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Rooster I ProAnalytics I ProCompare I ProReport I ProSearch
- Sharp tools for EFFECTIVE communication
Integrated platform for Media Monitoring & Analysis
BlueBytes News since 2006
Established in 2006, Blue
Bytes News Pvt. Ltd. is the leading media monitoring and analysis agency in India.
We monitor news from over 1000 media publications on a daily basis, which include- Newspapers, Magazines and Online news portal.
Headquartered in Mumbai, our offices are spread across 9 cities, providing effective pan-India coverage.
Our Mumbai office works 24x7 to take care of any client emergencies.
Blue Bytes has high-end infrastructure with dedicated internet leased lines. Our central server is located in a server farm which guarantees 99.05% uptime.
BlueBytes monitors 23 sectors BlueBytes monitor23 sectors
and 90+ industry verticals. BlueBytes have the top Corporate, Multinationals and SMEs as clients. Top 2-3 Companies in most of the sectors are clients of BlueBytes News.More than 25 PR agencies partner BlueBytes News for media monitoring and analysis requirement.
BlueBytes Accuracy, Timelines and Relevance of news monitored for clients is amongst the best in the industry.BlueBytes News provide great user experience through our service and delivery and are considered as the most innovative media monitoring and analysis agency.
Blue Bytes NewsBlueBytes News Credentials - Since 1802
Products and Services
ProPR is Blue Bytes tech enabled integrated platform for monitoring and analyzing news.
The services under this platform are:
Rooster- Daily email news update service
ProAnalytics- Web enabled, automated real time qualitative analysis
ProCompare- Web enabled, automated real time share of voice analysis
ProReport- Web enabled, automated real time report with AVE
ProSearch- Web enabled, automated archive and filter for search
Rooster- email news template
Header
Links
Segregation Levels
News Details
News Template Customization possibilities:
-Segregation Levels-Quick Links
-Color, Font (size, style)
can be customized for each client
Header
Template (Client) Name
News sent through the day
No. of news in the template
The day’s second and subsequent editions mail will consist of incremental news.
Sending consolidated news option available as well.
Links
Links to directly access the level within the
template, ( 3 ) indicates the no of
news in that level
Link opens in web.(denoted in italics)
Top news sourced from across publications.Links open in web.
Login to access other ProPR services.
Contact details of account in-charge.
Segregation LevelsLevel-
can be directly accessed through
Quick Links
News-Headline, Summary, Publication details
Similar News-same or similar
news, from same or different
publications.
Similar News is generated on the
basis of automated computer program. Segregation Levels customization possibilities:
-Color, Font style and size-Option to club news as Similar News or individual with details
Customization for each level within the template.
News Page- Click
Highlight related keywords
For ProAnalytics users,
qualify the news directly for
analysis
Email the newslink to share
with stakeholders
Save the News Page in PDF/JPEG
Highlighted Keywords
News Page- Click to Qualify News(option available to ProAnalytics subscribers)
ProPR integrated platform,
User can Qualify Articles for ProAnalytics
directly from RoosterCategory and Key Message can be customized in ProAnalytics
ProAnalytics
Change the auto generated password
Surf between ProPR services through single interface
Choose the date range, default- 3 months
Qualitative Criteria, each Criteria can be analyzed
with the topics below
ProAnalytics-Features
Graph export options
Total number of news is calculated on the basis of Publication editions
News in tabular form
Manage your favorites.
Add, Delete, Rename
Graph options in Bar (comparison),
Line (trends)
Access to Qualify News.Customize Category and
Key Messages
ProAnalytics- Overview/Size
Analyze by Size. Large>100 sq cms, Medium between 50-100 sq cms, Small <50sq cms.(All internet articles are considered as Medium)
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ProAnalytics- Overview/Publication
Analyze by Publication Type.Analysis by individual Publication as well
View results- Top 5, 10, 15, 20 or
Allc
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ProAnalytics- Overview/Geography
View results- Top 5, 10, 15, 20 or
All Analyze by Geographic Locations- Editions.Choose individual editions to analyze further
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ProAnalytics- Classification/Quantity Qualitative Criteria: Classification.
