+ All Categories
Home > Documents > Rotoloto English

Rotoloto English

Date post: 20-Jun-2015
Category:
Upload: ana-miladinovic
View: 545 times
Download: 0 times
Share this document with a friend
Popular Tags:
11
WWW.INFINIA-IT.COM LOTTERY F I V E - M I N U T E L O T T O
Transcript
Page 1: Rotoloto English

WWW.INFINIA-IT.COM

LOTTERY

FIVE-MINUTE LOTTO

Page 2: Rotoloto English

GOALS OF PRESENTATION

WHAT IS ROTO LOTTO

GAME CONCEPT

HOW TO PLAY

MODALITIES OF THE GAME

DRAWING

WINNING

NUMBER OF COMBINATIONS IN ROTO LOTTO

INFINIA IT SOLUTIONS

TECHNOLOGY

ROLE OF PARTICIPANTS IN ROTO LOTTO PROCESS

SALES PLAN

DISTRIBUTION

RISK ASSESSMENT

SWOT ANALYSIS

DEVELOPMENT – PHASE 2

EXPERIENCES

WHAT DOES ROTO LOTTO BRING

BENEFITS FOR PLAYERS

BENEFITS FOR LOTTERY

BENEFITS FOR STATE

BENEFITS FOR INFINIA IT AND SELLING POINTS

KEY ELEMENTS NECESSARY FOR PROJECT SUCCESS

3

4

5

6

7

8

9

10

10

11

12

13

14

15

16

16

17

18

18

18

18

18

19

CONTENT

GOALS OF THIS PRESENTATION ARE:

• Presenting the new winning game and its market potential

• Defining the basic game parameters

• Estimation of number of payments and amounts of cash flow

• Statistical risk overview

• Clear overview of benefits for all participants

• Accomplishing the strategic partnership between Infinia IT and Lottery with goal of development of new games of chance

GOALS OF THE PRESENTATION

3

Page 3: Rotoloto English

It is played in cafés, bars, bus and train stations, betting spots and all other highly visited locations where conditions for undisrupted organizing of Roto Lotto exist.

After filling in the ticket, the result is known after only 5 minutes

1 Player fills in the ticket and pays desired amount (EUR 1-10).

2 Seller or terminal user executes the payment and registers the ticket through the terminal.

3 Player receives printed voucher for the ticket containing information for the paid ticket in the round for which the payment was made.

4 The Roto Lotto number drawing is performed every 5 minutes (business plan is based on 144 drawings a day during a 12 hour period).

5 Sales point is equipped with a TV screen through which the encrypted dig-ital TV signal is beamed making it possible to watch Roto Lotto drawing in real time.

6 Based on the voucher received upon payment and winning numbers, the player finds out if his ticket is the winning one.

If the player wins, he is to be paid off at the sales point but if the gain is greater than EUR 300, the player can only redeem his prize at the National Lottery branches.

WHAT IS ROTO LOTTO? GAME CONCEPT

Roto Lotto is a quick, simple and interactive lottery game adjusted to modern lifestyle.

2

5

3

6

1

4

4 5

Page 4: Rotoloto English

HOW TO PLAY?

TICKETTicket consists of 5 sections.Section A, Section B, Multiplier Section, Section with Number of Games, and a Second Chance Section.

SECTION A Section A contains numbers from 1 to 20, out of which 8 are chosen.

SECTION BSection B contains numbers from 1 to 4. Player can chose 1, 2, 3 or all 4 numbers in this Section. By choosing more than one number, Players increase their winning chance, and by that multiplies the value of the ticket for the number of combinations that are in relation to the number of chosen numbers.

MuLTIPLIER SECTIONIs a field where Player fills in the bet amount he wants to pay to participate in the winning drawing. The high-er the bet amount, the greater the reward.

NuMBER OF GAMES SECTIONPlayer marks the number of rounds he wants to par-ticipate in with the same combination on the ticket.by marking any number of rounds, the value of the played ticket is multiplied.

