3101 Davis Ln #8801 Austin, TX 78748

ROXANNE HENSLEY INFORMATION PACKET

WEBSITE: WWW.COPYWRITINGROX.COM

Phone: 512-647-8088 Email: Roxanne@copywritingrox.com

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Table of Contents

Introduction…………………………………………………………………………………2 Frequently Asked Questions…………………………………………………………………………………………….2

What Others Are Saying About Roxanne…………………………………………4

My Clients and Experience…………………………………………………………….6

How I Write………………………………………………………………………………….8 Contact and Communication Policies………………………………………………………………………………..8

Discussing the Project and Questionnaire………………………………………………………………………….8

Investment and Getting Started………………………………………………………………………………………..8

Research………………………………………………………………………………………………………………………...9

Collaboration…………………………………………………………………………………………………………………..9

Reviews of First Drafts……………………………………………………………………………………………………..9

Revisions………………………………………………………………………………………………………………………..10

Additional Reviews……………………………………………………………………………………………………….…10

Final Approval………………………………………………………………………………………………………………..10

Transition to New Projects…………………………………………………………………………………………….…11

Getting to Know Roxanne Hensley………………………………………………….12

Services………………………………………………………………………………………..16

Schedule of Estimated Investment………………………………………………….17

Writing Samples……………………………………………………………………………18 Case Study: VirtualTone…………………………………………………………………………………………………..18

Email: ConnectWise IT Nation…………………………………………………………………………………………20

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Introduction

Hello,

You likely requested this packet because you are a marketer in need of a copywriter who understands the

B2B Software industry. You’re also looking for someone who can guide your prospects through their buying

journey with the appropriate pieces of content, such as emails, white papers and case studies.

Whatever your reason is for contacting me, I’m sure you want to know more about me before committing to

working on a project together. If we were sitting across from each other in your office right now, I’m sure you’d

be asking me questions, such as…

Frequently Asked Questions

Q: Do you have experience in my field?

A: I have over 14 years of experience in sales, 10 of which have been in the software/tech industry. I’ve

represented products for SMB and Enterprise customers, including a PSA solution for IT Service Providers,

ERP for Healthcare and Diversified Industries (mining, oil and gas, etc.), database DevOps automation, and

RMM solutions to name a few. I’m comfortable wearing a propeller hat.

Q: What kind of assignments do you handle?

A: I can handle a full array of B2B copy, including email campaigns, white papers and case studies.

Q: What does it cost to hire you for a project?

A: Depending on the scope of the project, I can quote you a price after a brief discussion. I’ve also included a

“Schedule of Estimated Investment” to give you a ballpark range of typical pricing.

Q: How long will it take you to write my copy?

A: Ideally, I like to have 2 to 4 weeks to complete a copywriting assignment. That gives me time to edit, revise,

and polish until we’re both happy with the piece. However, I do realize there may be circumstances where you

can’t wait that long. If you need it sooner, please let me know the date by which you need to receive the copy.

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Due to prior commitments, I may not be able to take an urgent assignment. However, if I take the job, I

guarantee you’ll have the copy on your desk by the deadline.

Q: What happens if we want you to revise the copy?

A: Just let me know what changes you want me to make with some guidelines on what needs to be cut or

added, and I’ll make the changes. There’s no additional charge for rewrites. Revisions are included in the flat

fee we’ve agreed upon prior to starting, provided they’re assigned within 30 days of your receipt of the copy

and are not based on a scope change after the copy was submitted.

If you’re not 100% satisfied, I’ll revise the copy according to your specific guidelines at my expense until you

are.

Q: How do I order from you?

A: Feel free to call me at 512-647-8088 or send me an email at Roxanne@copywritingrox.com. Let me know

what you’re looking to accomplish, and we’ll come up with the right solution to fit your needs.

Kindest Regards,

Roxanne Hensley

PS: If you have an immediate need, call me right now at 512-647-8088 or email me the details at

Roxanne@copywritingrox.com. There is no charge to discuss the project and for me to provide an estimate to

you. I’m excited to work with you!

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What Others Are Saying About Roxanne

“…Makes others she’s communicating with feel comfortable…”

“Roxanne is a great communicator. She genuinely listens to what a person is saying and takes time to curate

a meaningful response back. When she speaks, it’s with authenticity, sincerity and clarity. She makes others

she’s communicating with feel comfortable. And most importantly, she brings her empathy and compassion

to the conversation. She has an open mind and heart and strives to understand the other person's perspective

in all her interactions with others.”

