Ronald B Cecil IIPortfolio

Spring 2011

Sometimes I pretend to be Fancy

Front Row Grammy Seats 2011

The Dole fan page was stuck. They not only wanted new faces, they wanted folks to sign up for their newsletter and asked if we could get them 5,000 more “likes” and “opt ins.” We built an app, ran a campaign with a 30 day deadline. We were pleased to capture all 5,000 new “likes” in 5 days. Dole was speechless.

The Fayette Alliance asked us to help them get new fans, in order to raise grass roots level donations. What took them 14 months took us 30 days to almost double

During campaign said, “Win Derby Tix!”

In an effort to create wholesome family entertainment, Walmart and Proctor and Gamble purchased air time on NBC, hired writers, producers and my small team of marketers. We were asked to build the digital social ecosystem.

We produced

additional online

video content.

Radio Spots on Christian stations

The result of our efforts and the combined TV outreach resulted in “Secrets” being the most watched

show on network television.

Grassroots fan page

Henkel Denmark was established in 1999 and has since become a multi-million dollar business. My mission began

as a new website and then turned into a complete corporate ID make over, and campaigns for their three

main demographics

Sales Brochure, with new corporate ID...

...but with room for creativity

COMMERCIALRESIDENTIAL EQUINE

Our print campaigns appeared in newspapers and industry publications. The commercial campaign was especially successful, it was introduced at a conference with a reputation for boredom. We decided to give the attendees something fun to do and give HD an open door in developing relationships with new clients.

Hope sparks in 2006. Work begins to launch

new site by 2007

MG Rover, later

renamed MG closes it’s

doors.

After a two year absence and with no corporate guideline, I was given the task with finding a

creative agency and getting an immediate online presence. Flash based and highly interactive, our site was warmly received by both enthusiasts and

and design press.

With a temporary website launched, I was charged with finding a new agency (with more experience) and developing the new “look and feel” in the guidelines

The Copy that set the tone. One of the challenges was retaining a British voice.

An 82 year old Marquee required care and strict guidelines to retain it’s

prestige

Watermark