Roselle Park Romerovski Site Redevelopment Plan (March 2007)

8/12/2019 Roselle Park Romerovski Site Redevelopment Plan (March 2007)

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MARCH 2007 UNION COUNTY NEW JERSEY HEYER, GRUEL & ASSOCIATES

Roselle ParkRomerovskiSite Redevelopment Plan


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Credits

Borough of Roselle Park

Heyer, Gruel & Associates Inc.Project Manager

Charles Latini Jr. PP/AICP

Urban Designer

Dilip Roy Chittajallu, BARCH

Graphic Designer

Lydie Bemba

Planning Board

Chairman

Joel Reed

Vice Chairman

Phil Vellucci

Mayor

Joseph Delorio

Councilman

Loren Harms

Class II Member

Carl Pluchino

Member

Leland Stanford

Acting Secretary

Giuseppe Barberio

Alternate I

John Stephen

Alternate II

John Velazquez

Clerk

Debbie Buli

Attorney

Michael Tripodi

Governing Body

Mayor

Joseph DeIorio

Councilman At Large

Ricky Badillo

First Ward Councilman

Laurence Dinardo

Second Ward Councilman

Rick Matarante

Third Ward Councilman

Robert Rubilla

Fourth Ward CouncilmanLoren Harms

Fifth Ward Councilman

Michael Yakubov

The original of this report was signed and sealed in accordance with the Professional PlannersStatutes (NJSA 45:14A-12) of the State of New Jersey

___________________________________________________

Charles Latini Jr., PP, AICPPP #5724


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Table of Contents

2 Introduction

3 Statutory Requirements

3 Romerovski Site - Location, Area and Description

5 Site History and Planning Background of the Romerovski Site9 Existing Conditions

12 Public Outreach

13 Vision

13 Goals and Objectives of the Plan

14 Relationship of Plan to the Master Plan and Land Development Regulations

15 General Land Use Standards

16 Specifc Land Use Standards

21 Parking Standards

21Architectural Design Standards

24 Streetscape Standards

25 Other Standards

25 Redevelopment Powers of the Plan

25 Redeveloper Agreements and Selection of Redevelopers

26 Administrative and Procedural Requirements

27 Relationship to Other Plans


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Introduction

The Borough Council of the Borough of Roselle Park in a resolution dated April

20, 2006 authorized the Planning Board to conduct a preliminary investigation

to determine if the Study Area (Romerovski Site) is a Redevelopment Area

according to the criteria set forth in N.J.S.A. 40A:12A-5 and to conduct a

hearing in accordance with N.J.S.A. 40A:12A-6. Subsequently, an analysis of

the Study Areas existing Land Use, physical characteristics and accessibility

was conducted and publ ished in a report/ study call ed the Romerovski Site

Redevelopment Study. The Romerovski Site Redevelopment Study determined

that the study area satisfied the criteria established by section 5 of the LRHL as

a Redevelopment Area. The Planning Board then completed a hearing on the

matter on September 18, 2006 and recommended it to the Borough Council.

The Borough Council adopted Resolution 158-06 determining the study

area as an Area in Need of Redevelopment . The Borough Council of the

Borough of Roselle Park in a resolution dated April 20, 2006 authorized the

preparation of a redevelopment plan for the Romerovski Site Redevelopment

Area (heretofore referred to a s the Redevelopment Area) .