Michelle Park, Oracle

“…There’s no stopping her…”

“Roxanne is one of the most tenacious people I’ve ever met. When she puts her mind to something, there’s

no stopping her until she’s successful in achieving her goal.”

Dwight Hume, Kava Chameleon

“…Formulates meaningful interactions with people…”

“Roxanne has an incredible ability to understand people and take every opportunity to formulate meaningful

interactions with them. Her ability to actively listen shows her engagement in these opportunities. Additionally,

her welcoming and placid way of interacting with everyone creates a collaborative environment whether it be

for professional or leisure interactions.”

Hemali Patel, Dell-Seton Hospital

“A tremendous team player!”

“Roxanne has always provided the greatest level of customer response for my firm. And No, we're not related,

but she treats my staff as if we were. A tremendous team player!”

Russ Hensley, Hensley-Elam and Associates

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“…Willing to learn new ways to reach her prospects…”

“Roxanne is a bright, energetic, young professional. She is very personable when it comes to consulting her

prospects on their business needs. I can truly say it’s great working with an individual who displays such a

positive attitude on a daily basis. She is always willing to learn new ways to reach her prospects all with a

smile on her face. I highly recommend Roxanne’s work.”

Peter Wingfield, ConnectWise

“…Perfect blend of sales and customer service…”

“Roxanne is a thoughtful, outgoing introvert. She is friendly and caring. She works hard at whatever she is

doing at any given time and puts in the time necessary to be good at it. Being an outgoing introvert makes her

the perfect blend of sales and customer service. She goes the extra mile to help her customers and get what

she wants.”

Linda Cusworth-Rash, Bobit Business Media—LCT Magazine

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My Clients and Experience

Ajilon/Adecco North America Largest staffing organization in the world

ConnectWise Premier PSA solution for IT Service Providers

Embarcadero Mobile development software solution and database tools for Developers

VirtualTone Dedicated VoIP Solution for SMB

Oracle Global Technology and Software company

Redgate Software Database DevOps automation solution for DBAs

LabTech Software RMM solution for IT Service Providers

Quosal Quoting software solution for SMB

Realty Austin Elite real estate broker in Austin, TX

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AWAI Premier writer training program

Florida State University Bachelor of Arts in Creative Writing, Minor in Communications

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How I Write

Contact and Communication Policies

As we work together, it’s important that we have fast and easy communication.

During our project, I’m available Monday through Friday, 10am-4pm Central Time. The best way to reach me

for the fastest response is by phone at 512-647-8088.

Discussing the Project Questionnaire

To get started with a potential project, I will send you a complete Discovery Questionnaire or Creative Brief.

This will help both of us clearly define the scope of the project and ensure maximum results.

I will send you a link to the Questionnaire or Creative Brief through Google Docs (or an MS Word file via email

if you prefer). Please return it to me as quickly as possible—for most clients that is between 1 and 3 business

days.

After I receive the Discovery Questionnaire, I review and study your answers, plus any other applicable initial

research needed. From there, I will outline a short Project Roadmap. This will save you time and help you see

that I fully understand the project. It will also be the basis for our Launch Call.

3 to 10 days after I receive the Discovery answers, we will schedule a 20-minute Launch Call. During this call,

we will discuss the Project Roadmap. I will listen to any additional directions and insights you have on the

project.

Following that call, I will draft and send you an Agreement. If your legal team has an Agreement, we can use

that.

Investment and Getting Started

The agreement will contain all the specifics on what exactly I will deliver, including project deadlines. It will

also list your investment for the project and terms of payment.

(Note: I require 50% of the project total to begin).

Once we have both signed the Agreement, I will begin working on your copy as agreed.

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Research

My research process is very comprehensive. I begin with a complete review of your website and any other

materials you send me. From there, I will research the market, including your competitors. In some cases, I

will ask to visit with your customer service team, past clients/customers, and different department heads.

As needed, I will reach out to you for additional details, product samples, and other resources.

You can be confident that I’ll quickly and effectively understand your product, your voice, and your customer’s

core purchase drivers.

Collaboration

As we work on this project together, communication is critical. Some clients are very busy and prefer to hand

off the project to me and review the first draft, with very little communication in between. Others like dealing

with me on an almost daily basis and be involved at just about every step of the way.

Which are you?

