Wordpress Workshop

Keith FeigheryDirector of Digital Strategy

Summary

• Director of Digital Strategy with Digital Insights• 14 Years experience developing and marketing web and

digital applications• Lecturer with DIT on MA in Digital Media Technologies• Lecturer with Dublin Business School, Griffith College,

Champlain College & IBAT in Online Marketing and Digital Strategy

Contact Details

www.linkedin.com/in/keithfeighery

www.twitter.com/kfeighery

www.faceboook.com/keith.feighery

keith.feighery@digitalinsights.ie

086 6070274

Agenda

• Introduction to Wordpress• Wordpress.com Vs Wordpress.org• Wordpress Case Studies and Examples• Setting up Site on Wordpress.com• Walk through of Wordpress Features– Administration, Themes, Plugins, Post & Pages

Wordpress Overview

• Excellent low barrier to entry publishing platform• Open source platform• Easy to use CMS system to produce and distribute all forms of

digital media – text, Images, audio, video, RSS• Easy to Connect Wordpress site with other social media sites– Twitter, Facebook etc…

• Very extensible platform where further functionality can be added

• Search Engine Friendly infrastructure along with SEO plugins

Wordpress.com Vs Wordpress.org

Wordpress.com

• Wordpress.com– A managed environment to set up Websites and blogs

provided for free (basic set-up)– Basic version will have wordpress in the url – e.g.

http://www.website.wordpress.com– Can map an existing domain (www.website.com) to a

wordpress.com website– Limited functionality on wordpress.com in comparison to

wordpress.org• No plugin functionality• Limited Theme Customisation

Wordpress.org

• Wordpress.org– Open source version of wordpress– Self-Managed system where users have to download the

software from wordpress.org– Users have to have domain name registered and hosting

package– Users have to upload wordpress on to webserver and set up

database– Once deployed, users have complete control over the

customisation and functionality of the wordpress.org site– Users respoonsible for security, back-ups, maintenance and

support of their own site

Wordpress.com

Wordpress.org

Blogs

Icecream Ireland Blog

Puddleducks

IIA Blog

Peter Lonegan

Donal Skehan

Make Up and Beauty

Using Wordpress.com

Wordpress.com

Dashboard

Add Post

Add New Page

Add Media

Change Themes

Use Widgets

Sharing Buttons

Add Menus

Add Polls

General Settings

Reading Settings

Site Tools

Export Data

Privacy Settings

Domain Mapping

Front End

Thank You