Date post: | 22-Jan-2015 |
Category: |
Business |
Upload: | hardy-alexander |
View: | 881 times |
Download: | 0 times |
© 2006 Confidential | intelligent marketing & technology solutions
Role of Social Media – Planning for 2010
Hardy Alexander, General Manager Regalix India
January 18th, 2010
Presenter: Hardy Alexander
General Manager, Regalix India
Over 17 yrs experience in Sales & Marketing across various industries such as Manufacturing, Logistics & Supply Chain and Digital Marketing
Vast experience of Business Development across global markets, especially with start up projects
Currently responsible for managing the Bangalore branch office as a profit center
Qualification: Masters Degree in Marketing and an Engineering Major in Metallurgy
© 2006 Confidential | intelligent marketing & technology solutions 2
© 2006 Confidential | intelligent marketing & technology solutions 3
Social Media – How has it Evolved?Social Media – What are Companies
Doing?Social Media in 2010 – What results to
Expect?Social Media in 2010 – Way ForwardSocial Media in 2010 – Measuring ROICase StudiesAbout Regalix
Role of Social Media
Social Media: How has it Evolved?
© 2006 Confidential | intelligent marketing & technology solutions 4
Social Media Landscape: Explosive Growth
5 Image Source: fredcavazza.net© 2006 Confidential | intelligent marketing & technology solutions 5
Which Social Media Marketing channel is the best for your business & why?
© 2006 Confidential | intelligent marketing & technology solutions 6
Social Media – How has it Evolved?Social Media – What are Companies
Doing?Social Media in 2010 – What results to
Expect?Social Media in 2010 – Way ForwardSocial Media in 2010 – Measuring ROICase StudiesAbout Regalix
Role of Social Media
Social Media: What are Companies Doing?
© 2006 Confidential | intelligent marketing & technology solutions 7
More than 60% of Fortune 1,000 companies with a website will connect to or host some form of online community to build customer relationships. – Gartner Inc
Among small business owners who use social networking, the top benefits cited include generating leads (50%), keeping up with the industry (45%), and monitoring online conversations (44%)
Source: eMarketer.com
Social Media: How Have Businesses used Social Media?
© 2006 Confidential | intelligent marketing & technology solutions 8Source: eMarketer.com
Social Media: B2B & B2C Businesses
© 2006 Confidential | intelligent marketing & technology solutions 9Source: eMarketer.com
© 2006 Confidential | intelligent marketing & technology solutions 10
Social Media – How has it Evolved?Social Media – What are Companies
Doing?Social Media in 2010 – What results to
Expect?Social Media in 2010 – Way ForwardSocial Media in 2010 – Measuring ROICase StudiesAbout Regalix
Role of Social Media
Social Media in 2010: What results to Expect?
© 2006 Confidential | intelligent marketing & technology solutions 11
Social Media in 2010: Key Proposition
Provide Real Value to AudienceWhat is the type of Value?What is the type of Content?What is the type of Services?
Have a Conversation with your AudienceBecoming a part of the GroupListening to themAsking them Understanding what they want and Providing it to them
© 2006 Confidential | intelligent marketing & technology solutions 12
© 2006 Confidential | intelligent marketing & technology solutions 13
Social Media – How has it Evolved?Social Media – What are Companies
Doing?Social Media in 2010 – What results to
Expect?Social Media in 2010 – Way ForwardSocial Media in 2010 – Measuring ROICase StudiesAbout Regalix
Role of Social Media
Social Media in 2010: Way forward
© 2006 Confidential | intelligent marketing & technology solutions 14
© 2006 Confidential | intelligent marketing & technology solutions 15
Social Media – How has it Evolved?Social Media – What are Companies
Doing?Social Media in 2010 – What results to
Expect?Social Media in 2010 – Way ForwardSocial Media in 2010 – Measuring ROICase StudiesAbout Regalix
Role of Social Media
Social Media in 2010: Measuring ROI
Defining Clear Goals What is it you want to accomplish?
Metric Tools What do the numbers lead up to?
Making the Data Usable
© 2006 Confidential | intelligent marketing & technology solutions 16
40% of respondents didn’t know whether the Social tools they were using had ROI measurement capabilities.