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Statutory Requirements

According to the Loca l Redevelopment and Housing Law

(N.J.S.A. 40A:12A-1, et seq.), The Redevelopment Plan

shall include an outline for the planning, development,

redevelopment or rehabilitation of the project area sufficient

to indicate:

1. Its relationship to definitive local objectives as to

appropriate land uses, density of population and

improved traffic and public transportation, public

utilities, recreational and community facilities and

other public improvements;

2. Proposed land uses and building requirements in the

project area;

3. Adequate provision for the temporary and permanent

relocation as necessary of residents in the project

area including an estimate of the extent to which

decent, safe and sanitary dwelling units affordable to

displaced residents will be available to them in the

existing local housing market;

4. An identification of any property within the

Redevelopment Area which is proposed to be acquired

in accordance with t he Redevelopment Plan;

5. Any significant relationship of the Redevelopment Plan

to:

The Master Plans of contiguous municipalities;

The Master Plan of the County in which the

municipality is located; and

The State Development and Redevelopment Plan

adopted pursuant to the State Planning Act PL

1985, C398 (C52:18A-196 et al.).

Romerovski Site Location, Area and

Description

The Borough of Roselle Park is 1.2 s quare miles in size located

along the Garden State Parkway and State Route 28 in Union

County. It shares its borders with Roselle Borough to the

south, Cranford Township to the west, Union Township to the

north and east, Kenilworth Borough to the north and west,

and the City of Elizabeth to the east. Figure 1- Aerial Photo.

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Figure 1 Aerial Photo

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The Romerovski Site (Study Area) is located on the south

side of Westfield Ave (State Route 28) roughly mile from

the border of Cranford. It is bound by the Raritan Valley Rail

Line to the west and Roselle Borough to the south. Running

adjacent to the site along the border with Roselle Borough

is the abandoned rail spur of the Central Jersey Rail Line.

Gordon Street, a public street, r uns between the two parcels.

The study area also contains an easement located underneath

the Gordon Street roadbed, to accommodate a tunnel

connecting the buildings on either sides of Gordon Street.

The Study Area contains two parcels: Block 213 Lot 1, which

is 2.181 acres in size and is located on the west side of Gordon

Street, adjacent to Raritan Valley Rail ROW; and Block 314,

Lot 1, which is 2.502 acres in size and is located on the east

side of Gordon Street, although both lots are connected via an

underground passageway under Gordon Street. The western

parcel (Block 213 Lot 1) is the building, which housed the

historically significant Marconi Wireless CommunicationCompany. Figure 2- Roselle Park Tax Map

The western portion of the Study Area is located on the site

of the present day Romerovski Brothers factory and was

constructed between 1912 and 1913. Guglielmo Marconi,

the sites owner from 1912 1919, manufactured wireless

equipment that was valuable to war communications during

the First World War. On that site later, WDY became the

first licensed broadcast radio station in 1921. The infamous

Eddie Cantor made his radio debut in Roselle Park over

WDY.

Site History and Planning Background of the

Romerovski Site

The Romerovski Site (Study Area) has a long and involved

history in Roselle Park, beginning with the sites original

owners, of the last dated records, belonging to Dr. David

Hibbard who made his home on the site in and around 1862.

The site remained in the Hibbard Estate in 1910 when the

Central Railroad condemned a large portion of the site for rail

expansion. At the time of the propertys sale to the American

Marconi Company in 1912, the property contained a house,

outbuildings, and extensive gardens.

In 1912, Guglielmo Marconi began construction of a portion

of the sites (Block 213 Lot 1) current 75,000 square feet in

an L shape design. Subsequent construction of additional

buildings and development of Block 314 Lot 1 in the 1940s

and 1960s followed. The sites history with regard to zoning

and approvals is briefly summarized as follows. Most of the

Photos clockwise (left to right): A view east along the freight line toward

the confluence with the Raritan Valley Ruie Line and Romerovski; Plaque

commemorating Marconi Wireless; A gateway sign along Westfield Avenue.

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Borough of Roselle Park

Figure 2 Tax Map

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information below is based Roselle Parks Construction Office

records and Roselle Parks Historic Society:

1862 Earliest known record of site ownership where

Dr. David Hibbard was proprietor.

1910 Central Jersey Rail expansion took a large

portion of the Hibbard Estate for additional rail right-

of-way (R.O.W.)

