RSA SCANDINAVIA 12 November 2013
2
This presentation may contain ‘forward-looking statements’ with respect to certain of the Group’s plans and its current goals and
expectations relating to its future financial condition, performance, results, strategic initiatives and objectives. Generally, words such as
“may”, “could”, “will”, “expect”, “intend”, “estimate”, “anticipate”, “aim”, “outlook”, “believe”, “plan”, “seek”, “continue” or similar expressions
identify forward-looking statements. These forward-looking statements are not guarantees of future performance. By their nature, all
forward-looking statements involve risk and uncertainty because they relate to future events and circumstances which are beyond the
Group’s control, including amongst other things, UK and Scandinavian domestic and global economic business conditions, market-
related risks such as fluctuations in interest rates and exchange rates, the policies and actions of regulatory authorities (including
changes related to capital and solvency requirements), the impact of competition, currency changes, inflation, deflation, the timing impact
and other uncertainties of future acquisitions or combinations within relevant industries, as well as the impact of tax and other legislation
or regulations in the jurisdictions in which the Group and its affiliates operate. As a result, the Group’s actual future financial condition,
performance and results may differ materially from the plans, goals and expectations set forth in the Group’s forward-looking statements.
Forward-looking statements in this presentation are current only as of the date on which such statements are made. The Group
undertakes no obligation to update any forward-looking statements, save in respect of any requirement under applicable law or
regulation. Nothing in this presentation should be construed as a profit forecast.
3
Opening remarks
Scandinavian market and RSA’s position
RSA Scandinavia – Performance
RSA Scandinavia – Key Priorities
Summary
Q&A
Richard Houghton
Mike Holliday-Williams
Patrick Bergander
Mike Holliday-Williams
Mike Holliday-Williams
Management Team
AGENDA
19%
24%
15%
Group H1 2013 NWP: £4.7bn
UK: 33% Western Europe: 9%
RSA SCANDINAVIA: SIGNIFICANT CONTRIBUTOR TO THE GROUP
• Outlook: Continue to expect growth in line with local GDP and CORs in the mid-high 80s
• Targeting an improving balance of profitability across the region
• Consistent profitability with CORs in the mid 80s for the last 5 years
• Consistently strong return on capital
• Strong capital flows back to Group
• Well regarded management team
4
Scandinavia: £1.1bn
13%
36% 40%
9% 2%
Group H1 2013 insurance result: £394m
Canada Scandinavia UK & Western Europe Emerging Markets
Scandinavia: £140m
Central functions
5
Opening remarks
Scandinavian market and RSA’s position
RSA Scandinavia – Performance
RSA Scandinavia – Key Priorities
Summary
Q&A
Richard Houghton
Mike Holliday-Williams
Patrick Bergander
Mike Holliday-Williams
Mike Holliday-Williams
Management Team
AGENDA
SCANDINAVIA: PROMISING ECOMONIC OUTLOOK
Real GDP Growth at market prices
Source: Eurostat, Forsikring og Pension, Svensk Försäkring, Finans Norge
MARKET GROWTH
DRIVEN BY GDP
COMBINED GDP OF £0.8 TRILLION
STABLE POLITICAL
ENVIRONMENT
6
-8%
-6%
-4%
-2%
0%
2%
4%
6%
8%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Denmark Sweden Norway
GDP CAGR Insurance Market CAGR
2005 - 2012
+0.1%
+1.7%
+1.2%
+2.8%
+2.3%
+4.6%
7
SCANDINAVIA P&C LANDSCAPE: GEOGRAPHY AND MIX