Please send me an email and let me know how often you’d like to communicate and what the best way is to

reach out to you (i.e., email, phone, social media, text, etc.).

One other point…I require that you assign me a single point of contact on your team. I will communicate

directly with that person and they will deal with your other team members as needed to obtain information and

approvals.

Finally, I encourage you to become familiar with Google Docs. I do all of my writing with this word processing

tool. It allows us to track changes, comment, and collaborate in real time. It can be shared with various team

members and the working document is always the current document—no need to worry about sending wrong

files or things getting lost.

Review of First Drafts

Typically, you’ll receive the first draft in 10 to 14 business days, depending on the project size and scope.

When you get the first draft, please review it carefully. Also, have any applicable team members review it. The

most important thing at this stage of the game is making sure that the tone, message and offer are right. We’ll

fine-tune during the second draft…and third draft, as needed.

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Revisions

After you review the initial draft, it is likely that you’ll want some things changed. Please note those changes

using the comment feature inside Google Docs. You can also suggest changes using the Edit Mode feature,

which I’ll turn on when I share it with you.

I will review all your suggested changes within 24 hours of you submitting them to me. I will make my

adjustments within 2 to 4 business days, depending on the breadth and complexity of your suggested

changes.

In all cases, I recognize that these are your customers and will defer to you as much as possible.

Sometimes, there are cases where clients make suggestions that I know will not work and will hurt profits. In

those cases, you can expect me to be direct in my feedback. When clients insist on changes that I feel will not

work, I always recommend a simple A/B split test. Let the market vote.

Additional Reviews

After the first round of changes, there may be some additional fine-tuning needed. You can be confident that

I’ll gladly work with you until you are delighted with the copy. In most cases, clients will find that one review is

volley enough. When more are needed, it is usually just one or two and the process goes quickly. Typically,

we can get to a final copy within 1 to 3 business days.

Final Approval

Once all revisions are done, I will submit a final draft to you. At this point, you approve the copy by sending

me an email stating that everything is ready for distribution.

Once I receive this final approval from you, I will invoice you for the remaining 50% of the project investment.

The invoice is due upon receipt. I will make every effort to be prompt in responding to your requests and

assume that, as a professional, you will do the same with my invoices.

In most cases, the final copy is sent to a designer for formatting. I strongly encourage you to send me a PDF

of the final version. I will double check that any graphical elements added by your design team enhance the

copy and make it more effective.

If I see something that is distracting and may hurt your response rate, I’ll be direct in letting you know. If

requested, I’m happy to work with your design team to make any changes needed to make the end version as

effective as possible.

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Transition to New Projects

Once the project is done, I provide all clients with a complementary follow-up consultation. We spend a few

minutes on the phone and discuss what we well and where improvements can be made.

We review the Discovery Questionnaire and discuss additional ways to uncover new profits. Where

appropriate, we map out a new project to ensure that you continue to have excellent copy that meets your

goals and grows your business.

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Getting to Know Roxanne Hensley

Turning Things Around

My boss sighed. “I’m afraid I have some bad news.”

I sat in my home office in Austin and braced for impact. Part of me felt relieved to not be sitting face to face

with him in Tampa based on his tone. Whatever this was it wasn’t good.

“We’ve decided to move your position back in house here in Tampa at the beginning of the year. We

wanted to give you plenty of notice to find a job locally, and of course I’m willing to help however you need me

to.”

My pulse raced as I processed what I just heard. Part of me knew when they offered to keep me on

board when I relocated to Austin seven months prior that this was a possibility. But the idea of leaving “the

family” felt like a sucker punch, and I wasn’t ready to quit yet.

“I understand,” I said when I found my voice.

“We’re hoping you’ll come back and help us train some of the new people in the department in

January…” he trailed off, talking about logistics for an upcoming wrap-up visit, helping him kick off the new

year with new teammates.

“Of course, I’ll help in any way I can,” I said. My wheels started turning. How could I create another

position for myself within this company I’ve come to love so much?

“I’m really sorry we’re losing you,” he said. “Any chance you’ll move back to Tampa?”

“No chance of that happening,” I said, and we both chuckled. The proverbial light bulb went off.

“Maybe I don’t have to leave though.”

“What do you mean?”

“Doesn’t our marketing department use freelance writers?” I asked.

“I think so, I’d have to check with Hal to be sure,” he said. Hal was our Chief Marketing Officer.

“Do you think he would hire me as a freelance copywriter?”