1912 American Marconi Company constructed the

first 20,000 square feet of the western portion of the

sites (Block 213 Lot 1) current 75,000 square feet. At

the time, employing 200 persons. The building was a

L shaped structure.

1914 Marconi became the headquarter s of New York

Wire less because of it idea l hygi enic and operational

standards.

1917 World War I Site expanded to 40,000 square

feet and 600 employees to manufacture communications

equipment for the War.

1919 American Marconi was forced to absorb into

the RCA Corporation to protect patent rights from the

Italian immigrant for fear of losing rights to Italy.

1921 September David Sarnoff, a Marconi protge,

was licensed to operate WDY radio from the Marconi

facility.

1921 December 15, 1921 The first American radio

broadcast was conducted from the site. This gave way

to the airing of many radio historic radio personalities

including; Eddie Cantor, Frankie Frisch, and Benny

Vanuta.

1923 General Electric moved the wireless operation

to New York State

1923 May 19, 1923 A&M Kargheusian bought the

Highlighted in red is the original

Marconi building circa 1917.

Under GE ownership in1920.

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facility and opened its carpet manufacturing operation

making its famous carpets for the next 39 years.

1940s 85,000 square feet was constructed in two (2)

different pieces east of Gordon Street. An underground

tunnel connecting both sides of Gordon Street was

only constructed.

1962 Romerovski Brothers Export Company

purchased the property for textile recycling and world-

wide sale s.

1962 The site begins an aggressive expansion

including;

1962 - July Loading Docks were constructed for

tenant located in portions of Block 314 Lot.

1962 - October - Construction of the billboard that

is currently located on the northeastern corner of the

warehouse at B lock 314, Lot 1.

1963 January Construction of additional loading

docks at Block 314 Lot 1

1963 February Block 314 Lot 1 has partitionsconstructed for office and lavatories.

1963 May Block 314 Lot1 is subdivided to house

Midas Muffler Corporation. Alterations include a

new loading dock and exterior doors.

1964 October Installation of additional loading

docks and 2 bay doors.

1979 March Last known upgrade of the Heating and

Ventilation system. Alterations unknown

Existing Conditions

As ment ioned earl ier, the Romerovski site consist s of two

parcels: Block 213 Lot 1, which is 2.181 acres in size and is

located on the west side of Gordon Street, adjacent to Raritan

Valley Rail ROW; and Block 314, Lot 1, which is 2.502 acres in

size and is located on the east side of Gordon Street. The two

lots are connected via a tunnel under the Gordon Street right-

of-way. The following is a brief site and building description

of properties on these two parcels:

Block 213 Lot 1: This parcel has approximately 450+ feet

of frontage on Westfield Avenue. It is bordered to the south

by Roselle, to the north and west by the Raritan Valley rail

ROW and commercial land uses beyond that, and to the

east by Gordon Street and the easement to the other portion

of the Romerovski operations. The site is relatively level,

topographically. The parcel contains a surface parking lot

and loading-dock facility on Westfield Avenue. The site also is

geometrically constrained by the rail ROW where the trestle

Photos clockwise (top left to right): The awkward entrance into

the site from the West; Immediately asjacent to the council

R.O.W. the site once relied on rail; A doc as it exists today.

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bifurcates the parking lot from one of the access points to it.

Primary Buildings: The property contains a large three--story

industrial building of approximately 75,000 square feet i n size. There

are administrative offices, production space and warehouse space

within the structure where portions were cons truc ted near ly 100

years ago (c.1912) by Guglielmo Marconi. The entire building is fully

sprinklered although plumbing has been characterized as in need of

upgrade.

Parking Areas: There is one p arking area on this parcel. The parking

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area can accommodate approximately 22 vehicles. Access

to the parking can be obtained through the loading area

or under the railroad trestle.

Loading Areas There are one (1) large loading areas

with six (6) dock s. The area is approximately 5,000

square feet in size.