60%
32%
36%
32%
Commercial Market*
Denmark, based on GEP Sweden, based on GWP Norway, based on portfolio premium
£6.9bn
34%
36%
30%
Personal Market*
£9.8bn
Top 4 players share of market
HIGHLY CONSOLIDATED MARKETS
75% 80%
Source: Forsikring og Pension, Svensk Försäkring, Finans Norge, RSA Estimates * Estimated
25% Gjensidige 25% If 15% Tryg 10% SpareBank 1 3% Codan (RSA)
20% Tryg 17% Topdanmark 13% Codan (RSA) 10% Alm. Brand
30% Länsförsäkringar 19% If 16% Trygg-Hansa (RSA) 15% Folksam
8
SCANDINAVIA P&C LANDSCAPE: MARKET SHARE HISTORY
STABLE MARKET POSITIONS
21% 21% 21% 20% 20% 20% 20% 20%
19% 19% 19% 19% 18% 18% 17% 17%
13% 13% 14% 14% 14% 13% 13% 13%
10% 10% 10% 10% 10% 10% 10% 10%
37% 37% 36% 37% 38% 39% 40% 40%
2005 2006 2007 2008 2009 2010 2011 2012
Tryg
Topdanmark
Alm. Brand
Other
Sweden
Denmark
31% 29% 29% 30% 30% 29% 29% 30%
20% 20% 20% 19% 19% 19% 19% 19%
18% 18% 18% 17% 17% 16% 16% 16%
15% 15% 15% 14% 15% 15% 15% 15%
16% 18% 18% 20% 19% 21% 21% 20%
2005 2006 2007 2008 2009 2010 2011 2012
LF
If
Folksam
Other
Source: Denmark: 2008-12(Q3) Forsikring og Pension available statistics, 2005-2007 from same source however slightly different definition, Sweden: Svensk Försäkring
SCANDINAVIA P&C LANDSCAPE: DISTRIBUTION
Personal Lines Channel Mix
› Low dependency on broker/aggregator distribution in Personal Lines
› Bancassurance and online distribution is becoming more important
› In Commercial Direct sales including agents and call centres are larger channels than brokers
UK
9
30%
50%
70%
50%
40%
20%
10%
20%
30%
20%
30%
30%
Brokers Direct Sales Agents Affinity
Norway
Sweden
Denmark
0% 50% 100%
Commercial Lines Channel Mix
30%
35%
30%
95%
70%
65%
70%
Brokers Direct
0% 50% 100%
ACCESS TO OWN DISTRIBUTION IS KEY
Note: The Scandinavian numbers are RSA internal estimates on the markets. UK numbers are RSA’s UK distribution mix which we believe are broadly indicative of the market
5%
10
SCANDINAVIAN PROFITABILITY BY COUNTRY
Norway
Sweden
Denmark
4.5 4.8 4.9 5.1 5.2 5.3 5.4 5.5
94% 88% 90% 93% 94% 99% 95% 90%
2005 2006 2007 2008 2009 2010 2011 2012
CONSISTENT PROFITABILITY ACROSS SCANDINAVIA
› Stable consolidated industry › 5yr average Danish gross COR: 94.1% › 5yr average Swedish net COR: 93.4% › 5yr average Norwegian net COR: 92.1%
2012 Top 10 by premiums (£m)1
If… 3,749 Tryg 2,213 Gjensidige 1,944 RSA Scandinavia 1,849 Länsförsäkringar 1,762 TopDanmark 954 Folksam 923 Sparebank 1 532 Alm. Brand 527 Sygeforsikringen DK 294 Top 10 14,747
Source: Forsikring & Pension (DK), Svensk Försäkring (SE), Finans Norge (NW) 1 Numbers include consolidated Group financials for each Nordic parent company. GEP for RSA, Tryg, TopDanmark, Alm. Brand and Sygeforsikringen Danmark. GWP for If, Gensidige, Länsförsäkringar and Folksam. Portfolio Premium for Sparebank1 Note: Danish COR are on gross basis and Swedish and Norwegian on net basis. Norway premiums exclude off-shore business however this included in COR
5.1 5.3 5.4 5.3 5.4 5.6 5.9 6.0
91% 95% 91% 90% 90% 95% 97% 95%
2005 2006 2007 2008 2009 2010 2011 2012
3.8 3.9 4.0 4.2 4.5 4.7 5.0 5.2
91% 91% 93% 94% 96% 92% 92% 87%
2005 2006 2007 2008 2009 2010 2011 2012
MARKET STRUCTURE AND PROFITABILITY IS SUSTAINABLE
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› Highly consolidated markets
› Market history drives strong underwriting discipline
› Access to own distribution is key
› Strong brands with high loyalty and trust
› Continued growth in Sickness & Accident from demographic and social change
