2020 PLAN

The ROUNDTABLE 2015Imagine

PRINT PERFORMANCE 2014

Daily Circulation VolumesSunday Circulation VolumesAdvertising RevenueTotal Revenue

$200MILLIONDigital

RevenueIn 2014

45MILLIONMonthlyUniqueVisitors

>25%Digital asPercent ofTotal AdRevenue

Good, but not good enough.

DIGITAL PERFORMANCE 2014

DEMOLISH & REBUILD

Miami Herald was once here.

STRUCTURE

TECHNOLOGY

CULTURE

SALES

PRODUCTS

STORYTELLING

WORKFLOWS

PRIMARY OBJECTIVES

Respect reader temposImprove storytellingModernize print productIncrease video presentationEnhance responsive sitesRedo appsIncrease revenueReduce legacy costs

TEAM HOW.

Customers.

Rapid Innovation.

Customer-centered.

Empathy.

Prototype.

PRINT & DIGITAL DESIGN

NAVIGATION

STORYTELLING TECHNIQUES

READERSHIP “TEMPO” THEMES

• CEO & SENIOR TEAM DRIVEN

• CROSS-FUNCTIONAL TEAMS

• CROSS-PROPERTY OWNERSHIP

• SIGNIFICANT INVESTMENT

Customers.

READER ADVERTISER

① CONTINUOUS INVOLVEMENT

② PARTICIPATION IN HUNDREDS

③ KEY ROLES IN PROTOTYPES

THE LAUNCH PLAN.California (May)

Carolinas (July)

Midwest/Florida (September)

Northwest/Kentucky (Oct./Nov.)

Remaining Markets (Q1-2016)

THE MESSAGE.

THE PRODUCTS.

PRIMARY OBJECTIVES

Respect reader temposImprove storytellingModernize print productIncrease video presentationEnhance responsive sitesRedo appsIncrease revenueReduce legacy costs

When the new format hit my door, I, like many others,

threw up my hands in despair--ahahah!

But now I'm a "recant." The newspaper business

everywhere is in dire trouble. What you did was to save it

in our not so small part of the world. The yokels--uh,

locals--should be happy as a blood-choked mosquito. I,

for one, was not aware of the diversity of life here in

Charlotte until you began playing it up. Wow!

Not every paper could pull this off, but the Observer can

because (1) you have such good writers, (2) and

photographers. I feel as if I'm reading an on-going novel-

-illustrated. Tell me more, show me more!

As a writer, I thank you for the book page and the photo

of my dear friend, and fellow poet, Dannye Powell, in the

upper left-hand corner.

You have a winner there.

Onward and upward,

Julie Suk

READER FEEDBACK