ROOTS: Ermelo - Mpumalanga
(Highvelder)2019
1
2
Contents
Reach
Papers & Weekly Magazines
Online News
Advertising Usage – Local Paper
Size and Structure
Community Size & Structure
Trended (to 2010 or 2016 – depending on
availability of data)
Wealth
Socio Economic Structure (SEM)
Living Standard Measurement (LSM)
Monthly Household Income
Finance - Products & Banks
Trended (to 2010 or 2016 – depending on
availability of data)
Insurance – Products & Insurers
Connection
Internet
Cell Phone
Transport
Life Changers & Interests
Home & Garden
Home & Garden
Pets at home
Shopping for the Home
Shopping
Centres, online, transport & travel time
Loyalty Cards & Garage Forecourts
Entertainment
Watching & Listening
Eating & Drinking
Casino
Travel
Health
Complaints & Cures
Lifestyle
Self Care
Food & Grocery
Who & How
How Often & Where
Clothes & Shoes
Map of the Community
2
ROOTS
Some detail
What is Roots?
A landscape survey which spans
110 metropolitan communities
across South Africa with a total
sample of 27 468. Each
community is sampled
independently
Formal households are selected
using multi-stage cluster sampling
and purchase decision makers
(shoppers) are randomly
selected from the household for
interview.
In this document
A community is a defined
geographical footprint from
which the samples are drawn.
The map provided defines these
boundaries.
Reading the charts
The community is identified in the
top right corner of the page
The sample size, universe size and
description are displayed at the
bottom of the page (e.g. (n) 300,
representing 40,000 households
or 60,000 shoppers)
Community data is compared to
the composite of similar
communities
see below for details
The community’s information is
always shown in colour and the
comparative Metro data in grey
Where applicable community
data is trended back 10 years or
as far as comparable
Large Metros – 62 Communities
Johannesburg, Cape Town, Tshwane, Ethikwini/Durban, Ekhruleni
Eg: Sandton, Athlone, Durban North, Boksburg,
Medium Metros –18 Communities
Nelson Mandela Bay, Bloemfontein, Pietermaritzburg, West Rand, Vaal, Kimberley,
Polokwane, Buffalo City/East London
Small Metros –30 Communities
Western Cape (Garden Route, Wine Lands, Helderburg) KZN (North and South Coast,
Zululand, Midlands) Mpumalanga (Mbombela, Witbank, Bethal, Middleburg, Ermelo,Lydenburg)
Freestate (Welkom, Bethlehem, Kroonstad) Eastern Cape (Uitenhage, Mthatha), Rustenburg
3
4
Ermelo - MpumalangaMap showing where the research was conducted
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
10
12
10
72
14
16
17
86
Weekly / Sunday
Daily
Weekly Magazine
Local Paper
Paper Categories
Read in the Past 4
Weeks (P4W reach)
Average Issue
Readership (AIR)
%
Community Small Metros
of past 4 weeks readers
63%
Regular Readers
Usually read 3 or 4 out of 4 issues of the local paper
65%of Average Issue Readers
30%
Multiple Reading
Read one issue of the local paper on more than one
occasion
30%
3
3
3
3
4
5
16
40
51
72
Daily Sun
Sunday Sun
Huisgenoot
Beeld
Sowetan
Move
Ermelo Insig / Insight
Highvelder
Highveld Tribune
Any Local Newspaper
Top 10 paper titles
Average Issue
Readership
(AIR)
%
Ermelo - Mpumalanga
5
Reach – Papers & Weekly Magazines
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
4
2112
22
Local News National / International News
Type of News accessed
Accessed within Issue period (7 days) Accessed in the Past 4 Weeks (P4W reach)
22
25
Read news online in the past 7 days
Community Small Metros
2
7
24
21
22
47
2
9
13
14
18
41
Email / newsletter link
Other social media
App
Directly - website
How P7D online readers get there
5
8
13
78
1
11
15
81
Desktop
Tablet
Laptop
Phone
What device P7D online readers use
%
%
6
Community Small Metros%
Community Small Metros%
Ermelo - MpumalangaReach – Online
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
63
82
18
Use advertising in the
local paper to help with
shopping decisions
