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Rolls-Royce Motor Cars February 2018 WRAITH LUMINARY COLLECTION
Rolls-Royce Motor Cars
February 2018
WRAITH LUMINARY COLLECTION
WRAITH LUMINARY COLLECTION
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Bulletin Contents
Page 3 Introduction
Page 4 Positioning
Page 6 Exterior Features
Page 8 Interior Features
Page 14 Ordering Information
Page 15 Marketing Campaign / Assets
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Introduction WRAITH LUMINARY COLLECTION
Dear Dealer Partner,
I am delighted to introduce a very special car to you.
A collection that evokes the romance of the ultimate GT drive. The long open road at the golden hour of the dayleading toward a new horizon
This exceptional motor car, encapsulates that perfect journey, only possible in Wraith, the ultimate gran turismo.
The substance in the car elegantly expresses the meaning of its name. It celebrates the visionaries, those who achieveeminence in their respective fields in the endless pursuit of perfection. Those who lead where others follow. This is acar for the Luminaries.
Ordering opens in February 2018 with production beginning in April 2018
The production volume of Wraith Luminary is very limited therefore the collection will only be available to orderthrough your regional team.
Your Regional Sales Manager will be able to confirm details of your allocation and will dispatch an order form for youto complete and return. You will then receive an order confirmation from your Sales Support Manager andconfirmation of the order freeze date. Please check the order confirmation carefully to make sure it is correct.
This bulletin confirms the final details of Wraith Luminary – please read it carefully as, whilst it is similar in layout toprevious bulletins, there are some updates. Please note that this bulletin is intended to support you with one-to-onecustomer contact to support sales. Please do not post via social media channels until the external campaigncommences.
Regards
Will Gellatly
Product Manager - Wraith & Black BadgeTel: +44 (0) 7815 244045Mailto: [email protected] 3
Luminarylu′mi·nar′ynounpl. lu·mi·nar·ies1. a. An object, such as a celestial body, that gives light.
b. In astrology, one of the brightest celestial objects, such as the sun, moon, or bright planets.2. A person who inspires others or achieves eminence in a field.
WRAITH LUMINARY COLLECTION
Page 4
Positioning
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Exterior FeaturesWRAITH LUMINARY COLLECTION
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Exterior FeaturesWRAITH LUMINARY COLLECTION
• Exclusive Sunburst Grey Metallic Paint (global debut on Luminary)• Exclusive 21” Part Polished Wheel with Dark Lacquered Finish (global debut on Luminary) • Luminary Sunburst Motif Coachline in Saddlery Tan• Wake Channel Lines applied to bonnet in Saddlery Tan (global debut on Luminary)• Pinstripe applied to wheel centre in Saddlery Tan
The exclusive Sunburst Grey paint encapsulates the sprit of sunset during the perfect drive. Formulated around a solid grey base, in direct light it comes alive with rich copper tones, due to the metallic particles in the surface of the paint.
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Exterior DetailsWRAITH LUMINARY COLLECTION
Wake Channel Lines applied to bonnet in Saddlery Tan, these unique feature lines follow like light trails from the Spirit of Ecstasy and she leads you on the ultimate drive
Exclusive Sunburst Motif collection coachline in Saddlery Tan
Exclusive 21” Part Polished Wheel with Translucent Shadow Lacquer. Pinstripe applied to wheel centre in Saddlery Tan 7
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Interior Features WRAITH LUMINARY COLLECTION
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Interior Features – Illuminated Canadel PanelllingWRAITH LUMINARY COLLECTION
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The standout defining feature of Wraith Luminary collection is the Illuminated Canadel Panelling. This progressive new statement in modern luxury flows from the front doors into the rear passenger compartment.
Reminiscent of the trail of light from a shooting star, the illumination takes the already unique open pore Canadel Panelling adding perforations to the Tudor Oak open pore veneer along it’s upper surface, allowing a mesmerising pattern to luminesce at the touch of a button.
The function of the Illuminated Canadel Panelling is linked to the functionality of the Starlight Headliner providing welcome illumination, it is also adjustable to provide variable levels of brightness to the interior compartment.
