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1 Room 33 Evaluation Results Jack Duffy- Protentis, Yufei Gao, Yuanda (Danny) Song, Amanda Toledo Barrios Jun 21, 2018
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Room 33 Evaluation
Results
Jack Duffy-Protentis, Yufei Gao, Yuanda (Danny) Song, Amanda Toledo BarriosJun 21, 2018
GoalEvaluate visitors at the redisplay of Room 33 (China and South Asia Gallery)
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Data Collection Methods» Tracking» Observation» Exit Survey
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We collected:» 108 Trace Maps
» 100Observation Matrices
» 100Exit Surveys
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Tracking & Observaiton Results
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Percent of Visitors Through Each Entrance
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* Walk-through rate: 4.34% or 83 visitors out of 1,913 total visitors
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Browser
Follower
China/South Asia side completist
Gallery completist
Single object viewer
Visitor Viewing Strategy
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Average: 18
Dwell Time in Room 33 (in minutes)
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Average Dwell Time (in minutes)
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Visitors followed the CHRONOLOGICAL Order
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Gateway Objects were SUCCESSFUL
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Visitors DID NOT read labels
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Did Visitors take Pictures?
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BM Audio Guide BM Guide Book
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Trace Map
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Heat Map
27% 48% 25%
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Tour Group Heat Map
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Most Popular Bays & Objects
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Most Visited Bays
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Most Engaging Bays
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Most Visited Objects
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Most Engaging Objects
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Survey Results
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Nationalities of Visitors
China34
United Kingdom
15 United States
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Age Groups
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“The proportion of first-time visitors remained stable at 65%.”-- BM Annual Visitor Report
Previous Visits
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Visitors DID Intend to Visit Room 33
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HALF of Visitors Noticed the Quotes
Recommendations
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1. Labels/descriptionsa. Chinese Version / QR codes b. State the how the museum got the objectsc. More objects on the audio guide
2. More accessiblea. Fix the out-of-service wheelchair lift &
Amaravati doorb. More objects on audio descriptive guidec. Large print guides
3. More digital interactives4. Move the timeline at the oculus to a
central location 38
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Acknowledgements
Thank you» Stuart Frost» The Intepretation Team» Yi Chen» Jessica Harrison-Hall» Sushma Jansari» Imma Ramos» Tess Sanders
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Summary» Data Collection Methods
» Tracking & Observation Results
» Survey Results
» Recommendations
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