Community Small Metros
62
38
73
27
Prefer advertising inserts in the
local paper
Prefer advertising leaflets
delivered loose to the home
Preference for receiving advertising
inserts/ leaflets
74
84
16
Read the inserts delivered
to the home inside their
local paper
88
91
9
Plan a day or 2 before / within the
week
90
93
7
Plan shopping
82
88
12
Mostly shop over the weekend
of readers of the local paper
read on Wednesday, Thursday or Friday
before the weekend
shop
89%
Community Small Metros
%
%
Community Small MetrosCommunity Small Metros% %
7
Ermelo - MpumalangaAdvertising Usage – Highvelder
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
25
41
13
8
26
58
English
Afrikaans
IsiZulu/Zul
u
Language
Community Small Metros
66
35
21
3
5
3139
Community Small Metros
Race
Black Coloured
Indian / Asian White
1226
36
21
5
1022
3324
11
16-24 25-34 35-49 50-64 65+
Age
Community Small Metros
16 20
7152
1328
Community Small Metros
Education
Post Matric
Matric
Not Matriculated
7766
1725
6 9
Community Small Metros
Employment
Unemployed
Retired / student / housewife
Employed
54
71
29
Married or living
with a partner
Community Small Metros
6065
35
Children
Households Shoppers
%
%
%
%
%
12 000
23 000
Footprint size
8%
Ermelo - MpumalangaCommunity Size & Structure
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
46
66
1
353
31
2010 2019
Race
Black Coloured
Indian / Asian White
14
25
41
15
4
12
26
36
21
5
16-24 25-34 35-49 50-64 65+
Age
2010 2019
6277
26
17
11 6
2010 2019
Employment
Unemployed
Retired / student / housewife
Employed
Households Shoppers
16 16
66 71
18 13
2010 2019
Education
Post Matric
Matric
Not Matriculated
8
26
58
English
Afrikaans
IsiZulu/Zul
u
Language
2019
66
71
29
Married or living
with a partner
20192010
7065
35
Children
%%
%
%%
%
12 000
23 000
Footprint size
9
Ermelo - MpumalangaCommunity Size & Structure – Trended
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
1
2 23 2020
27
64
24 2216
20
12
LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10
Living Standard Measurement (LSM) distribution
Community Small Metros
6
13 18
34
28 1
8
1417
32
22
7
< R3999 R4000 - R7999 R8000 - R11999 R12000 -
R24999
R25000 -
R50999
Over R51000
Monthly Household Income
Community Small Metros
Community
%
Small Metros
%
Long Term Savings
/ Investments
62 55
Medical Aid 36 38
Credit Card 22 18
Own Business 4 8
Percentage of people who have…
% %
%10
1 47 10
19 13 21 251 2 3
7 915
19 2124
SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10
Socio Economic Measure (SEM) distribution
Community Small Metros
R20658Mean
(Average monthly
Household Income) R21997
Ermelo - MpumalangaWealth – Socio Economic Structure
Ermelo - Mpumalanga : (n) 252 representing 12,000 households : Small Metros : (n) 7,031 representing 564,000 households
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
6
1318
34
28 1
8
1417
32
22
7
< R3999 R4000 - R7999 R8000 - R11999 R12000 -
R24999
R25000 -
R50999
Over R51000
Monthly Household Income
Community Small Metros
4
16 15
46
19
06
1318
3428
1
< R3999 R4000 - R7999 R8000 -
R11999
R12000 -
R24999
R25000 -
R50999
Over R51000
Monthly Household Income
- Trended
2010 2019
11
27 2522
14
26
20 20
27
6
LSM 1-6 LSM 7 LSM 8 LSM 9 LSM 10
LSM - Trended
2010 2019
R20658Mean
(Average monthly
Household Income) R21997
12 23
20
2027
64
24 2216
20
12
LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10
LSM distribution
Community Small Metros%
R20658R18350
11% %
Mean (Average monthly
Household Income)
Ermelo - MpumalangaWealth – LSM & Income Trended
%
Ermelo - Mpumalanga : (n) 252 representing 12,000 households : Small Metros : (n) 7,031 representing 564,000 households
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
11
14
23
21
17
9
15
19
20
25
Standard Bank
Nedbank
Capitec
Absa
FNB
Community Small Metros
11
4
7
22
12
15
30
37
3
4
9
14
22
24
39
40
Medical insurance
Maintenance-ex-spouse/child
Stokvel
Car instalments
Education policy