› Growing Global Renewable Energy market at around 30% to 2020
› More small business starting to trading direct
› Bancassurance and online becoming increasingly important
› Continued growth in Norway due to increasing insurance penetration
HISTORICAL STABILITY IS EXPECTED TO CONTINUE
WITH GOOD PROSPECTS FOR FURTHER GROWTH
12
Opening remarks
Scandinavian market and RSA’s position
RSA Scandinavia – Performance
RSA Scandinavia – Key Priorities
Summary
Q&A
Richard Houghton
Mike Holliday-Williams
Patrick Bergander
Mike Holliday-Williams
Mike Holliday-Williams
Management Team
AGENDA
RSA SCANDINAVIA: HISTORY OF SUSTAINABLE PROFIT
1,548 1,583
1,696 1,733 1,701 1,719 1,745
1,791
94.3%
94.3% 91.3%
87.6% 85.4% 84.9% 85.2%
86.6%
2005 2006 2007 2008 2009 2010 2011 2012
NWP (£m Constant FX) COR
13
Note: Results presented under UK IFRS at constant FX
LOW AND STABLE COMBINED RATIO
2005 – 2012 CAGR: 2.1%
2005 – 2012 Avg: 88.7%
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COMMERCIAL FINANCIALS
Key drivers of historical performance › Rate driven growth › Growth in Norway, Renewable energy
and Risk Managed › Disciplined risk selection › Recent large losses experience not a
trend
Large Losses (% of NEP)
12% 13% 9% 9%
11%
22%
0%
5%
10%
15%
20%
25%
2008 2009 2010 2011 2012 HY13
£m 2010 2011 2012 2010-12 HY13
NWP 782 802 818 +2.3% 555
Underwriting result 56 15 43 38 (25)
COR 93.5% 98.2% 94.6% 95.4% 102.3%
STABLE COR AND GROWTH
£m Denmark Sweden Norway Total
Motor 69 131 18 218
Property 167 118 21 306
Liability 78 36 12 126
Care 32 34 26 92
Marine 56 18 2 76
Total 402 337 79 818
2012 Net Written Premiums
Based on UK IFRS at constant FX
Long term average 11%
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PERSONAL FINANCIALS
Key drivers of historical performance › Rates ahead of claims inflation › Strong and improving retention › Balancing our portfolios › Danish turnaround progressing well
Rates minus claims inflation
0% 1% 2% 3% 4% 5% 6% 7%
Denmark Sweden Norway
2010 2011 2012 2013
£m 2010 2011 2012 2010-12 HY13
NWP 937 943 973 +1.9% 563
Underwriting result 208 241 194 214 123
COR 77.7% 74.6% 80.0% 77.4% 75.2%
£m Denmark Sweden Norway Total
Motor 98 238 55 391
House & Content 122 152 24 298
Sickness & Accident 49 234 1 284
Total 269 624 80 973
2012 Net Written Premiums
Based on UK IFRS at constant FX
FOCUSED ON BALANCING OUR PORTFOLIO
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EXPENSE DEVELOPMENT
12%
13%
14%
15%
16%
17%
18%
2008 2009 2010 2011 2012
Sweden Denmark RSA Scandinavia
› RSA expense levels in line with market › Focus on expense reduction in Denmark › We are currently investing in the business to maintain our strong market position › Programme to improve cost efficiency and competitive edge
UW Expense Ratio excluding depreciation (%)
EXPENSES FLAT WHILE MAKING INVESTMENTS
17
PRIOR YEAR PROFITS STARTING TO NORMALISE
Scandinavia prior year profits (£m)
› Material reserve strengthening in 2006
› Significant releases from:
- Swedish Motor and PA in 2009-11 in response to improving claims environment and experience
- 2010 and 2012 benefited from strong releases in Danish Workers Compensation
› Stable reserving methodology – significantly to the right side of best estimate
› Expect to continue to be a material contributor to the Group’s prior year result
SIGNIFICANT CONTRIBUTION FROM PRIOR YEARS
-150
-100
-50
0
50
100
150
200
250
2006 2007 2008 2009 2010 2011 2012 HY13
-7.5%
-5.0%
-2.5%
0.0%
2.5%
5.0%
7.5%
10.0%
12.5%
