Recommendations

Go GreenInitiatives

Spheres of Sustainability

Green Washing

RCB

Flow - Presentation

Green Match initiative

Strong commitment towards environmental awareness

Paint the stadium green Players use green Jerseys

and free green Jerseys are distributed to all the spectators of the match

Special auction of green Jersey signed by the players Match starts at 4 P. M. to save huge energy used to lit up the flood lights of the stadiumMoney used for a green causeCertificate from DNV (Det Norske Veritas), declaring RCB officially carbon neutral.

Jerseys@Twitter Handles First ever team to have players'

twitter handles at the back of their jerseys

Social Network marketing strategy for ticket promotion and publicity

Message : Go paperless and use online resources

Chris Gayle @henrygayleAB de Villiers @ABdeVilliers17Zaheer Khan @ImZaheerVirat Kohli @imVkohliR Vinay Kumar @Vinay_Kumar_RDirk Nannes @dirk_nannesAndre McDonald @andrewmcdonald4

Planting Sapling Drive

Exchange of Sapling between captains during toss time before the start of a match

Planting sapling drive in local schools

Exchange of Sapling and merchandise with the dignitaries of London Olympics to promote RCB’s green initiative at a global level

Greenaissance program by greening Namma Bengaluru

Going Miles

Some more initiatives

Earth Hour

Holy Child Primary School

Stone Hill Tree Nursery

Initiatives Contd…

BUS Day

One Bus Day Reduction

Air Pollutants 10%

Sulphur dioxide 13.2%

Nitrogen oxide 9%

Carbon Monoxide

10.5%

Overall reduction

11.3%

IPL IV – Bus Day event to promote the use of public transport.

There was 'Green Week' Bus Day slogan writing contest.

The BUS DAY is a daylong event celebrated on the 4th of every month promoting public transport .

Electric car and bike @ RCB

They promoted the electric car and bike.

To encourage people to use electric car/bike

30 fans pledged for reductions achieved by the use of electric vehicles.

Switch over to CFL's initiative @ RCB RCB subsidized prices of CFL

(discount 35%) RCB has launched the initiatives all

over Karnataka The average rated life of a CFL is

between 8 to 15 times that of incandescent, and their power consumption was only 20-33% that of an incandescent bulb.

Cycle Rally for Players

RCB Cycle Rally InitiativeRCB Cycle Rally Initiative

•Zero Carbon Commute •Presented bicycles to fans•Inspiring their fans to use green means to commute.•The event also garnered a generous amount of media attention

•Zero Carbon Commute •Presented bicycles to fans•Inspiring their fans to use green means to commute.•The event also garnered a generous amount of media attention

BMTC Commute

Promoting the discounted RCB-BMTC Daily Passes

BMTC daily bus pass integration with CL20

Also did their bit to promote the Green Cause

Spectators need not bring their own vehicle

Arranged BIG10 buses for travel to the matches

Three Spheres of Sustainability

ESTY & Winston Framework

Revenues•Fan-base•Ticketing

Intangibles•Building goodwill•Team Loyalty

Costs•Promoting CFL bulbs • BMTC tickets•Bus-day

Risks•Greenwashing•UB group at stake

Goals

Greenwashing or a win win

 Carbon Neutral Investments, said, while the franchise had been proactive in their sustainability programme, to call them carbon neutral would be a stretch. there will ultimately always be a residual footprint which could only be eradicated via offsetting.”Huge energy being spent due to the flood-lights Thousands of players/staff/fans flying from one city to another everyday adding tons of CO2 into the atmosphere Dazzling fire-works whenever a host team wins a match.Point 12 in the pledge of RCB seems improbable

Recommendations

IPL only for two months

Green Pledge

According to Glinsberg and Bloom model, RCB falls under shaded green. RCB is investing in long-term and environmentally friendly processes that require significant financial and non financial dedication.