“I don’t see why he wouldn’t,” he said, his tone a little more chipper. “Maybe you could meet with him

while you’re here in January.”

“Sounds like a plan to me,” I said. I felt my nerves relax, having turned a lay-off into my first

copywriting client.

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Being Resourceful

I sat down at my new desk in a small temporary office shared with two other people. It was my second

day on the job in my first corporate position having graduated from college just two weeks prior, and I pushed

aside the feeling like I was in over my head.

“Here’s your new laptop,” my Vice President said, handing me a sleek Dell model. “And your phone

appears to be in working order,” he motioned to my Cisco VoIP phone stationed on the upper right-hand

corner of my makeshift desk. “Let me know if you have any questions,” he said before leaving the room.

I definitely had a few, but was afraid to ask anything dumb, so I sat quietly as I tried to figure out how

to tackle the task at hand. My job as a Researcher was to source and find candidates for various job openings

within our company. I heard people talk about LinkedIn and job boards, but the best candidates were people

working for our competition. My job was to find out who they were.

I stared at my computer screen and my phone feeling lost. I knew I couldn’t just call up a receptionist

and ask for a directory of names and roles. No way would a gatekeeper give me that kind of information. So

how would I find it out for myself?

Maybe if I pretended to be a small office supplies company, I could find out the Branch Manager of our

competitors’ offices under the rouse of sending more information on paper supplies. Would that really work? I

guess it was worth a try, since I wasn’t getting step-by-step instructions on what to do.

I grabbed a pad of yellow post-its and scripted out what I would say so I didn’t freeze when I picked up

the phone. Resolved with my script, I took the receiver off the hook with a shaky hand and dialed a

competitor’s branch in Colorado. When the receptionist answered, I reeled off my script, and lo and behold,

she gave me a name!

I celebrated my small victory. Could it really be that simple? Call. Rinse. Repeat. I compiled a list of

over 200 names that week to hand over to my team.

“Wow, how did you get so many?” one of my colleagues asked. She’d been struggling herself to get

names from competitors.

“I’m just calling and pretending to be an office supplies company and getting names that way,” I

shrugged.

She raised an eyebrow. “That works?”

“Yep,” I said, and showed her my folded and slightly torn post-it script that I’d taped down on my desk.

“Mind if I…?” she asked.

“Of course, please,” I said, removing the tape from my script and handing it over to her to copy.

“Thanks,” she said, handing it back. “I wish I’d thought of that.”

“Happy to help,” I smiled. It felt good to give some direction to a teammate having figured out

something that worked.

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Facing Fear

On a Friday afternoon during rush hour traffic, one of my biggest fears manifested. It was August in

Austin, which means temperatures consistently hovered above 100. The heat is even worse when you’re in

full motorcycle riding gear sitting at a stop light willing it to turn green.

Relatively new to riding, the fact that I was back on two wheels after being hit by a car on my bicycle

when I was 12 was already quite a feat. But someone close to me suggested I face that fear, and I did. I

received my M-class over Memorial Day weekend and did my best to ride as often as I could to finally

conquer the fear.

I felt nervous about the fact that my 250cc bike didn’t have a gas gauge when I bought it, but the guy I

bought it from assured me that I had a reserve tank in the event I ever ran out. This didn’t stop me from

practically topping off with gas every time I rode though, just to be safe.

While I was stopped at a light with traffic building behind me, I felt my bike turn off. I tried to start her

up again, and she sputtered and died. The light turned green. Panic set in.

I’d officially run out of gas.

Beads of sweat dripped down my face under my helmet as I fumbled with the reserve switch. It

wouldn’t budge, and my pulse raced as the line of traffic ahead of me drove on. It was my turn to follow suit,

and here I was blocking traffic in a busy intersection, wishing my bike would come back to life.

“Hey, are you okay?” a guy asked from his Mustang as my bike finally sputtered and switched on. I

gave him a thumbs up as I quickly maneuvered my way out of traffic and coasted into a nearby Shell station.

When I popped open the tank it was bone dry. I wondered why my bike felt lighter when I rode it and laughed

at myself for forgetting to fill my tank.

I’ve never been so thankful to wear a helmet in my life, allowing me to hide my face in shame as it

turned the same shade of red as my hair.

I faced one of my biggest fears and survived. Check it off the bucket list.

