, internet, DVDs, fax, CDs, computers, or any other electronic device, such as a cell phone. The term "electronic media" is known as a contrast with print media.

Print Media

• Industries associated with the printing and distribution of media through the form of newspapers and magazines.

Social Media

• Websites or mobile technologies that may back political parties and support interactive dialogue between users.

• Another way to think about social media is that it is special software the mediates human communication.

Bandwagon Media• When people believe

something should be done because majority of the people do it. People yield their opinion to what the public's opinion.

• An example would be any TV commercial that states, “because everyone else is doing then you should too”.

• Politicians often use this method to try to convince people to vote for them.

Horserace Media

• A way of illustrating a political race to convey the leader. Rather than focusing on the issues, horserace solely focuses on the poll numbers. It is often described similar to a sporting event.

Gatekeeper Media

• The person in the media who decides what is worthy of being seen by the people.

• Another way to think about it is a gatekeeper is the person who tells the writers what to write about

Propaganda Media

• Information that could be skewed or biased to publicize a specific political cause or view that could either help or harm an organization.

• Often appeals to emotion rather than reason.

Media Elite

• Denotes to the means by which mass media influences the political agenda.

• Sources include television, internet, newspapers, magazines, radio and social networking.

Liberal Bias

• Refers to the selection or alteration of information backing liberal politics.

• Sources of liberal bias include journalists, educators, reporters, and other forms of mainstream media

Fundamental Question:Does the media fulfill its role of educating the American public about

the leading issues of the day?The media has gotten increasingly better since the turn of the

century. Now a days the media does an excellent job of educating the masses about worldwide news. The only problem with the media is that as a whole it is mostly biased. Biased, meaning it leans to the left or right. Certain news companies will bring to light issues while others who support the same movement might keep it in the dark. An example of media hiding information from the public comes from the attacks on the American Embassy in Libya. The event outside the Embassy was reported by MSNBC (a liberal news network) as a peaceful protest. It was reported a week later by The Drudge Report (a conservative network) that the peaceful protest was actually a organized terror attack.

Multiple Choice1. Which is not an example of electronic media?a.)Radiob.) Televisionc.) Magazined.) Computer2. Complete this sentence: Industries associated with the printing and distribution of media through the form of ___________and__________.a.) Newspapersb.) Magazines c.)A and Bd.) B and Ae.) All of the above3. Propaganda appeals to_______.a.)Reasonb.)Emotionc.) Humord.) Senses4. The media’s ability to focus on and present particular issues is known as the ________?a.) Minesweeperb.) Referee c.) Gatekeeperd.) Editor5. Rather than focusing on the issues, horserace media solely focuses on what?a.) Sporting eventsb.) Poll numbersc.) Horse racesd.) Weather

Bibliography http://www.businessdictionary.com/definition/print-media.html http://projects.washingtonpost.com/politicsglossary/election/horse-race/ http://www.conservapedia.com/Liberal_bias http://publishing2.com/2006/01/20/who-are-the-new-media-gatekeepers

/ http://en.wikipedia.org/wiki/Social_media http://

www.allbestarticles.com/culture-and-society/social-issues/mass-media-form-our-opinions-educate-and-entertain-us.html

http://www.businessdictionary.com/definition/electronic-media.html. http://ksuweb.kennesaw.edu/~shagin/logfal-emotion-bandwagon.htm http://www.merriam-webster.com/dictionary/propaganda http://mason.gmu.edu/~amcdonal/Propaganda%20Techniques.html