Hire purchase / lay-by
School fees
Medical aid
Community Small Metros
80
85
15
Savings or Current
Account
1722
78
Credit card
5562
Long Term Saving or
Investments
5
5
7
3
16
18
37
2
4
4
7
22
26
42
Investment property
Unit trusts / mutual funds
Investment company
Endowment policies
Retirement annuities
Pension/provident fund
Savings
(not for day-to-day use)
Community Small Metros
61
70
30
Long Term Monthly
Commitments
Top 5 banks used across all accounts
12% % %
Ermelo - MpumalangaWealth – Finance
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
Community
%
Small Metros
%
Funeral cover 31 30
Car
insurance29 30
Life insurance 29 19
Homeowners 14 10
Household
content8 9
Burial society 3 6
2
5
2
4
Miway
Budget
Top 2 Car
insurers
4953
47
Short Term Insurance
2030
70
Long Term Insurance
3
19
4
29
Disability
Life
insurance 38
36
64
Medical Aid
Community
%
Small Metros
%
Discovery
Health11 9
Bonitas 10 5
GEMS 8 7
Bestmed 1 2
Medscheme 0 2
ProvidersCommunity
%
Small Metros
%
Old Mutual 8 3
Clientele 3 1
Hollard 3 2
Sanlam 1 2
Discovery
Life0 2
Life InsurersType
Community Small Metros Community Small Metros Community Small Metros% % %
13
Ermelo - MpumalangaWealth – Insurance
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
3
9
9
9
25
0
2
3
5
29
Gaming console
Desktop
Tablet
Smart TV
Laptop
Devices in the home
5
9
65
6
10
77
Fibre or high speed
cable connection
ADSL
3G or similar mobile
network
Home connection
82%
74%
Use the internet
Past 4 weeks
Community Small Metros Community Small Metros
Community Small Metros Community Small Metros
% %
21
33
70
27
44
80
Where free WiFi is
available
At work, on campus
or elsewhere
At home
Where you connect
14%% %
21
18
Use internet “all the time”
9
7
Have uncapped data in the home
Ermelo - MpumalangaConnection – Internet
Community Small Metros
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
2
8
28
16
20
22
64
89
5
12
14
16
19
31
70
98
Music, movies,
series
App stores (Google
Play / iStore)
Facebook, Twitter,
Internet (e.g.
Google)
Photographs
Send emails
WhatsApp's or
smses
Make calls
Top Activities
0
5
15
35
38
0
2
9
33
55
Virgin Mobile
Telkom Mobile or 8ta
Cell C
MTN
Vodacom
Provider
4
18
72
2
20
77
Top-up contract
Contract
Prepaid
Contract
98% 92%
Have a Cell phone
85% 79%
Have a Smart Cell
phone
Community Small Metros Community Small Metros
Community Small Metros Community Small Metros Community Small Metros15
Ermelo - MpumalangaConnection – Cell Phone
%
% %
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
53%
Have at least one
interest
64%
50%
Self proclaimed
expert in at least one area of interest
61%
%
% 16%
Life Changers & Interests
3
4
7
11
10
27
5
6
11
13
17
37
University-stay at home
University-another town
Matric
Starting school
High school/ Grade 8
Any one or more of
these
Big changes in children’s lives
7
20
12
17
21
22
Technology, gadgets
and hobbies
Food, cooking and
baking
Careers, jobs and
appointments
Top 3 interests
Community Small Metros
Community Small Metros
Community Small Metros% Community Small Metros
Ermelo - Mpumalanga
1
2
1
3
2
2
10
0
0
1
1
1
4
8
Got divorced
Paid for a course
Got married
Moved home
New job
Baby
Any one or more of
these
Big changes in personal life
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
74% 72%
Have a car in the household
7
8
13
24
7
12
12
31
Bought auto parts
Bought a new second-hand car
Bought tyres
Had a car serviced
Car purchases – past 12 months
3% 13%
Use Uber
Community Small Metros %%
Top 3 tyre retailersSmall Metros
Top 3 auto part retailersSmall Metros
29
42
4
3430
8
1 2 3 or more
Community Small Metros
17
Other independent
retailer
Ermelo - MpumalangaTransport
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
13
15
15
14
16
14
21
18
19
19
19
20
20
27
Food and Groceries
Appliances and Audio
Visual
DIY and Home Goods
Shoes and Clothes
Family entertainment
A good restaurant
A car
Average Time prepared to travel for………..
