July 2015

Royal Mail brand guidelines Version 1 – March 2016

1

Royal Mail logo guidelinesSeptember 2016

2 Logo Building a stronger brand together

These guidelines form the building blocks of our brand.

They enable us to be consistent in everything we do, so that we always give people the same brilliant experience.

Please use these guidelines to help you do things in a way that takes our brand from strength to strength.

We’re here to help

brand.team@royalmail.comroyalmail.com/brandcentre

Royal Mail logo guidelines Version 1 – September 2016

Royal Mail logo guidelines Version 1 – September 2016

3

The Royal Mail logo is our personal stamp. It’s the most immediately recognisable representation of our brand. It signifies and supports our authenticity, authority and heritage.

Royal Mail logo

Welshversion

Scottishversion

Versions and variantsSometimes we need variants of our logo for Wales and Scotland.

Only use the monochrome version when you can’t use colour.

Use a positive colour logo on light background.

Use a positive monochrome logo on light background.

Use a negative colour logo on dark background.

Use a negative monochrome logo on dark background.

Master artworks of the Royal Mail logo are available at royalmail.com/brandcentre.

Smallest size Never go smaller than these sizes to ensure legibility.

Digital Print

14 mm50 pixels

Logo Making our mark

Royal Mail logo guidelines Version 1 – September 2016

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Never rotate the logo.

Never stretch or distort the logo. Never re-colour the logo.

Always use the negative logo on a dark background.

Never use the positive logo on a dark background.

Always use the positive logo on a light background.

Never use the negative logo on a light background.

Never use any version of the logo on a busy or confusing background.

Logo Dos and don’ts

Never rotate, alter, distort, stretch, skew, re-colour or recreate the logo.

Never alter the components of the logo.

July 2015

Royal Mail brand guidelines Version 1 – March 2016

5 August 2015

Royal Mail logo guidelines

Need a hand? We’re here to help brand.team@royalmail.comroyalmail.com/brandcentre

Royal Mail and the cruciform are trade marks of Royal Mail Group Ltd. © Royal Mail Group Ltd 2016. All rights reserved.Royal Mail Group Ltd, registered in England and Wales, number 4138203, registered office: 100 Victoria Embankment, London, EC4Y 0HQ