IRS 2019 Q1

Rolling sample of 3 quarters of 2017 and 1 quarter of 2019.

IRS 2019 Q1

Reporting sample: 3.24 lakh All India.

Face to Face interview- Dual CAPI- computer aided personal interview.

Interviewing 2 individuals per household-

the Householder/Chief wage earner

and the homemaker or any other individual willing to be interviewed in the absence of the home maker.

Based on Census 2011.

Random sampling method in 10% incidence-proportion of individuals who qualify for the survey.

90% confidence- respondents confer to the sample of the population.

Estimates are All India urban and Rural

29 states,91 districts and 101 district clusters and all 5 lakh+towns

IRS 2019 Q1

Quarter Start date End Date

IRS 2017 Q2 January 2017 May 2017

IRS 2017 Q3 May 2017 August 2017

IRS 2017 Q4 August 2017 December 2017

IRS 2019 Q1 November 2018 April 2019

Rolling Average is 3 quarters of 2017 and 1 quarter of 2019

IRS 2019 Q1

Population Strata 2017 Reported 2019 Reported

Metro 50 lakh + 42,734 42,390

Metros 15-50 lakh 24,877 24748

Metros 10-15 lakh 23,673 23,125

Urban 5-10 lakh 39,850 39365

Urban 2-5 lakh 17,573 18,405

Urban 1-2 lakh 17,729 18,350

Urban < 1 lakh 43,288 45,124

Total Urban 2,09,724 2,11,507

Total Rural 1,09,894 1,12,779

Sample Size All India increased over 2017

What are the improvements in IRS 2019

Electronic C form- starting address of the survey with location details

This contains the details of State, district, taluka with details of the polling booth address to identify the location.

This C form is automated

The program identifies the selected voter from the Electoral polling data

Looks for the same house number and the same surname of the selected voter

Copies the addresses in the C form

The advantage is to have a centralized data base

Makes the analysis more efficient. This is done digitally.

The household interview and individual interview of the same person

Booster samples selected from Same locality.

The questionnaire is improved to reduce the fatigue level of the respondent.

The household questionnaire is divided into two parts.