SECOND CHANCE participate in one additional chance of the same round if he/she marks the Second Chance field. By that, the payment for the ticket value is duplicated.Every 5 minutes the winning combination is done. Af-ter the first number drawing, a second drawing is in-stantly performed but are valid only for those players that have marked and paid Second Chance Section.

GAME MODALITIES

MINIMuM AND MAxIMuM TICKET VALuE

The amount a Player is willing to pay for a ticket lies in the Multiplier section, which contains 5 payment choices. Multiplier payments per ticket can be from 1 EUR to 10 EUR.

FIRST CHANCE

Ticket is organized in a way to be easy to fill in. It con-tains: Section A with fields containing numbers from 1 to 20 out of which 8 numbers are to be chosen. Section B contains numbers from 1 to 4 out of which one is to be chosen, and Player in this Section can choose 1,2,3 or all 4 numbers in order to increase his winning chances, but at the same time multiplies the ticket payment of the basic bet in relation to the number of marked numbers in Column B.

SECOND CHANCE

Each round also provides an additional chance to Players through a separate number drawing that fol-lows suit from the first chance drawing. Selecting this option raises chances of winning but also dou-bles the payment of the ticket.

QuICK GAME

Quick Game is an option by which a Player gives the Roto Lotto mainframe system the permission to ran-domly select any 8 numbers from Section A and 1 number from Section B. Then the Player may manu-ally mark additional numbers from Section B, as well the number of bets, multiplier and second chance.

6 7

Page 5: Rotoloto English

Other winning combinations are shown in the Table.

WINNING PRIZES & PAYMENT IN EuR

WINNING COMBINATION

COEFFICIENT 1 2 3 5 10

8+1 10000 10000 20000 30000 50000 100000

8 1000 1000 2000 3000 5000 10000

7+1 150 150 300 450 750 1500

7 50 50 100 150 250 500

6+1 30 30 60 90 150 300

6 10 10 20 30 50 100

5+1 6 6 12 18 30 60

5 2 2 4 6 10 20

4+1 1 1 2 3 5 10

DRAWING

Jack Pot takes place when a Player guesses 8 numbers in Section A and the winning number in Section B. The payout for such winning guess is 10,000 times higher than the value of the basic payment.

WINNING

In the course of one game, two winning combinations are drawn and are defined as First Chance and Second Chance. In every drawing ofFirst Chance and Second Chance, 8 random numbers in Section A and one in Section B are to be drawn.

Roto Lotto number drawings are performed every 5 minutes starting 9AM for a duration of 12 hours every day. More number drawings can be implemented, depending on the agreement with the Serbian State Lottery.

New Game for New Chance

8 9

Page 6: Rotoloto English

NuMBER OF COMBINATIONS IN ROTO LOTTO

GuESSES NuMBER OF COMBINATIONS

JACKPOT(8+1) 503,880

8 125,980

7+1 310,080

7 77,520

6+1 155,040

6 38,760

5+1 62,016

5 15,504

4+1 19,380

INFINIA IT SOLuTIONS

Selling points are equipped with Infinia IT’s HW/SW so-lutions, adequate terminals with OCR readers and TFT monitors, as well as other pertaining equipment.

Infinia IT connects all of its terminals in the Roto Lotto lottery system to its platform, providing appropriate SW licences and maintenance.

Infinia IT installs the reception of digital encrypted TVchannel at all selling points where the drawing is be-ing watched. This channel is beamed over a TFT moni-tor connected with terminals, which operate with the assistance of special applications.

Infinia IT Platform manages and memorizes registra-tion of paid tickets and it is directly connected with the Lottery’s central information system.

Infinia IT server performs processing and drawing of winning combination and is directly connected with the Lottery’s central information system.

PROMOTION:

One promotion idea to improve on sales includes the “Happy Hour” promotion, where the coefficient of the win-ning prize is increased while the ticket payment fees stay the same. More details on this strategy will be dis-cussed during the development of the project.

