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Rrrr Analysis

Date post: 15-May-2017
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Demographics Frequency Percentage Gender Male 52 43.3 Female 68 56.7 Total 120 100 Age 18-24 73 60.8 25-30 16 13.3 31-40 16 13.3 41-47 6 5.0 Above 48 9 7.5 Total 120 100 Education Graduation 77 .8 Post- Graduation 42 35.0 Others 1 64.2 Total 120 100 Annual Family Income Below 4 Lakhs 11 9.2 4-8 Lakhs 66 55 8-12 Lakhs 30 25 12Lakhs and above 13 10.8 Total 120 100
Transcript
Page 1: Rrrr Analysis

Demographics

Frequency Percentage

Gender Male 52 43.3  Female 68 56.7  Total 120 100Age 18-24 73 60.8  25-30 16 13.3  31-40 16 13.3  41-47 6 5.0

Above 48 9 7.5  Total 120 100Education Graduation 77 .8  Post- Graduation 42 35.0  Others 1 64.2  Total 120 100Annual Family Income

Below 4 Lakhs 11 9.2

  4-8 Lakhs 66 55  8-12 Lakhs 30 25  12Lakhs and above 13 10.8  Total 120 100

SAMPLE PROFILE

Website Preferred

Page 2: Rrrr Analysis

Name of E-tailer No. of Respondents PercentAmazon 8 6.7Ebay 1 .8Flipkart 65 54.2Jabong 29 24.2Myntra 14 11.7Yepme 1 .8Others 2 1.7Total 120 100.0

Graphical presentation of E-tailer preferred

Page 3: Rrrr Analysis

Data Interpretation:54.2% of the respondent are using Flipkart, 24.2% of the respondent are using Jabong, 11.7% of the respondent are using Myntra, 6.7% of the respondent are using Amazon, 1.7% of the Respondent are using other E-Tailer and 0.8% of the respondent are using Ebay and Yepme.S

Mode of Payment No. of Respondents PercentCash on Delivery 68 56.7Debit Card 42 35.0Credit Card 6 5.0Net banking 2 1.7EMI 2 1.7Total 120 100.0

Graphical Presentation of payment

Page 4: Rrrr Analysis

Data Interpretation:56.7% of the Respondent are using Cash on delivery, 35% of the respondent are using debit card, 5% of the respondent are using Credit card and 1.7% of the respondent are using Net Banking and EMI.

Statements Mean Score

Quick response to needs (L1) 3.8750

Provide communication channels (L2) 3.7250

Quick delivery of goods (L3) 3.5083

Providing after Services (L4) 3.3833

Providing modern computer & network facilities(W1) 3.3917

Providing well-structured information system (W2) 3.4417

Providing secure transaction (W3) 3.6083

Providing reliable output information (W4) 3.4750

Providing variety of goods (P1) 3.6333

Providing lower price for goods (P2) 2.9333

Provide detailed information of goods for homepage presentation(H1)

3.4417

Provide ease to use the interface (H2) 3.4167

Provide high degree of satisfaction (CS1) 3.5583

Confirmation of customer needs (CS2) 3.3750

Page 5: Rrrr Analysis

Quick response to needs (L1)Responses No. of Respondents PercentStrongly Disagree (1) 1 .8Disagree (2) 0 0Neutral 3.00 16 13.3Agree 4.00 99 82.5Strongly Agree 5.00 4 3.3Total 120 100.0

Page 6: Rrrr Analysis

Data Interpretation: 82.5% of the respondent are agree to quick response to needs, 13.3% of the respondent are neutral, 3.3% of the respondent are strongly agree and 0.8 of the respondent are strongly disagree .

(L2)Provide communication channels

Responses Frequency PercentStrongly disagree (1) 0 0Disagree (2) 3 2.5Neutral (3) 29 24.2Agree (4) 86 71.7Strongly Disagree (5) 2 1.7Total 120 100.0

Page 7: Rrrr Analysis

Data Interpretation: 71.7% of the respondents are agree to provide communication channels, 24.2% of the respondent are neutral, 2.5% of the respondent are disagree and 1.7% of the respondent are strongly agree.