31
52
59
61
76
Sanlam Centre - Ermelo
Kerk Straat - Ermelo
Oaks Shopping Centre
Game Centre - Ermelo
Pick n Pay Centre - Ermelo
Top 5 shopping centres - past 3 months
2
11
26
59
3
8
22
67
Walk or cycle
Someone else’s car
Taxi
Own car
Transport when shopping
18
6
Bought something online - past 12
months
37
51
Researched online before buying
- past 12 months
Community% %
% %
Community Small Metros
Community Small Metros Community Small Metros
Time in minutes
18
Ermelo - MpumalangaShopping – Centres, Online, Transport & Travel Time
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
10
14
20
14
24
13
16
27
31
38
Snacks (savoury or sweet)
Cigarettes
Soft drinks (e.g. Coke, Energade,
etc)
Draw money from the ATM
Airtime or data
Top 5 purchases at the forecourt, besides petrol
78%Have a loyalty card
2.3Average number of cards
Average number of times they are used in a month
3.0
66%
2.2
2.310
8
11
32
36
10
13
22
27
58
Woolworths Rewards
Jet Club
Edgars ThankU (cash
card/club)
Clicks Club Card
Pick ‘n Pay Smart Shopper
Top 5 loyalty cards
Visited a Garage Forecourt
Average number of times visited
in a month
49% 50%
4.1 3.7
Community Small Metros Community Small Metros
Community Small Metros Community Small Metros 19
%
%
Ermelo - MpumalangaShopping – Loyalty Cards & Garage Forecourts
Ermelo - Mpumalanga : (n) 252 representing 12,000 households : Small Metros : (n) 7,031 representing 564,000 households
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
35% 36%
Have home security
38% 45%
Have a dog
55
44
11
71
51
9
Garden Patio Swimming pool
Garden
35%
50%
Done home renovations in past year
33%
Renovated or actively worked in the garden in
past year
31%
2816
45
41
13
21
1522
Community Small Metros
Home Ownership
Just staying there
Renting
Own home - no bond
Own home - with bond
%
%% Community Small Metros
Community Small Metros
Community Small Metros
4
3
3
4
5
13
2
3
4
4
5
13
Garden soil, compost or
fertilizer
Garden / Patio furniture
Garden equipment like hose
pipe, wheelbarrow, spade
etc.
Plants, trees or shrubs
Pots for plants
Any of the below
Specific garden purchases past year
20
Ermelo - MpumalangaHome & Garden
Ermelo - Mpumalanga : (n) 252 representing 12,000 households : Small Metros : (n) 7,031 representing 564,000 households
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
1
7
45
48
0
1
38
38
Other
Cats
Dogs
Have any type
of pet
10
48
7
58
Illness or
accident
Vaccinations
63% 52%
% of vet visitors who have pet insurance:
1% 5%
Pet owners have been to the vet in the past 12 months…..