MARKET ANALYSIS

2009 2010 2011 2012 2013

Potential Customers Growth CAGR

Youth - students 5% 300,000 315,000 330,750 347,288 364,652 5.00%

Youth employeed 2% 20,000 20,400 20,808 21,224 21,648 2.00%

Active 14% 200,000 228,000 259,920 296,309 337,792 14.00%

Active unemployeed 10% 500,000 550,000 605,000 665,500 732,050 10.00%

Total 9.31% 1,020,000 1,113,400 1,216,478 1,330,321 1,456,142 9.31%

TECHNOLOGY

Roto Lotto Server consists of two main modules:

• Transaction module is responsible for simultaneous acceptance of a large number of requests coming from selling points, checking correctness of combinations, persistence of data as well as generating and sending appro-priate data (unique combination number, payment time, number of rounds for which ticket is valid) to terminal. Module is highly stable and scalable part of the system.

• Module for random number generating: Numbers are being drawn through quant random number generator. Random number generation is a critical security and reliability criterion in

many demanding applications, especially in the lottery industry. Because of its intrinsic randomness, quantum physics is an excellent source of ran-domness.

Quantum random number generators have the advantage over conventional randomness sources of being invulnerable to environmental perturbations and of allowing live status verification.

• Technologies used:

• Java Transaction system • Oracle 10 g system for data base management • MS .NET web interface for reporting

LOTTERY

ROTO LOTTOSERVER

DATA BASE

SELLING POINT

COMBINATIONBEAMING

TV uNIT DIGITAL ENCRIPTED

TV CHANNEL

OCR uNIT

REPORTS

NuMBER OF ROuNDS, uNIQuE COMBINATION NuMBER

10 11

Page 7: Rotoloto English

ORGANIZER - LOTTERY

Provides legality of the game, collects payments, performs wins payment, is in charge for material and finan-cial business, tax payments etc.

SERVICE CENTER - INFINIA IT

Provides IT support, HW and SW necessary for undisrupted and secure game functioning, equips selling points, responsible for TV channel program in terms of program and technics, performs repairs, surveillance and control or equipment performance and education of employees at selling points.

SELLING POINT

Provides attractive premises, ticket payment, issue and registration of vouchers, makes daily incomes, wins payment up to certain amount, informs the players and promotes the game.

SALES PLAN ROLE OF PARTICIPANTS IN ROTO LOTTO PROCESS

Sales are based on several key success factors of the game:

• Number of drawings during the working day is 144 – or more in agreement with the game organizer .

• Number of terminals- minimal 5000 pieces.• Average number of payments per terminal for one drawing is 1.22 to 35 registered tickets.

Based on the payment analysis for other lottery games as well as distribution system for top ups of mobile telephony, which is most similar to ROTO LOTTO system , number of paid tickets in minimal number of transactions is derived ( details shown in the business plan).

Number of drawings during the day 144

Number of active POS 5000

Number of payments per POS per drawing 1.22

Total daily payments – No. of transactions 878,400

Average payments RSD 107

TOTAL monthly RSD 2,819,664,000SERVICE CENTER BACK OFFICE

INFINIA ITPOS (SELLING POINT) LOTTERY

DISTRIBuTION

ROTO LOTTO ORGANIZER

• Control over all transactions• Control over all payments• Marketing & Promotion• Pays winners• Reporting

Owner of Small Business

• 5% of income of all transactions• Receipt of payments• Small wins payments

OWNER OF HWSW LICENCETV CHANNEL

• In agreement with Lottery x% of income of all transactions

• Control of all transactions• Control of payments• System maintenance• Payment and reporting

MONEY COLLECTION (95%)

12 13

Page 8: Rotoloto English

DISTRIBuTION

Depending on the established agreement, in its first phase, Roto Lotto will be distributed at 5000 selling points that include cafes, restaurants, betting spots and hotels.

