closingkeynote
DISH2009Rotterdam, The Netherlands
18 September 2009
DR. ROSS PARRYSchool of Museum StudiesUniversity of Leicester, UK
‘Sometime strategy comes upand hits you in the face’Susan Chun
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‘Sometime strategy comes upand hits you in the face’Susan Chun
‘in the new Internet erayou can know everyone’ Simone Brummelhuis
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‘Sometime strategy comes upand hits you in the face’Susan Chun
‘in the new Internet erayou can know everyone’ Simone Brummelhuis
‘there is no one strategy ...it’s horses for courses’Andrew Payne
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‘We need to developa design attitude’Alex Osterwalder
‘Sometime strategy comes upand hits you in the face’Susan Chun
‘in the new Internet erayou can know everyone’ Simone Brummelhuis
‘there is no one strategy ...it’s horses for courses’Andrew Payne
‘
‘We need to developa design attitude’Alex Osterwalder
‘Sometime strategy comes upand hits you in the face’Susan Chun
‘in the new Internet erayou can know everyone’ Simone Brummelhuis
‘there is no one strategy ...it’s horses for courses’Andrew Payne
‘the problem is, we’vegot the model wrong’Josh Greenberg
“ … the future coordination of digitisation activity … with the vision of creating a European Cultural Information space. This will provide rich and diverse cultural resources … to enable digital access by all citizens to the national, regional and local cultural heritage of Europe.”
“… the eventual recording of all museum collections … within a single integrated system … designing a national information system for art museum resources … as a model for compatible ‘data banks’ covering scientific and historical institutions.”
“ … the future coordination of digitisation activity … with the vision of creating a European Cultural Information space. This will provide rich and diverse cultural resources … to enable digital access by all citizens to the national, regional and local cultural heritage of Europe.”
“… the eventual recording of all museum collections … within a single integrated system … designing a national information system for art museum resources … as a model for compatible ‘data banks’ covering scientific and historical institutions.”
“ … the future coordination of digitisation activity … with the vision of creating a European Cultural Information space. This will provide rich and diverse cultural resources … to enable digital access by all citizens to the national, regional and local cultural heritage of Europe.”
David LammyUK Culture Minister
November 2005
“… the eventual recording of all museum collections … within a single integrated system … designing a national information system for art museum resources … as a model for compatible ‘data banks’ covering scientific and historical institutions.”
“ … the future coordination of digitisation activity … with the vision of creating a European Cultural Information space. This will provide rich and diverse cultural resources … to enable digital access by all citizens to the national, regional and local cultural heritage of Europe.”
Everett EllinICOM Conference
August 1968
David LammyUK Culture Minister
November 2005
MODERN MUSEUM
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MODERN MUSEUM WEB
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MODERN MUSEUM WEB
visits tocentralisedphysical sites ...
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites ...
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centralise
The on-site visit …
centralise
localise
The on-site visit …
The on-line ‘visit’ …
this is Carrie …
this is Elizabeth …
this is Marshall …
MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship ...
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated ...
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
dispersed/ centrifugal
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
dispersed/ centrifugal
tangible / material objects ...
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
dispersed/ centrifugal
tangible / material objects
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
dispersed/ centrifugal
tangible / material objects
informational /digital resources
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
dispersed/ centrifugal
tangible / material objects
informational /digital resources
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
dispersed/ centrifugal
tangible / material objects
informational /digital resources
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
dispersed/ centrifugal
tangible / material objects
informational /digital resources
‘POST-MUSEUM’
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
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tangible / material objects
informational /digital resources
‘POST-MUSEUM’
multi-channelmuseum ...
