We are a group of four, young graphic designers, producing beautifully considered design.

We specialise in delivering design that is focused and has the power to re-brand, re-design and re-introduce your company in a creative manner. Our design skills are of high quality, and our styles vary, making the perfect, most versatile collection of designers

Samples of identity work similar to that which we would be producing.

• New business ventures requiring innovative branding

• Self employed seeking a new/renewed professional identity

• Rebranding for businesses wishing to relaunch or renew client base, or simply wanting a fresh look to their own enterprise

Branding and identity would be our main focus for new clients, but we would hope to keep these clients on after initial work and stretch our services to meet any of their future needs.

Mr Smith is opening a shop. Setting up his own business for the first time, he requires branding- an identity for his business.

The process of working with him would be:Initial discussionsPlanning designs and initial design conceptsMeeting with the client for feedbackFinalisation of work, and delivery in agreed format

We would hope to maintain the relationship with this client from this point.

Tech £15,000 | Promotion £1,500 | Research £772

Studio Costs/Services £11,300

Overall Ovarheads Year 1 £28,572 - £30,000 loan needed.

Loan Repayments £7,200 (Yearly)

Wages £25,000 X 4 - £100,000

Daily Rate £464.97

KENT LYONS

STRENGTHS

Identity/ BrandingPrintLayoutTypeWeb Design Photography

WEAKNESSES

Lacking personality.Too broad Very little motion graphics

OPPORTUNITIES

More personalityCreate more of a community

THREATS

Companies Focussing on BrandingNiche Companies

POLITICAL

London based companyTrouble with transport

ECONOMICAL

Corporate in businessExpensive areaCan afford to chose clientele.

SOCIAL

Working with high class companies.Corporate in design.

TECHNOLOGICAL

Up to date in resourcesEquipment/ software.Website advanced and smooth.

SWOT PEST

OFFICIAL MANUFACTURING COMPANY

STRENGTHS

IdentityWeb Design PhotographyTypographyMerchandise

WEAKNESSES

No motion graphicsLimit Clients

OPPORTUNITIES

More work for screenMore merchandise

THREATS

Companies similar

POLITICAL

Based in Portland, Oregon

ECONOMICAL

Niche underground colectiveThree designers, small studioMerchandise to help with costs

SOCIAL

Three friends who work together.

TECHNOLOGICAL

Computers, macs available for studio.Equipment/ softwareWeb Design is strong.

PESTSWOT

We want to develop the marketing mix:

• Product - Re-brand, re-design and re-introduce existing and new companies

• Promotion - effective ways to communicate with consumers, pro-motional visits, customer feedback

• Price - pricing according to the quality of our products, competitive pricing.

• Place - Where will our customers receive their designs? Well de-signed website, studio based in Leeds (Round Foundary)

Marketing Plan1. A long term strategy for the future direction of our business.2. There must be a clear objective that is realistic, specific, measurable, time framed and achievable.We want to become established and get a customer base that will turn us profitable within two years.

Our marketing mix must come from, thorough, well thought out, marketing research.This consists of:• competitors pricing• what our customers want• what do the competitors do• research into what customers like/don’t like (questionaires, feedback)

There must be research involved to make us progress productively.

Our marketing plan must be revisited constantly. If our aim seems unachievable then we must change it. It has to be movable to adjust.

FAILING TO PLAN IS PLANNING TO FAIL

MARKETING PLAN