All India households increased by 4% increase over IRS 2017

2676

29793098

9021033 1084

17751946 2014

0

500

1000

1500

2000

2500

3000

3500

2014 2017 2019 Q1

All India Urban Rural

All India 12+ individuals have increased by 3% over 2017 107.85 crs6

NCCS All India by % of population

2

4

6 6

8

10 10

13

14 14

9

4

2

4

8

9

11

13 13

12 12

10

5

1

2

5

8

9

11

14

13

12 12

9

4

1

0

2

4

6

8

10

12

14

16

A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3

2014 2017 2019 Q1

Lower NCCS Shrinks from 40% in 2017 to 38% in 2019 Q1

All India Top 20 dailies AIR and TR

8

Average Issue Readership

2019 2017 inc/dec

S.No Language Totals 12+ yrs 1078543 1046004 32539

1 Hindi Dainik Jagaran (Main) 20256 20241 15

2 Hindi Dainik Bhaskar ( Main) 15405 13872 1533

3 Hindi Amar Ujala Main 10184 11166 -982

4 Malayalam Malayala Manoram 9776 9383 393

5 Hindi Rajasthan Patrika 7546 7586 -40

6 Telugu Eenadu 6723 7016 -293

7 Tamil Daily Thanti 6572 6971 -399

8 Malayalam Mathrubhumi 6455 6355 100

9 Marathi Lokmat 6083 5904 179

10 English The Times of India 5645 5063 582

11 Gujarati Gujarat Samachar 4477 4703 -226

12 Hindi Prabhat Khabar 3439 3559 -120

13 Bengali Ananda Bazar Patrika 3436 3847 -411

14 Gujarati Sandesh 3384 3554 -170

15 Hindi Punjab Kesari 3322 3252 70

16 Marathi Daily Sakal 3091 2946 145

17 Hindi Patrika 3036 3314 -278

18 Telugu Sakshi 2992 3348 -356

19 Tamil Dinamalar 2882 2882

20 Kannada Vijay Karnataka 2669 2554 115

Total Readership

2019 2017 inc/dec

S.No Language Totals 1078543 1046004 32539

1 Hindi Dainik Jagaran (Main) 73673 70377 3296

2 Hindi Dainik Bhaskar ( Main) 51413 45105 6308

3 Hindi Amar Ujala Main 47645 47645

4 Tamil Daily Thanthi 24054 23149 905

5 Marathi Lokmat 19702 18066 1636

6 Hindi Rajasthan Patrika 18040 16326 1714

7 Malayalam Malayala Manorama17480 15999

1481

8 Telugu Eenadu 15674 15848 -174

9 English The Times of India 15234 13045 2189

10 Hindi Prabhat Khabar 14102 13492 610

11 Malayalam Mathrubhumi12970 11848

1122

12 Tamil Dinakaran 12657 12083 574

13 Hindi Punjab Kesari 12655 12232 423

14 Bengali Ananda Bazar Patrika 12546 12763 -217

15 Gujarati Gujarat Samachar 11873 11784 89

16 Marathi Daily Sakal 11840 10498 1342

17 Tamil Dinamalar 11779 11779

18 Gujarati Sandesh 10375 10352 23

19 Hindi Patrika Variant 9964 9823 141

20 Marathi Punya Nagari 9684 9520 164

Eenadu moved up in the All India rankings of TR from 9th to 8th and from 7th to 6th in AIR

Print reach across states

9

0

10

20

30

40

50

60

70 68

35

30 29

26 26 25

21 21 2018 18 18 18 17 17 17 16 16 16

14 13 12 12 12 12 12 118 7

% print reach

All India average is 17.8%

Telugu language has 2nd highest share of regular readers across the country- higher than the national average

10

0

10

20

30

40

50

60

70

43

70

47

44 4442 41 40

37

32 31 30 30

Regular readers: AIR / TR

% lead comparison of the Top 2 dailies language wise

11

6723

2992

39493384

26542270

9677

6396

3406

2652

6014

3041

15821232

5645

1636

769239

1106 1047

6572

2882

20256

15405

Eenad

u

Sak

shi

Guja

rat Sam

achar

San

desh

Vija

y K

arnat

aka

(Mai

n)

Vija

yava

ni (

Mai

n)

Mal

ayal

a M

anora

ma

(Dai

ly)

Mat

hru

bhum

i

Anan

da

Baz

ar P

atri

ka

(Mai

n)

Bar

tam

an

LO

KM

AT

DA

ILY

SA

KA

L

Sam

bad

Sam

aja

The T

imes

Of In

dia

(M

ain)

The H

indu E

ngl

ish (M

ain)

Aso

miy

a Pra

tidin

Niy

amiy

a B

arta

Jag

Ban

i

Ajit

Dai

ly T

han

ti

Din

amal

ar

Dai

nik

Jag

aran

(M

ain)

Dai

nik

Bhas

kar

( M

ain)

TELUGU GUJARATI KANNADA MALAYALAM BENGALI MARATHI ORIYA ENGLISH Assamese PUNJABI TAMIL HINDI

17%17%

98%

28%222%

6%

128%

31%

125%

51%

28%

245%

Eenadu has the 3rd highest % of regular readers

12

0

10

20

30

40

50

6056

50

43 4239 39

38 37 37

3433 32

31 30

27 27 27 26 2624 24

Regular readers: AIR / TR

IRS 2019 Q1

AP+TS STATES

IRS 2019 Q1-AP+TS Universe increase of 12+ yrs individuals

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

2019 2017 2014

44362

4355041367

3261631816

29593

AP TS

2%5%

3%8%

AP universe increased by 7% and TS by 11 % over 2014

Population distribution in AP and TS

Urban 15-50 lakhs

Urban 10-15 lakhs

Urban 5-10 lakhs

Urban 2-5 lakhs

Urban 1-2 lakhs

Urban less than 1 lakh

Rural More than 5000

Rural less than 5000

1771

1589

1286

3761

2105

4890

12305

16655

1712

1523

1238

3624

2061

4614

12183

16594

2017 2019

Total universe of 12+ yrs

Urban 50 lakhs+

Urban 5-10 lakhs

Urban 2-5 lakhs

Urban 1-2 lakhs

Urban less than 1 lakh

Rural More than 5000

Rural less than 5000

32616

7679

765

1268

972

3763

4937

13233

31816

7402

739

1234

944

3505

4895

13097

2017 2019

No 50 lakh+ cities in AP and No 10-15 lakh and 15-50 lakh cities in TS

Media Consumption in AP+TSPrint has 90% reach

16

AP+TS Total Any 4 media Any 3 media Any 2 media Any 1 media

76978 3066 11198 19317 37934

Reach % 4 15 25 49

Print 3066 10119 12662 741

Reach % 100 90 66 2

TV 3066 11105 18810 36720

Reach % 100.0 99 97 97

Radio 3066 2937 1779 201

Reach % 100 26 9 1

Internet3066 9433 5382 273

Reach % 100 84 28 1

All individual consuming more than 1 media are duplicated above. i.e they are considered

