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Rosalina revive me marketing showcase 2013

Date post: 28-Nov-2014
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Revive Me Marketing and past work showcase as a visual reference.
18
2010 – 2013:NEW ZEALAND, BUSINESS DEVELOPMENT & MARKETING CONTRACT ROLES 2002- 2008: SINGAPORE, CONSULTANCY& SUPPORT 2004- 2006: SINGAPORE, MARKETING EXECUTIVE CONTACT: [email protected] MOBILE: +64 27 7391380
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Page 1: Rosalina  revive me marketing showcase 2013

2 0 1 0 – 2 0 1 3 : N E W Z E A L A N D , B U S I N E S S D E V E L O P M E N T & M A R K E T I N G C O N T R A C T R O L E S

2 0 0 2 - 2 0 0 8 : S I N G A P O R E , C O N S U L T A N C Y & S U P P O R T

2 0 0 4 - 2 0 0 6 : S I N G A P O R E , M A R K E T I N G E X E C U T I V E

C O N T A C T : R O S A L I N A @ R E M C . C O . N Z

M O B I L E : + 6 4 2 7 7 3 9 1 3 8 0

Page 2: Rosalina  revive me marketing showcase 2013

BUSINESS NEEDS ASSESSMENT FOR

METOCEAN SOLUTIONS Prepared marketing development and communications plan

Aligned to strategic goals and objective of the business

• Evaluate and assess internal and external marketing environment of

key market segment and industries.

Setting objectives, clear business portfolio and developing growth

strategies

• Evaluate current business model: sales and market development

opportunities

Revitalise MetOcean Solutions brand

• Create suite of marketing presentation and literature, corporate

communications template and broiler plates.

Previous New image &

branding

Page 3: Rosalina  revive me marketing showcase 2013

STRATEGIC BUSINESS & MARKETING DEVELOPMENT

Strategic business overview and plan

• Identified competitive advantage and

current market position. Market validation and business model

Brand Development

• Develop communications materials, capabilities statement and

activities to target ideal market segment.

Research and Development support

• Administered to Technology R&D grant

application and successfully attained 50%

funding from MSI.

Page 4: Rosalina  revive me marketing showcase 2013

Competitive marketing research and activity plan

For new historical weather data developed from new contract.

• Collate database of prospective clients and media to maximise publicity

Develop new website and update marketing collaterals

• With compiling value and capability statements

Determined market penetration strategy

• Growth by strong consultative relationship and networking

Win major international contracts from existing modelling work and reputation.

• Extend international branding and communications with PR and media

activities. Writing articles of interest and getting it published in key port and

offshore journals.

STRATEGIC BUSINESS & MARKETING DEVELOPMENT

Page 5: Rosalina  revive me marketing showcase 2013

REVITALISE COMPANY BRAND

Design and print reusable exhibition

backdrop and posters for Coastal and

Port exhibition in Perth 2011.

Coordinate enquiries and lead

generated. Follow up leads to offered

trial of forecast services to Port

engineers and operators.

Page 6: Rosalina  revive me marketing showcase 2013

MEDIA KIT AND PUBLICITY MATERIALS METOCEAN, NZ

Company presentation folder

and slides

Product brochures

testimonials

capability statement

& publicity materials

Page 7: Rosalina  revive me marketing showcase 2013

WEBSITE RE-DEVELOPMENT METOCEAN, NZ

Restructure and designed new website

with in house web developer. Goal was to

provide visitors with an user friendly

website, better navigation and engaging

content to demonstrate MetOcean’s

growing services, news and innovation.

Previous

New and SEO optimised

Page 8: Rosalina  revive me marketing showcase 2013

POSTER & PAMPHLET- KING STREET CREATIVE, NZ

Creative design & copy

To increase public awareness for King Street Creative’s sound engineering and recording studio hire.

Poster was designed to attract non-recording artists, general public who have interest to sing, record and gift song.

Client received increase inquiries for recording service packages and studio bookings.

Develop service information pamphlet and gift card for

voucher purchase.

