CONTENTS n Light and Space

n Revealing the Ghosts

n Celebrating the Centenary

n A world First – the ultra luxury 102EX

n Trust in Provenance

n Protecting your investment

The evolution of the Rolls-Royce brand over the last eight

years has resulted in a huge success story for Rolls-Royce

Motor Cars Sunningdale, which had no previous history of

the Rolls-Royce brand in the local area. From a small one car

showroom on the London Road the dealership has invested

in space and facilities. It now provides a comfortable and

elegant showcase for the evolving cars and delivering discrete

customer services.

Christine Clarkin, Franchise Manager of Rolls-Royce Motor

Cars Sunningdale said; ”This is the most exciting time to be

part of the Rolls-Royce journey. 2011 is a year of celebration

with the centenary of the Spirit of Ecstasy and the success

story that is Ghost with the introduction of an Extended

Wheelbase model later in the year. The Phantom range of

Short and Extended Wheelbase Saloon, Drophead, and Coupe

is now well established as the best luxury car in the world

but development of this iconic model does not stop here.

The 102EX Experimental Electric Car has opened up a huge

debate on the alternative drivetrain technology and where the

future of Rolls-Royce may lead.

At Sunningdale we have invested in our premises to provide

much needed space without compromising the character

of the building which has a special place in the village feel of

leafy Sunningdale. We are still one of only six Rolls-Royce

dealerships in the United Kingdom, and we are pleased to be

playing a pivotal role in establishing the contemporary

Rolls-Royce brand. Purchasing any Rolls-Royce is an

exceptional experience.”

Combining visionary engineering and advanced technology

with the finest materials and hand built craftsmanship,

Rolls-Royce cars indulge and delight with their unique blend of

dynamism and opulence, refinement and quality.

Rolls-Royce now apply the same uncompromising philosophy

of excellence to their selection of pre-owned cars through a

comprehensive Provenance Protection Plan, including warranty,

service and roadside assistance. Only the finest examples of

the marque gain the coveted Provenance seal of approval and

you can seek guidance and assurance at Sunningdale.

Rolls-Royce Motor Cars Sunningdale brings you this seasonal

review to update and inform you with a guided tour in words

and pictures of the investment in luxury facilities and the latest

details of this compelling range of motor cars.

SPIRITThe Seasonal Review of Rolls-Royce Motor Cars Sunningdale

n One

Celebration and Innovation

n Two

Discuss the performance and engineering of the car with

experienced people, who will also efficiently manage the

infrequent, but important, aftersales needs of your car.

Much more than a showroom, the space created provides a

centre of excellence for customer service. A clean and elegant

area embracing the latest intelligent technology to review your

purchase options.

Through the looking glass – sparkling clear glass throughout

the interior provides excellent light to view the perfect design

features of the cars.

Light and

Space

n Three

You don’t just buy a Rolls-Royce you commission it, like a

piece of fine art or a super yacht. Purchasing any Rolls-Royce

is an exceptional experience. Combining visionary engineering

and advanced technology with the finest materials and hand

built craftsmanship, the cars indulge and delight with their

unique blend of dynamism, quality, opulence and refinement..

Rolls-Royce delivers the finest luxury motor cars in

the world from their unique, environmentally friendly

factory in Goodwood. The investment and the expansion

in Sunningdale reflects that status with individuality

and deep rooted, exemplary customer service.

The elegant showroom now embodies every element of discreet

customer service and provides a comfortable showcase for the

evolving Rolls-Royce range of cars and services.

The character of the Sunningdale building has been

retained with unique, custom made windows and doors

on London Road, Sunningdale.

n Four

Revealing the Ghosts

“ Simplicity is the hardest design principle to follow.” Ian Cameron, Chief Designer

Following the launch of Ghost in 2009,

Rolls-Royce Motor Cars Sunningdale took

every opportunity to show customers

and guests this next generation of

Rolls-Royce Motor Cars; at the

Sunningdale showroom, the Hempel

Hotel in London, the contemporary

Lightbox Gallery in Woking and on tour

around the South of England. In January

2010 the first cars were delivered from

the Sunningdale dealership.

Ghost’s flowing lines are dominated by

its majestic ‘Yacht Line’ styling. While

incorporating classic Rolls-Royce design

cues, Ghost exudes contemporary

touches including self-righting wheel

centres and the Xenon headlamps

that frame the latest evolution of the

Rolls-Royce grille.

 “ Ghost is as refined and cosseting  as anything this marque has ever produced.”

Charles Coldham, Interior Designer

The interior design team has come up

with a contemporary ambience while

staying true to Rolls-Royce Motor Cars’

traditions of fine materials.

Ghost is the most powerful car that

Rolls-Royce Motor Cars has ever

produced. The company has its roots

in engineering and the sophistication of

Ghost stems from its engineers’ desire to

get the smallest details correct.