Infinia IT can also become a distributor in the supply chain by installing terminals for payment acceptance at selling points, as well as TFT monitors for watching the number draws. Infinia IT will also train employees and supply the selling point with adequate quantity of advertising material as well as with prepared printed tickets.

Money collecting, respectively payment, is under the full control of Lottery.

In order to create a game that will be played on mass-scale, selling points should be offered an attractive com-mission that will stimulate distributors in promoting, marketing and providing comfort to potential players.

RISK ASSESSMENT

Based on an estimated number of payments and combinations, the risk of a potential win per lottery drawing was calculated. There is a very low possibility of a potential win and that the Prize Fund, defined as 25% of pay-ments, is sufficient to cover all possible wins.

DISTRIBuTION OF RISK PER DRAWING

NuMBER OF GuESSES

NuMBER OF COMBINATIONS

50 100 200 500 1000

50.00% 35.00% 11.00% 3.00% 1.00%

3050.0 2135.0 671.0 183.0 61.0

JACKPOT (8+1)

503,880 0.605% 0.424% 0.133% 0.036% 0.012%

8 125,980 2.421% 1.695% 0.533% 0.145% 0.048%

7+1 310,080 0.984% 0.689% 0.216% 0.059% 0.020%

7 77,520 3.934% 2.754% 0.866% 0.236% 0.079%

6+1 155,040 1.967% 1.377% 0.433% 0.118% 0.039%

6 38,760 7.869% 5.508% 1.731% 0.472% 0.157%

5+1 62,016 4.918% 3.443% 1.082% 0.295% 0.098%

5 15,504 19.672% 13.771% 4.328% 1.180% 0.393%

4+1 19,380 15.738% 11.017% 3.462% 0.944% 0.315%

14 15

Page 9: Rotoloto English

SWOT ANALYSIS

STRENGTHS

• Novelty at Market

• Flexibility

• Availability

• Simplicity

• Interactive game

DEVELOPMENT - PHASE 2

After the initial establishment of Infinia IT systems, Roto Lotto has the option of further development to mobile platforms and ticket payments via SMS.

In accordance with the development of IT infrastructure and mobile operators, it is expected that the payment services in the future will have a key role in the signifi-cant increase in the number of players. Infinia IT’s goal is to develop IT payment systems by integrating postpaid mobile phone accounts to real funds for game financing (credit cards, bank accounts, etc).

Estimation of the number of users and income via SMS is incomparably higher, since from the standard target group of lotto players, the customer base of players is potentially increasing towards the target group of all mo-bile phone users.

Protection mechanism used by Infinia IT satisfies thehighest security standards providing reliable system.The game can be available for Internet users through paying cards payment system.

ExPERIENCES

The greatest advantage of Roto Lotto comparing to other competitive games is frequency of the game which is interactive, performs a new drawing at every 5 minutes and gives a new chance for lottery win.

The concept of Roto Lotto satisfies the interest of all generations and above all those that frequently visit cater-ing facilities (cafes, bars, betting spots, restaurants, etc.). Considering the city life style, constant movement and living dynamics provide the game a great advantage comparing to existing ones.

Games with similar concepts are already present in the markets of developed countries such as France and Greece, and have proved to be successful in recent years. In order to illustrate the development and capacity of this type of game of chance, we will consider KINO, a 5-minute lottery organized in Greece. Total revenue in 2006 generated by KINO was EUR 1,85 billion, while in 2007 revenue increased to almost EUR 2,9 billion. KINO is a game that helped the Greek Lottery maintain high revenue and profitability growth rates in 2007. Also, it is a game that is remarkably well accepted by the players. The percentage of canibalization of other games of chance is maximum 12%.

During 2008, KINO achieved 19% growth rate in total revenue increase. Statistics also claim that the 20% in-crease is achieved in Q4 2008 and matches the ongoing world financial crisis.