In Print/TV/Radio/Internet.

Maximum consumption is for TV, and next Print in AP+TS.

Print reach is at 90% maximum .

Media consumption in the last 1 month in AP and TS

Totals

Newspapers read

Magazines read

Any print read

Watched Television

Listened to Radio

Accessed Internet

Watched Cinema

Mobile Phone Owned

76978

26301

2134

26589

69701

7983

18154

7045

43681

75366

27132

2176

27375

68595

8216

14846

7463

41363

IRS 2017 IRS 2019 Q1

22%

2%

3%

Newspapers readership dropped by 4% in AP and 2% in TS

Media consumption in AP and TS in the last 1 month

18

12+ yrs Newspapers read

Magazines read

Any print read

Watched Television

Listened to Radio

Accessed Internet

Watched Cinema

Mobile Phone Owned

44362

13957

1163

14141

40294

42719054

4211

23461

AP+2%

-4%

-8%

-3%

+1%

-4%+22%

-6%

+5%

12+ yrs Newspapers read

Magazines read

Any print read

Watched Television

Listened to Radio

Accessed Internet

Watched Cinema

Mobile Phone Owned

32616

12344

971

12448

29407

3712

9100

2834

20220

TS+3%

-2%

+7%

-2%

+3%

-2%

+23%

-5%

+6%

Urban and Rural Households AP+TS

19

2019 2017 2019 2017

AP TS

1503214616

1050810130

5098 4833 4632 4363

9934 9782

5876 5768

Total Urban Rural

Urban households increased by 5% in AP and 6% in TS. Rural households increased by 2% in both AP and TS