The car is built around a steel monocoque

body, which means there is no separation

of chassis and body. The advantage of this

construction is a reduction in exterior

dimensions while preserving interior

space. Consequently while Ghost is

400mm shorter overall than the Phantom

saloon its interior space is comparable.

The car rides on a bed of air, the air

suspension system in Ghost is so sensitive

that it can detect even the smallest of

changes to stability and road conditions.

There are also a series of complex

electronic aids to keep it composed

on virtually any surface. These include

Anti-Roll Stabilisation, Dynamic Brake

Control and Dynamic Stability Control,

including Dynamic Traction Control and

Cornering Brake Control. These individual

technologies work together under

dual Integrated Chassis Management

systems, meaning that even when

subjected to a vigorous test Ghost

remains perfectly poised.

The car is powered by a 6.6 litre twin-

turbo V12 engine, unique to the model.

Featuring direct injection, it produces

563bhp – 0-60 mph in just 4.7 seconds.

n Five

“ Nothing should distract from the pleasure of driving Ghost.” Helmut Riedl, Engineering Director

Ghost is more driver-focused than any

Rolls-Royce car before it. The driver

sits in a slightly elevated position behind

the wheel, described as the authority

position. This makes the view of the road

much clearer.

For ease of manoeuvring, cameras

located around the car serve a number

of purposes. Rear, front, side and top view

cameras can combine to give a fish-eye

view at blind junctions or provide ground

images with obstacle recognition and

reverse path prediction when parking.

There is a ‘Night Vision’ camera to detect

pedestrians and objects up to 300 metres

away. ‘Lane Departure Warning’ alerts the

driver should the car start to drift out of

its current lane. ‘High Beam Assistance’

automatically manages the operation of

dipped and main beam lights while driving

at night. Active Cruise Control with ‘Stop

& Go’ creates a relaxing driving experience

whilst ‘Active Brake Intervention’ allows hill

descent at a constant speed.

“ The balance of refinement and dynamic ability is astonishing.” Helmut Riedl, Engineering Director

Flawless leather is an absolute

requirement for the interior of a

Rolls-Royce. All seats and interior panels

are hand-stitched and the veneers are

chosen for their intricacy and interest.

The Latest Model “ Whether you’re in the mood to drive or be driven the Ghost Extended Wheelbase is the perfect choice.”

Ian Cameron, Chief Designer

The new Ghost Extended Wheelbase

is designed to be as enjoyable to drive

as it is the be driven in. Which is hardly

surprising, since under its bonnet sits the

same twin turbo 6.6-litre V12 engine as

the Ghost.

Even though it is 17cm (6.7inches) longer,

the engineers have ensured the same

exceptional driving dynamics. So when

you press the accelerator you’ll unleash a

seemingly endless reserve of power, while

experiencing the ‘magic carpet ride’

Rolls-Royce is famous for.

Once inside the rear passenger

compartment, it is immediately apparent

where every centimetre of the additional

length has been added. The extra legroom

invites you to stretch out, while the

abundance of space gives you more

room to work, entertain or just relax

and appreciate exquisite craftsmanship in

every detail.

Celebrating the Centenary

n Six

The 2011 Spirit of Ecstasy Centenary celebrations were

launched in London on 6th February 2011, marking the

exact centenary of the world’s most famous hood mascot.

Rolls-Royce Motor Cars have commissioned the Spirit

of Ecstasy Centenary Collection, a bespoke collection of

Phantom models. One hundred cars are being built and

delivered to customers bearing a suite of features inspired

by the legendary flying lady, complimentated by a range of

exclusive exterior colours, wood veneers and leather options.

Collection cars start with the famous icon, cast in silver, each

Spirit of Ecstasy will feature a base complete with a black

gold plated bezel bearing the commemorative inscription

‘Spirit of Ecstasy Centenary - 2011’, a legend repeated

on the cover of the plate when the mascot is lowered.

The design is finished with a set of six hallmarks, two of

which have been designed specifically for Rolls-Royce.

A new badge has also been developed to authenticate the

Collection and a Rolls-Royce twin coachline is accentuated on

Collection cars thanks to a hand-painted Spirit of Ecstasy insignia.

The Rankin CollectionRolls-Royce has formed a unique collaboration with world

renowned British photographer Rankin to produce 100

contemporary images to mark the Centenary. Rankin took

inspiration from the ageless beauty, power, grace and effortless

speed in addition to the sculptural forms, materials and textures

of the Spirit of Ecstasy and the intrigue that surrounds her.

The work features a selection of women of different ages and

cultures, symbolising the femininity of the Spirit of Ecstasy. Some

of the early images can be viewed alonsgside the 102EX on its

global journey culminating in a public exhibition at the end of

the year.

This is the car that took the world by surprise, the

Rolls-Royce 102EX Phantom Experimental Electric car.

It is the world’s first battery electric vehicle for the

ultra-luxury segment and continues a tradition of

experimental cars running through the model generations.

