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TheWILD SIDEof Marketing

Rory YoungChengeta Wildlife

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Annual Illegal Wildlife Trade

$19,000,000,000 Rhino Horn1 Kilogram$65,000

2007- 2014 Rhino Poaching Increase

9,300%

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Created By Sara Varon

Children’s Book Author & Illustrator

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Footage provided by Richard Sowry, Ranger Kruger National Park

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● Field Guide - Complete solution to poaching published.

● 100’s of wildlife protectors trained.

● Anti-poaching doctrine adopted by entire countries.

● Partnered with UN and EU.

● Unprecedented arrest stats during training operations.

● Higher arrest stats maintained after we leave an area.

Accomplishments

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Rules, Regulations, Laws and Enforcement

Education and Sensitization

Social Pressure

Economic Stimuli and Poverty Reduction

Tools and Infrastructure

Our Goal and Solution -RESET

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