Circulation There are three (3) access points to Block

213 Lot 1, all from Westfield Avenue, each respectively

serving the parking lot and loading area.

Block 314, Lot 1: This parcel has approximately 546 feet of

frontage on Westfield Avenue. It is bordered to the south by

Roselle, to the north and east by commercial land uses, andto the west by Gordon Street and the easement to the other

portion the Romerovski operations. The site is relatively

level topographically. The parcel contains a surface parking

lot and loading-dock facility on Westfield Avenue.

Primary Buildings: The property contains a large single-

story industrial warehouse of approximately 85,000 square

feet in size. The warehouse has extraordinarily high vaulted

ceilings of approximately 20 feet in height with concrete

flooring. The warehouse is fully sprinkleredParking Areas: There is one parking area on this parcel. The

parking area can accommodate approximately 20 vehicles.

Loading Areas: There are two (2) loading areas with a total

of seven (7) docks. Each area is approximately 4,000 square

feet for a total of 8,000 square feet.

Circulation: There are three (3) access points to Block 314Lot 1, all from Westfield Avenue, each respectively serving

the parking lot and two (2) loading areas. There is also a

bus stop adjacent to the site.

Block 314 Lot 1 as it exists today.An existing parking area insufficient to meet current standard land use..

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Public Outreach

An extensive public outreach process occur red throughout the

preparation of this Plan. A number of public meetings were

held in the Town. The purpose of the meetings was to receive

input from residents of t he community and other interested

stakeholders regarding their vision of the neighborhood

and to identify the issues, opportunities and goals of the

neighborhood. Follow-up public meetings were held in order

to present preliminary recommendations. Based upon public

comments, revisions were made to the recommendations

and a subsequent public meeting was held where revised

recommendations were presented. The following ideas/input

for the redevelopment of Romerovski Site were acquired from

the public and stakeholders:

The site acts as a Gateway into the Borough

Utilize part of Marconi building faade or retrofit or

re-use

Possible location of the Historical Society on site

Park space should be incorporated into the sites

design

Explore opportunities for improvements to the tax

base

Parking must be considered

Mixed Use Gateway type development is sorely

needed

Senior citizen housing is acceptable due to schools

being maxed out

Adaptive Reuse and Loft Housing: Include senior

housing (55+), associate retail, rental opportunities

and owner occupied condominiums

Any housing on-site should be required to have a

homeowners association

Commercial Development: Mixed use; Red Bank'sGalleria as an example of the mixed use; Local Retail-

New Investment & Improvement; Professional Offices;

Strip Mall; Shopping Center

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Vision

The Romerovski Site Redevelopment Plan envisions that by

the year 2021, this two lot area located in the southeast corner

of the intersection of Westfield Avenue and the Raritan

Valley Rail Line shall be transformed from a stagnant and

underutilized area to a gateway site into the Borough of

Roselle Park, and one of the most significant landmarks of

the Borough. It provides a stable housing development and

neighborhood retail. The development takes full advantage

of its strategic location along a major thoroughfare, Westfield

Avenue, and its convenient acces s to Garden Sta te Parkway.

The buildings suit the needs of a new age while p reserving

the original character of the existing historic buildings.

The revitalization of the Romerovski Site shall be a unique

example for future redevelopment activities not only in the

Borough, but also throughout the State. It shall become a

point of pride to every resident of Roselle Park.

Goals and Objectives of the Plan

The goals and objectives of the Plan are as follows:

To preserve the unique character of the original

Marconi Wireless and Telegraph buildings and to

capitalize on the historic significance of the site.

To provide for modern living spaces in a site specific

and context sensitive manner that provides housing for a

variety of income levels.

To create an active mixed-use neighborhood retail node

that serves the site and surrounding neighborhoods

needs.

To capitalize on the strengths of the Borough and its

strategic location along Westfield Avenue, its proximity

to the Garden State Parkway, and the Roselle Park Rail

Station.