NCCS Households in AP+TS

20

NCCS A NCCS B NCCS C NCCS D NCCS E

3153

5858

9720

5879

929

1461

3115

5860

3883

712

1693

2744

3859

1996

216

AP+TS AP TS

NCCS Individuals in AP & TS

21

NCCS A NCCS B NCCS C NCCS D&E

9296

17829

30095

197594180

9404

17892

12888

5116

8425

12203

6753

AP+TS AP TS

45%

55%

53%

47%

41%

59%

65%

35%

22

Total Readership of Dailies in AP+TS

23

15328

8622

1678

6236

3013

782 56388

448 452 430 642248 112

TR: Read in the last 1 month

Total Readership- read in the last 1 month

24

AP+TS AP TS HYDERABAD

2019 2017 2019 2017 2019 2017 2019 2017

EENADU 15328 15547 8251 8529 7077 7018 1617 1780

SAKSHI MAIN 8622 9175 5238 5691 3384 3484 606 779

SAKSHI VARIANT 1678 1553 948 846 730 707 262 263

A JYOTI 6236 6345 3897 3996 2339 2349 368 444

N TELANGANA 3013 3196 2973 3149 571 726

DC 782 796 136 192 646 604 475 448

TH MAIN 563 577 237 242 325 335 187 201

TH VARIANT 88 79

TOI MAIN 448 401 75 95 373 306 319 264

ANDHRA BHOOMI 452 462 297 318 155 145

ANDHRA PRABHA 430 410 230 224 200 186

VAARTHA 642 671 242 307 400 363 70

PRAJASAKTHI 248 262 222 234

SURYA 112

Times of India and Andhra Prabha have shown increase in Total Readership

Average Issue Readership AP+TS

25

EENADU SAKSHI MAIN

SAKSHI VARIANT

A JYOTI N TELANGANA

DC TH MAIN TOI MAIN ANDHRA BHOOMI

ANDHRA PRABHA

VAARTHA

6585

2947

772

2476

1112

319161 183 185 112 178

Average Issue Readership

26

AP+TS AP TS HYDERABAD

2019 2017 2019 2017 2019 2017 2019 2017

EENADU6585 6897 3494 3720 3091 3177 883 974

SAKSHI MAIN2947 3300 1708 2011 1239 1288 250 342

SAKSHI VARIANT772 724 465 416 307 308 113 123

A JYOTI2476 2567 1519 1567 957 1000 168 212

N TELANGANA1112 1248 1111 1243 255 354

DC319 324 81 250 243 199 204

TH MAIN161 183 65 66 96 117 69 93

TOI MAIN183 170 144 130 138 123

ANDHRA BHOOMI185 189 137

ANDHRA PRABHA112 134

VAARTHA178 168 133 92

Variant readership of The Hindu and Times of India not visible

Eenadu way ahead of competing Telugu and English dailies

27

EENADU SAKSHI MAIN SAKSHI VARIANT

A JYOTI N TELANGANA

DC TH MAIN TOI MAIN ANDHRA BHOOMI

ANDHRA PRABHA

VAARTHA

6585

2947

772

2476

1112

319161 183 185 112 178

AP+TS

AP+TS

Hyderabad Readership

28

Eenadu Sakshi (Main) AJ NT DC TH TOI

883

250

168

255

199

69

138

Urban and Rural Readership AP+TS

29

4058

1664

731

1972

2527

762

346

975

0 500 1000 1500 2000 2500 3000 3500 4000 4500

Eenadu

Andhra Jyothi

Namasthe Telangana

Sakshi (Main)

Rural

Urban

Urban Rural readership of Telugu Dailies-AP+TS

30

883

302

250

211

510

371

921

250

73

117

124

258

153

457

168

66

164

212

152

413

255

33

58

117

0 200 400 600 800 1000

Urban - Metro 50L+

Urban - Metro 15-50L

Urban - Metro 10-15L

Urban - 5-10L

Urban - 2-5L

Urban - 1-2L

Urban - Less than 1L

Namasthe Telangana

Andhra Jyothi

Sakshi (Main)

Eenadu

1371

1766

652

863

539

712

186

428

0 500 1000 1500 2000

Rural - More than

5K

Rural - Less than 5K

Namasthe Telangana

Andhra Jyothi

Sakshi (Main)

Eenadu

District wise readership AP

31

403417

472

165

190

317 316

479

220

301

214

276 276

101

245

126 132

158

235

113

252

164 168

Eenadu Sakshi A.Jyoti

District wise readership TS

32

Adilabad+Nizamabad Medak+Rangareddy Nalgonda+Khammam Hyderabad Karimnagar Mahabubnagar Warangal

421

304

466

883

387

334

295

137

203229

250

116

152 153166190

255

126 136113

Eenadu Sakshi A.Jyoti N Telangana

Readership of Telugu dailies by Reporting centres

33

71

48

250

302

883

92

57

39

117

73

250

27

50

66

168

86

255

33

0 100 200 300 400 500 600 700 800 900 1000

Guntur

Nellore

Vijayawada

Visakhapatnam

Hyderabad

Warangal

Namasthe Telangana Andhra Jyothi Sakshi (Main) Eenadu

Reach % of Eenadu

34

AP+TS AP TS Hyderabad

55 57

54

49

58 58 5864

32

47

2624

Any daily Any Telugu Any English

Eenadu delivers 8% more readers than all Telugu dailies together

35

EENADU ALL TELUGU DAILIES

6585

6072

A.Bhoomi+ A.Prabha+ Prajasakhti+ S akshi main+ A.Jyoti+ Surya+ Vaartha combined

Eenadu : 11 times more readers than all competing English dailies combined

36

EENADU ALL ENGLISH DAILIES

6585

596

AIR readership combined of DC + TH Main + TOI Main

Sole readers of Eenadu: 71%

37

APTS AP TS HYD

AIR SOLE AIR SOLE AIR SOLE AIR SOLE

EENADU6585 4695 3494 2511 3091 2184 883 694

SAKSHI2947 1790 1708 1056 1239 734 250 154

A JYOTI2476 1429 1519 943 957 486 168 77

N TELANGANA1112 539 1111 537 255 137

DC319 261 250 204 199 163

TH161 117

65 4896 69

TOI183 134 144 138 100

% OF EENADU 71 72 71 79

SOLE READERS

Sole readers: Do not read any other daily of the same language

Eenadu alone delivers more Male and Female readers than All Telugu & All English dailies together