Page 9: Rosalina  revive me marketing showcase 2013

EVENTS PLANNING & MANAGEMENT

Marketing Executive with Singapore Technnologies- Satcom and Sensor Group.

Plan and manage 6 International exhibition participation annual.

Prepare account management team with customer engagement plan and leads generation.

Organised annual reseller and distributors’ conference during CommunicAsia exhibition

Page 10: Rosalina  revive me marketing showcase 2013

EXHIBITION BOOTH DESIGN AND SET-UP SIA HUAT, DISTRIBUTOR, SINGAPORE

Exhibition design and booth set-up for Wine for Asia exhibition

• Won project with good budgeting, corporate design and spacial planning for area of 6x6 meters.

• Prepared sales engagement plan for account managers during exhibition.

• Engaged contractors for carpentry, electrical, graphic, logos and other furnishings.

• Managed installation and removal of exhibition showcase.

Page 11: Rosalina  revive me marketing showcase 2013

EVENTS MANAGEMENT- ASIAN AEROSPACE06’

Page 12: Rosalina  revive me marketing showcase 2013

Press conference & exhibition on winning SingTel maritime satellite contract tender and collaborative new service development to the maritime industry.

• Provided media management and coordination with both corporate and telco service companies management team.

• Managed venue, set-up, media invite, press release and media engagement

CONFERENCE- CONTRACT WIN AND COLLABORATION WITH SINGTEL

Page 13: Rosalina  revive me marketing showcase 2013

ADVERTISEMENTS ON TRADE PUBLICATIONS

Page 14: Rosalina  revive me marketing showcase 2013

PRODUCT DEMO ROOM AND SHOWCASE

Conceptualize in a small area to showcase Satcom & Sensor Systems products to visiting clients.

Prepared graphic poster according to dimension of each wall panel.

Motion sensor panel display showcases a contact-less switch that will toggle display lights on/off.

Page 15: Rosalina  revive me marketing showcase 2013

POSTERS- AGILIS PRODUCT AND SOLUTIONS BRANDING

Rebranding – New logo redesign to move from products to solutions marketing

• Developed content and identity for each SBU and solution

• Ensure consistent in corporate identity and branding.

Page 16: Rosalina  revive me marketing showcase 2013

CORPORATE IDENTITY- LOGO, BRAND & BUSINESS COLLATERALS

• Design Corporate identity.

• Graphic design of logo and

business card

• Tagline with relations to the

services and name of the

business.

• Soft-copy template for

correspondences such as

letterhead, quotation,

invoice and delivery order.

Page 17: Rosalina  revive me marketing showcase 2013

WEB DATA ANALYTICS

Web and e-marketing analysis for top mobile device manufacturer.

(For Asia Pacific countries, such as India, Philippines, Malaysia, and Indonesia)

Data query through web server dashboard(Siebel and Hitbox)

• Analyze web traffic, eDMs and newsletter statistics, through a range of metrics such as click through rate, member updates, newsletter subscriber, sales conversion and lifecycle rates.

• Through my analysis and reporting, I would advise which campaign and message is most effective to convert them to customers and brand advocates.

Page 18: Rosalina  revive me marketing showcase 2013

WORK AND PERSONAL REFERENCE

“We have enjoyed working with you in the past year and appreciate your work you

have done towards the completion of our new website, development of the new

logo, strategic research and updating our marketing collateral. All your colleagues

here at MSL wish you well for the future.” Dr Peter McComb/MD (MSL)

“An outgoing person ..relates well with others and has proven herself to be resourceful,

creative and helpful to all those around her. …Independent, professional and constantly

taking initiative in her own work.” Jessie Heng- Business Director, Crystal Edge Singapore

“She is intelligent and a joy to be around! We all miss her smile and energy” Phyllis Tan –

colleague/Account Manager. Singapore Technologies (Satcom & Sensor)

“innovative self-starter, her works has help to strengthen our product solution

and brands further to global markets…knows how to approach and interact

successfully with a range of people… a valuable asset to any organization” Tang Kum Chuen - Snr.Vice President/ GM. (Singapore Technologies)

“very kind and superb soul” Ramesh R Iyer– Director. ReVive Consulting Group Asia


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