To create gateway into the Borough and a distinct

landmark on Westfield Avenue.

To set an example in style and quality of buildings for the

future redevelopment activities i n the Borough.

To provide ample indoor and outdoor space that caters to

the active and passive recreation activities of the residents

and users of the site, as well as for the community.

To provide adequate parking for all the users of the

site according to the most appropriate and currentstandards.

To create a pedestrian friendly environment that focuses on

enhancing the streetscape, improves pedestrian activity,

promotes public safety and reduces auto dependence.

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Relationship of Plan to the Master Plan and

Land Development Regulations

A land use plan was c reated to take advantage of ex ist ing and

potential physical and socioeconomic opportunities in the

Area and to achieve the goals o f the Plan.

The proposed land uses for the site takes advantage of the

many different opportunities that are present in the Area.

The permitted uses and design standards within the variousdistricts and the design standards that apply to the entire

Area are deta iled in the Land Use and Design Standards

sections. The Area shall be redeveloped in accordance with

the standards detailed in this Redevelopment Plan. The Plan

supercedes the use, bulk, and design standard provisions of

the Borough Land Development Regulations. Any deviation

from permitted use standards, height of a principal structure

standards, or expansion of a nonconforming use or any other

deviation that results in a d variance shall be addressed as

an amendment to the Plan.

Neither the Planning board nor the Board of Adjustment

shall have authority to allow deviations from the permitted

use, or height standards or expansion of a nonconforming use

or other d variance deviations. The Planning Board shallhave power to grant relief from other bulk and dimensional

requirements of the Plan to the same extent as the Board

may grant relief from bulk and dimensional requirements

pursuant to the Municipal Land Use Law. All development

must be approved by the Planning Board and shall be

submitted through the normal site plan and subdivision

procedures as identified by N.J.S.A. 40:55, et seq.

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The re-use of the existing building could leadto an interesting looking project.

General Land Use Standards

The following section contains t he Land Use Standards that

apply within the Redevelopment Area. These Standards

contain information pertaining to the permitted and

accessory uses within the district and the general standards

that apply to each of the districts.

Permitted Principal Uses:

Condominium for purchase and Luxury Residential

Buildings

Facilities associated with residential buildings

such as private gyms, resident meeting rooms, or

management offices

Secondary Permitted Uses:

Secondary uses are permitted on the first floor of all

buildings and must be accompanied by the principal

uses. Retail and general services:

Restaurants and cafes:

Studios: art, dance, music, exercise

Day care and child care facilities

Community clubs and other public facilities

Permitted Accessory Uses:

Off-street parking: For principal as well as public

uses

- At grade or above grade parking shall be located

behind active uses or an architecturally treated

faade.

Storage associated with the principle use

Parks, playgrounds, gardens or other types of open

space both public and private.

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The site adjacent to the Raritan Valley RailLine could become park space for new

residential enjoyment.

Facilities associated with building operations such

as mechanical, laundry, trash or other service related

features.

Loading:

Off-street loading areas are prohibited unless

confined within a parking facility.

Trash and recycling areas shall be enclosed and

located a minimum of 10 feet from any street or

property line.

Other:

Creative use of the underground connection beneath

Gordon Street is encouraged.

- Pedestrian walkways that link underground

parking from Block 314 to 213.

- Pedestrian access to common amenities.

Specific Land Use Standards

A mix of residential unit sizes is permitted and

encouraged but the gross average unit size shall be

at least 900 square feet.

- Up to 15% of all units may be 3-bedroom



- Up to 50% of all units may be studios

All build ings shall contain laundr y facili tie s either on

each floor or one sufficient in size to accommodate

all residents.

All buildings shall have on-s ite workout fac ilit ies.

All buildi ngs shall contain a sto rage room(s) avai labl e

for residents of the building

All buildings shall conta in an indoor bicycle s torage

area.

