Rosulip Marketing for 15th Aug%2713

8/12/2019 Rosulip Marketing for 15th Aug%2713

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Welcome to

Lipid Lowering Agents


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Lets leap with
http://localhost/var/www/apps/conversion/tmp/scratch_3//fileserver/marketing/eCell/Rupali/Vitalis/Swati/Intro.exehttp://localhost/var/www/apps/conversion/tmp/scratch_3//fileserver/marketing/eCell/Rupali/Vitalis/Swati/Intro.exe


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49%

21%

9%

3%

6%

2%5%

5%

ATORVASTATIN

ROSUVASTATIN

FENOFIBRATE+ATORVASTATIN

ATORVA + EZETEMIBE

ATORVA + ASPIRIN

SIMVASTATIN

STATINS + OTHERS COMB.

ROSUVASTATIN + FENOFIBRAT

All India Statin Market Overview (MAT May13 ORG)


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All India top 14 brands of Rosuvastatin

Rank Brand Name CompanyMAT May'13

Val in Cr.% Contribution% Growth

MAT May'13Unit in L

% Contribu

ROSUVASTATIN Company 288.8 100.00 31.23 368.31 100.00

1 ROSUVAS Ranbaxy 65.4 22.64 18.65 63.06 17.12

2 ROZAVEL Sun 36.1 12.48 38.03 43.59 11.84

3 CRESTOR Astra Zeneca 23.6 8.17 17.22 15.57 4.23

4 ROZUCOR torrent 22.3 7.71 47.34 24.61 6.68

5 ROSEDAY USV 21.3 7.38 54.39 51.02 13.85

6 NOVASTAT Lupin 16.4 5.67 36.46 17.11 4.65

7 RAZEL Sglenmark 14.7 5.08 46.73 16.17 4.39

8 ROZAT Dr. Reddy's 10.5 3.64 53.08 22.30 6.06

9 CREVAST Eris 8.2 2.84 36.02 10.95 2.97

10 ARVAST Intas 8.0 2.79 16.91 7.51 2.04

11 ROSULIP Cipla 7.9 2.73 29.90 10.55 2.86

12 ROSAVE Alembic 6.9 2.37 43.30 9.10 2.4713 TURBOVAS Micro 6.6 2.29 13.92 5.30 1.44

14 R2 abbott 5.4 1.87 49.96 6.20 1.68

Rosulip ranks 11thin the Rosuvastatin market

Looking at our growth versus Rosave and R2 they are emerging competitors for us

We should aim for 9thrank in next quarter as Arvast growth is low and Crevast van be overtalittle efforts as the value wise difference is not much


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ATORVASTATIN 411 Cr @ 22.4%

ROSUVASTATIN 23.4 Cr @ 33.6%

Statin Market- before Jupiter


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ATORVASTATIN 668 Cr @ 6.7%

ROSUVASTATIN 289 Cr @ 31%

Statin Market today


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An exclusive opportunity for YOUto Leap beyond


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Ranked 11thin OR

Already set the base to excel

Launched as 16thBrand


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HHM pack - Healthy Heart

Management pack

Monthly adherence pack

Tips for patients to remember & follow for a health


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KNOW YOUR COMPETITORS


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Rosuvastatin market289 Crores

ORG

Rosuvas, 23%

Crestor,8%

Rozavel,13%

ROSULIP, 3%

Rozucor, 8%

Novastat, 6%Roseday 7%

Rozat, 4%

Arvast, 3%Razel, 5%


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INTERNAL ANALYSIS


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Q-1 Performance

UnitsC.Y. Q-1 L.Y. Q-1 C.Y. Q-1 YPM %G

434851 324924 535 25.2

ValueC.Y. Q-1 L.Y. Q-1 C.Y. Q-1 YPM %G

2.93 Cr 2.19 Cr 36000 33.9

9 regions are above national YPM and national growth

11 regions are above national YPM but below national growth rate

20 regions are above national YPM

9 regions are at par with national YPM

17 regions are critical and the most critical is Nagpur


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Goal

700 YPM

2L / M

16 Cr


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Key Area to Excel

MSL Coverage

Activities

Brand conversion

Cipla differential

Hospital availability


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Rosulip road ahead

Leap Beyond

MSL

Retailing

YPM

Growth

Activities

Promotional strategies

Competitors


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MSL 40

Drs

Cardiologist

Diabetologist

Physician

Endocrinologist


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MARKETING STRATEGY

Brand conversion


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Conversion From Other statin Prescribers

Superior LDL reduction Vs Other Statins

Greater and consistent HDL improvement Vs other statins.

Significantly greater improvement in LDL,TC,HDL and non-HDL with rosuvastatinatorvastatin in patients with metabolic syndrome.

Only statin approved by USFDA for slowing the progression of atherosclerosis.

Discuss about the trials which shows Rosuvastatin is more efficacious than any othestatin, trials like Stellar, Discovery and Eclipse etc.


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Price Minded Doctor:

Discuss about the Cipla Corporate: In terms of quality, various international approvals, TheTrusted Brand report as well as our manufacturing practice and awards which we received.

Cipla & Vitalis services: Discuss about the services like KBC test, Red 4 U campaign as well legacy in lipid reducer market starting from Simcard to Rosulip F.

Discuss about patient friendly HHM pack & its benefits.

Doctor asking about Indian data with Rosuvastatin:

As per the data published in Journal of Indian Medical Association (JIMA) 2004, Rosuvastatin 10shows better efficacy than Atorvastatin 10 mg in reducing LDL-C levels and produces greaterimprovement in other elements of the lipid profile.

Also discuss about safety and efficacy.


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Approach towards MSL

MSL- 40 Doctors

Cardiologists, Diabetologists, Endocrinologist Physicians

Service MSL size

RED4U Clinics 3

Small stepbig leap series doctors 10

Rosulip 40 exclusive promotion 10

Scientific approach 10

High Value Gifting (BM MSL) 1-2


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ACTIVITIES


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The module remain the same, the only change is instead of Thyrocare

coupons now we need to arrange the lipid profile camp with registered R

party

The CDR files of all the inputs is available on request


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A comprehensive patient education package on cholesterol.

Service of a Dietitian

Free Lipid Profile test

Patient counseling

Targeting 900 clinics across India

Target customers- Diabetologist / Physicians


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Target customers Diabetologist / Physicians

Young and upcoming doctors who are interested in patient

awareness programs

Diagnosis

Counseling

Clinicidentity

Patientservices


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Diagnosis:

Lipid Profile Camp

Counseling

VIA Dietician: On RED 4 U Clinic Day (By Appointing Dieticians on Regional Level)

On Dietary Habits Presentation

ON Life Style Modifications Presentation

Regional Flash Presentations on Diets


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Clinic Identity


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Clinic Identity


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Criteria to select doctors for RED4U

Coordination with team 1 colleague

Rx watch & market potential analysis

Doctor preferring Rosuvastatin in more than 50%cases

Doctor prescribing atorvastatin or Rosuvastatin

exclusively for competitors

Q 2 P t


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Q 2 Promotogram

Diet LBL 1 30 nos

Diet LBL 2 30 nos

Troponin Strips with Rosulip 40 LBL (Top 100 MT/TM)

Rosulip Pen Stand

Dove Kit (Shampoo + Conditioner + Face wash + 2 soaps)

Rosulip Pen

Rosulip Times (monthly issue digital copy)


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Finally..


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Rosulip Marketing for 15th Aug%2713

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