Clear Communication

My hands shook as I passed out review copies of my article to all my classmates in my creative non-

fiction workshop. Our task this week was to write a piece that incorporated some form of instruction, and I

opted to write about my mother recently teaching me to knit.

I returned to my desk and tried to concentrate on anything other than the feedback that awaited me

once everyone finished reading my piece. My stomach did flip-flops, anticipating the worst.

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One by one, I could see when my classmates reached the instructional portion of my piece. Their

hands mimicked knitting, holding invisible needles as they looped imaginary yarn around and through. I

watched their hands move through my instruction with ease.

Once everyone was finished, it was time to hear the verdict on my piece.

“I thought the instruction was clearly written, and now I want to try and knit,” a girl in my class

responded.

“While I don’t have the desire to knit, the instructions were easy to follow, and I liked the story about

her and her mom,” one of my male classmates offered.

Everyone agreed, saying they could pick up knitting needles and yarn and be able to do the basic

stitches with my instruction.

The best piece of feedback given to me was a private note from my professor saying my piece was

good enough to be published if I wanted to pursue that. While I opted not to go that route, I’m still an avid yarn

worker today.

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Services

Your goal as a marketer is to provide evidence to your prospects that you can solve their problems throughout

various stages of their buying journey. To accomplish this, it’s imperative to have the right copywriter who

understands your industry and what makes your prospects tick.

With over 10 years of B2B software experience, I understand what reels them in and converts them from

casually looking to signing up for service. Following are a few types of projects I specialize in. Take a look at

the copywriting services below and see if there’s something you’re looking for. If you have something else in

mind, just let me know.

• Case Study—A case study tells a success story so that your prospects can see your solution in action.

With a concrete example of how your products or services have helped others, prospects can see

themselves in your client’s shoes and gain insight into what your solution can do for them.

• Email—Communicating the benefits of your product or services through email can be very effective.

Your email list is the most powerful marketing tool you have. Whether it’s a short email notifying your

list about a new release, or a long email or series of emails providing supporting information on the

value of your solution, emails can be the catalyst to pushing prospects into your sales funnel.

• Brochure—Brochures compile information on your products or services so that it can quickly tell your

prospects what it can do for them. Brochures are a great way to persuade your prospects to buy from

you and can be distributed electronically, or in hard copy at a trade show booth, for example.

• White Paper—White papers are a great way to position yourself as a leader in your field. By showing

your prospects how your solution works, you are providing valuable information that shows how you

can solve their problems. It also allows them to hand deliver something up the chain to engage

additional decision makers in the process.

I also handle other copywriting assignments. Following is a list of services and an estimated investment for

each:

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Schedule of Estimated Investment

Service Description Estimated Investment

Case Study $1,200-2,000

Long Copy Sales Letter $3,000-5,000

Brochure $250-2,000

Renewal Series $1,500-2,500/letter

White Paper $2,500-7,500

Telemarketing Script $500-1,500

Newsletter $600-1,500

Website—Home Page $750-1,250

Website—Other Pages $500-750/page

Article or Advertorial $500-1,000

Email, Long Copy $750-1,500

Email, Short Copy $250-750

Email Autoresponders (series) $500-1,500/includes 3 emails

Sales Landing Page $500-3,000

Blog Post (depending on length) $250-800/post

Product Description Page $250-500/post

Executive Speech $2,000-5,000

Webinar Script $500-2,500

Press Release $250-500

Ghostwritten Book $50-125/page

Note: The above fee schedule is a rough guideline, not an official quotation. Each project will be estimated

and quoted on an individual basis.

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Writing Samples

Case Study—VirtualTone

• Target Audience: IT Service Providers

• Purpose: Educate prospects on VirtualTone VoIP and Partner Program

• Product: VirtualTone’s dedicated VoIP system

VirtualTone Helps i-Tech Decrease Communication Costs by 40% and Increase Sales

Background

i-Tech started as a technology consulting firm in 2000 and has evolved to become an outsourced IT

department for small to midsize businesses in the greater Houston area. Founded by Tim, Abraham, and

Jeremiah Stone, they focus on a holistic approach in IT services, consulting on hardware, software, network

infrastructure and business processes to make sure they implement the right solution for their clients, thus

allowing them easy expandability as they continue to grow. Currently, i-Tech has seven employees, and they

are expecting to add 2-3 by the end of the year.

