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Role Of Media:Does the media fulfill its role of
educating the American public about the leading issues of the
day?
Austin Hill, Joe Turner, Christian Pfeiffer
● Any media that uses technology to convey a message.
● Examples include T.V., radio, e-mail, phone calls, etc.
● $868 million total spent by both Obama and Romney for the 2012 election.
Electronic Media in elections
● Any messages conveyed on paper.● Examples include books, flyers, and
letters.● The use of print media is dying as
Electronic media keeps on getting more advanced.
Print Media in Elections
● Examples include Facebook, Twitter, Youtube.
● Any website where people can meet to discuss their views and opinions.
Social Media in Elections
● Propaganda technique.● Urges people to follow a crowd by
convincing them that it is the winning side.● Tries to make people feel that
because it is that it can't be stopped.
Bandwagons
● Term used to depict presidential races as a constant battle over is up and down in the polls.
● Horse race journalism is when a news story describes how voter feel about what a candidate is doing.
Horserace
Gatekeeping is when a media outlet filters the stories they decide to publish. This means reporters decide which sources to use for a story so the other person involved might not get their half told.
Media Gatekeeping
Media Elites are the top news stations and newspapers.Liberal bias is the bias that journalists and reporters have, this bias determines how the story will be reported.
Media Elite / Liberal Bias
1. Ad's ran during the 2012 presidential election were?
A. Mainly positive.B. Mainly negativeC. About equal D. Supportive of the other candidate.
Response Questions
2. Which is not considered electronic media?A. RadioB. Phone callsC. FacebookD. E-mail
Response Questions
3. Which of The following is NOT a media elite?a)Wall Street Journalb)The Forest Hills Journal c)New York Timesd)The Washington Post
Response Questions
4. Liberal bias is reserved for liberal reporters only. True or False.
Response Questions