Roma Inclusion pilot project:Information and awareness raising

DG REGIO conference “Monitoring and Evaluation of Roma projects and policies” 30 November 2010

Matthias Verhelst: coordinator learning and evaluationm.verhelst@ergonetwork.org

“Come with us and be the change”

www.roma-react.eu

Three Components:• Documentary film & clips• Sports events• Grassroots campaigns

Four countries:• Albania, Bulgaria, Italy, Romania

Implementing partners:• Policy Center for Roma and Minorities (Romania)• Integro Association (Bulgaria)• Roma Active Albania

Approaches:

Documentary and clips:• Real life stage: Ferentari ghetto• Large range of audiences & channels • Message laboratory

Sports events:• Broad outreach• High visibility• Stakeholder involvement

Grassroots• Community involvement• Civic & youth mobilization• Local action & peer-to-peer exposure

Common elements:

• Opportunity & context

• Key role messenger – framing exercise• Establishing sustainable partnerships

• Capacity building: Young Roma Professionals

DG REGIO conference “Monitoring and Evaluation of Roma projects and policies” 30 November 2010

Overall objectives:• Raise awareness and cha(lle)nge attitudes• Political will: commitment to action

• Learning: campaign methodology

Challenges:• Limited timeframe• Difficult context

•Lack of established models for evaluation

Outcome assessment & data collection:

1. Film, documentary and sports:

• Media footprint as proxy indicator for public awareness

• Baseline study - “Roma in the Media in Italy and Romania”- Primary and secondary sources- Quantitative and qualitative

• Primary outcome assessment:- Continuous media monitoring (quantitative and qualitative)- Close audience reception assessment

• Secondary outcome assessment:- Dissemination and cooperation partnerships- Commitments / actions

Outcome assessment & data collection:

2. Grassroots:

• Attitudes and actions of local stakeholders • Baseline studies: - “Local stakeholder attitudes to Roma inclusion ” (Bulgaria)

- “Local Roma inclusion strategies” (Albania)

- Survey among local stakeholders- Synthesis report

• Primary outcome assessment:- Attitude change local stakeholders- Partnerhsips for Roma inclusion: commitments and action

• Secondary outcome assessment:- Media footprint

DG REGIO conference “Monitoring and Evaluation of Roma projects and policies” 30 November 2010

More information: www.ergonetwork.orgFollow the campaign: www.roma-react.eu