The Challenge

Back in 2006, i-Tech experienced significant growth in their business. At the time, their communications

provider did not allow for easy expandability to support their growth. “It was obvious they did not have a focus

on small business,” said Tim Stone, Founder and Business Manager at i-Tech. “For the amount of features

we needed to have for our business the cost was out of our reach.”

At the time, the i-Tech team decided to switch to a local provider and ran into a number of issues post-sale.

They spent hours trying to troubleshoot issues with support and ran into brick walls with customer service and

billing. They even tried switching back to a large provider in 2008 to solve their communication dilemmas but

ran into the same problems with inflexibility and poor support post-sale.

After switching providers twice over the course of five years, they knew it was time to find a real solution to

these repeat issues. They could no longer allow inflexibility with communication providers to stifle their growth

and alienate their customers.

The Solution

Around that time, Tim met with VirtualTone’s Jay Gubert at a networking event. “He was so personable,” Tim

remembered. “Jay talked to me about partnering with VirtualTone, and it sounded like a good opportunity.”

After taking a tour of VirtualTone’s operation in the greater Houston area, and seeing their support team in

action, i-Tech signed up as a VirtualTone Partner in June 2011. “We didn’t want to pick another solution for

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the short term,” Tim said. “We saw that VirtualTone had the infrastructure in place to support us, and

expansion on their system would be easy, so they made the decision easy on us.”

The Result

Easy Expandability and Reduced Costs

VirtualTone has completely solved the problems i-Tech had with the other providers. As their company has

continued to grow, there have been no hiccups in the expansion process. “VirtualTone is perfect for helping a

company grow, and helping them facilitate their specific needs,” Tim said. Since implementing the system, i-

Tech has reduced their communication costs by 40%.

Customer Service Efficiency

After implementing the VirtualTone system, i-Tech has experienced an increase in customer service efficiency

based on how they handle internal communications. They have streamlined how calls are routed internally

and defined their documentation process in conjunction with their PSA solution and have noticed an increase

in client satisfaction as a result.

Increased Sales with the Gold Partner Program

i-Tech has taken full advantage of VirtualTone’s Gold Partner Program, which allows them to resell the

VirtualTone system to their clients and turn a profit. “They are adamant about defining and managing

expectations throughout the sales process, ensuring you’re set up for success,” Tim said. “I would

conservatively say they helped with 40-50% of our sales growth since we became a partner.” From 2011-

2012, i-Tech had a 90% overall sales growth, and in 2012-2013 they experienced 106% sales growth.

Exceeded Expectations

After jumping in head first to the gold partner program, i-Tech never anticipated the level of growth they

achieved. They did not expect to have such a strong relationship with their communications provider. “I have

never come across a company or management that works the way VirtualTone does,” Tim said. “We’re a

very successful VirtualTone partner, and as with anything, there has to be a desire to achieve success.

VirtualTone is always willing to match our desire to succeed.”

Contact Information

To learn more about how VirtualTone can help you reduce your communication costs, and increase sales

through our partner program, please visit us at www.XXXXXX.net or call XXX.XXX.XXXX.

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Email: ConnectWise IT Nation

• Target Audience: ConnectWise Prospects, non-existing customers

• Purpose: Get them to sign up to attend the annual IT Nation event

• Product: ConnectWise PSA Solution/IT Nation Event

<Subject Line> The Industry Event You Won’t Want to Miss…

<Body Copy>

Hi (Firstname),

Can you really transform your business in two days?

There are thousands of IT solution providers that attend IT Nation every year that say it is possible.

In its 9th year, IT Nation is the largest event in the IT Solution Provider industry, and we want to offer you the

opportunity to attend as a VIP guest, all expenses paid.

Every year, IT Nation’s agenda is tailored to the overall changing needs of the solution provider community,

which ConnectWise is uniquely tuned into. IT solution providers are drawn to this event more than any other

for this reason, along with the opportunity to connect with peers and discover emerging IT solutions that

increase efficiencies and propel business growth.

And, it doesn’t hurt that we throw awesome parties, so you can cut loose after an information-packed day with

your peers!

IT Nation 2013 will include thought leadership keynotes, solutions pavilions, networking lunches, breakout

sessions and more. This year’s speakers include:

o Simon Sinek, author of Start with Why, author best known for popularizing the concept of "the

golden circle”

o Gary Pica- President, TruMethods

o Arnie Bellini- CEO, ConnectWise

To register for IT Nation 2013 and for IT Nation updates, visit www.XXXXXXX.com. Registration is limited,

and the event will sell out.