PY PY as % NEP
Reserve strength • Right side of best estimate with solid
margin • 6 years of consecutive positive run-offs
HISTORY OF STRONG CURRENT YEAR RESULTS
1,548 1,583
1,696 1,733 1,701
1,791
95.7%
87.7%
91.8% 90.9% 91.9%
94.4% 94.3% 91.9%
2005 2006 2007 2008 2009 2010 2011 2012
NWP (£m Constant FX) COR CY COR
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Based on UK IFRS at constant FX
Adverse winter weather
QUALITY OF RESULTS IMPROVING
1,719 1,745
Scandinavia return on allocated equity
Allocation of total IFRS capital £1,200m
Allocation of shareholders funds £800m
H1 2013 Operating Result £137m
Allocated profit after tax £94m
Annualised H1 2013 ROE 23%
FY 2012 ROE 26%
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RSA SCANDINAVIA GENERATES STRONG RETURNS
› Strong and consistent returns on equity
› Positive contribution to Group
› We are investing in the Scandinavian business
› Better balancing of the portfolio to safeguard future profitability
› Positive value creation since minority buy-out in 2007
Total Group IFRS capital represents £3.8bn shareholders equity and non-controlling interests, £1.4bn debt and prefs, plus £0.2bn IAS19 pension deficit. Based on allocation of central debt costs, pension costs and Group effective tax rate Based on 2x allocated H1 2013 profit after tax on closing allocated shareholders equity
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Opening remarks
Scandinavian market and RSA’s position
RSA Scandinavia – Performance
RSA Scandinavia – Key Priorities
Summary
Q&A
Richard Houghton
Mike Holliday-Williams
Patrick Bergander
Mike Holliday-Williams
Mike Holliday-Williams
Management Team
AGENDA
21
RSA SCANDINAVIA: KEY PRIORITIES
Protect Swedish Profitability
Invest in CL Denmark
Exploit unique position in GSL
Leverage Group Capabilities
Grow in Norway
Improve PL Danish Performance
* Numbers include consolidated Group financials for each Nordic parent company. Local GAAP (official local accounts). Slightly different approach to calculate net COR between countries and entities. Growth based on NWP for RSA, Tryg, TopDanmark and Folksam. GWP for If, Gensidige and Alm. Brand. NEP for Länsförsäkringar
0%
1%
2%
3%
4%
5%
6%
7%
85% 90% 95% 100% 105%
Indu
stry
Ave
rage
Gro
wth
: 3.4
%
Pre
miu
m G
row
th (%
)
Scandinavian Peers 2010-2012 Average Performance*
Industry Average COR: 94% Net COR (%)
Länsförsäkringar
Folksam
Tryg
TopDanmark
If
Gjensidige
Alm. Brand
1
22
PROTECTING PROFITABILITY IN PERSONAL LINES SWEDEN
H&C › Attractive business mix with strong position in Sickness & Accident and Motor
› Growth driven by Sickness & Accident and Household, improving retention and rates
› Efficient call centre with strong x-sell and outbound operation
› High level of customer service
› Historical actions taken on long tail business have generated strong prior year profits
› Improving current year performance driven by better risk selection and turn around in Home & Content
› Well placed to push rate when necessary given strong brand and reputation
4.5% GROWTH IN 2012 WITH IMPROVING PROFITABILITY
2008 2009 2010 2011 2012
S&A Motor
581 583 592 597 624
* Excludes large losses, weather and claims handling expenses Note: at constant FX
NWP (£m)
Current Year UW result and CY underlying COR CY UL UW* (£m) CY UL COR*
134 173 162 180 187
78% 72% 73% 70% 70%
2008 2009 2010 2011 2012
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SWEDISH PERSONAL LINES PERFORMANCE IS SUSTAINABLE
STRONG BRAND AND DISTRIBUTION
