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16-01-17 1 Circular Economy & How to get started Douwe Jan Joustra ICE-Amsterdam Ellen MacArthur Foundation / McKinsey, 2012 CIRCULAR ECONOMY CIRCULAR ECONOMY
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Circular Economy &
How to get startedDouwe Jan JoustraICE-Amsterdam
Ellen MacArthur Foundation / McKinsey, 2012
CIRCULARECONOMYCIRCULARECONOMY
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WE NEED:POSITIVE IMPACT!
DESIGNprinciple 1
Save materials&
preservedvalue&
embeddedenergy
principle 2
Connectionsmade for
disassembly
principle 3
Self-healingor fit for
Repair/maintainance
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principle 4
Materials passport&
Fit for symbiosis
principle 5
All materials and productsneedCARE
RethinkReduceRepairReuseRemanufactureRecycleRecover
7/8RRefuse 9.000x
THAT’S ALL, FOLKS THAT’S WHY, FOLKS
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HOW IT STARTED..-Ownership-
importance Circular
Business continuityAutonomy
Service is about
needs & hidden needs
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PERFORMANCE BASED
Difficult?No, just do it
www.circulairondernemen.nl
www.clicknl.nl/design/circo
www.ice-amsterdam.nl