Senior citizen units are permitted and encouraged

but shall be incorporated within all the units in each

building. Age segregated units are discouraged.

All proj ects must incorporate provisions that

address the Boroughs Growth Share obligation in

accordance with the Council on Affordable Housing

(COAH) through inclusion or payment in-lieu of.

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Block 314

Permitted Use:Condominium or cooperatively owned

residential.

Retail: Shall be at least 35% of the total building

footprint to be located fronting Westfield Avenue.

Affordable Housing:1

- 1 unit for every 8 market rate units

- 1 unit for every 25 jobs created through commercial

component

- 50%may be designated for age restricted.

Bulk:

Maximum Building Coverage: 40%

Maximum Impervious Coverage: 55%

Maximum Height: 3-1/2 stories up to 40 feet

Setbacks:

Front: 10 feet (minimum of 15 foot sidewalks

along all public R.O.W.)

Rear: 40 feet

Gordon Street: 15 feet

Side: 20 feet

1According to Council on Affordable Housing Rules and

Regulations.

If Marconi site is rehabilitated, retrofitted, or historically

restored, Block 314 may be granted up to 60% building

coverage and 70% impervious coverage. Additionally, up to

4-1/2 stories up to a height of 50 feet may also be granted.

Block 213 (New construction)

Permitted Use:

Residential: Condominium or cooperatively owned

residential.

Retail: No requirement.

Affordable Housing:2

- 1 unit for every 8 market rate units

- 1 unit for every 25 jobs created through

commercial component.

- 50% may be designated for age restricted.

Public Provisions: 0.75 acres of public parkland shall

be created

2According to Council on Affordable Housing Rules

and Regulations.

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Bulk:

Maximum Building Coverage: 30%

Maximum Impervious Coverage: 55%

Maximum Height: 3-1/2 up to 40 feet

Setbacks:

Front: 10 feet (minimum of 15 foot sidewalk

along public R.O.W.)

Rear: 40 feet

Gordon Street: 15 feet

Side (Along Raritan Valley Rail R.O.W.): 75 feet

Block 213 (Rehabilitation, Retrofit or Historical Restoration

of the former Marconi Wireless Site)

Use:

Residential: No age-restricted component. Artist loft

space and studio space is permitted.

Retail: No retail component is mandatory.

NoAffo rdable Housing obligati on:

Public Provisions: Location of the Borough of Roselle

Park Historic Society Offices are encouraged.

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Bulk:

Should portions of the site be rendered not essential

components or contributions to the historical integrity

of the Marconi Wirelesss operations, all standards and

setbacks of Block 213 (new construction) section shall

apply. (*NOTE: According to Historic photos of the sit e,

the original Marconi Wireless Operation occurred in an

interior space located to the rear of the existing facility

and depicted by the photo contained herein.)

Site Review:

Roselle Parks Historic Society is available in an advisory

capacity should the Planning Board deem appropriate.

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Parking Standards

Ratios

Recognizing the relationship between elements of this plan

and proximity to mass transit, this plan utilizes reduced

parking ratios. Furthermore, parking shall be encouraged

to function in a shared situation where residential and non-

residential uses share spaces based on the specific uses in

peak demand.

Residential Parking Ratios

The minimum parking ratios for residential uses shall be 1.0

space per unit. Senior Citizen units shall use a minimum

standard of 0.75 spaces per unit.

Non-Residential Parking Ratios

The minimum parking ratio shall be 1.0 spaces for every

2,000 square feet of retail space.

Location and Screening Access

All pa rking shal l be prov ided in structu red parking underneath

building or landscaped courtyards; open surface parking

facilities are prohibited. Any at-grade or above-grade parking

facilities shall be located behind active uses. Under no

circumstances is parking to be visible from Westfield Avenue.

Acces s in common facil ities that are shared by tenants, vis itors

and general public shall be equipped with tenant only access

points.

