8/10/2019 Rouvinennokia Ms Deal6 Sep 2013 130920021818 Phpapp01

1/15

MicrosoftsAcquisition of

NokiasPhoneBusinessmarks the failure of

both companiesInternational Herald Tribune, 4 Sep 2013, p. 16

8/10/2019 Rouvinennokia Ms Deal6 Sep 2013 130920021818 Phpapp01

2/15

1998:Gates inlks w. Nokia

Jan 21!:"#$Nokia

talks

2%:Nokia & #ie'ens'er(e network

)usinesses28*9:Goo(leAn+roi+

,e) 211:Platfor'

)urns

,e) 211:-in+owsPhone in!ee"# #$t

Jan 2:A//le iPhone

#e/ 21:0lo

/ Nokias 304Jul 21!:Nokia )u5s

#ie'ens out

of N#N for 62.21)n

Au( 21!:Ball'ersste/ +ownannounce+

! #e/21!:

"#s acq.of

Nokia+evices

8/10/2019 Rouvinennokia Ms Deal6 Sep 2013 130920021818 Phpapp01

3/15

%re&e'in( r#&k ri'es

#)"icrosoft* Nokia

8/10/2019 Rouvinennokia Ms Deal6 Sep 2013 130920021818 Phpapp01

4/15

!981! 71.8 77! 798 712.7 717%

1

2

!

7

%

.

8

9

1

"arket #hares of "o)ile #'art/hone 4/eratin( #5ste's

S#$r&e+ "artner.

An+roi+Goo(le

i4#A//le

#5')ianNokia

R"Black)err5

4ther-in+ows

8/10/2019 Rouvinennokia Ms Deal6 Sep 2013 130920021818 Phpapp01

5/15

1

2

!

7

%

.

8

9

1

P3 #'art/hone an+ ;a)let 4/eratin( #5ste's ;o(ether

S#$r&es+ B$siness Insi'er, "artner, I-, Strate(i& Analti&s, mpan flin(s

An+roi+

A//le

R"

4ther

"# -in+ows

8/10/2019 Rouvinennokia Ms Deal6 Sep 2013 130920021818 Phpapp01

6/15

4163 414/6 4124 400 40/43 401 313

-10

0

10

20

30

40

/04/eratin( Pro

8/10/2019 Rouvinennokia Ms Deal6 Sep 2013 130920021818 Phpapp01

7/15

4163 41/1 4124 400 40/43 401 313 344-10

0

10

20

30

40

/0

60"arket =alue 6)n

S#$r&e+ #mpan releases. En' #) te ear e&ept )#r 2013, wi& re)ers t# Sep 2n'

Nokia

#a'sun(

A//le

"icrosoft

Goo(le

8/10/2019 Rouvinennokia Ms Deal6 Sep 2013 130920021818 Phpapp01

8/15

!S-#kia

8/10/2019 Rouvinennokia Ms Deal6 Sep 2013 130920021818 Phpapp01

9/15

"icrosoftpas

6)n )#r Nokia5s 'ei&es$nit *

62.18)n t# li&ense I%RsNokiaretains

R#$(l wat "icrosoftpai' )#r #k5/ein2011 #rNokia)#r Navteqin 2007 $n'er 108 #)

!S5s &as

$rrent Nokiasplit t# al) 9 ewNokia+

- l

8/10/2019 Rouvinennokia Ms Deal6 Sep 2013 130920021818 Phpapp01

10/15

0'/lo5'ent

Jun 21! >1*21!

un 21! 1 21!

Jun 21! >1*21!

un 21! 1 21!

Nokia Glo)al "icrosoft Glo)al

Nokia ,inlan+ "icrosoft ,inlan+

N#N:

7%

N#N:

7%

4ther:!29 29

991!9

1!11!9

N#N:8

N#N:8

4ther:

1 7

!

!2

71.

8/10/2019 Rouvinennokia Ms Deal6 Sep 2013 130920021818 Phpapp01

11/15

-10

0

10

20

30

40

Au( ! ? 1

ail &l#se pri&es at as'a> ;!S= * ?SE

#e/ 3lose

@71 Nokia

$%. "icrosoft

tock 'arket reaction

Nokia gets out of its cash crisis &is left with a solid network eq.business

Microsoft positions itself to burncash in an effort to makeits ecosystem fly

8/10/2019 Rouvinennokia Ms Deal6 Sep 2013 130920021818 Phpapp01

12/15

-h5Nokia

as &risis

@in'#ws esstemn#t (ainin( (r#$n'

# impr#ement inte s#rt #r me'i$mterm

# a:ilit t# $mpte !S sip

Microsoft

!imi&in( Apple * "##(le

@in'#ws esstem n#t(ainin( (r#$n'

8/10/2019 Rouvinennokia Ms Deal6 Sep 2013 130920021818 Phpapp01

13/15

=ia)le net ste/s

"icrosoftmi(t Sell #kia )a&t#ries ;1,000 empl#ees=

Leera(e li&ense' #kia :ran' in$r(in( )eat$re p#ne $sers t# @in'#ws

isntin$e ea'>$arter )$n&ti#ns *

)eat$re p#ne 'eel#pment in Dinlan' Retain 0-08 #) its Dinnis empl#ment

Repla&e Ballmer wit El#p

Nokiami(t #n&entrate primaril t# netw#rk e>. * seri&es

Li&ensesell I%Rs ;w. re'$&e' )#&$s #n relate' R*=

arr#wer )#&$s in l#&ati#n-:ase' seri&es

Be en(a(e' in )$rter !*A a&ti#n

8/10/2019 Rouvinennokia Ms Deal6 Sep 2013 130920021818 Phpapp01

14/15

Clti'ate outco'es

!i&r#s#)t+ Renewe' #pe )#r te esstem:$t slim &an&es #) s$&&ess

#kia+ i&el p##rin( :$siness a)ter a r#&k ri'e

In'$str+ #ne

Dinlan'+ !entall a s#&k, :$t en#mi&all

ne$tral

#nspira& te#r+ A)ter eitin( @in'#ws * fllin(

its Fers, #kia re-enters p#e :$siness

8/10/2019 Rouvinennokia Ms Deal6 Sep 2013 130920021818 Phpapp01

15/15

ThankYou!

f.linke'in.minpetrir#$inen

%etri.R#$inenGETLA.f H3/9/0936344