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2016 - 2017
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2016 - 2017
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[ INTRODUCTION ]
introductionAre you trying to reach the student market in
a cost-efficient manner? Have you considered
advertising directly to them through Royal
Holloway Students’ Union?
The Students’ Union is the heart of activity on
campus and speaks as the representative voice
of students studying here.
With access to over 9500 students, advertising
through the Students’ Union gives you the
opportunity to reach our students in a range of
different ways.
If your campaign is directly advertising to
students, engaging with the general student
market or research driven, we can help you
reach students through our bespoke packages
and advertising opportunities.
*All rates subject to VAT
[ OUR DEMOGRAPHICS ]
Fact of the MatterHelping you reach your target audience. 24 76
42 58
23 77
OVERSEAS / HOME/EU
MALE / FEMALE
POSTGRADUATE / UNDERGRADUATE
4000+
250,000+
students attended Freshers’ Fair
in 2015/16
unique page views between 1 August and 30 Septemberon www.su.rhul.ac.uk
22,576social media followers
page3
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[ FRESHERS ]
QUARTER PAGE
HALF PAGE
FULL PAGE
INSIDE FRONT COVER
INSIDE BACK COVER
£150
£200
£500
£600
£600
survival guide
YOUR opportunity to reach thousands of
students on an on-going basis.
Starting out on the university journey can be a
daunting experience. That’s why Royal Holloway
Students’ Union creates a 32-page Survival
Guide, providing students with hints, tips and
tricks to get them through the first few months
at University.
We produce 3000 copies and distribute them
directly to new students, placing copies in all
bedrooms across campus.
The Survival Guide is a great way to showcase
your brand to students and we have a range
of different opportunities available to suit your
budget.
Submit by: 5 August
*All rates subject to VAT
[ FRESHERS ]
freshers’ festivalsponsorship
Want to be the first brand that students interact
with during the Freshers’ Festival period?
We have an opportunity for an organisation to
sponsor our Freshers’ Festival package of day
and night events.
Central to Freshers’ Festival is the fabric
wristbands that students wear to gain access to
events across the week. Incredibly popular with
new students due to the wide range of events
available, we’ve increased our capacity to meet
the growing demand and expect another sell-
out year.
Contact us today to secure your place as the
EXCLUSIVE sponsor of Freshers’ Festival.
Submit by: 5 August
Freshers’ Festival Launch: 18 August
THE FULL PACKAGE
• Leading wristband sponsor with
your logo on all 1000 printed
fabric wristbands.
• Logo on all promotional materials
produced for Freshers’ Festival
(posters, social media imagery,
3000 survival guides, plasma
screens, all student email).
• Advert in an email to all wristband
holders.
• Freshers’ Festival website sponsor
with your logo in a prominent
position linked to your desired
URL.
• Branded presence at all evening
events including Freshers’ Formal
Ball.
page5
*All rates subject to VAT
[ FRESHERS ]
LEAFLET
SAMPLE
SPONSORSHIP
£300
£600
GET IN TOUCH
Freshers’ goodYbags
Goody bags are a staple part of the Freshers’
Festival experience and every year we provide
over 3000 for our students.
These are distributed to all bedrooms on campus
and they’re a great, low cost way of getting your
brand message out.
Depending on what your business requires you
can either include a leaflet/flyer advertising
your business, a sample of your product or, for
MAXIMUM exposure, your organisation can be the
sole sponsor of all 3000+ bags.
Want the chance to stand out? Contact us now
to discuss sponsorship of our goody bags.
Submit by: 5 August
PER 3000
PER 3000
*All rates subject to VAT
[ FRESHERS ]
t-shirtsponsorship
Freshers’ Festival wouldn’t go ahead if it wasn’t
for our loyal band of volunteers who help out
during the course of the week.
This is your opportunity to gain campus-wide
exposure as our volunteers operate across the
entire Royal Holloway estate, from Founder’s
Building to Kingswood.
It’s not just Freshers’ Festival when our volunteers
are active though and this opportunity gives
you year-round promotion as our volunteers
continually take part in activities and events.
Opportunities are limited so we recommend
booking early to avoid disappointment.
Submit by: 12 August
50x50mm
£300
150x150mm
£600
page7
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NATIONAL
LOCAL
CHARITY
freshers’ fairstalls
Royal Holloway Students’ Union is excited to
announce that we’ve totally remodelled our
Freshers’ Fair with all activity now taking place
in one location ensuring better visibility and
footfall than ever before for your organisation.
With over 4000 students expected to attend
during the course of 19 and 20 September - this
is an opportunity you don’t want to miss.
Another addition to this year’s fair is the full
listing of all attending organisations on our
dedicated Freshers’ Fair website giving your
brand even more exposure prior to the event.