Can be analyzed by each topic as in Overview.Classification qualification-
Direct, Primary, Secondary, Reference
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Only News that are qualified are analyzedTo qualify news, refer to
‘Custom Options- Qualify Articles’
ProAnalytics- Tonality/Quantity Qualitative Criteria: Tonality.
Can be analyzed by each topic as in Overview.Tonality qualification-
Favorable, Impartial, Mixed, Adverse
Only News that are qualified are analyzedTo qualify news, refer to
‘Custom Options- Qualify Articles’
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ProAnalytics- Category/Quantity
Qualitative Criteria: CategoryCan be analyzed by each topic as in Overview.Category qualifications can be customized in
‘Custom Options- Settings’
Only News that are qualified are analyzedTo qualify news, refer to
‘Custom Options- Qualify Articles’
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ProAnalytics- Key Message/Quantity Only News that are qualified are analyzed
To qualify news, refer to ‘Custom Options- Qualify Articles’
Qualitative Criteria: Key MessageCan be analyzed by each topic as in Overview.
Key Message qualifications can be customized in ‘Custom Options- Settings’
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Custom Options/Settings- Category
Users can customize the Categories here, maximum 10 categoriesTo rename, click on ‘Edit’.
To remove, click on ‘Delete’.The rights to access ‘Custom Options’ is given only to the ‘Main Users’.
Custom Options/Settings- Key Messages
Users can customize the Key Messages here, maximum 10 Key MessagesTo rename, click on ‘Edit’.
To remove, click on ‘Delete’.The rights to access ‘Custom Options’ is given only to the ‘Main Users’.
Custom Option- Qualify Articles
Choose the date range
Gives you Status along with no. of news.
Select any one to view the articles below
Qualify Article directly here, else click on the
headline to see the news
Article status:Fully Qualified- All Criteria are qualified
Partially Qualified- One or more Criteria are left to be qualified
UnQualified- None of the Criteria are qualified.
Important- If there is no Category and Key Message in the news, choose ‘None’, else the article will remain
Partially Qualified.
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Qualify Article
Important- If there is no Category and Key Message in the news, choose ‘None’,
else the article will remain Partially Qualified.
Qualify Article here
Note: You can also Qualify Article from Rooster as well
(option for ‘Main User’ only)
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ProCompare
Share of Voice comparison.Analyze by topics-
Quantity, Size, Media, Publication, Geography, Journalist
ProReport
Choose the date rangec
Export Report in XL
Option for ROI
Filter Option- ‘All’ will give all news, else filter further
by Publication and/or City
Report can be further filtered by
Qualitative Criteria.
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ProReport- Filter Options
Filter Report by Media Genre/
City
Qualitative Report-
Can choose multiple options
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ProReport- AVEProReport gives User the flexibility to choose the AVE
that best matches their expectation- ProPR Value, Qualitative AVE, Quantitative AVE
Quantitative AVECalculated as- Advertising Rate x Size x PR Factor 3.Does not take into account the qualitative aspects of the news. For ex. Direct and Reference news of the same size will give the same AVE.
Qualitative AVECalculated as- Advertising Rate x Size x PR Factor 3 x weightage for Classification, Media Branding, Tonality.This gives additional weightage over and above the Quantitative AVE.
ProPR ValueCalculated as- Advertising Rate x Size x PR Factor 3 x weightage for Classification, Media Branding, Tonality, Category, Key Message.Basis- The multiplier factor 3 (PR Factor) in Quantitative AVE already considers the news as Direct and Favorable, the other qualitative aspects will add or reduce the AVE.
ProPR recommends ProPR Value, as it is more closer to the true value of the news.However, irrespective of the methods chosen, the performance can be gauged by the periodic trends.
ProReport- XL Sheet
Report in XL Sheet includes-Date, Publication, Headline, Edition, Journalist, Page No., Size,
Circulation, AVE
ProSearch- Search
Choose option-Within Client/ within Client, Competition,
Industry/Entire bluebytes Archive
Options to get the news you are
looking for
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ProPR offers an integrated platform to monitor, analyze, report and search.
For more information, write to us:[email protected]
To schedule a demo or sales enquiry, write to us:[email protected]