• 95% Brand awareness
• 75% Customer satisfaction
• Market leading consideration
• Brand refresh
Strong brand equity › High Trygg-Hansa brand reputation › Strong relations built over life time, 30% of children
(0-17 years) in Sweden insured by Trygg-Hansa › Strong customer focus
Efficient and customer focused distribution › Efficient call centre › Online growing at steady pace › 16% sold by tied agents (58% in Sickness & Accident) › No dependency on or immediate threat from
aggregators
Growing number of customers › Home & Content growing › Sickness & Accident loyalty strong with 95% retention › Customer motor renewal rate at 86% › Multi product holding also increasing 82%
83%
84%
85%
86%
1.14
1.16
1.18
1.20 Total no. T-H households Retention, %
2009 2010 2011 2012 2013
Direct
0% 25% 50% 75%
100%
2009 2010 2011 2012
Tied Agents Affinity
Millions
Distribution mix
STRONG POSITION IN SWEDISH SICKNESS & ACCIDENT
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S&A NWP (£m) and Market share (%) development
S&A products retention rate
2009 2012
+9% 130
2012
+6%
2009
110
* Market share Individual Sickness & Accident Insurance
Adult S&A Child S&A
2012
95.6%
2009
95.8%
2009
95.9%
2012
95.3%
Adult S&A Child S&A
STRONG PROPOSITION AND CUSTOMER LOYALTY
71 54
47%* 52%* 57%* 59%*
› Trygg Hansa is synonymous with Child insurance
› Premium product with strong brand reputation › Unique proactive distribution model › 70% conversion from Child to Adult S&A
products › Large scale has allowed to build best in class
› Risk understanding › Claims history › Claims handling
› High customer loyalty c.95% retention
S&A product: • Medical and disability • Expenses for travel and hospitalisation • Tooth and scar accidents • Living expenses in critical illness • Economic coverage for long term disability
25
IMPROVING PERFORMANCE IN PERSONAL LINES DENMARK
251 257 263 273 269
88% 87% 87% 90% 90%
97% 99% 105%
111%
94%
2008 2009 2010 2011 2012
NWP (£m) COR
› Attractive profitable market
› Overall COR impacted by weather in 2010/11
› Stable underlying COR
› Lower level of growth with focus on improving profitability
ACTION TAKEN TO IMPROVE FUTURE PROFITABILITY
CY UL COR*
› c.40% rate increase across 10% of the portfolio 2012-2013
› Minimum premium for single policy S&A customers
› Improve risk selection reducing non-standard risks 0%
2%
4%
6%
8%
10%
2009 2010 2011 2012 2013
Claims Inflation Market indexation Codan Rates
Rates vs. Claims inflation heading
* Excludes large losses, weather and claims handling expenses Note: at constant FX
26
IMPROVING PERFORMANCE IN PERSONAL LINES DENMARK
RETURNING TO PROFITABLE GROWTH
› Product development:
- Building the Sickness & Accident portfolio based on Swedish model
- Simplified contents proposition
› Customer service improvements to increase cross-selling and retention
› Brand refresh to improve appeal
› Established distribution channels
› Improved agent targeting
› Strong Bancassurance platform
› Best in class online process
› Improved market pricing for new business and renewals
Direct
0%
20%
40%
60%
80%
100%
2009 2010 2011 2012
Field Agents
Affinity
Distribution mix
27
INVESTING IN COMMERCIAL LINES DENMARK
445 421 400 412 401
79% 84% 82% 79% 79%
97% 99% 97% 94% 85%
2008 2009 2010 2011 2012
› Market leading position in Renewable Energy, Transportation, Profin and Marine
› Financial downturn has had strong impact on market growth
› Lower volumes also a consequence of active risk selection