WRAITH LUMINARY COLLECTION
The elegant use of light continues with a new take on Wraith’s iconic Starlight Headliner. Luminary Collection owners will be treated to the romance and magic of their own personal shooting star field.
Firing at random , down 8 different tracks equipped with 24 fibres, the shooting stars never fail to captivate, providing new, glamorous expression to Wraith’s existing 1,340 fibre optic lights.
Interior Features – Shooting Star Starlight Headliner
Did you know?Due to the complexity involved in production, the Shooting Starlight Headlining takes twice as long to produce as a regular Starlight Headliner
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Interior Features – Woven Metal Tunnel and Door Panniers WRAITH LUMINARY COLLECTION
Did you know?The metal is woven in a clean room environment to ensure the highest levels of quality
Did you know?Each car set takes 3 days to produce by hand
The interior of the Wraith Luminary Collection is further enhanced by the inclusion of woven metal; a highly modern, innovative new technique in luxury craft. Applied to the central transmission tunnel and door panniers, the woven metal contrasts the Tudor Oak Canadeland Saddlery Tan leather on the seats and armrests.
Formed using stainless steel wire between 0.08-0.19mm in diameter woven in a pattern oriented at 45˚ from the horizontal giving a uniform appearance throughout the passenger compartment when viewed from either side. 11
Interior Features – Split Module Interior and Collection ClockWRAITH LUMINARY COLLECTION
Immediately visible from the moment the door is opened, the Luminary Collection features a unique split module interior. The front seats are trimmed in Saddlery Tan providing a rich contrast to the rear seats featuring cool Anthracite leather. Highlights such as contrast piping and stitching link front and rear. An alternative interior scheme is available replacing Anthracite with Seashell leather.
Luminary also features the Commissioned Collection clock, featuring a brushed metal backing plate and a blood orange tip on the minute hand
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Interior Features - Colour SchemesWRAITH LUMINARY COLLECTION
Hero Scheme:Main Leather – SaddleryTanContrast – AnthraciteVeneer –Tudor Oak Open PoreBespoke Split Module InteriorTwoTone Steering WheelContrast Stitching and Centre Seat Piping
Alternative Scheme:Main Leather – SaddleryTanContrast – SeashellVeneer –Tudor Oak Open PoreBespoke Split Module InteriorTwoTone Steering WheelContrast Stitching and Centre Seat Piping
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Ordering InformationWRAITH LUMINARY COLLECTION
Key information
Global Allocation – Strictly limited to 55 units globally
Regional Allocation – Please speak to your regional representative early to avoid disappointment
Start of Production – From April 2018
Ordering process – By paper order form from, not orderable in the configurator
Feature Exclusive Existing
Illuminated Canadel ✓Shooting Starlight Headliner ✓
Woven Metal Tunnel & Panniers ✓
Sunburst Grey Paint ✓
Dark Laquered Wheel ✓
Interior Dark Scheme ✓
Interior Light Scheme ✓
Two Tone Steering Wheel ✓Collection Treadplate ✓
Seat Piping Centre Only ✓Extended Canadel Veneer to
Fascia✓
Bespoke Clock ✓Contrast Stitching ✓
Coachline with Motif ✓Contrast RR Monogram to
Headrests✓
Up-Lit SoE ✓Bonnet Wake Channel Lines ✓
RRP (net)
€55,000
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Marketing AssetsWRAITH LUMINARY COLLECTION
LaunchThese assets will be released to coincide with the announcement of this bulletin – you will find the following assets on the OMT:
- Launch Film Edits- Imagery- Campaign Guide- Sales Tools Templates- Launch Digital Direct Mail- Prospecting Ideas- Social Content- WhatsApp Content- Wallpapers
Please refer any questions regarding these assets to your Regional Marketing Manager or :
Victoria RhodesDealer Marketing Manager
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WRAITH LUMINARY COLLECTION
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Will GellatlyProduct Manager – Wraith and Black Badge
+44 (0) 7815 [email protected]