Architectural Design Standards

All buildings shall be trea ted on all sides and cons istent with

important historic elements of Roselle Park and/or Marconi

Wirel ess .

Massing

In order to minimize the i mpacts of larger building, building

facades adjacent to the street frontage shall be designed to

Photos: Architectural elements of Roselle park shall be incorporated

into all proposals.

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disguise the buildings mass as follows:

Horizontal: The ground level of all buildings shall be

designed to relate to the pedestrians. Base plantings are

encouraged to be placed within recesses in the vertical

plane of the building. Buildings shall also be designed

to be grounded through materials and dimensions

related to creating a base effect of the structure.

Vertical: The faade shall be broken up into 40-60 foot

wide vert ica l segments . Elements such as columns,

expansion joints, pilasters, architectural changes in

the faade plane, balconies, and/or variation of surface

materials and patterns.

Balconies: Balconies and terraces are encouraged.

Simulated balconies or Juliette, and balustrades are

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permitted.

Entries

All bui ldings shall have entr ances from Westfi eld Avenue.

Although residential unit s may have priv ate entr ies from

parking garages, non-residential may not. Exterior entries

must be distinguishable from the rest of the faade. Public

entries are encouraged to be signature.

Windows

Non-residential uses shall have facades with 70% of it

occupied by windows. Residential units shall have at least40% dedicated to windows.

Materials

All buildings shall be t reated on al l s ides and cons istent with

important historic elements of Roselle Park and/or Marconi

Wirel ess . Acceptable materia ls are as foll ows:

Stone, masonry, brick, wood and glass are the preferred

materials for facades.

Faux or imitation faade treatments are strongly

discouraged.

Signage

The following standards apply to signage for all non-

residential uses:

No internally lit signs.

Illumination shall be shielded from residential

windows.

No freestanding signs.

A signage plan will requi re approval but no sign shal l

exceed 100 square feet for any single use.

Colors and front should not be uniform but designedto compliment the overall architectural theme of the

entire site.

Streetscape Standards

All above-ground uti liti es shal l be loca ted underground.

Furthermore, a uniform streetscape plan is being developed

for the Borough. The sites development shall implement

its portion of the plan. Should the Boroughs streetscape

plan for Westfield Avenue not be completed at the time of

a redveelopment proposal, street trees shall be planted 30

feet on center and street lighting consistent with Chestnut

Street shall be installed or an equivalent payment in lieu of

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installation may also be considered.

Other Standards

Residential Amenities: All residential buildings shall be

for-sale with homeowner or management association. The

buildings shall have amenities such as a gym, pool, open

space and storage areas.

Green Building:

- Buildings are encouraged to be designed as LEED-

qualified.

Rooftop Gardens with green access for residents are

encouraged as part of the amenities requirement.

Efforts to minimize impervious surface are strongly

encouraged.

Redevelopment Powers of the Plan

Properties to be Acquired

The Plan does not anticipate the use of eminent domain,

given the cooperative relationship with the property owner.

Furthermore, the Borough will work in concert with the

owner and its choice to select redevelopers. The Borough

may revisit the matter should improvements fail to avail

themselves, however a plan amendment shall be necessary.

Redeveloper Agreements and Selection of

Redevelopers

Redeveloper agreements shall be required.

The Borough shall have the right to s elect any potential

redeveloper and may utilize an RFP process.

The redeveloper will be obligated to carry out the specified

improvements in accordance with the Redevelopment

Plan.

The redeveloper, its successors or assigns shall devote

land within the Redevelopment Area to the uses specified

in this Redevelopment Plan.

The redeveloper shall begin and complete the development

of said land for the use(s) required in this Redevelopment

Plan within a period of time, which the Governing Body

fixes as reasonable.

Until the completion of the improvements, the redeveloper

will not be permitted to sell , le ase, or o ther wise tran sfer

or dispose of property within the Redevelopment Area

without prior written consent of Governing Body.