Source: eMarketer.com
© 2006 Confidential | intelligent marketing & technology solutions 17
Social Media – How has it Evolved?Social Media – What are Companies
Doing?Social Media in 2010 – What results to
Expect?Social Media in 2010 – Way ForwardSocial Media in 2010 – Measuring ROICase StudiesAbout Regalix
Role of Social Media
Case Study - 1: Dell
1997: Early pioneer in e-commerce, with ‘Direct Business Model’ relied on Web for ‘frictionless’ commerce.
Around 2005: Social Media started as a way to distribute news and special offers
“After 3 yrs of Experimenting, Listening & Learning Social Media has evolved into a critical relationship builder, integrated with all business units” – Richard Binhammer (Sr. Manager Corporate Communications, Dell)
Twitter followers @DellOutlet > 1 Million representing >$3 Million in revenues, a community of people interested in refurbished units
Via platforms like IdeaStorm, more than 350 customer ideas have been implemented into product & business innovations.
© 2006 Confidential | intelligent marketing & technology solutions 18Source: smartblogs.com/socialmedia
Case Study - 2: BreakingPoint
Company: Resiliency Testing for Next Generation Networks & Devices, Austin Texas
Situation: Limited Budget | Target audience of Security & QA, hated being ‘marketed to’.
Six Steps to Develop Social Media Strategy & Measure it:
Create Blog to start & join online conversation
Establish Twitter Account Create LinkedIn Group Modify press release strategy for
blogger coverage Promote Social Media channels on
company website and in email signatures
Measure growth of Social Media accounts and web traffic
RESULTS 155% increase in unique Web visitors
Leads by Source: 55% inbound Web 23% trade shows 20% Email
Marketing-influenced pipeline by source: 75% inbound Web 17% Email 4% trade shows
© 2006 Confidential | intelligent marketing & technology solutions 19Source: smartblogs.com/socialmedia
“After six months, we saw some amazing results,” – Pam O’Neal, VP Marketing
BreakingPoint
Case Study – 3: Performing Arts Company, US
Company: Celebrating 50th anniversary of music & dance extravaganza
Social Media Plan: Setup & Manage Twitter / YouTube / Facebook / Flickr | Create ‘Live’ event feed
Campaign Duration: 30 days
Results: Targeted Web-page received 24,800 visits (increase by 256%, Unique visitors
increased by 290%) Total Number of Fans on Facebook: > 500 Total number of Twitter Followers: > 700 Photo views on Flickr: > 4,000 Video views on YouTube: > 6000
© 2006 Confidential | intelligent marketing & technology solutions 20
© 2006 Confidential | intelligent marketing & technology solutions 21
Social Media – How has it Evolved?Social Media – What are Companies
Doing?Social Media in 2010 – What results to
Expect?Social Media in 2010 – Way ForwardSocial Media in 2010 – Measuring ROICase StudiesAbout Regalix
Role of Social Media
About Regalix
Full-Service: Digital Marketing & Technology
Talent: Leadership, Advisory, 150+ Team
Customers: Fortune 500 and Venture-Backed
Verticals: Retail, Hi-Tech., Finance, Healthcare
Global: HQ in Silicon Valley, 4 Offices
Recognition:
22© 2006 Confidential | intelligent marketing & technology solutions
Domain Expertise
UCLA
xignite
ICICIBANK
23© 2006 Confidential | intelligent marketing & technology solutions
If you have any questions about Social Media, Twitter, Facebook, and Digital Marketing, please contact Brendan Farnell: [email protected]
Regalix Social Media Jump Start Plan
Service Contact
Our marketing practitioners will analyze your current marketing program and business model, and give you a comprehensive social media strategy tailored to your specific needs – The plan will include objective, tactics and outcome expected.
Please contact:Namrata Kumar
24© 2006 Confidential | intelligent marketing & technology solutions
Thank You
25© 2006 Confidential | intelligent marketing & technology solutions
US
3000 Bridge Parkway,
Suite 101, Redwood Shores
CA 94065, USA
Bangalore
2nd Floor, Zam Zam Centre
#26, Infantry RoadBangalore 560 001
India
New Delhi
B-56, Sector 4Noida 201 301
India
Chandigarh
415, Sec 8Panchkula 134109
India