Page 8: Rrrr Analysis

L3Quick delivery of goods

Responses No. of Respondent

Percent

Strongly Disagree (1) 0 0Disagree (2) 5 4.2Neutral (3) 56 46.7Agree (4) 52 43.3Strongly Agree(5) 7 5.8Total 120 100.0

Page 9: Rrrr Analysis

Data Interpretation:

46.7% of the respondent are Neutral to quick delivery of goods, 43.3% of the respondent are agree, 5.8% of the respondent are

Strongly agree and 4.2% of the respondent are disagree.

Page 10: Rrrr Analysis

L4Providing after service No. of

RespondentPercent

Strongly Disagree (1) 0 0Disagree (2) 11 9.2Neutral (3) 56 46.7Agree (4) 49 40.8Stronglyagree (5) 4 3.3Total 120 100.0

Page 11: Rrrr Analysis

Data Interpretation:

46.7% of the Respondent are Neutral to Providing after service,40.8% of the respondent are Agree, 9.2% of the respondent are

disagree and 3.3% of the respondent are Strongly Agree

W1

Provide modern computer & network facilities

No. of Respondent

Percent

Strongly Disagree(1) 0 0Disagree(2) 9 7.5Neutral (3) 58 48.3Agree(4) 50 41.7Strongly Disagree 3 2.5Total 120 100.0

Page 12: Rrrr Analysis

Data Interpretation:

48.3% of the Respondent are neutral to Provide modern computer & network facilities, 41.7% of the respondent are agree, 7.5% of

the respondent are Disagree, 2.5% of the respondent are Strongly agree

W2

Providing well-structured information system No. of Respondent

Percent

Strongly Disagree(1) 0 0Disagree (2) 4 3.3Neutral(3) 63 52.5Agree(4) 49 40.8

Strongly agree(5) 4 3.3Total 120 100.0

Page 13: Rrrr Analysis

Data Interpretation:

52.5% of the respondent are neutral to Providing well-structured information system, 40.8 % of the respondent are Agree, 3.3% of the

respondent are Disagree, and 3.3% of the respondent are Strongly Agree.

W3

Providing Secure transaction No. of Respondent

Percent

Strongly Disagree(1) 1 .8Disagree(2) 2 1.7

Page 14: Rrrr Analysis

Neutral (3) 50 41.7Agree(4) 57 47.5Strongly Agree(5) 10 8.3Total 120 100.0

Data Interpretation:

47.5% of the respondent are Agree to Providing Secure transaction, 41.7% of the respondent are Neutral, 8.3% of the respondent are

strongly Agree, 1.7% of the respondent are Disagree and 0.8% of the respondent are strongly Disagree.

Page 15: Rrrr Analysis

W4Providing reliable output information No. of

RespondentPercent

Strongly Disagree(1) 1 .8Disagree(2) 2 1.7Neutral (3) 57 47.5Agree(4) 59 49.2Strongly disagree(5) 1 .8Total 120 100.0

Page 16: Rrrr Analysis

Data Interpretation;49.2% of the Respondent are Agree to Providing reliable output information, 47.5% of the Respondent are Neutral, 1.7% of the respondent are Disagree and 0.8 of the respondents are Strongly agree and Strongly Disagree.

P1

Providing variety of goods No. of Respondent PercentStrongly Disagree(1) 0 0Disagree(2) 3 2.5Neutral(3) 48 40.0Agree(4) 59 49.2Strongly Agree(5) 10 8.3Total 120 100.0

Page 17: Rrrr Analysis

Data Interpretation:

49.2% of the respondent are agree to Providing variety of goods, 40% of the respondent are Neutral, 8.35 of the respondent are

strongly Agree and 2.5% of the respondent are Disagree

P2Providing lower price for goods

No.of Respondent

Percent

Strongly Disagree(1) 3 2.5

Page 18: Rrrr Analysis

Disagree(2) 48 40.0Neutral(3) 25 20.8Agree(4) 42 35.0Strongly Agree(5) 2 1.7Total 120 100.0

Data Interpretation:

40% of the Respondent are Disagree to Providing lower price for goods, 35% of the respondent are agree, 20.8% of the respondent are

neutral, 2.5% of the respondent are Strongly Disagree and 1.7% of the respondent are Strongly agree.

