If you’re not being seen, you’re not being heard High quality music based videos.

INTRODUCTION

Traditional methods of video production are

slow & expensive

Rotor is an app that analyses your uploaded music and

video, and using pre-defined templates, creates high

quality videos cut to the music

HOW ROTOR WORKS

Upload a song1 Choose a style2 Upload video clips3

Preview the video you created, then buy it for £15!

CUSTOMER SEGMENTS

Bricks & Mortar businesses Food Service & Hospitality, and Retail ~600k total outlets in UK (Allegra Strategies 2013, Centre for Retail Research)

Total Market - 50m worldwide

Serviceable Market - 20m (unsigned musicians already using online tools - bandpage, bandcamp, etc) Market Share 5% - 1m 3 videos/year @ £20 £60 million revenue

MusiciansTotal Market - 50k worldwide

Serviceable Market - 40k (with budget to pay for Rotor subscription)

Market Share 10% - 4k £5000/year £20 million revenue

LabelsTotal Market - 160m global PS3 & Xbox360 sales

Serviceable Market - 22.5m (buyers of latest PS4/Xbox One, likely to be core gamers)

Market Share 5% - 1.125m £50/year £56.25 million revenue

Gamers

Established musicians are using Rotor - Caribou, Crystal Castles).

We are currently testing with Universal Records, Polydor and Warner.

Most subscribed YouTube gamer channel is PewDiePie with 35 million & 8 billion views. Top 100 gamer channels - 3.4 Billion views in one month (May 2014)

EXISTING PARTNERSHIPS / ROUTES TO MARKET

0.5

We’re actively looking to expand our partnerships in order to reach a wider audience

A breeding ground for the serious musician, with over 5000 musicians working to advance their careers. Rotor will be presented by BIMM as the method for each of these musicians to create their video content.

Online platform for musicians to create their profiles, distribute their content and enter the AudioTribe web charts. There are over 17,000 musicians so far who are trying to get recognised by record labels on AudioTribe.

The number one online music school in the UK, with it's own record label and 500,000 musicians on their database. Alumni include Leona Lewis, Claude Von Stroke and Aluna Francis.

An independent online music video site with one of the largest legal catalogue of music videos available on the web. The catalogue is licensed by all major record labels Universal Music, Warner Music, Sony Music, independent music labels & niche music content owners.

POTENTIAL PARTNERS / INTEGRATIONS / WHITE LABEL

2 million songs in US 3.5 million musicians

0.50.5 million musicians0.5 million musicians 3 millions songs

Speaking with business development team

Other platforms - Promo Push, OurWave, Pure Volume, Section101, Pledge Music, Chartburst, Live Jam

No 1 music video platform

13 billion minutes of gaming viewed/month

REVENUE MODEL

One-off paymentFREE, £15, £20 & £25

Free videos are watermarked. Pay

for high res - 480p, 720p, 1080p

Subscription£50+ per month

Record labels are most interested in

subscription. Price depends on how

many videos are produced/month

COMPETITORS

• Founded August 2010 • $30 million funding received • 10 million users • Targets general users and

businesses • Go to market strategy based on

press, advertising & eventually focusing on businesses

• Founded September 2011 • $20.5million funding received • 30 million users • Targets general users and

businesses • Go to market strategy based

on press, advertising & eventually focusing on businesses

There are currently no direct competitors doing what we do for the music and gamer industries

• Founded 2010 • $10.4 million raised ($6.4

million Venture, $4 million Series A)

• Created by fuzebits.com • On version 2.3.7 August 2014 • Over 5 million installs • In app purchases at £0.99 -

£1.99 per team

Desktop Mobile

VideoFX Music Video Maker

Starmaker

ROADMAP & FORECAST

£500K

5TH JUNE MIDEM

Audio analysis v2

Partner White

labelling

30TH SEP

Pro editing features

30TH NOV

Version 2 full toolset

31ST JAN

Mobile alpha

31ST MAY

Web open Beta

launch

10TH MAR

Generating revenue

Q2 2015

Videos 25 46 73 100 133 173 219 277 343 423 521 638

One-off sales £ £500 £600 £722 £873 £1,058 £1,287 £1,571 £1,925 £2,367 £2,922 £3,620 £4,503