Freshers’ Fair: 19-20 September 2016
[ FRESHERS ]
TWO DAYS £700
TWO DAYS £350
TWO DAYS £1250
*All rates subject to VAT
[ FRESHERS ]
wallplanners
Placed directly into the rooms of
3000 students, our wall planners
are a great opportunity to get your
organisation year-round recognition.
Submit by: 15 August
90x90mm
£200
90x180mm
£300
page9
*All rates subject to VAT
[ YEAR ROUND OPPORTUNITIES ]
Year round opportunitiesOur year round opportunities are a great way of
promoting your brand to students throughout
the academic year.
WEBSITE
Our website www.su.rhul.ac.uk attracts over
10,000 unique visitors a month and is the
digital heart of everything we do. Constantly
updated with the latest Union news, events and
information it’s a key hub for students.
Options include:
• Homepage Adverts
• Subpage Adverts
Every week we send an email to all 9000+
members of the Students’ Union. Our high-
quality responsive emails boast average open
rates of 32% - well above the sector average.
Options include:
• Adverts (per email)
DIGITAL SCREENS
We have a number of high definition plasma
screens available throughout the Students’
Union. These are a great alternative to posters
and can feature video content.
Options include:
• Internal SU Portrait / Landscape
• External SU Portrait
POSTERS
Placed throughout the Union and Union Shop
in highly visible locations, posters are a great
way of reinforcing your message.
Options include:
• A3 (SU Main Building)
• A0 (SU Main Building / Union Shop)
*All rates subject to VAT
[ YEAR ROUND OPPORTUNITIES ]
TABLE STICKERS
Ambient media options give your campaign
visibility in high footfall areas where you also
have a captive audience. Located in our day-
time catering outlet Tommy’s Kitchen, this is a
great way of getting eyes on your brand.
FLYERING
Sometimes the old methods are the best. Hand-
to-hand flyer distribution on campus provides a
direct route to the student market through our
promotional team.
PROMOTIONAL STALLS
With high footfall numbers, the Students’ Union
is the ideal location to have genuine, face-to-
face conversations with students. Brilliant for
sampling products and attracting sign ups.
Options include:
• Half Day (10:00 - 13:00 or 14:00 - 17:00)
• Full Day (10:00 - 17:00)
page11
*All rates subject to VAT
student mediaRoyal Holloway has three active student media
outlets including Insanity FM - our very own
community radio station listened to by students,
staff and local residents.
The Orbital is our A4 monthly publication. 3000
copies are printed and distributed each month
during term-time.
And last but not least, RhubarbTV is our TV
station filming a variety of shows and events.
Please get in contact to discuss options
available.
www.theorbital.co.uk
www.insanityradio.com
www.rhubarbtv.com
[ STUDENT MEDIA ]
*All rates subject to VAT
sponsorshipWe have a number of one-off sponsorship
opportunities available for key events
throughout the student calendar.
Being involved with our major events
provides high levels of exposure for your
organisation along with the potential for
lasting engagement with our students.
As each event is very unique we develop
packages to support your organisation’s
aims, be that awareness of your brand, sales
generation or access to the student market
at Royal Holloway.
[ SPONSORSHIP ]
summer ballThe biggest event of the academic year. Our
Summer Ball is a 3000 capacity, ten-hour
festival based within the stunning grounds
of Founder’s Building. In 2016 we welcomed
Example, Jaguar Skills, Nina Nesbitt and Becky
Hill to Royal Holloway with the event selling
out in record time. If you’re looking to be
associated with a big ticket event the Summer
Ball is definitely for you.
freshers’ festivalWe have an opportunity for an organisation
to sponsor our Freshers’ Festival package of
day and night events. Central to Freshers’
Festival is the fabric wristbands that students
wear to gain access to events across the week.
Incredibly popular with new students due
to the wide range of events available, we’ve
increased our capacity to meet the growing
demand and expect another sell-out year.
[ SPONSORSHIP ]
page13
*All rates subject to VAT
refreshersEvery January we welcome students back
to campus with our week-long Refreshers
campaign containing night time events, our
housing fair and lots more.
colours ball / socs ballDuring second term we celebrate our sports
clubs and societies achievements with two
formal events. With 600 students in attendance
at each ball this is a great opportunity to have
your brand linked to high performing student
groups in luxurious surroundings.
laurelsOur final awards celebration of the year rewards
all those individuals and staff members that
have gone above and beyond during the year.
[ SPONSORSHIP ]
*All rates subject to VAT
[ SPONSORSHIP ]
page15
Royal Holloway Students’ Union
egham hilleghamsurrey
tw20 0ex
registered charity no: 1141998
t: 01784 276700e: [email protected]
w: su.rhul.ac.uk
@surhul