Community Small Metros
Been to the vet for:
Community Small Metros%
% 21
Ermelo - MpumalangaPets at home
Ermelo - Mpumalanga : (n) 252 representing 12,000 households : Small Metros : (n) 7,031 representing 564,000 households
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
80 78
67
4642
28 29
2117
7672
62
48 46
3438
16 17
Any shopping
across categories
Any electrical Small electrical
appliances
Large Electrical
appliances
Audio Visual Computer and
accessories
Furniture (includes
office and garden)
DIY equipment or
Paint
Soft furnishing or
Home accessories
6
5
36
15
15
50
Pick n Pay
Hypermarket
Pick n Pay
Discount/Family
Supermarket
Game
Small or large electrical, audio visual
or computers and accessories
Community Small Metros
5
2
8
5
5
11
Bradlows
Mr Price Home
Game
Furniture
Includes office and garden
Community Small Metros
4
2
3
4
4
4
Mr Price Home
Game
Pep Stores
Soft furnishings and
home accessories
Community Small Metros
4
3
4
3
6
14
Build It
Cashbuild
Game
DIY
Equipment or paint
Community Small Metros
Top 3 Retailers…
22
% Community Small Metros
% % % %
Online durables shopping is still in its infancy,
1% of the Community and 3% of Small
Metros have bought one or more of these
home items online in the past 12 months
Ermelo - MpumalangaShopping for the home
Specific home categories shopped in past 12 months
Ermelo - Mpumalanga : (n) 252 representing 12,000 households : Small Metros : (n) 7,031 representing 564,000 households
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
5
47
48
0
50
50
No responsibility
Partially responsible
Mainly responsible
Who does the grocery shopping ?
90
92
Plan a day or 2 before / within the
week
1
28
71
1
30
69
No responsibility
Partially responsible
Mainly responsible
Who does the grocery shopping ?
92
94
Plan food shopping
84
89
Mostly grocery shop over the
weekend
Community Small Metros
of readers of the local paper
read on Wednesday,
Thursday or Friday before
the weekend shop
89%
Community Small Metros%
% % Community Small Metros
Community Small Metros %
23
Ermelo - MpumalangaFood & Groceries – Who & How
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
55
32
10
3
50
40
10
0
One bulk shop a
month and some top-
ups
Twice a month/every
two weeks
Weekly or almost
weekly
Twice a week or more
Type of Shop
8
5
37
36
46
55
6
8
17
39
45
69
Clicks
Game
Spar
Shoprite
Checkers
Pick n Pay
Food & Groceries Stores : past month
1.7
Number of shopping trips in a month
1.9Bought Groceries online in the
month
0% 1%
0
0
15
20
25
29
1
1
4
22
23
46
Clicks
Spaza Shop
Spar
Shoprite
Checkers
Pick 'n Pay
Where spend most F&G money : past month
% %
Community Small Metros% Community Small Metros
Community Small MetrosCommunity Small Metros 24
Online grocery shopping is still in it’s infancy – the most
used stores are Pick n Pay and Woolworths
Ermelo - MpumalangaFood & Groceries – How Often & Where
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
1023
26
33
65
43
Community Small Metros
How often do you shop for
clothes in a year
Twice a year or less
3 to 4 times a year
More than 5 times
a year
45
41
28
21
21
20
12
10
8
8
35
29
22
24
24
13
9
19
11
8
Mr Price
Edgars
Jet
Woolworths
Ackermans
Truworths
Markhams
Pep Stores
Foschini
Exact!
Top 10 Retailers
314
18
28
79
56
Community Small Metros
How often do you shop for shoes
in a year
Twice a year or less
3 to 4 times a year
More than 5 times a
year
1%
36%
Favourite Shopping Centre for
clothes & shoe shopping
Bought clothes online in the past 12 months
7%
Oaks Shopping Centre
%Community Small MetrosCommunity Small Metros
4%0%
Bought Jewellery valued at R700 or more
25
Spree / Superbalist is the top online
retailer
Ermelo - MpumalangaClothes & Shoes
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
38
14Been to a movie,
theatre, expo,
concert, or sports
event in P12M20
19Online ticket
purchase in the
last P12M
91
97Watch Live TV
13
6Watch
streamed or
recorded TV
most often
7%
…Movies
1%
…Theatre
3%
…Music concert
0%
…Live Expo/Fair
5%
…Live sports event
25% 9% 13% 11% 18%
88% 82%Have a Decoder
%
% Community Small Metros
Community Small Metros
Community Small Metros
26
Ermelo - MpumalangaEntertainment – Watching & Listening
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
50
36
15
61
30
9
At least once a
month
Less than once a
month
Never
Eat Out
57
27
16
67
26
7
At least once a
month
Less than once a
month
Never
Take Out Food
4538
17
47 44
9
At least once a
month
Less than once a
month
Never
Entertain at home
27%
Favourite Shopping Centre for
Entertainment / Eating out
16
11
14
7
31
20
20
27
33
37
Debonairs
Nando's
McDonald's
Chicken
Licken
KFC
Top Take Outs in the past month
36
40
43
47
Wine
Beer or cider
Alcohol purchases for home in
the past month
Oaks Shopping Centre
% % %
%%
Community Small Metros Community Small MetrosCommunity Small Metros
Community Small Metros Community Small Metros 27
Ermelo - MpumalangaEntertainment – Eating & Drinking
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
2% 16%
Been to a Casino in the past 3 months
0
1
1
0
1
2
Monte Casino
Goldfields
Casino
Graceland Hotel
Casino Country
Club
What did you do when you last visited the Casino…..
