Rotary International in IrelandDistrict Assembly – 7th May 2011

Membership Development & Retention

Garth ArnoldMembership Services Chair

THE OPPORTUNITY & THE CHALLENGE

100 Years of Rotary in Ireland District Assembly 7 May 2011

•Recruit 5 new Rotarians per club during 2011/12

•Attract younger Rotarians both male & female

•Create a positive “buzz”

•Be Proactive!

•Keep existing members involved

Target!

100 Years of Rotary in Ireland District Assembly 7 May 2011

How CanRotary

Attract new members and

retain existing members?

100 Years of Rotary in Ireland District Assembly 7 May 2011

MEMBERSHIP DEVELOPMENT

• Four essentials:-–Recruitment–Retention–Regeneration –Extension

100 Years of Rotary in Ireland District Assembly 7 May 2011

PLAN FOR THE DIVIDENDFrom every event

• EVENT PLAN – objective.– Action Plan–Who, how,

when, where?– Action– Evaluation

• MEMBERSHIP PLAN– Identify potential– Decide sales strategy– Who, how, when,

where?– Action, Evaluation– Follow up

100 Years of Rotary in Ireland District Assembly 7 May 2011

REGENERATION

•We know it works – many have done it – •We compete for people’s time. Rotary meetings must be worthwhile enjoyable, good use of time. •Clubs are autonomous but the world round them is changing – we must changetoo or accept the inevitable.

100 Years of Rotary in Ireland District Assembly 7 May 2011

RETENTION IS KEY

100 Years of Rotary in Ireland District Assembly 7 May 2011

In Summary•What we have done so far is brilliant•We must continue to close the sale; it is a must!•Don’t forget 1 in 4 new members leave their club after 2 years•Too many existing Rotarian’s are leaving•You must play your part – we need to be

BIGGER, BETTER & BOLDER!