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on-line off-line
off-site
on-site
on-line off-line
off-site
on-site
on-line off-line
off-site
on-site
on-line off-line
‘traditional’gallery visit
(‘the museum on-site’)
off-site
on-site
on-line off-line
‘traditional’gallery visit
(‘the museum on-site’)
other non-digitalmuseum experiences
and interventions(‘outreach’)
off-site
on-site
on-line off-line
websites, feeds, APIs(‘the museum on-line’)
‘traditional’gallery visit
(‘the museum on-site’)
other non-digitalmuseum experiences
and interventions(‘outreach’)
off-site
on-site
on-line off-line
websites, feeds, APIs(‘the museum on-line’)
‘traditional’gallery visit
(‘the museum on-site’)
other non-digitalmuseum experiences
and interventions(‘outreach’)
phones/PDAs, livelabels,resource centres
(‘in-gallery media’)
MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
dispersed/ centrifugal
tangible / material objects
informational /digital resources
‘POST-MUSEUM’
multi-channelmuseum
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
dispersed/ centrifugal
tangible / material objects
informational /digital resources
‘POST-MUSEUM’
multi-channelmuseum
poly-vocalmuseum ...
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
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tangible / material objects
informational /digital resources
‘POST-MUSEUM’
multi-channelmuseum
poly-vocalmuseum
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
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tangible / material objects
informational /digital resources
‘POST-MUSEUM’
multi-channelmuseum
poly-vocalmuseum
‘inside-out’museum
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
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collected/ aggregated
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tangible / material objects
informational /digital resources
‘POST-MUSEUM’
multi-channelmuseum
poly-vocalmuseum
‘inside-out’museum
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
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tangible / material objects
informational /digital resources
‘POST-MUSEUM’
multi-channelmuseum
poly-vocalmuseum
‘inside-out’museum
experientialmuseum ...
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
dispersed/ centrifugal
tangible / material objects
informational /digital resources
‘POST-MUSEUM’
multi-channelmuseum
poly-vocalmuseum
‘inside-out’museum
experientialmuseum
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
dispersed/ centrifugal
tangible / material objects
informational /digital resources
‘POST-MUSEUM’
multi-channelmuseum
poly-vocalmuseum
‘inside-out’museum
experientialmuseum
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
dispersed/ centrifugal
tangible / material objects
informational /digital resources
‘POST-MUSEUM’
multi-channelmuseum
poly-vocalmuseum
‘inside-out’museum
experientialmuseum
‘POST-WEB’
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
dispersed/ centrifugal
tangible / material objects
informational /digital resources
‘POST-MUSEUM’
multi-channelmuseum
poly-vocalmuseum
‘inside-out’museum
experientialmuseum
‘POST-WEB’
location-specific(geo-data)
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
dispersed/ centrifugal
tangible / material objects
informational /digital resources
‘POST-MUSEUM’
multi-channelmuseum
poly-vocalmuseum
‘inside-out’museum
experientialmuseum
‘POST-WEB’
location-specific(geo-data)
ultra personalisedand socialised ...
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
dispersed/ centrifugal
tangible / material objects
informational /digital resources
‘POST-MUSEUM’
multi-channelmuseum
poly-vocalmuseum
‘inside-out’museum
experientialmuseum
‘POST-WEB’
location-specific(geo-data)
ultra personalisedand socialised
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
dispersed/ centrifugal
tangible / material objects
informational /digital resources
‘POST-MUSEUM’
multi-channelmuseum
poly-vocalmuseum
‘inside-out’museum
experientialmuseum
‘POST-WEB’
location-specific(geo-data)
ultra personalisedand socialised
semantic andmachine readable
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
dispersed/ centrifugal
tangible / material objects
informational /digital resources
‘POST-MUSEUM’
multi-channelmuseum
poly-vocalmuseum
‘inside-out’museum
experientialmuseum
‘POST-WEB’
location-specific(geo-data)
ultra personalisedand socialised
semantic andmachine readable
multi-sensory
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MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
dispersed/ centrifugal
tangible / material objects
informational /digital resources
‘POST-MUSEUM’
multi-channelmuseum
poly-vocalmuseum
‘inside-out’museum
experientialmuseum
‘POST-WEB’
location-specific(geo-data)
ultra personalisedand socialised
semantic andmachine readable
multi-sensory
> > > > > > > > > > > > > > > > >
MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
dispersed/ centrifugal
tangible / material objects
informational /digital resources
‘POST-MUSEUM’
multi-channelmuseum
poly-vocalmuseum
‘inside-out’museum
experientialmuseum
‘POST-WEB’
location-specific(geo-data)
ultra personalisedand socialised
semantic andmachine readable
multi-sensory
semantic andmachine readable
> > > > > > > > > > > > > > > > >
MODERN MUSEUM WEB
visits tocentralisedphysical sites
a distributivenetwork oflocalised websites
curatorialauthorship
user-generatedcontent
collected/ aggregated
dispersed/ centrifugal
tangible / material objects
informational /digital resources
‘POST-MUSEUM’
multi-channelmuseum
poly-vocalmuseum
‘inside-out’museum
experientialmuseum
‘POST-WEB’
location-specific(geo-data)
ultra personalisedand socialised
semantic andmachine readable
multi-sensory
semantic andmachine readable
> > > > > > > > > > > > > > > > >
‘POST-MUSEUM’
multi-channelmuseum
poly-vocalmuseum
‘inside-out’museum
experientialmuseum
‘POST-WEB’
location-specific(geo-data)
ultra personalisedand socialised
semantic andmachine readable
multi-sensory
semantic andmachine readable
> > > > > > > > > > > > > > > > >
‘POST-MUSEUM’
multi-channelmuseum
poly-vocalmuseum
‘inside-out’museum
experientialmuseum
‘POST-WEB’
location-specific(geo-data)
ultra personalisedand socialised
semantic andmachine readable
multi-sensory
semantic andmachine readable
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ate
gic
defi
cit
situated
social
sensory
semantic
‘POST-MUSEUM’
multi-channelmuseum
poly-vocalmuseum
‘inside-out’museum
experientialmuseum
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ate
gic
defi
cit
situated
social
sensory
semantic
channel
users
proposition
relationship
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ate
gic
defi
cit
situated
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sensory
semantic
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users
proposition
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ate
gic
defi
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situated
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semantic
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users
proposition
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situated
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semantic
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users
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‘‘the challenge for us is to hear, because we have spent a lot of time thinking of ways o let our visitors speak, it’s harder to find ways to learn to listen’Susan Chun
situated
social
sensory
semantic
channel
users
proposition
relationship
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‘museums should redefine their networking function’Simone Brummelhuis
situated
social
sensory
semantic
channel
users
proposition
relationship
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‘we need to unlearn and reboot’Alex Osterwalder
situated
social
sensory
semantic
channel
users
proposition
relationship
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‘investigate don’t illustrate’’Andrew Payne
situated
social
sensory
semantic
channel
users
proposition
relationship
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‘get out there ... use simple tools ... partner ... and listen to your users’Josh Greenberg
situated
social
sensory
semantic
channel
users
proposition
relationship
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situated
social
sensory
semantic
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users
proposition
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Assume that the concept of ‘heritage’is plastic .
situated
social
sensory
semantic
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users
proposition
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Assume that the concept of ‘heritage’is plastic .
Recast a newethical code of digital heritage practice that responds to this plasticity.
situated
social
sensory
semantic
channel
users
proposition
relationship
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Assume that the concept of ‘heritage’is plastic .
Recast a newethical code of digital heritage practice that responds to this plasticity.
Build curriculum and training provision informed by thisnew ethics .
situated
social
sensory
semantic
channel
users
proposition
relationship
> > > > > > > > > > > > > > > > >
Assume that the concept of ‘heritage’is plastic .
Recast a newethical code of digital heritage practice that responds to this plasticity.
Build curriculum and training provision informed by thisnew ethics .
Share and reflect within a connected digital heritage community of practice and research
Dr. Ross ParrySenior LecturerSchool of Museum StudiesUniversity of Leicester, [email protected]