CALKINS MEDIA

ROUNDTABLE PRESENTATION

August 20, 2015

AGENDA

• Agenda

• Who We Are

• Why Video? Why Now?

• Digital/Video Strategy

• Getting Started

• Product Overview

• Sales Strategy

• Moving Forward

WHO WE ARE – CALKINS MEDIA

Calkins Media Incorporated

• Family owned

• Based in Levittown, PA

• 6 daily newspapers• 5 in PA, 1 in NJ

• 3 TV stations (ABC Affiliates)• 2 in Florida, 1 in Alabama

Beaver County, Pa.Burlington County, NJ.Sarasota, Fla. Tallahassee, Fla.

Bucks County, Pa.Huntsville, Ala.South Dade, Fla.Uniontown, Pa.

REGIONS WE SERVE

Bucks County, PA

Burlington County, NJ

Total Population: 1,082,943Bucks: 629,513, Burlington: 453,439

Total Households: 405,140 Bucks: 236,861, Burlington: 168,280Source: Experian, 2014

Our Reach

Weekly print/online reach: 501,868

Weekly print readers: 400,934Source: Scarborough

Page Views: 3,994,526

Visits: 1,627,523Source: webtrends, June 2015

Our Market

WHO WE ARE - CALKINS PHILLY

87%

13%

Calkins Philadelphia Share of DMA Households

Philadelphia DMA                3,059,814

Calkins Philly Market           405,358

Much of a local TV buy reaches an undesired audience

WHY VIDEO, WHY NOW?

It’s where the audience is going

171.6186.2

195.6203.8

209.8 214.9 219.5

61.274.4

89 101.3110.4

117.4 125.4

0

50

100

150

200

250

2012 2013 2014 2015 2016 2017 2018

US Digital Video Viewers

Video Viewers (in millions) Mobile Video Viewers (in millions)

WHY VIDEO, WHY NOW?

Tremendous Digital Video Advertising SpendBase: Philadelphia DMA

$0

$50,000,000

$100,000,000

$150,000,000

$200,000,000

$250,000,000

$300,000,000

2010 2011 2012 2013 2014 2018

2013 – 2018: 125% Growth in Video Advertising Spend

Source: Borrell

WHY VIDEO, WHY NOW?

$0

$5,000,000

$10,000,000

$15,000,000

$20,000,000

$25,000,000

$30,000,000

$35,000,000

$40,000,000

$45,000,000

2010 2011 2012 2013 2014 2018

2013 – 2018: 125% Growth in Video Advertising Spend

Source: Borrell

WHY VIDEO, WHY NOW?

Tremendous Digital Video Advertising SpendBase: Calkins Media Philadelphia Market

Connected TV is Showing Strong Growth

Source: eMarketer 2014

26.9

41.1

55.5

67.9

78.6

86.4

93.1

22.6%

34.2%

45.9%

55.9%

64.2%

70.2%

75.2%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

0

10

20

30

40

50

60

70

80

90

100

2012 2013 2014 2015 2016 2017 2018

Connected TV households % of total households

WHY VIDEO, WHY NOW?

CALKINS MEDIA DIGITAL/VIDEO STRATEGY

Guy Tasaka – Chief Digital Officer

CALKINS – PHILLY DIGITAL/VIDEO STRATEGY

Jake Volcsko – Digital Media, Marketing Director

DREW BERRY

BACKGROUND

• CBS local TV news operation in Philadelphia

• Emmys for “Outstanding Newscasts” - Philadelphia

• Executive news producer at WABC -TV in New York

• Chief executive at WMAR (ABC) in Baltimore

• Executive director of the National Association of Black Journalists

• Currently a Media Management Professor at Hampton University

GETTING STARTED

JAMES ANDREW MILLER

BACKGROUND

• Began his TV career as a producer at CBS News

• Vice President of television for Norman Lear’s ACT III Communications

• Executive vice president and head of original programming for the USA Network

• Senior executive producer for CNN’s “Anderson Cooper 360” and “Paula Zahn Now”

• Co-author of “Live From New York: An Uncensored History of Saturday Night Live”

• Author – number one NYT bestseller, “Those Guys Have All the Fun: Inside the World of ESPN.”

• iPhones for newsroom staff

• Tricaster editing station

• JVC 100 cameras

• Panasonic 720 cameras

• Consultant for shows

• Consultant for news video

GETTING STARTED

• In house studio

• Repurpose newsroom staff

• A few technical hires

GETTING STARTED

• Reporter Videos

• Shows

• Daily Update

• Game On

• Eat This!

• Cook This!

• Saving Bucks

• On Tap This Weekend

• Garden Minute

• Cheers to You (launches Sept)

• Navigation Life (launches Sept)

CURRENT LINEUP

CURRENT LINEUP

Number of Weekly Episodes

Average Minutes Per Episode

Total Minutes Per Week PROGRAM DESCRIPTION

Burlington Update Local news update 5 6 30

Courier Update Local news update 5 6 30

Intell Update Local news update 5 6 30

Reporter Videos Stand alone news videos 40 1 40

Cook This Cooking show 1 4 4

On Tap Weekly events highlights 1 1.5 1.5

Eat This Restaurant reviews 1 5 5

Game On Spring '15 High school sports 12 2.6 31.2

Garden Minute Gardening show 1 1.5 1.5

Cheers to You Beer and wine reviews 1 1.5 1.5

Navigating Life Retirement show 0.5 2 0.5

Saving Bucks Savings tips show 0.5 2 0.5

TOTAL 18 20.1 175.7

TOTAL WEEKLY HOURS OF ORIGINAL CONTENT 2.93

• Websites

• Mobile

• Apps

• Smartphone

• Tablet

• OTT (Over the Top)

• Roku

• FireTV

WHERE TO WATCH

• Sponsorships

• Full Page, full color ads

• Email

• Banner Ads

• Social Media

• Radio

• Audience Extension

SELLING SHOWS

SELLING PRE-ROLLS

• Share of voice

• Stand alone videos

• Optimized for mobile

SELLING ‘MINUTES’

• Newest Strategy

• On Tap

• Gardening Minute

• Cheers to You

• Navigating Life

VIDEO TESTIMONIALS

SELLING VIDEO PRODUCTION

2018

MOVING FORWARD – DISTRIBUTION STRATEGY

• More OTT – Connected TV, Apple, Consoles

MOVING FORWARD

TELECOM NAVIGATIONAL ASSISTANCE

WILLARD ALONZO STANBACK

BACKGROUND

• Senior vice president, legal affairs, for Scripps Networks

• Lead attorney supporting Scripps Networks’ International Department

• Senior counsel for the SEGA Channel

• Currently principal of the law firm, WILLARD ALONZO STANBACK, P.C.

WILLIAM R. ROBERTS

BACKGROUND

• Region president of Verizon, Maryland and the District of Columbia

• President for Verizon Maryland

• Board chairman for the Maryland Chamber of Commerce

• Board chairman Baltimore branch of the Federal Reserve Bank of Richmond

• Currently President of The W.R. Roberts Company

MOVING FORWARD• Cable VOD and Linear Channels

MOVING FORWARD - DISTRIBUTION

VOD and Linear Channels

Calkins Media Firsts

In 2015:

Calkins Media brands were the first local media brands to launch channels in OTT.

The Bucks County Courier Times was the first local newspaper to have OTT channels in the Roku and Amazon Fire TV stores.

WAAY in Huntsville was the first local broadcast TV station to launch a Amazon Fire TV channel.WAAY has seen the fastest growth in OTT viewership at Calkins.

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