Upon completion of the required improvements,

the conditions determined to exist at the time the

Redevelopment Area was determined to be in need of

redevelopment shall be deemed to no longer exist.

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No covenant, agreement, lease, conveyance or other

instrument shall be effected or executed by the

redevelopers, Governing Body, or the successors,

lessees, or assigns of either of them, by which land in

the Redevelopment Area is restricted as to sale, lease, or

occupancy upon the basis of race, color, creed, religion,

ancestry, national origin, sex, sexual orientation or

marital status.

Neither the redeveloper nor Governing Body, nor the

successors, lessees, or assigns or either of them shall

discriminate upon the basis of race, creed, religion,ancestry, national origin, sex or marital status in the

sale, lease or rental or in the use and occupancy of land

or improvements erected or to be erected thereon, or

any part thereof, in the Redevelopment Area.

Administrative and Procedural Requirements

Amending the Redevelopment Plan

Upon compliance with the requirements of applicable law,

the Governing Body may amend, revise or modify the Plan,

as circumstances may make such changes appropriate.

Duration of Plan

The Plan, as amended, shall be in full force and effect for a

period of thirty (30) years from the date of approval of this

Plan by the Governing Body.

Borough Expenses

Redeveloper agreements shall incorporate a reimbursement to

the Borough for expenses related to this Redevelopment Plan

and process. Furthermore, this plan may require revision. A

fee of $2,500 shall be paid by the party requesting such an

amendment unless issued by the Governing Body. Any and

all amendments shall be conducted by a licensed planner in

the State of New Jersey.

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One of the statewide goals of the State Plan is to revitalize the

States Cities and Towns. This goal includes investing public

resources and leveraging private investment in housing and

jobs . The State Deve lopment and Redevelopment Plan (SDRP)

also places the Redevelopment Area in the Metropolitan

PlanningArea (PA1).

This Redevelopment Plan is consistent with the planning

goals and objectives of the SDRP as a whole (to revitalize the

States urban centers and areas), moreover, it promotes thefollowing:

Promote development and redevelopment in Cores and

neighborhoods of Centers.

Provide a full range of housing choices through

redevelopment, new construction, rehabilitation, adaptive

reuse of non-residential buildings, introduction of new

housing in non-residential settings and preservation ofexisting housing stock.

Promote economic development by encouraging strategic

land assembly, infill development, public/private

partnerships and infrastructure improvements that

support an identified role for the community within the

regional marketplace.

Relationship to Other Plans

Contiguous Municipalities

The Redevelopment Area is adjacent to Roselle, however

the site is constrained by the railroad R.O.W. Nevertheless,

conversion from industrial to mixed-use will not adversely

affect adjacent areas in Roselle. This Plan is consistent with

the Master Plan of Roselle.

County of Union

This Redevelopment Plan is consistent with the planning

goals of Union County as a whole. As identified in the

County Cross Acceptance Report, Roselle Park is identified

as a built out community whose growth will come from infill

and redevelopment. This Plan does not deviate from the

general policy set forth for Union County and is consistent

with the Countys planning effo rts .

State Development and Redevelopment Plan

Although not designated, the Borough of Rose lle Park is acenter. According to the 2001 State Plan, urban centers offer

the most diverse mix of industry, commerce, residences and

cultural facilities of any central place Historically, public

agencies at all levels have invested heavily in these Centers,

building an intense service fabric that, with repair must

occur anyway, offers a solid foundation for new growth in

the future.

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Provide maximum active and passive recreational

opportunities.

Concentrate on maintenance and rehabilitation

of existing parks and open space while expanding

and linking the system through redevelopment and

reclamation projects.

Promote design that enhances public safety, encourages

pedestrian activity and reduces dependency on the

automobile.

Encourage the preservation and adaptive reuse of

historic or significant buildings.

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Roselle Park Romerovski Site Redevelopment Plan (March 2007)

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