Subscriptions 4 9 14 20 27 35 45 56 69 85 103

MRR £ £300 £660 £1,093 £1,617 £2,252 £3,025 £3,975 £5,149 £6,611 £8,448 £10,773

Monthly £ £500 £900 £1382 £1966 £2,675 £3,539 £4,596 £5,900 £7,516 £9,533 £12,068 £15,276

30TH APR

Mobile beta

30TH JUN

Mobile v1 Web v1

31 ST AUG

Audio analysis

31ST OCT

Setup base at the

Tileyard

Q1 2016

Raise £3m Series A

THE TEAM

Founders/Management

Simon Hamilton COO - Operations/Product• Founded Offsite Backup Services 1999 - Online backup • Co-founded 4sol (CTO), 2002 - Enterprise IT • Co-founded Novosco (CTO), 2007 - 60 staff/£6m rev • Founded app dev studio Rumble Labs in 2009

Experienced product team (ex. Rumble Labs)

Diarmuid Maloney CEO - Sales/Partnerships• Directed & edited promo video world DJ champion • Creative Technologist & graphic designer • 10 years music industry experience

Eoghan Kidney CCO - Styles/Music Industry

• IMTV Best Director & Best Music Video

Advisors

Tom Frederikse• Copyright/IP Advisor • Music industry specialist (worked on Spotify

legals)

Norbert Sagnard• Marketing Advisor • Angel investor (invested in Rotor)Mentors

Robert Proctor

CEO at Audioboom

Lisa Long

Skype, Senior Product Planner

INVESTMENT

Expenditure Breakdown Over 12 months

We’re looking for

investors to participate in Product development/engineering Scalability improvements, UX improvements, VideoDirector UI & development, mobile beta & version 1 release, editing features, white labelling

Sales and Marketing Product/market fit experiments, PPC, events, partnerships, sponsorship, community development, social media

Cost of Service Hosting (production, staging development), support

General and Admin Rent, legal/professional fees (IP/terms), travel, insurance

R&D Subscriptions/SaaS Travis, CodeClimate, Basecamp, Github, Google Apps, etc

£270k

£160k

£30k

(EIS and SEIS Approved)

Potential Acquirers £30k

£10k

£500k of seed funding

diarmuid@rotorvideos.com

@rotorvideos

linkedin.com/in/rotor

angel.co/rotor-1

GET IN TOUCH

VIDEO PITCH

bit.ly/rotorpitch

APPENDIX: MILESTONES TO DATE

Bricks & Mortar businesses Food Service & Hospitality, and Retail ~600k total outlets in UK (Allegra Strategies 2013, Centre for Retail Research)

September 2012 Winner of SeedComp at CultureTech Festival

November 2012 Company formed 29/November 2012

January 2013 Development Begins

March 2013 Attend SXSW to validate market, gain beta testers

April 2013 Accepted onto Propel Accelerator Programme

July 2013 Awarded InvestNI R&D Grant

September 2013 First Rotor Web-app Prototype and awarded ESynergy Proof of Concept GrantLaunch of Rotor Alpha

January 2014 Completed Propel Programme

March 2014 Investment from Norbert Sagnard

May 2014 Begin work with Rumble Labs

August 2014 Accepted to Microsoft Ventures

September 2014 Equity agreement with Rumble Labs and appointment of Simon Hamilton

November 2014 Launch of Rotor Alpha

December 2014 Completed Microsoft Ventures

APPENDIX: PRESS

Bricks & Mortar businesses Food Service & Hospitality, and Retail ~600k total outlets in UK (Allegra Strategies 2013, Centre for Retail Research)

August 2013 The Arcade - First look http://bit.ly/rotor-arcade

March 2014 Silicon Republic - Startup of the week http://bit.ly/rotor-sr

March 2014 Vice (Motherboard - An Algorithm Will Direct Your Band's Next Music Video - http://bit.ly/rotor-vicemb

September 2014 Diarmuid Maloney interviewed about Rotor on BBC2 for Culture Tech 2014: Behind the Scenes http://bit.ly/rotor-bbc2