The role of National Government in the travel and tourism sector

Government activities:

Formulation of national policies re tourism growth and development

Investment in tourism facilities Promotion of the country as a

tourism destination

Tourism New Zealand

1. National and Regional Tourism Planning:

2. Organising & coordinating suitable industry structure

3. Development of the tourism product in line with government policy

4. Promotion of NZ as a tourism destination

5. Control – ensuring plans are implemented and objectives achieved

Regional Tourism Organisations [RTOs]

Destinational marketing International marketing for their

region Co-ordination of regional industry

training initiatives Marketing of domestic tourism

International Organisations in Tourism

Inter-governmental organisations Regional organisations Non governmental organisations

Domestic Trade + Professional Associations:

Travel Agents Association of NZ (TAANZ) Tourism Industry Association of NZ (TIANZ) Inbound Tour Operators Council (ITOC) Overseas Tour Operators Council (OTOC) Motel Association of NZ (MAANZ) Hospitality Association of NZ (HAANZ) NZ Maori Tourism Council

Aviation, Tourism and Travel Training Organisation (ATTTO)

Assigned Industry Training Organisation (ITO) for the tourism sector

Setting training standards for the sectors within it serves

Relationships with industry, government agencies and training organisations

Ministry of Business, Innovation and Employment. [MBIE]

“The purpose of MBIE is to be a catalyst for a high-performing

economy to ensure New Zealand’s lasting prosperity and wellbeing. We

play a central role in shaping and delivering a strong New Zealand

economy”

MBIE cont..

We develop and deliver policy, services, advice and regulation to support business growth and the prosperity and wellbeing of all New Zealanders.

MBIE integrates the functions of four former agencies – the Department of Building and Housing, the Ministry of Economic Development, the Department of Labour and the Ministry of Science and Innovation.

MBIE Activities

To create better business focused environment:Building skills:Building innovationSupporting access to capital:Supporting access to resourcesBuilding exports:Effective infrastructure

MBIE Role in Tourism

We provide advice to the Government on how it can create the right environment for enhanced productivity and growth in the tourism sector in order to grow tourism’s contribution to the New Zealand economy. 

We also collect, analyse and publish tourism data, such as international visitor expenditure, and evaluate the effectiveness of government initiatives that impact on tourism.

Tourism Strategy 2015

Vision: In 2015, tourism is valued as the leading contributor to

a sustainable New Zealand economyValues: kaitiakitanga (guardianship) and manaakitanga

(hospitality)Outcomes: New Zealand delivers a world-class visitor experience New Zealand’s tourism sector is prosperous and

attracts ongoing investment The tourism sector takes a leading role in protecting

and enhancing the environment The tourism sector and communities work together for

mutual benefit