› Attractive historical market underwriting performance
› Investments in new policy and administration platform (TIA)
Key priority areas › Migrate portfolio to new TIA platform › Achieve benefits around agility, transparency
and pricing sophistication › Grow in targeted industry segments › Grow in ‘Small Business’ segment
42%
19%
17%
14%
8%
£401m
Commercial Denmark by Segment
Property
Liability
Motor
Marine Care
INVESTING IN FUTURE PROFITABILITY
NWP (£m) COR CY UL COR*
* Excludes large losses, weather and claims handling expenses Note: at constant FX
28
GROWING IN NORWAY
102% 104% 95% 97%
90%
109% 115% 116% 112%
96%
2008 2009 2010 2011 2012
› Good footprint in profitable growing market › Growth driven by Commercial and partnership › Distribution capacity built on agents, brokers,
Care partner and direct capabilities › Focused on building scale but also profitability Key priority areas › Improve system capability › Develop our Care business › Build on strong relationship with local and
Global brokers › Grow small segment via direct channels › Take advantage of online growth and expand
our agent network › Take advantage of our strength in Specialty
28%
7%
46%
1% 18%
Norway by Segment
Property/H&C
Liability
Motor
Marine Care/S&A
£159m
CL NWP, £m CY UL COR* COR
WELL POSITIONED TO INCREASE SHARE IN NORWAY
PL NWP, £m
87
109
133 130
159
* Excludes large losses, weather and claims handling expenses Note: at constant FX
29
EXPLOIT UNIQUE POSITION IN GSL
Global Specialty Lines by Segment
› Global leading position in Offshore wind, 55% share of Onshore wind in Denmark
› Market leading in Denmark Marine with strong reputation for loss prevention and claims handling
› Strong growth within Risk Managed, Marine and Renewable Energy
Key priority areas › Maintain leadership in Renewable Energy c.50
future projects, Europe and Asia expansion › Codan is RSA Global Offshore wind Centre of
Excellence › Build capabilities in Risk Managed to support
further growth in Sweden and Norway › Growth in Marine Hull targeting brown water
and construction
LOCAL PRESENCE AND GLOBAL EXPERTISE
23%
9%
32%
11%
12%
3% 10%
Hull
Cargo
Renewable Energy
C&E
Property
Liability
Other
NWP, £m CY UL COR*
198 179 184
217 233
74% 68%
74% 69% 67%
2008 2009 2010 2011 2012
£233m
* Excludes large losses, weather and claims handling expenses Note: at constant FX
LEVERAGING THE RSA GLOBAL GROUP
›Capital Management
›Reinsurance
›Underwriting, Pricing and Claims Expertise
›Global Specialty Lines
›On-line capabilities
›Centers of Excellence / Best Practice Sharing
›Risk Management
›Talent Development and Performance Management
30
31
Opening remarks
Scandinavian market and RSA’s position
RSA Scandinavia – Performance
RSA Scandinavia – Key Priorities
Summary
Q&A
Richard Houghton
Mike Holliday-Williams
Patrick Bergander
Mike Holliday-Williams
Mike Holliday-Williams
Management Team
AGENDA
SUMMARY
32
Mature, highly profitable markets with well established and stable structure
Ability to import expertise from around the wider Group drives opportunities to outperform local competitors
Norway: growth opportunities in
an attractive market
Denmark: expect to benefit from
improving performance
Sweden: strong and leading
market positions
Scandinavian market
Our Scandinavian businesses
Stronger as part of the RSA Group
Strategic priorities
Exploit unique position in GSL
Invest in Denmark Commercial
Protect Swedish profitability
Leverage Group capabilities Grow in Norway Improve Denmark
Personal performance
QUESTIONS