WEAKNESSES

• High security costs (anti fraud)

• Expensive maintenance of distributive network

OPPORTuNITIES

• Weak economic position of citizens

• World Economic Crisis

• Growing unemployment

• Advanced services- development of SMS

payments and Internet

THREATS

• Inefficiency of financial security mechanisms

16 17

Page 10: Rotoloto English

BENEFITS

WHAT DOES ROTO LOTTO PROVIDE?

• 20% revenue growth from games of chance• Development of new games of chance that satisfy

the need of all market segments • Additional incomes for filling in the State’s budget

BENEFITS FOR PLAYERS

• Possibility to win every 5 minutes• Wide availability • Simplicity of the game• Possibility of multiple payment • Transparent and quick win payment• Possibility of large win

BENEFITS FOR LOTTERY

• New income source, increase of profitability of games of chance

• Profitable and efficient system of game distribu-tion that allows development of new services in the future

• Leader’s position and decrease of grey emission of cash flow that runs through betting spots

• Satisfying the need of all market segments

KEY ELEMENTS NECESSARY FOR PROJECT SuCCESS

• Strong and aggressive marketing in the first phase of game development

• Wide availability – high number of selling points

• Distributors’ motivation

• Informing in real time

• Security and reliability of solution

• Innovation and possibility of further development

• High visibility in the media

BENEFITS FOR STATE

• Revenue increase from games of chance• New significant sources for increase of State’s

budget • Transparent and controlled system of games of

chance• Efficient taxation and cash flow control• Providing new jobs

BENEFITS FOR INFINIA IT

• Possibility of further development to new markets • Development of SMS and Internet services• Positioning on the Balkans market as well as a

reliable partnership with Lottery.

BENEFITS FOR SELLING POINTS

• Increase of number of visitors and turnover increase

• More interesting content and entertainment of visitors

• Additional income

18 19

Page 11: Rotoloto English

Mobile Solut ions

InfiniaIT solutions, IT architecture and applications development processes are designed following COBIT, ITIL, SOA and NIST SP 800-30 methodologies to meet the internationally recognized security and quality standards (ISO90003, ISO9001, ISO27001, PCI Ready, BS25999 meeting DR Requirements, ETSI) or specific local regulations - avoiding capital outlays for traditional equipment and labor-intensive operations.

Infinia IT is a mobile solutions company, an acknowledged leader and innovator in the use of technology to deliver mobile financial solutions to organizations of all sizes.

Company follows its goal – to assist and simplify their customers’ operational work in complex activities, with the assistance of wireless and mobile technology.

Infinia IT offers technology, people and experience which help clients to achieve growth and development in the are of mobile transactions. Our strength lies in the expertise of the 24/7 active team. The team is located in Switzerland, Italy and Serbia and is consisted of pioneers in the most significant sectors of IT industry such as wireless communications, networking, information security and technology risks.

InfiniaIT Lottery Platform enables innovative, secured, mobile and multi-channel services providing new perspectives for the lottery development.

www.infinia-it.com

REPRESENTATIVE OFFICES

ITALYVia Errico Petrella, 420124 Milan, ItalyTel: +39 02 201003Fax: +39 02 [email protected]

EGYPT El Remaia, 3312411 Giza, EgyptTel: +202 22677160Fax: +202 [email protected]

uAEP.O. BOX 293550 Dubai, UAETel: + 971 50 9432434Fax: + 971 50 [email protected]

GREECEMitropoleos 13,54624 Thessaloniki, GreeceTel: +30 2310 532869Fax: +30 2310 [email protected]

SERBIAKnez Mihajlova 2/611000 Belgrade, SerbiaTel: +381 2648835Fax: +381 [email protected]

HEAD OFFICE

SWITZERLAND Spranglenstrasse 32CH-8303 Bassersdorf ZH Switzerland

Tel: +41 (44) 586 25 45Fax: +41 (43) 430 21 48 E-mail: [email protected]


Recommended