Page 19: Rrrr Analysis

H1Provide detailed information of goods for home page presentation

No. of Responde

nt

Percent

Strongly Disagree(1) 1 .8Disagree(2) 3 2.5Neutral(3) 62 51.7Agree(4) 50 41.7Strongly Agree(5) 4 3.3Total 120 100.0

Page 20: Rrrr Analysis

Data Interpretation:

51.7% of the respondent are Neutral to Provide detailed information of goods for home page presentation, 41.7% of the respondent are

agree, 3.3% of the respondent are Strongly Agree, 2.5% of the respondent are Disagree and 0.8 % of the respondent are strongly

Disagree

H2Provide ease to use the interface No. of

RespondentPercent

Strongly Disagree(1) 0 0

Page 21: Rrrr Analysis

Disagree(2) 6 5.0Neutral (3) 60 50.0Agree (4) 52 43.3Strongly Agree(5) 2 1.7Total 120 100.0

Data Interpretation;

50% of the Respondent are Neutral to Provide ease to use the interface, 43.3% of the Respondent are Agree, 5% of the respondent

are the Disagree and 1.7 of the respondent are Strongly agree

Page 22: Rrrr Analysis

CS1Provide high degree of satisfaction

No. of responde

nt

Percent

Strongly Disagree(1) 1 .8Disagree(2) 0 0Neutral(3) 53 44.2Agree (4) 63 52.5Strongly Agree(5) 3 2.5Total 120 100.0

Page 23: Rrrr Analysis

Data Interpretation:

52.5% of the respondent are Agree to Provide high degree of satisfaction, 44.2% of the respondent are Neutral, 2.5 of the respondent

are Strongly Agree and 0.8 of the respondent are Strongly Agree.

CS2Confirmation of customer needs No. of

RespondentPercent

Strongly Disagree (1) 0 0Disagree (2) 6 5.0Neutral (3) 64 53.3Agree (4) 49 40.8Strongly Disagree (5) 1 .8

Page 24: Rrrr Analysis

Total 120 100.0

Data Interpretation:53.3% of the Respondent are Neutral to Confirmation of customer needs, 40.8% of the Respondent are Agree, 5% of the respondent are Disagree and 0.8% of the respondent areStrongly AgreeS

Page 25: Rrrr Analysis

CORRELATION BETWEEN FACTORS INFLUENCING ONLINE SHOPPING AND CUSTOMER SATISFACTION

The table below exhibits the results of Pearson’s correlation between various factors influencing

Correlation between various factors and customer satisfactionWebsite

CharacteristicsLogistical support

Product characteristics

Homepage

Customer Satisfaction

Pearson Correlation

.426** .398** .445** .339**

Sig. (2-tailed) .000 .000 .000 .000**. Correlation is significant at the 0.01 level (2-tailed).

Data Interpretation;To measure the effect of various factors of online shopping and customer satisfaction, Pearson Correlation was employed. The

findings are summarized in table above. The analysis indicated that there exists a positive relationship between Website

Characteristics and customer Satisfaction i.e. .426 at significance level of 0.01. This implies that respondents feel that webpage

should be is user friendly and easy to operate. The analysis also pointed that Logistical Support, product characteristics and homepage

are positively related to customer satisfaction i.e. .398, .445 and .339 respectively at significance level of 0.01. Findings confirm the

study by Harvard Business Review (march-April 1996) which asserted that purchasing in product characteristics and home page

enhances the visual appeal and attract users propensity to buy online

Page 26: Rrrr Analysis

Finding

The research suggested that respondent prefer online shopping. Finding suggested that

majority or respondent are use flipkart for shopping but after filpkart most preferred

website is jabong.com on the basis of logistical support filipkart is better than any other

website


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