8
7
16
9
9
5
14
48
39
27
59
0
0
13
13
13
24
44
58
85
85
100
An expo, fair or event
Stayed at a hotel at
the casino
A live music concert
The theatre or live
show
A live sports event
Health spa
Shopped
Gambled
Family entertainment
The movies
Ate at a restaurant
%% Community Small Metros Community Small Metros28
Ermelo - MpumalangaEntertainment – Casino
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
19
14
Flown Nationally or Internationally
7
3
Bought airline tickets online
30 38
Stayed in paid for accommodation
10
5
Booked holiday /accommodation online
11
31
50
56
10
40
60
65
camping or
hiking
for a new
experience
visit friends or
family
been on any
holiday or
weekend away
Type of holiday, or weekend
away
Community Small Metros%
Community Small Metros% 29Community Small Metros %
Ermelo - MpumalangaEntertainment – Travel
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
59% 58%
Suffer from one or more
symptom of poor health
3
5
3
7
13
12
8
7
14
16
33
2
3
3
8
9
10
10
10
11
27
45
Eczema
Sunburn
Brain fog, can't concentrate
Can't sleep
Sore joints
Fatigue or no energy
Poor digestion
Feeling sad or depressed
Allergies
Persistent infections (cold and
flu)
Headaches
36% 38%
The top 2 providers
5
9
10
11
Bonitas
Discovery Health
Have Medical Aid
%
%
Community Small Metros
Community Small Metros
Antibiotic Script
Vaccination
18% 23% 30% 24%
11% 11%
Homeopathic
or natural remedies
2% 12%
Past 12 months
30
Ermelo - MpumalangaHealth – Complaints & Cures
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
24% 36%
Exercised in the past week
9%
Gained 3kg’s
or more
5%
Lost 3kg’s
or more
34% 32%
Take vitamins / minerals
Where usually buyVitamins /minerals
Where usually buy
toiletries
12%8%
Community Small Metros Community Small Metros Community Small Metros% %%
12
18
29
23
22
46
5
6
14
14
15
32
Cycle
Play sport
Swim
Go to gym
Do exercise classes
Run or walk for
exercise
4
2
3
2
17
4
4
8
8
16
Checkers
Shoprite
Pick n Pay
Other chemist
closeby
Clicks
16
23
23
36
27
8
23
29
33
58
Spar
Checkers
Shoprite
Clicks
Pick n Pay
31
Ermelo - MpumalangaHealth – Lifestyle
Source : ROOTS Ermelo - Mpumalanga : (n) 252 representing 23,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers
47
29
35
46
Pay to have their hair styled
49
34
60
33
monthly or less
often
more than once a
month
93%
of women
83% 81% 76%
of men
Pay to have facials/manicures/ beauty treatments
70%
of women
57% 11% 15%
of men
38
19
46
23
monthly or less
often
more than
once a month
7
8
5
6
Bought new sunglasses
New prescription glasses or contact lenses
9%4%
Community Small Metros Community Small Metros Community Small Metros Community Small Metros%%%%
11%6%32
Ermelo - MpumalangaHealth – Self Care
CONTACT US
CPT: +27 21 001 2400
JHB: +27 10 492 8391
DBN: +27 31 716 4412