38

0

1000

2000

3000

4000

5000

6000

7000

Eenadu All Telugu All English

4915 4680

489

1670

1392

108

Male Female

Demographic profile of Dailies AP+TS

39

AIR Male Female

EENADU6585 4915 1670

SAKSHI2947 2318 629

A JYOTI2476 1905 570

N TELANGANA1112 885 227

VAARTHA178 145

DC319 254 65

TH161 140 21

TOI183 155 28

Age groups AP+TS

40

12 to 15 16 to 19 20 to 29 30 to 39 40 to 49 50+

Eenadu440 804 1775 1423 872 1271

Sakshi210 414 882 646 424 371

AJ267 552 536 387 506

NT146 307 256 157 184

DC99 62

TH62

TOI

AP+TS

41

Eenadu Sakshi AJ NT DC TH TOI

4631

2137

1808

564

194112 112

20-39 yr old

Eenadu has twice the nos of Sakshi readers &nearly 3times that of Andhra Jyoti

Higher nos of Eenadu readers in Hyd

42

660

680

700

720

740

760

780

800

820

Eenadu only and not sakshi Eenadu only and no other telugu

daily

Eenadu only and no English daily

809

719

797

Affluence of Eenadu readers

43

0

500

1000

1500

2000

2500

3000

3500

4000

4500

Eenadu All Telugu All English

4315

3466

520

2200

1502

397

NCCS AB NCCS A

65%

33.4%

Eenadu delivers 64% more unduplicated readers than all Telugu dailies.8 times more readers than all English together

44

Eenadu All Telugu only All English only

NCCS A AP+TS

1609

979

201

Eenadu delivers 32% more unduplicated readers than all Telugu dailies togetherEenadu offers nearly 12 times more readers than all English

45

Only Eenadu Only other Telugu Only English

3132

2380

274

AP+TS NCCS AB

AP+TS NCCS AB

After Duplication with All Telugu and All English respectively

Hyderabad-Unduplicated

46

Eenadu only other telugu only english only

394

224

182

NCCS A

Eenadu only other telugu only english only

564

327

251

NCCS AB

Eenadu delivers more numbers in Key urban segments

47

0

50

100

150

200

250

300

Businessmen/self employed Officers/Executives

200

252

183

171

94

Eenadu All Telugu All English

48

0

500

1000

1500

2000

2500

3000

3500

4000

4500

Eenadu All Telugu All English

44804241

351

Urban House owners AP+TS

Urban House owners

Eenadu leads in the Rural AP+TS

49

0

500

1000

1500

2000

2500

3000

Rural Pucca houseowners Agri land owners

2595

2366

2660

2348

0125

Eenadu All Telugu All English

Eenadu has more no of readers who can read and understand English than other competing Telugu dailies-AP+TS

50

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

10000

Eenadu Sakshi AJ NT

6585

29472476

1112

2620

1143

818

518

Total readers Read and understand English

40% of Eenadu readers read and understand English

Educated Households-AP+TS

51

0

500

1000

1500

2000

2500

3000

3500

Eenadu All Telugu All English

3380

2570

459

Grad/PG household members

Grad/PG household members

Higher number of Eenadu Solus Readers than Sakshi and All Telugu dailies put together in AP+TS

52

5686

0

1000

2000

3000

4000

5000

6000

Eenadu only and not Sakshi

4855

0

1000

2000

3000

4000

5000

6000

Eenadu only and not any other Telugu daily

Duplication- AP+TS

53

31% Sakshi readers read Eenadu

30% AJ readers read Eenadu

37% of N Telangana readers read Eenadu

29% of DC readers read Eenadu

42% of TH readers read Eenadu

Hyderabad:

30% of Sakshi readers read Eenadu

30% of NT readers read Eenadu

Newspaper read on Internet AP+TS

54

Total Eenadu Sakshi AJ NT DC TOI

3471

1004

459

266178

82 58

29% of Readers who read NP on the NetRead Eenadu27% access on the mobile

Eenadu NCCS A readers accessing internet

at least once in the last 1 month

55

466, 31%

1033, 69%

Read NP on the internet

Read Nphysical paper

69% of the readers prefer physical copy of the paper