With 102EX it is the company’s intention to carefully

test the opinions and reactions to alternative drive-

train options of a range of owners, enthusiasts, members

of the public and the media. The car also known as the

2011 Phantom EE will serve as a working test bed, giving

owners, VIP’s, the media and enthusiasts the opportunity to

experience the car and feed back their thoughts directly.

The Phantom EE features the ground-breaking aluminium

spaceframe and the 6.75-litre V12 petrol engine and 6 speed

gearbox have been replaced by a lithium ion battery pack

and two electric motors mounted on the rear sub frame.

These motors are connected to a single speed transmission

with integrated differential. Each motor is power rated to

145kW, giving the Phantom EE a maximum power output of

290kW and torque of 800Nm available over a wide band.

This compares with 338kW for the standard Phantom with

maximum torque of 720Nm, delivered at 3,500rpm.

Pre-launch tests suggests the car should run to a range of

up to 200km. Delivered on an effortless wave of torque,

0-60mph will be achieved in under eight seconds (5.7 seconds

in standard Phantom) with top speed limited to 160mph.

Whether all-electric or another alternative drive-train

option is right for Rolls-Royce will become clearer when

the test programme is complete at the end of the year.

To enable you to be part of this ground breaking experience,

Rolls-Royce Sunningdale has started the process with an

event at the fabulous Chewton Glen Hotel, with a limited

number of customers and guests road driving the car for the

first time. Christine Clarkin, Franchise Manager at Sunningdale

also has limited spaces available for guests at Salon Prive

22nd-24th June, Syon Park and Goodwood Festival of

Speed in July and the Goodwood Revival in September.

Rolls-Royce Sunningdale Exclusive Register

To be part of this ground breaking experience you are

invited to join the Rolls-Royce Sunningdale Exclusive Register,

which also gives you exclusive access to events organised

by the dealership and those in partnership with Luxury

Network members providing exclusive introductions.

Please register by email to info@rrmc-sunningdale.co.uk and

you will be sent regular updates of forthcoming events.

A World First 102EX Phantom Experimental Electric

n Seven

Rolls-Royce Motor Cars Sunningdale, Sytner Group, London Road, Sunningdale, Berkshire, SL5 0EXTelephone: +44 (0)1344 871200 Fax: +44 (0)1344 871222 Email: info@rrmc-sunningdale.co.uk Web: www.rolls-roycemotorcars-sunningdale.co.uk

Showroom hours 9.00am - 6.00pm Monday to Friday Saturday & Sunday: By appointment

n Eight

Trust in ProvenanceThere is now an established and maturing market for

pre-owned Phantom Saloons, Drophead Coupe, Coupe,

Extended Wheelbase and Ghost. The Provenance programme

is constantly evolving as the market place extends and

continues to deliver exceptional peace of mind and one to one

customer care at authorised Rolls-Royce Motor Car dealers, of

which Sunningdale is one of only six in the UK.

Each Provenance Rolls-Royce offers the reassurance of an

independently obtained vehicle history and mileage verification,

together with a protection plan that provides 24 hour roadside

assistance, servicing and warranty up to the car’s sixth birthday.

The Provenance Protection Plan is transferable from owner

to owner and starts when the original Rolls-Royce new car

warranty has ended.

Protecting your investment

Taking delivery of your Rolls-Royce is one of life’s great

pleasures. But thanks to our personalised aftersales care and the

comprehensive support we offer at Sunningdale, this is only

the beginning.

A new Rolls-Royce motor car comes with four years inclusive

service and maintenance regardless of mileage and the

exceptionally skilled team at Sunningdale are on hand six days

a week to keep it in perfect running order. We have four

Rolls-Royce factory trained technicians, two of whom, John

Farrell and Jon Arrow each have over eight years experience

working with the marque. All of our Rolls-Royce technicians

receive ongoing training to keep up with changes and the

newest technology.

Kevin Green heads up the parts operation at the dealership.

Only genuine Rolls-Royce parts and accessories are used, any

replacements will ensure that your car continues to perform just

as it did the day it left Goodwood.

‘Front of House’ at Sunningdale is Customer Relations Manager,

Jonathan Hart. Jonathan is new to the role and takes over from

James Stock. He will be working alongside Christine Clarkin and

Daniella Angel in the new showroom at Sunningdale providing

continuity and offering technical advice for customers and visitors.

Jonathan has a thirteen year career in the motor industry

encompassing both the tecnhnical and customer service side of

the business. He joins Rolls-Royce Motor Cars Sunningdale with

great enthusiasm for the brand and the desire to maintain the

very high standards set by his predecessor, James.

To ensure that customers receive a level of service to exceed

their expectations, Sunningdale has a comprehensive range

of aftercare services. These include collection and delivery of

cars anywhere in the UK, loan cars and covered transportation

(charges can be obtained on application) and regular contact with

Jonathan while the car is in the workshop or bodyshop. Alongside

our on-site smart repair service which provides quick attention

to scuffed alloy wheels, minor dents, paint and leather trim

repairs Kevin and Jonathan are able to offer many ways to further

bespoke your treasured Rolls-Royce.